reputational management naomi johnson
DESCRIPTION
Presentation give to the Women's Leadership Network at Bath City College on March 28th 2014 on why having a LinkedIn profile will establish you as a thought leader in your industry and contribute to company and employer branding.TRANSCRIPT
@ReallyConnect
company/really-connect
groups/ReallyConnect
reallyconnect.com
Reputational Management
Women’s Leadership Network
+ 450 other corporates & 1000’s of SMEs
Who are we?
Naomi JohnsonTraining Consultant at Really Connect
Personal Branding and Marketing Specialist
Author of ‘Grassroots to Green
Shoots’ www.grassrootstogreenshoots.comHow to contact Naomi?
[email protected] T: 020 313 73 313in/naomijohnsonukwww.reallyconnect.com
Naomi Johnson
Women’s Leadership Network
Focus on effective strategies for supporting career progression
Make links, share experiences and showcase high quality practice
Develop leadership skills within the membership
Share ideas on issues which affect leadership development and training
Agenda
Establish Outcomes
The Three R’s
What is Thought Leadership
Social Media: Where does LinkedIn fit?
Creating An Engaging Profile that Gets Results
Thought Leadership
Questions
Outcomes?What would you most like to take away from today?
The Three R’s
Recruitment
Reputation Retention
Agenda
Establish Outcomes
The Three R’s
What is Thought Leadership
Social Media: Where does LinkedIn fit?
Creating An Engaging Profile that Gets Results
Questions
Thought Leadership?
10
Thought LeadershipYour name comes up in all the right
conversations
… for all the right reasons
And you attract the right sort of opportunities
(paraphrase Daniel Priestley, Author of Key Person of Influence)
• Leveraging Trust Already In Your Network
• Establish Your Personal Brand
• Enhance Your Company Brand
Our Objective
Agenda
Establish Outcomes
The Three R’s
What is Thought Leadership
Social Media: Where does LinkedIn fit?
Creating An Engaging Profile that Gets Results
Questions
LinkedIn Strategy Matrix© for OrganisationsPASSIVE STRATEGIES ACTIVE STRATEGIES PROACTIVE STRATEGIES
Organization
Branding, Job Openings, Products & Services - Company Profile
Branding, Ads, Job Posts, Interaction- Marketing Solutions (fee)- Talent & Sales Solutions (fee)- Company Status Updates
Find:- Talent Solutions (fee)- Sales Solutions (fee)
CEO, Faculty Heads, Teachers et
Branding & Lead Generation- Personal Profile- Rich Media
Branding, Visibility, Interaction- Status Updates
See below (all co-workers)
All Students
Branding & Lead Generation- Personal Profile- Rich Media
Branding, Visibility, Interaction- Group Managers of internal and alumni Groups or external Groups- Active member of internal and external Groups- Status Updates- Share information & use Polls- Attend events and use (Sub)Groups
Find:- New customers- New employees- New partners- New suppliers- Project members- Internal and external expertise
Fundamental Networking Principles
What makes LinkedIn so Powerful?The REAL Power is in the 2nd Degree
1st Degree: everyone knows 250 people
2nd Degree: those 250 know 125 = 31.250
3rd Degree: 31.250 * 125 = 3.906.250
4th Degree: 3.906.250 * 125 = 488.281.250
5th Degree: 488.281.250 * 125 = 61.035.156.250
Advanced Search
Biggest Mistake?
Using LinkedIn as
a (passive) billboard
instead ofa (proactive) tool
Agenda
Establish Outcomes
The Three R’s
What is Thought Leadership
Social Media: Where does LinkedIn fit?
Creating An Engaging Profile that Gets Results
Questions
Passive
Active Pro-Active
An Engaging Profile:
• Professionally polished Capitals Paragraph spacing No typos Proper English Company logos
Engaging Profile (cont.)
• Speak in layman's language, why?
• Talk about problem you solve
• Easy to understand solution
Engaging Profile (cont.) • How do you want a person to get in contact with you?
• Join your mailing list?• Send you a connection invite?• Pick up the phone?
Fundamental Principle the “Know, Like & Trust” Factor
“All things being equal people do business with – and refer business to – people they know, like and trust.”
Bob Burg (USA), Networking Expert
Profile Picture?
Profile Picture?
Professional Profile Picture
5 Tips Profile Picture
Professional picture: no drinks, vacation…
Headshot: not your desk, feet or full body
Relax & Smile
Background: neutral, maybe branded
Up-to-date: people should recognize you!
What’s in a name?
What’s in a name?
What’s in a name?
Summary
Summary
Recommendations?
Recommendations?
Recommendations?
Endorsements?
Endorsements?
Endorsements?
Invitations?
Special Offer
Agenda
Establish Outcomes
The Three R’s
What is Thought Leadership
Social Media: Where does LinkedIn fit?
Creating An Engaging Profile that Gets Results
Questions