Creating a better shopping experience

From a small, travelling one-man band to a global leader in over 50 countries, this is the story of HL Display

 It all started in 1954, when the travelling salesman

Harry Lundvall noticed that products and prices were badly displayed in stores.  

Armed with an iron and sheer enthusiasm, he started manufacturing label holders and

merchandising stands by hand in his basement, in Borlänge.  

In an ever changing retail landscape,the entrepreneurial spirit that founded our company

is more relevant than ever. 

Because when people have less and less time…

And consumerexpectations are on the rise.

And when shopping increasingly goes online, the physical store has to earn its right to exist.

And when the competition and the in-store environment becomes more and more crowded…

…there is a need to improve and simplify every day work in store…

…as well as, making the shopping simpler, clearer and more inspiring for the consumer.

We want to lead the development in creating innovative and sustainable solutions for a

better shopping experience around the world.

That’s why we tailor make retail solutions and services that enables

you to…

…drive sales…

…save labour costs…

…create differentiation…

…and bring brands to life.

We can help you with…

• Price and in-store communication

• Shelf merchandising• Bulk merchandising• Secondary

placements• Bespoke brand

projects• Digital and connected• Security and anti-

theft

We do this in 265,000 stores together with some of the biggest brands around the world.

Our Scandinavian heritage and our global mind set makes us committed to always create design with superior functionality.

With production capabilities in four countries we can ensure a fast and flexible process where ever you are.

And our industrial leadership allows us to customise solutions and produce sustainably in large scale.