Welcome to[ ]Costumer BehaviorTopic: Group and Situational Effects on Customer Behavior

THE SHOPPING EXPERIENCE

THE REASON OF SHOPPING

SOCIAL EXPERIENCE

New department store.

The Reason Of Shopping

SHARING OF COMMON INTERESTS

Baby & kids store

The Reason Of Shopping

INTERPERSONAL ATTRACTION

Hang Out Places

The Reason Of Shopping

DRESS UP FOR SHOPPING

Instant Status.

The Reason Of Shopping

PRIDE TO BE THE HUNTER SHOPPING

The thrill of the hunt.

The Reason Of Shopping

CONSUMERS ARE REDEFING THE SHOPPING EXPERIENCE TO FIT THEIR UNIQUE NEEDS AND TIMEFRAMES

SHOPPING BECOMES OMNIPRESENT

• Shopping becomes engrained in all aspects of our lives due to persistent connectivity and ubiquitous access• Consumer er touch points continue to proliferate increasing availability

1.

SHOPPING BECOMES DECONSTRUCTED

• Consumers can start/stop and swhitch channels seamlessly• New competitors srise; disintermediating consumers from letailers

2.

SHOPPING BECOMES COLLABORATIVE

• Retailers engage consumers in retail decisions (e.g. Assortment, etc. )• Consumer to community interactions become commonpace

3.

SHOPPING BECOMES CONTEXTUAL

• Consumers demand relevancy and personalized service• Availability of consumer information combined with real time analytics enables

superior experience

4.

SHOPPING BECOMES REAL-TIME AWARE

5.

• Device and communication technology converge• Consumer interactions become timely and proactive

SHOPPING BECOMES EXPERIENTAL

6.

• Phiysical and digital worlds converge to provide an enchace experience• Shopping becomes all about the experience; availability and fulfillment times are

greatly reduced