evolve the shopping experience

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Evolve the Shopping Experience

2 of [email protected]

greenscans, Inc.207 New Market Ctr, #160Boone, NC 28607

Table of Contents

• DataBar Scanning Delivers

• DataBar vs QR• About greenscans• Our Strategy• Mobile Platform

Overview• Why greenscans• How to get our app

• API, White Label & Advertising Options•How it Works• Try it Out• After the Scan• Retail Pilot Information• Contact Us• Appendix



DataBar Scanning Delivers

Barcodes revitalize traditional media channels and create a previously untapped interactive opportunity for your consumers. For retailers, it provides an opportunity to:

Bridge the physical-digital divide, creating a 360o experiences for your consumers in a cost-effective manner.

Take advantage of mobile shoppers’ propensity to spend more while in-store.

Get meaningful insight into your consumer via deep analytics.

Access to a host of marketing material and signage for you to use in-store.

A host of customizable advertising options available (coming soon).



DataBar vs QR

DATABAR

• Solves the packaging puzzle – no additional space or duplication needed

• Offers a robust an out-of-the-box solutions

• Avoid patent litigation issues• Cost and resource effective

QR CODES

• Requires additional packaging, graphics, and printing investment

• Content must be rebuilt each time a new code or campaign is implemented

• Subject to extensive patent portfolios

• Time and cost prohibitive to create



About greenscans

•Founded in 2012•Based in Boone, NC, USA•Our Mission

− For retailers and growers: To facilitate more meaningful interactions between retailers / growers and their consumers by providing an interactive storytelling mechanism and by offering deep insights into consumer behavior.

− For consumers: To provide an easy and fun way to take better control of their health by offering a host of product data with a single barcode scan.

• Our Products: Mobile App, SDK, API, Cooperative Analysis Platform, Product Promotion Platform, Perishable Product Index

Download. Scan. Learn.



Our Strategy

How are we delivering on our goal?

1. Broad Data Set: We are the produce scanning pioneers, having incorporated over 11,000 GTINs, which are then mapped to over 900 corresponding PLUs, into our Perishable Product Index so that every piece of produce will deliver back compelling content to the consumer.

2. DataBar Difference: We’re the leaders in enabling DataBar scanning from a consumer’s mobile device.

3. Focused Analytics: We’ve built greenscans Cooperative Analysis platform so that each scan gathers meaningful demographic information about its user.

4. Individualized Branding: Participants can choose to personalize the scanning experience from end-to-end using our API and White Label options thereby driving brand awareness and loyalty.



The greenscans Mobile Platform (gsMP)

The gsMP provides a foundation for retailers to easily, affordably, and rapidly reach out to their target audience via their most personal device while gathering deep insight into their

consumers’ behavior.



Why greenscans?

• Gather actionable analytics across 10 dimensions to help you make more informed business decisions, including:

− Device Type− Operating System− Product Category− GTIN(company/product)− GLN (company)− Location− Date− Time

• Utilize the entire perishable product chain with over 11,000 GTINs incorporated into our platform.

• Benefit from our Open Graph design, meaning maximum control of your product’s information.

www.greenscans.com

http://www.greenscans.com/



Two Ways to Get It!

Native App API



API, White, & Advertising Label Options

• API: Quickly and easily include best-of-breed DataBar scanning into your existing mobile app using our Web Services API.

− Fully customizable− Flexible integration− No cumbersome SLOC− Maintain full analytics access

• White Label: Keep your brand front-and-center by leveraging our Product Index white labeling solution with each scan.

• Advertising (coming soon): Maximize cross-sell and up-sell opportunities and get your message seen by the right audience, at the right time.



How It WorksConsumer scansbarcode on produce with their phone

greenscans resolvescode content using

Perishable Product Index

Consumer receives customized product

information via their mobile device

Retailer gathers analytics via the greenscans Cooperative Analysis system.



Try it Out

1. Search “greenscans” in the App Store or Google Play.

2. Open greenscans and scan the barcode.

3. Get recipes, nutritional info, growing information, and much more!

Delivering the content your customers crave is simple with greenscans. One scan delivers a world of information – all in the palm of your hand.



After the ScanGet the who, what, when, and

where of every scan.

Our Cooperative Analysis Platform delivers:• Usability: With an easy-to-navigate

UI, you can quickly get to the data you need.

• Flexibility: Slice and dice the data how you want and quickly compare / contrast results.

• Deep Insight: Real-time analytics mean you’re able to see how consumers are interacting with your produce anytime, anywhere.



Our Retail Pilot Program

• Currently conducting regional pilots with two retail chains.

• Single-store test locations meant to facilitate concept refinement and additional consumer insights.

• Working with retailers to develop promotional campaigns for further rollout.



Contact Us

Address207 New Market Ctr, #160Boone, NC 28607

Phone+1.919.386.9301

Websitegreenscans.com

[email protected]

Facebookfacebook.com/Greenscans

Twittertwitter.com/greenscansInc

Pinterestpinterest.com/greenscans

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Thank You!

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Appendix



What Is Mobile Marketing?

Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. (Source: Wikipedia)

SMS MMS

AUGMENTED REALITY MOBILE WEB

MOBILE ADVERTISING LBS

GAMESAPPS

MOBILE SEARCH MOBILE COUPONS

MOBILE VIDEO MOBILE COMMERCE IMAGE

RECOGNITION BARCODE SCANNING



The Rise of Mobile

Smartphone penetration has roughly doubled in the past two years. (Source: ComScore)

By YE-13, there will be more mobile devices than people on Planet Earth.(Source: Cisco)

Consumers now spend more time with their mobile device than any other media, save for TV. (Source: eMarketer)

7 in 10 users will use their phone for holiday shopping.(Source: Deloitte)

We spend more time looking at our phone than we do our partners. (Source: O2, Samsung)

One-third of us like ourmobile phone more than sex. (Source: TeleNav)



The DataBar™ Difference

Simply put, embed more data in less space.

• Simplified traceability• Supply chain management•Greater control•More consumer info on pack•Monitor hard-to-mark products



Barcode Glossary

• GLNGlobal Location Number. GS1 identification key the defines a product’s physical location or legal entity.

• GS1Global association responsible for developing global industry standards aimed at driving efficiency, awareness, supply, and demand of barcodes and their relevant applications.

• GTINGlobal Trade Item Number. Designed to help automate the global buying and selling process, a GTIN is a predefined identifier whose information can be access at any point in the pricing, purchasing, ordering, or invoicing process.

• PLUProduct Look-Up. Typically 4 digit ID numbers affixed to produce in grocery stores to help facilitate inventory control (see Figure 1).

• SymbologyThe type of barcode being referenced (see next slide).

Figure 1



Common Symbology Overview

QRUsed in marketing

campaigns

DatamatrixUsed in product

track & trace

EANUsed in retail POS,

internationally

UPCUsed in retail POS,

domestically

DatabarUsed in produce track & trace –

& now marketing campaigns

AztecUsed in ticketing

applications



In-Store Marketing & Signage Examples

evolve the shopping experience

Documents

new market ctr

scanning experience

new code

product promotion platform

consumers mobile device

host of product data

retailers growers

produce scanning pioneers