customer shopping experience in mall.pptx

8/17/2019 Customer Shopping Experience In Mall.pptx

1/13

By:- Sima Mahara

14mb004

MBA 6th

sem

*Customer Shopping

Experience In Mall


2/13

Indian retail sector has become one of the most powerful and fastrowin mar!ets in the world"

#etail is India$s larest industry "It accounts for o%er 10 per cent ofthe India$s &'( and around ) per cent of the employment"

It is e*pected that retail in India could be worth +S, 1.-/00 billionby /016"

SHOPPING

Shoppin is the process whereby consumers directly buy oodsser%ices etc" from a seller interacti%ely in real-time without anintermediary ser%ice o%er the internet"

*Introduction


3/13

(acific 'e%elopment orporations 2td" a pri%ately owned andoperated corporate that has been operational for o%er /0 years"

3irst of its !ind in 'ehradun (acific Mall is redefinin the paradimof shoppin e*perience in the city" ith some of the most aspiredlifestyle brands a massi%e food-court 5 Salt offerin delectablerane of cuisines fi%e screen (# multiple* e*pansi%e !id$s play

7one"

*Company Profile


4/13

• Barry Burman and oel E!ans"#$$%& 8he non traditionalretailin especially eb Stores or 9lectronic #etail hannels arebecomin more profitable and popular because of chanintastes and styles of buyers because of li!in of the new andemerin trend of 9lectronic medium"

• 'ichard Michon( )*+* ,urley 8he authors in%estiate themoderatin effects of ambient odors on shoppers emotionsperceptions of the retail en%ironment and perceptions of

product ;uality under %arious le%els of retail density"

• -ir. )* a!efield ompetition between malls and newer forms ofshoppin centers has led mall de%elopers and manaement toconsider alterati%e methods to build e*citement with customers"

*'E/IE+ O0 )I,E'1,2'E


5/13

• 8o identify what constitutes S9

• 8o identify the %ariables influencin S9 in a Mall"

*OBEC,I/ES


6/13

• 3ata4 (rimary < Secondary data is used in this study

• Sample Si5e4 100• Statistical ,ool4 t test f test < chi s;uare test

• )ocation of the study4 'ehradun

• 'esearch Instrument and Method4 =uestionnaire

• 1nalysis of 3ata4 Analysis of ariance >A?@A< 2i!ert Scale

* 'ESE1'CH

ME,HO3O)OG6


7/13

*31,1 1N1)6SIS 1N3IN,E'P'E,1,ION

* @#&A?I9' #98AI2 @+8298S * +?@#&A?I9' #98AI2 @+8298S


8/13

• 10C of the respondents stronly disaree with the statement that they are satisfied

with the %alue of products at orani7ed retail outlets 6C disaree 4C neitheraree nor disaree D0C aree and remainin .0C stronly aree with the same"

• 40C of the respondents stronly disaree with the statement that they are satisfiedwith the alue of products at unorani7ed #etailed outlets 10C disaree )Cneither aree nor disaree //C aree and remainin /0C stronly aree with the

same"

• 1/C of the respondents stronly disaree with the statement that they are satisfiedwith the ;uality of products at orani7ed #etailed outlets )C disaree 6C neitheraree nor disaree 14C aree and remainin 60C stronly aree with the same"

• 4)C of the respondents stronly disaree with the statement that they are satisfiedwith the ;uality of products at unorani7ed #etailed outlets 1/C disaree 10Cneither aree nor disaree /)C aree and remainin /C stronly aree with thesame"

*0IN3INGS


9/13

• /C of the respondents stronly disaree with the statement that they aresatisfied with the offers pro%ided by orani7ed #etailed outlets )Cdisaree 10C neither aree nor disaree D/C aree and remainin 4)Cstronly aree with the same"

• /)C of the respondents stronly disaree with the statement that they aresatisfied with the offers pro%ided by unorani7ed #etailed outlets //Cdisaree 10C neither aree nor disaree //C aree and remainin 1)Cstronly aree with the same"

• 14C of the respondents stronly disaree with the statement that they aresatisfied with beha%ior of employees at orani7ed #etailed outlets 16Cdisaree 4C neither aree nor disaree D6C aree and remainin D0Cstronly aree with the same"

• D0C of the respondents stronly disaree with the statement that they aresatisfied with beha%ior of employees at unorani7ed #etailed outlets /0Cdisaree 10C neither aree nor disaree )C aree and remainin D/Cstronly aree with the same


10/13

8o meet the challenes of orani7ed retailin that is lurin customers away fromthe unorani7ed sector the unorani7ed sector is ettin orani7ed" Because ofpreference of middle class for these stores is oin to increase day by day" 8heorani7ed retail chains display all the products and the most attracti%e productcatches the customer attention" he customers of the /1st century would e*pect

to pic! hisEher own products form an array of choices "

orani7ed sector facin more challenes from unorani7ed sector but thisresearch report is also concludin that preference of middle class for orani7edretail is oin to increase rapidly but it is little bit slow in daily use items but

the day is not so for when middle class people fre;uently purchase daily needitems ma*imum from orani7ed retail shop"

*CONC)2SION


11/13

• 8he orani7ed retail outlets should pro%ide the free home deli%eryfacility"

• 8he orani7ed retail outlets should also pro%ide the credit facility

to the lower class customers so that they can increase theirmar!et share"

• 8o attract the rural sector customers mea marts may e*tendtheir ad%ertisements offerin special sale promotion schemes tothe rural areas"

• 8he mea marts should focus on ;uality discount and attracti%edisplay of products as these are %ery important factorsconsidered by the customers while ma!in purchase decisions"

*S2GGES,IONS


12/13

• 'ue to the constraints of time the study was confined to '9F#A'+?city"

• 8he sample was ta!en on the basis of con%enienceG therefore theshortcomins of the con%enience samplin may also be present in this

study"

• 8he sample si7e of 100 chosen for the purpose was only indicati%e andnot e*hausti%e owin to time constraints"

• 8here were some inherent limitations as far as collection of data isconcerned" 8he respondents replied may be biased in fa%our of theircentres"

*)IMI,1,IONS


13/13

BOO-S

• Hotler

customer shopping experience in mall.pptx

Documents