Succeeding in a Mobile First

Economy

Why Mobile?

Global Mobile Penetration Graphfrom now Projected Out to a Few Years

Global Smartphone Penetration Graphfrom now Projected Out to a Few Years

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 20200

500

1000

1500

2000

2500

3000

1100 1050

1250 12501150 1200 1170 1160

970 950850

750640

100200

300

450550

750

1000

1400

15501650

2000

2250

2450

Feature PhoneSmart Phone

in m

illio

ns

Number of Apps in the App Store

Google Play Apple App Store Windows Phone Store Amazon Appstore BlackBerry World0

0.2

0.4

0.6

0.8

1

1.2

1.4

in m

illio

ns

Growth Rate of PCs vs Smartphones

2010 2012 2014 2016 2018 20200

500

1000

1500

2000

2500

Smart PhonePC

India Mobile & Smartphone Penetration Graph today & projected out to a few Years

2005 2010 2015 20200

100

200

300

400

500

600

700

800

900

Mobile UserSmart Phone user

Count of Indian Subscribers that willbe Accessing Internet through Mobile First

2011 2012 2013 2014 2015 20160

50

100

150

200

250

300

in m

illio

ns

Decline in cost of a Smartphonein India over the Last few Years

2010 2011 2012 2013 20140

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

42900 43330 4190039700 40100

2700023200

1950016900 15500

IOSAndroid

(in

INR)

No more a Novelty, Approaching Mainstream

India’s one of the Fastest Growing Smartphone Market in Asia Pacific & the Third Largest Mobile Market in the

World

Expected to reach 80.57 mn units by end of year

Cheaper cousins of Smartphone companies; Micromax, Karbonn, Lava etc and additional sales emphasis by top-

flight vendors – low-cost, high-quality is characteristic of the Indian market

Android One by Google

Now that’s a lot of numbers but what do they mean for you?

QnA time

• How to develop mobile apps – platforms, costs etc

• Analytics, Measurement tools, challenges• Marketing an app – online, offline, viral• Monetizing an app – Making money, in app

payments, Advertising

Thank You!