the 8 china international tourism commodities fair end ... · the theme of “smart travel with...

The 8th China International Tourism Commodities Fair End Show Report

The 8th China International Tourism Commodities Fair Rounded Off Successfully, Providing New Tourism Experience

As the leading trade fair for the tourism

commodities and consumptions in Asia, the 8th

China International Tourism Commodities Fair

(CITCF) came to a successful close in Yiwu

International Expo Center on May 27, 2016. With

the theme of “Smart Travel with Stylish Gadgets”,

this year’s Fair has made steady growth in aspects

of exhibitor participation and product quality.

2031 international shell schemes were set and

1,305 leading enterprises from 27 countries and

regions such as the United States, Sweden, France,

Thailand, Burundi, Argentina, Sri Lanka, the Czech Republic, the Philippines, Germany, South Africa, Sudan,

Comoros, Cameroon, Senegal, Ethiopia, Uganda, Guinea-Bissau, Tanzania, Kenya, Mali, Madagascar, Japan,

Singapore, China Hong Kong and China Taiwan gathered within a display area of 50,000 sqm. Five halls

were especially rolled out for this year’s fair. Specifically, A1 Hall for environmentally-friendly tourist

toilets; B1 Hall for provinces and cities to showcase their tourism resources; C1 Hall for thematic

showcasing; D1 Hall for outdoor supplies and souvenir; E1 Hall for log cabin, caravan, camping equipment

and experience. During the four-day fair, professional buyers from 78 countries and regions visited, the

total visits exceeded 100,000 and closed deals totaled RMB 3.612 billion Yuan.

Concurrently, the Seminar on Chinese Toilet Revolution 2016 held jointly by China National Tourism

Administration, the Bill & Melinda Gates Foundation and Hannover Milano Fairs Shanghai Ltd. have

highlighted the Fair with strong lineup of high-profile guest speakers and professional discussing topics.

The CITCF 2016 is sponsored by China National Tourism Administration and People's Government of

Zhejiang Province, and jointly organized by China Tourism Association, Zhejiang Tourism Bureau, Yiwu


People’ s Government and Hannover Milano Fairs Shanghai Ltd.

Win-win Cooperation Creating Excellent Achievements

Following the principle of “market-oriented operation supplemented by administrative promotion”, the

organizers had invited Hannover Milano Fairs to jointly organize the fair since last year, which created a

new pattern for exhibition operation based on a market-oriented approach to promote a better

development and further improve CITCF’s professional, international and brand building standards.

During this year’s fair, the organizers once again enhanced the whole pattern with the latest concept,

most professional display and most excellent service. 2031 international shell schemes were set in the

five halls, which was a slight increase compared with last year. Overseas exhibitors from 27 countries and

regions as well as leading enterprises from 31 provinces, cities or districts and Xinjiang construction corps

displayed in halls for environmentally-friendly tourist toilets, provinces and cities, thematic showcasing,

outdoor supplies and souvenir, log cabin, caravan, camping equipment and experience. CITCF not only

provided a new platform for tourism commodities display and consumption, but also highlighted the new

tourism technology, industry format and tourism products.

Comprehensive Display with Improving Quality

This year’s fair was featured with rich display content, various display forms, improving exhibitor quality

and sparkling highlights, providing a splendid tourism commodity carnival for exhibitors, buyers, visitors


and media.

Swedish Ecoloo, Dunwell Enviro-Tech (Holdings) Ltd., Shanghai Huajie Ecological and Environmental

Engineering Co.,Ltd, Jiangsu Huahong New Energy Co.,Ltd, Beijing Kejie Sunshine Environmental

Protection Technology Co.,Ltd, Beijing Landwasher Science & Technology Development Co.,Ltd, Hangzhou

Star-up Housing Industry Co.,Ltd, EnviroSystems Engineering and Technology Co.,Ltd, and other industry

leaders as well as World Toilet Organization and Japan Toilet Labo. highlighted environment-friendly,

high-tech tourism toilets products and technologies, and spared no effort to carry toilet revolution

through”! In addition to traditional company presentations, the First National Toilet Technology

Innovation Contest was also held in Pavilion for tourist toilet and conferred Excellent Case Award,

Excellent Idea Award and Overseas Excellence Award. 21 award-winning enterprises made their debut

and showed visitors air-impact, solar, foam-type and other toilet solutions with their demo displays.

In addition, German Pavilion, Argentine Consulate, South African Tourism Authority, Philippine Tourism

Bureau, Burundi Tourism Bureau and other national consulates and tourism bureaus have also brought

their tourism resources and products with local characteristics. Some well-known exhibitors include:

Zhejiang Xibeihu Special Vehicle Co., Ltd, ZhejiangHoly Laser Technology Co.,Ltd, Bcom Technology

(Shanghai) Co., Ltd, Shanghai Zhenqu International Tour Co., Ltd, Zhejiang Ganglong Timberwork Science

and Technology Co., Ltd., ARMADILLO RV, , Zhongyi

RV, Great Wall RV, Shunlv RV, Woniu RV, etc.

6,000-sqm camping area was also established for

the first time, rolling out 3D lawn, gravel, fence

and other scenes, which arranged for real version

of the base camp and gave all visitors immersive

and cool camping experience! During the fair, the

organizers also invited Chinese RV traveler,

Professor Wang Renhe to share his unique travel

experience in RV Vacation Salon, winning the

presence of most RV fans.


In-depth Discussion of Toilet Revolution

CITCF Toilet Seminar, which was held last year for the first time and triggered industry-wide debate, was

officially renamed “Seminar on Chinese Toilet Revolution 2016” and for the first time joined hands with

China National Tourism Administration and the Bill & Melinda Gates Foundation for co-sponsorship.

Nearly 30 experts and professional audiences at home and abroad made their presence and exchanged

views on the theme of "Technology, Ecology, Culture and Tourism".

Three heavyweight guests, Liu Jinping, Party Member of China National Tourism Administration, Brian

Arbogast, Director of Water, Sanitation & Hygiene Program of Bill & Melinda Gates Foundation and Jack

Sim, Founder of the World Toilet Organization gave opening addresses. The seminar consisted of “Review

of China’s Toilet Revolution Practice, experience and result”, “Soul of Toilet Revolution: Technology

revolution and management revolution” and “Be Good on Your Own, and Share with Others: Chinese and

foreign friends join hands to promote world toilet revolution”. Main guest speakers including Yang

Zhenbo, Director of Water and Sanitation Department of UNICEF China, Sylvain Usher, Executive Director

of African Water Association, Chua Hung Meng, Executive Director of World Toilet Organization,

Ousseynou Guene, Senior Expert on Sanitary Facility from African Development Bank, Arouna Traore,

Director of Water & Sanitary Facility Department, Senegal and Atsushi Kato, Chairman of NPO Japan Toilet

Labo discussed warmly around toilet-related topics and made effective results, providing a guide way for

the next strategic step of domestic toilet revolution.

In addition, a series of colorful activities such as Beer Festival, the Dragon Boat Festival Day, WeChat

Lottery, Xibeihu Live Demonstration, RV Vacation Salon was held during the fair, China International


Camping Congress also launched their conference, providing one-stop tourism experience of catering,

drinking, playing, enjoying and traveling!

Strong Lineup of Buyer Delegations with All-round Coverage from Media

Organizers made full use of worldwide network coverage of advantaged channels and buyer database to

precisely invite end-buyers from 78 countries and regions to attend the Fair for trade and business.

Professional buyers include: Ugandan Diplomatic Corps in China, Senegal Diplomatic Corps in China, five

provinces of East China and Middle Eastern buyer group, etc. The four-day fair achieved closed deals

totaling RMB 3.612 billion Yuan.

National mainstream media and professional media including CCTV, Xinhua News Agency, People’s Daily,

Economic Daily, Wenhui Daily, Sino, Tencent and ifeng made news coverage for this grand event. The

official Wechat, Weibo and other new media platforms also released official first-hand information,

exhibition updates and colorful activities in real time!

Though the efforts of all parties, the 8th China International Tourism Commodities Fair closely followed

the purpose of “Promoting Tourism Commodity Innovation and Impelling Tourism Commodity Trade” and

built a great platform for connecting supply and demand for global exhibitors and buyers, emerging as

the leading trade fair for the tourism commodities and consumptions in Asia, and breaking new ground

for trade and business in Yiwu! The next edition will be held in Yiwu in May 2017.


Catalogue

PART 1 REPORT FOR OVERVIEW VISITOR COUNTING

Breakdown by Visitors’ Admission Time

PART 2 REPORT FOR DATABASES VISITOR ANALYSIS

Breakdown by Regions of Overseas Visitors

Breakdown by Regions of Domestic Vistitors


Page 1

PART 1

REPORT FOR OVERVIEW VISITOR COUNTING


Page 2

REPORT FOR OVERVIEW VISITOR COUNTING

(Breakdown by Visitors’ Admission Time)

%

24 May, 2016 35.44% 25 May, 2016 30.06% 26 May, 2016 23.86% 27 May, 2016 10.64%

Total 100.00%

Analysis of Overview Visitor Counting during 24-27 May, 2016

47-Oay1206% 46-Oay

3706%46-Oay4309%

47-Oay3201%

46-Oay

47-Oay

46-Oay

47-Oay

Chart 1 Breakdown by Visitors’ Admission Time


Page 3

PART 2

REPORT FOR DATABASES VISITOR ANALYSIS


Page 4


(Breakdown by Regions of Overseas Visitors)

%

1 Asia 81.68% 2 North America 8.91% 3 Africa 4.95% 4 Oceania 4.46% Total 100%

Regions of Overseas Visitors

Asia81.7%

Oceania4.5%Africa

5.0%

North America8.9%

Asia North America Africa Oceania

Chart 2 Breakdown by Regions of Overseas Visitors


Page 5


(Breakdown by Regions of Domestic Visitors)

%

1 East China 82.18% 2 North China 3.49% 3 Southwest China 3.37% 4 Northwest China 3.07% 5 Central China 2.98% 6 South China 2.89% 7 Northeast China 2.02% Total 100.00%

Regions of Domestic Visitors

East China82.2%

Central China3.0%Northwest China

3.1%

Southwest China3.4%

North China3.5%

South China2.9%

Northeast China2.0%

East China North China Southwest China Northwest ChinaCentral China South China Northeast China

Chart 3 Breakdown by Regions of Domestic Visitors

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