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© 2008 frog design. Confidential & Proprietary. 13 FROM SYSTEMS OF PRODUCTION

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frog VP of Creative Robert Fabricant gave the closing keynote speech at last the Greener Gadgets Conference in New York. The annual conference, a production of the Consumer Electronics Association, highlights topics surrounding green design, innovation, and technology. It also addresses ways in which electronics make a major impact by utilizing renewable energy in developing nations.

TRANSCRIPT

Page 1: Greener Gadgets

© 2008 frog design. Confidential & Proprietary. 13

FROM SYSTEMS OF

PRODUCTION

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© 2008 frog design. Confidential & Proprietary. 13

TO SYSTEMS OF

PERCEPTION

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© 2008 frog design. Confidential & Proprietary.

BIOFEEDBACK STRESSERASER

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© 2008 frog design. Confidential & Proprietary. 13

It would be a great tool for people who have a harder time feeling what’s going on in their body. It gives people a way to ‘see’ the result of an exercise or activity in their body.

Chiropractor

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EMR ICW LIFESENSOR

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© 2008 frog design. Confidential & Proprietary.

PATIENT MANAGEMENT AIRSTRIP

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MOBILE HEALTH PROJECT MASILULEKE

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© 2008 frog design. Confidential & Proprietary.

HOME MONITORING EMONITORS

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SMART METER YELLO STROM

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© 2008 frog design. Confidential & Proprietary. 13

climate change addiction

weight loss saving for retirement

personal debtenergy consumption

waste

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© 2008 frog design. Confidential & Proprietary. 13

behavioral economics sensory augmentation

+

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© 2008 frog design. Confidential & Proprietary. 13

sociabilitypersonal informatics

+

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© 2008 frog design. Confidential & Proprietary. 13

fabio clay musick

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© 2008 frog design. Confidential & Proprietary. 13

Systems of Perception

fabio clay musick

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© 2008 frog design. Confidential & Proprietary. 13

Design forAwareness

fabio clay musick

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© 2008 frog design. Confidential & Proprietary. 13

Augmented Mindfullness

fabio clay musick

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© 2008 frog design. Confidential & Proprietary. 13

wtf?

fabio clay musick

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© 2008 frog design. Confidential & Proprietary. 13

xxxxxxxx xxxxxxxxx A new domain of user experience design that applies to methods of recording behavior, processing the data collected, and feeding it back to the individual or group so that they can better understand the patterns of their activity; and, ostensibly, adapt their behavior more intelligently than they would without these augmentations.

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© 2008 frog design. Confidential & Proprietary. 13

PERCEPTION

fig 1: Basic Architecture

COLLECT PROCESS REPORT

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© 2008 frog design. Confidential & Proprietary. 13

COLLECT PROCESS REPORT

PERCEPTION

fig 1: Basic Architecture

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© 2008 frog design. Confidential & Proprietary. 13

COLLECT PROCESS REPORT

PERCEPTION

self / society

tool

fig 1: Basic Architecture

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© 2008 frog design. Confidential & Proprietary. 13

COLLECT PROCESS REPORT

PERCEPTION

decision?behavior?

action?

fig 1: Basic Architecture

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© 2008 frog design. Confidential & Proprietary.

2. ABILITY (SIMPLICITY)

1. M

OTI

VATI

ON

fig 2: Behavioral Model (fogg)

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© 2008 frog design. Confidential & Proprietary.

2. ABILITY (SIMPLICITY)

1. M

OTI

VATI

ON

fig 2: Behavioral Model (fogg)

target behavior

increased likelih

ood to perfo

rm ta

rget behavior

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© 2008 frog design. Confidential & Proprietary.

2. ABILITY (SIMPLICITY)

1. M

OTI

VATI

ON

fig 2: Behavioral Model (fogg)

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© 2008 frog design. Confidential & Proprietary.

t = time

t t+1 t+2 t+3 t+4

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© 2008 frog design. Confidential & Proprietary.

t = time

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© 2008 frog design. Confidential & Proprietary.

t = time

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© 2008 frog design. Confidential & Proprietary.

a =

att

entio

n /

awar

enes

s

t = time

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© 2008 frog design. Confidential & Proprietary.

fig 3: Experience Profile (fabb) a

= a

tten

tion

/ aw

aren

ess

t = time

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© 2008 frog design. Confidential & Proprietary.

fig 3: Experience Profile (fabb)

t

t+1

t+2

t+3

a =

att

entio

n /

awar

enes

s

t = time

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© 2008 frog design. Confidential & Proprietary.

You t You t+1 You t+2 You t+3

fig 4: Time Inconsistency

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© 2008 frog design. Confidential & Proprietary.

I want fried

chicken!

fig 4: Time Inconsistency

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© 2008 frog design. Confidential & Proprietary.

I want fried

chicken!

I don’t want

diabetes!

fig 4: Time Inconsistency

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Technology that augments mindfulness can help us

address problems we’re not naturally good at solving.

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© 2008 frog design. Confidential & Proprietary. 13

+ feedback+ tangibility+ simulation+ sociability

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© 2008 frog design. Confidential & Proprietary. 13

+ feedback+ tangibility+ simulation+ sociability

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© 2008 frog design. Confidential & Proprietary. 13

YOURFLOWINGDATA

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MINT.COM

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© 2008 frog design. Confidential & Proprietary. 13

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© 2008 frog design. Confidential & Proprietary. 13

SCHWARTZ POWELL HEALTHSIMPLE

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© 2008 frog design. Confidential & Proprietary.

VITALITY GLOWCAP

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© 2008 frog design. Confidential & Proprietary.

YAMAHA BODYBEAT

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© 2008 frog design. Confidential & Proprietary. 13

+ feedback+ tangibility+ simulation+ sociability

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FITBIT

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WITHINGS

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© 2008 frog design. Confidential & Proprietary.

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© 2008 frog design. Confidential & Proprietary. 13

FROG ALGAE PAINT

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© 2008 frog design. Confidential & Proprietary. 13

JAMES ROJAS REIMAGINIG CHINATOWN

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© 2008 frog design. Confidential & Proprietary. 13

+ feedback+ tangibility+ simulation+ sociability

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© 2008 frog design. Confidential & Proprietary. 13

WIIFIT

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BAYER DIDGET

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FIAT ECODRIVE

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© 2008 frog design. Confidential & Proprietary. 13

FORD FUSION DASHBOARD

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+ feedback+ tangibility+ simulation+ sociability

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NKE PLUS

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© 2008 frog design. Confidential & Proprietary. 13

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GETUPANDMOVE.ME

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Technology that augments mindfulness can help us

address problems we’re not naturally good at solving.

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© 2008 frog design. Confidential & Proprietary. 13

AugmentedMindfullness

architecturebehavioral modelexperience profile

+ feedback+ tangibility+ simulation+ sociability

{ {

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© 2008 frog design. Confidential & Proprietary. 13

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© 2008 frog design. Confidential & Proprietary.

thanks!@fabtweet

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© 2008 frog design. Confidential & Proprietary.

We think that we're in the artifact business, but we're not; we're in the consequence business.

Allan Chochinov, Core77

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© 2008 frog design. Confidential & Proprietary.

DISTRIBUTED DIAGNOSTICS PROJECT MASILULEKE