For exhibition sales enquiries, please contact:

David ThomsonCommercial Executive

telephone: +44 (0) 1372 840958email: david.thomson@proglobalmedia.co.uk

or Jane DonaldsonCommercial Executive

telephone: +44 (0) 1372 840966email: jane.donaldson@proglobalmedia.co.uk

Exhibitor Brochure

www.50PlusTravelShow.comwww.50PlusTravelShow.comwww.50PlusTravelShow.com

London OlympiaLondon OlympiaLondon Olympia

Manchester CentralManchester CentralManchester CentralFriday-Saturday 1-2 MARCH 2013

Thursday-Saturday 11-13 JULY 2013

Glasgow SECCGlasgow SECCGlasgow SECCThursday-Saturday 7-9 NOVEMBER 2013

Birmingham NECBirmingham NECBirmingham NECFriday-Saturday 6-7 DECEMBER 2013

The 50+ Travel Show is your opportunity to fi nd out about all the fantastic travel opportunities for discerning

mature travellers: from expeditions and adventure travel to weekend breaks and from intrepid solo voyagers to

group travel.

The 50+ Travel Show benefi ts from its own area at The 50+ Show - the largest exhibition in the UK specifi cally

for mature visitors, as well as a dedicated travel seminar theatre, off ering a continuous forum for travellers and

traveller’s tales! It has been launched following extensive research into the travel habits of The 50+ Show visitors.traveller’s tales! It has been launched following extensive research into the travel habits of The 50+ Show visitors.

Welcome to The 50+ Travel Show!

The 50+ Show is supported by a major marketing campaign, which includes newspaper, magazine, direct mail and internet advertising, as well as the use of the show’s 120,000-strong database of past visitors. Following in-depth analysis of advertising response data, the show’s marketing plan includes Saga magazine, the Daily Mail, Mail On Sunday, Daily Express, Sunday Express, Mature Times, Retirement Today and University of The Third Age magazine, as well as very extensive regional press advertising in each target market. Visitors can register for complimentary tickets via The 50+ Show website, by phone, email or by registering on-the-door. Aside from our marketing campaign to attract individual visitors, we also have an extensive campaign to GTOs. We invite GTOs at a wide range for organisations such as Oddfellows, U3A, Probus, Lions, WI, Townswomen’s Guilds etc, inviting them to visit for travel ideas and to organise a day trip to the show for their members. We also exhibit at events aimed at the GTO market.

The 50+ Travel Seminar TheatreIn London, we are off ering exhibitors the opportunity to present at least one session at The 50+ Travel Seminar Theatre.

The Audience

Marketing & Advertising

• The average age of visitors is 65• 90% of visitors are aged 58-70• 60% of the audience is female and 40% is male

Travel Habits

• When we asked visitors why they visit The 50+ Show, consistently over 90% give travel ideas as a reason for attending.• We also asked them how many holidays/breaks they plan to take the following year and the results were: More than 5 holidays - 28% 3 to 4 holidays - 48% 1 to 2 holidays - 21% • Our research also shows that our audience take a large number of day trips and they do this ‘off peak’. Many will take their grandchildren. 28% of visitors take their grandchildren on visits at least every few months, while 83% take them at least once or twice a year. • 10% of visitors organise group travel and over 30% regularly take part in organised trips.

Britain’s BIGGEST Show for the active over-50s!

www.50PlusTravelShow.com

The Audience

Marketing & Advertising

A selection of previous travel exhibitors

What do our exhibitors say about the show?You can view feedback from previous travel exhibitors at:

http://www.youtube.com/watch?v=6KgcfWukM3g

www.50PlusTravelShow.com

RatesShell scheme (includes Shell scheme, fascia with company name, carpet, lighting and one power socket)

Manchester/Glasgow/Birmingham: £255 per sqm (minimum of 6 sqm) + VAT (+10% corner spot)London: £295 per sqm (minimum of 6 sqm) + VAT (+10% corner spot)

MULTI-SHOW DISCOUNT: 5% discount for booking 2 shows, 10% discount for booking 3 shows, 12.5% for booking 4 shows.