MELBOURNE CONVENTION & EXHIBITION CENTRE

JUNE 17-20

2016

Invita

tion

to e

xhibit

www.melbourneboatshow.com.au

2

Philosophy of the

THE BOATING INDUSTRY ASSOCIATION OF VICTORIA (BIAV) is the peak body for the marine sector. It represents an industry worth

to the Victorian economy and provides more than 17,700 full-time equivalent jobs.The BIAV is a membership services organisation,

which exists to support its members and to promote recreational boating.The BIAV own and operate the Melbourne Boat

Show (MBS) which is the largest promotion of boating in Victoria. With competition for recreational time at an all time

high; the MBS aims to give the public a positive boating experience and allows them to imagine boating as part of their lifestyle.

THE EXHIBITION SCHEDULINGTraditionally the MBS has been held during winter to assist the industry with promotion of boating during the quieter months and to assist in filling orders for summer delivery.

BIAV & Melbourne Boat Show

$4.5 billion

Held at Melbourne’s premier exhibition venue over four days

3

MelbourneBoat Show profile

THE MELBOURNE BOAT SHOW will be celebrating its

when it opens its door in 2016, cementing itself as one of Victoria’s most iconic events.

This year, the event will be held at Melbourne Convention and Exhibition Centre over four days from

Many of the biggest names in the boating, fishing and water sports industry exhibit at the show, demonstrating it is the main event for the Victorian industry where they can display and sell their products. There will also be an increased focus on

entertainment for families involving demonstrations and hands-on activities.

56th year

June 17-20

4

Visitor survey

RESULTS FROM THE MELBOURNE BOAT SHOW SURVEY show that the majority of patrons who attend the show are there to purchase.

ATTENDANCE REASONSThe number one reason put forward by show visitors for attending was to buy something.

results

To buy something

Just to look around

To learn about new products

To buy something in the future

Family day out

To get a bargain

Research a boat to purchase

To see a particular activity

--- -

43%

30%

27%

26%

16%

10%

6%

4%

0 20 40 60

43% of respondents indicated they had attended the show specifically to buy something.This means nearly half of all show visitors are qualified buyers.

5

Visitor surveyresults

TIME SPENT AT THE BOAT SHOW

88%of visitors spend more than two hours at the show.

6 + hours

4 - 6 hours

2 - 4 hours

1 – 2 hours

up to 1 hour

--- -

48%

20%

20%

11%

1%

0 20 40 60

Fishing

Skiing and wake boarding

I do not own a boat/jet ski

General boating

Cruising

Sailing

Accommodation for holidays

--- -

59%

15%

15%

5%

3%

3%

1%

0 20 40 60 -80BOAT USAGE REASONSMore than half the people attending the boat show are keen fishers. But importantly, nearly

one in sixrespondents does not own a boat or jetski and are likely looking to purchase.

“It was the best show ever for us, with fantastic crowds and good flow of traffic."

– James Karvounaris, MONSTER FISH

"I thought the layout was great and highly-conducive to exhibitors.

I commend the organisers on a job well done."

– Leon Savage, STREAKER BOATS

6

Exhibitorinvitation

29,000

WHY YOU NEED TO BE THERE• The media campaign will be targeted to new and current boaters with a push toward motivated buyers.• Promote your business, or products and services.• Get your brand in front of more than

visitors over four days!• Promote the benefits and lifestyle of boating by being involved in Victoria’s largest boating exhibition.

WHO SHOULD BE THERE?• Boat dealers and manufacturers• PWC representatives• Kayak and SUP manufacturers/dealers• Electronics suppliers• Chandlery and boating accessory companies• Fishing gear and accessory retailers• Fishing/Boating/Sailing Clubs and Associations• Boating destinations and tourism groups• Marine Education and Safety groups• Marine clothing retailers• SCUBA equipment dealers

Developing the industry and promoting marine careers

7

Promotionalplan

THE 2016 CAMPAIGN WILL HAVE A STRONG FOCUS ON TARGETING THE NEW BOATER but also an increased focus on current boat owners.We will have a strong presence with the mainstream

media, the industry media and social media.Families will also be targeted to ensure that the

whole family is involved in attending and purchasing at the show. Our education and interactive activities are designed

to enhance the visitor experience and increase their time at the show.

THE MELBOURNE BOAT SHOW WILL BE PROMOTED THROUGH A VARIETY OF MEDIA• Television (both metro, regional and interstate)• Radio• Industry media (print magazines and online editorial)• Mainstream press (both metro, regional and interstate)• Posters• Dealers and members• Online ticketing agents

We have a strong presence with the mainstream media, the

industry media and social media

8

Exhibitorpricing

OHS LevyFull member

3rd Year member2nd Year member4th Year member

Non-member

OPEN SPACE 24m3 - 99m3

$85

$157

$219

$251

$282

$316

100m3 - 199m3 $140

$139

$194

$222

$251

$287

200m3 +$160

$118

$165

$188

$212

$224

OPEN SPACE PRICES - 3 INSTALMENTS

OHS LevyFull member

3rd Year member2nd Year member4th Year member

Non-member

OPEN SPACE 24m3 - 99m3

$85

$150

$209

$239

$269

$301

100m3 - 199m3 $140

$132

$185

$212

$239

$274

200m3 +$160

$112

$158

$180

$203

$214

OPEN SPACE PRICES - 10 MONTH PAYMENT PLANOPEN SPACE (min 24m2)Open space is provided to exhibitors in a range of dimensions and includes single colour carpet tiles. It does not include power – this needs to be arranged via our electrical contractor.

PAYMENT SCHEDULEIn response to exhibitor feedback, we have introduced in 2016, an economical 10-month payment plan that allows you to spread your payments over time. Due to rising costs, we have had to implement a small increase in exhibitor rates for 2016.

EXHIBITOR DISCOUNTExhibitors who pay ALL instalments on or before the due dates as listed are eligible for 15% discount off the total cost of the stand.

The 15% discount will be deducted on the final instalment (invoice) which must be received by 15th May 2016. NB: 2% credit surcharge will apply to all payments made by credit card.

DUE DATES10 MONTH PLAN 10% of the total cost is due on the 15th day of each month leading up to the show, with the final payment due on 15th May, 2016.PAYMENT IN THREE INSTALMENTS 10% payment due by 15th December 2015, followed by 50% on 15th March 2016 and 40% by 15th May 2016.

If final payment is not received by 15th May 2016, the 15% discount will not apply to either plan.

9

SHELL SCHEME STANDSShell scheme stands are available in the following sizes: 3m x 3m; 3m x 6m; and 3m x 9m. The cost of a shell scheme stand includes carpet tiles, 2.4m high walls, fascia board company sign, one 240V power point and 2x 150w lights (per 3m x 3m unit).

APPLYING FOR SPACEExhibitors must complete in full the Application to Exhibit form (attached) and return to the BIAV as soon as possible.

Verbal applications will not be accepted. Space is allocated at the discretion of the BIAV and the submission of an application form is not a guarantee of space.

Successful applications will be advised of their allocated space and will be provided with an Exhibitor Manual which will outline details of the show, move in and move out processes and general exhibitor information.

Exhibitorpricing

*Prices are per square metre and are GST inclusive.

OHS LevyCorner site

Full member3rd Year member2nd Year member4th Year member

Non-member

Shell Scheme 3 x 3$30

$150

$2896

$4055

$4627

$5210

$5793

3 x 6$35

$230

$4741

$6642

$7590

$8540

$9484

3 x 9$40

$260

$6320

$8877

$10124

$11391

$12640

SHELL SCHEME PRICES - 3 INSTALMENTS

OHS LevyCorner site

Full member3rd Year member2nd Year member4th Year member

Non-member

Shell Scheme 3 x 3$30

$150

$2765

$3870

$4416

$4973

$5529

3 x 6$35

$230

$4526

$6340

$7245

$8152

$9053

3 x 9$40

$260

$6032

$8474

$9664

$10873

$12066

SHELL SCHEME PRICES - 10 MONTH PAYMENT PLAN

10

Exhibitor

FLOOR PLANThe revised floor plan introduced in 2015 was well-received and promoted good customer flow through the venue. As such, the 2016 floor plan will be based off this model. We ask all exhibitors to submit their applications as soon as possible, with the final floor plan to be released in December. This will enable us to ensure all exhibitors are allocated the best possible position and maximise usage of the venue.

SPONSORSHIP OPPORTUNITIESThere are a number of opportunities available at the Melbourne Boat Show to showcase your brand to the public and members of the marine industry.

CAFES AND BARS NAMING RIGHTSThe introduction of the northern and southern bar areas at the 2015 show saw thousands of visitors increasing their dwell-time by relaxing in one of the bars as they envisaged why life would be better with a boat. In 2016, both the northern and southern bars are available for you to showcase your brand, via Bar Naming Rights.

EXHIBITOR FUNCTION NAMING RIGHTSThe Sunday night exhibitor and member function provides a relaxed environment for the industry to gather and network with colleagues. As Naming Rights sponsor for this function you can enjoy premium exposure to industry guests.

NAMING RIGHTS SPONSOR & MAJOR PARTNERS– ENTIRE MELBOURNE BOAT SHOWAs the Naming Rights sponsor to the 2016 Melbourne Boat Show, you will have exclusive exposure through prominent signage, verbal acknowledgements, digital promotional space and much more.

For more information on sponsorship, contact the BIAV office or email events@biavic.com.au

map

11

Exhibitormap

CONTACT DETAILSBIA VICTORIA24 York Street, South MelbourneVictoria 3205PH: 03 8696 5600FAX: 03 9686 5334 EMAIL: events@biavic.com.au WEB: www.biavic.com.au

TERMS & CONDITIONS:All companies wishing to apply for exhibition space at the 2016 Melbourne Boat Show must read and agree to abide by the show’s Terms & Conditions published in your Exhibitor Manual.

JUNE 17-20

2016www.melbourneboatshow.com.au

Get your brand in front of over 29,000 people

and send in your application to exhibit today!