EXHIBITOR BROCHURE

The OrganisersThe 50+ Show is organised by PRo Publications International Limited, a diversified media company with experience in UK and international conferences, exhibitions, publishing, directories and awards.

The 50+ Show organising team has a combined experience of over 100 years in this sector.

Show Director: Dr Robert McCaffreyCommercial Director: Paul BrownSales Manager: David ThomsonShow Organiser: Claire HumphriesMarketing Manager: Reina VillanuevaCommercial Executive: Jane DonaldsonCommercial Executive: Ann Marie Meaney

Switchboard Telephone: (+44)(0)1372 743837Fax: (+44) (0) 1372 743838Website: www.50plusShow.com

Registered office: First Floor, Adelphi Court, 1 East Street, Epsom, Surrey KT17 1BB

To the new 50+ Show Exhibitor BrochureWELCOME

VenuesLondon Olympia Grand Hall - London Olympia offers pillar-free space with natural lighting, excellent transport links and easy access. Olympia is popular and well-known to exhibitors and visitors.

Manchester Central - The well known former G-Mex is in the centre of the Greater Manchester Conurbation. Over 5 million people live within an hour’s drive of Manchester Central.

Glasgow SECC - The iconic SECC is at the heart of the largest urban area in Scotland - with a population of over 2.3 million - which is served by the largest urban rail network outside London.

The NEC Birmingham - The National Exhibition Centre is the busiest and largest exhibition centre in the UK. There are 19.5 million people within a 90 minute drive time of The NEC’s central location.

Westpoint Arena Exeter - The South West’s leading venue for exhibitions, concerts and fairs. It is ideally situated on the outskirts of Exeter City Centre and is easily accessible by all major road networks, rail and air.

Company Reg. No. 3277836 England and Wales

“The 50+ Show is a vibrant, energetic and positive showcase for the best that life

has to offer the active over-50s. Launching in 2007, The 50+ Show has successfully

taken place in London, Manchester and Glasgow ever since. A third day added to

the London and Glasgow 50+ Shows due to overwhelming visitor numbers. And

that’s not all! The 50+ Show will launch its Birmingham edition in December 2013

and The 50+ Show Exeter in September 2014.

The 50+ Show has greatly improved over the years and we now offer exhibitors

a truly cost-effective means of doing business with, collecting contacts in and

reaching out to this large and growing group.

If your organisation has customers who are 50+ then you need to be at The 50+ Show!” Dr Robert McCaffrey,

50+ Show Director

Britain’s LARGEST exhibition for the active over-50s

MANCHESTER CENTRALTBC

BIRMINGHAM NEC13-14 February 2015

OLYMPIA GRAND 23-25 July 2015

BIRMINGHAM MANCHESTER LONDON EXETER GLASGOWWESTPOINT ARENA

19-20 September 2014

www.50plusShow.com

SECC9-11 October 2014

BrighterBIGGERBetter

“Enjoyed the face-to-face discussions with the various service providers -

“A very good day. My favourite part?The whole show.”

Mr John L., London

“The 50+ Show has always achieved all

elements for over 50+ pensioners on all advice

and entertainment. Well done, please continue

“Great value for money, I am going to get more friends to come next

year...”Ms J. Hearn, Kent

“Whole exhibitioninteresting and in-formative, relaxing

atmosphere and leisure facilities. Most enjoyable

day. Excellent, all staff on stand

Mr & Mrs Strelley, Glasgow

“It really helps improve the lives of

many people.Mr. J. Dawson, London

“Having been three times be-

fore, I introduced and encouraged 12 of my friends to come on the same Friday as

myself and they enjoyed it also.

Thank you. ”

Mrs I. Smith, Lancashire

“The balance was very good; stands,

demos, good selection of articles

for sale, helpful & cheerful

Mr B. Major, Manchester “I was very impressed by this year’s show. I found the exhibitors extremely knowledgable in their subjects. I had several queries I needed

answers for and all the exhibitors went the extra mile to help me. I then could go round

and have a fun time the rest of my very

“An enjoyable day, helped us make

some decisions.”Ms J. Gladstone,

Lincolnshire

“Better than otherswith comparablecontent we have

been to.”Mrs V. Stevenson, Surrey

“I run a club for the over 55s

and had been told what a

good day out it is. Those that

have been over the last 3 years

agree.”

Mrs G. Turner, London

exhibitors.”

enjoyable day. ”

friendly & patient.”

”

all under one roof!”Mr Green, Kent

THE VISITORS - WHAT THEY SAY ABOUT THE 50+ SHOW

Miss S. Pearmain, Middlesex

your hard work. ”

Mr & Mrs Wink, London

www.50plusShow.com

Exciting all-day programme, activities and performances are planned to drive traffic to all The 50+ Shows. We have a great deal of experience of marketing to our audience - we know what advertising channels work for us and we use them effectively.

Each 50+ Show is supported by a major marketing campaign, which includes newspaper, magazine, direct mail, email marketing and digital advertising. Around 300,000 complimentary tickets are sent to the target audience before each show. They can also register for tickets via our website, email or by phone.And that’s not all! They can even register for free on the door.

Following in-depth analysis of advertising response data, The 50+ Show’s marketing plan includes:Saga Magazine Metro & The Evening Standard Daily Mail Evening TimesMail On Sunday The Herald Daily Express Daily Record Yours Magazine Manchester Evening NewsMature Times Women’s WeeklyChoice Magazine University of the Third Age MagazineThe Oldie PLUS Regional Press Advertising

Thank you for putting us under a waterfall of

enthusiastic prospective customers.

‘’

Gil, Sun Park LivingOver 170,000

strong databaseof visitors!

MARKETING & ADVERTISING

Selected exhibitors at The 50+ Shows

The 50+ Show is now a successfully proven concept: These are the largest over-50s shows in the UK - No other event gives such targeted access to this prosperous sector.This is largely a ‘recession-proof’ market, with guaranteed income and strong ongoing growth.The show is backed by a dedicated marketing campaign, including magazine, newspaper, internet advertising, direct email and direct mail advertising.Exhibitors are a major part of the event, offering visitors a huge range of products, services and information. In addition, each show includes a popular B-2-B networking reception for all exhibitors.The 50+ Show is a ‘blue-chip’ national show, with a local flavour.

WHY EXHIBIT?

All of The 50+ Shows are staged indoors. So, whatever the weather (rain, hail, snow, gales) The 50+ Show will go on...

EXHIBITING AT THE 50+ SHOW

“We see The 50+ Show as an essential event on the exhibiting calendar.”

“Once again, The 50+ Show was packed with interesting stands and activities. The increase in visitors this year meant that our stand was always busy - so much so that we had people still there at closing time, and this is great for exhibitors. Next year should be fun!

“Well promoted and organised show which lived up to our expectations.” Nina Torbett, NHS Health Scotland

“This was our first time at The 50+ Show and a great way to get yourself known in a market that is very demanding. The clients we have gained from this show surpass any other we have attended and we will certainly be back next year.” Steve Plummer, Holidays & Cruises For You

“Wyldecrest Parks are happy to endorse The 50+ Show, which was very well organised, planned and executed. A good time was had by all.” James Kenneth, Wyldecrest Parks

“The 50+ Show is the essential event for any charity or business wishing to target an old in age, young at heart audience.” David Tickner, The Civil Service Retirement Fellowship

“Having experienced a variety of exhibition shows in the past, I was delighted with the tremendous visitor numbers and just as important, with the genuine interest in our product. A resounding success from start to finish...Highly recommended.” Robert Thomson, North America Travel Service

EXHIBITOR COMMENTSThe 50+ Show offers a unique opportunity to interact with the UK’s fastest-growing and most asset-rich population group.

The over-50s control 80% of the UK’s wealth, have little or no debt and have huge spending power.

The pot of assets and cash held by people over 50 is valued at over UK£175 billion.

By 2031, the number of people aged 80 and over will rise from 2.2 million to 4.9 million.

Net worth of visitors to our shows in 2012 was estimated at over £3bn.

With fixed or index-linked in-comes, the over-50s sector is largely recession-proof.

www.50plusShow.com

THE EXHIBITORS - WHAT THEY SAY ABOUT THE 50+ SHOW

” Manuela White, Abbeyfield

Ian Mountford, Hanover Scotland Housing Association

HEALTH ZONE - SEMINAR THEATRES - BEAUTY ZONE - CRAFT ZONE - FASHION SHOW - DANCE FLOOR

COOKERY THEATRE - ACTIVITY ZONE - PERFORMANCE STAGE - CLIMBING WALL - MOTOR ZONE - PARK HOMES

The Health Tourism Show brings together healthcare, medical services and health resorts from around the world and was first organised in 2008.

Health Tourism is a growing area and gives visitors the option to travel abroad to have their medical or health treatment, often saving over 50% on the fees that they would pay in the UK (and usually while having a nice holiday at the same time!)

A small selection of our previous health-tourism exhibitors includes the following: Turkish Healthcare Tourism Development Council, 32 Senses Group, Obsidian Retreat, Malaysia Healthcare Travel Council, Hospital Particular Do Algarve and Dental Implant Centre Hungary.

Shows-in-ShowThe 50+ Show is co-located with two other shows to make sure that a visitor’s day out is as full, enjoyable and useful as possible: The 50+ Travel Show and The Health Tourism Show.

The 50+ Travel Show (www.50plusTravelShow.com) offers travel companies the opportunity to interact with a large audience of affluent 50+ travellers.

A small selection of our travel-related exhibitors includes the following: Saga, Travelsphere, Voyages Jules Verne, Titan, Israel Tourism, Brightwater, Ramblers Holidays, Richardsons, Cruise and Maritime, Simply Groups, Mer-sey Ferries, Boundary Mill Stores, Cadbury World, Visit Hull, Isle of Wight and Warners Leisure Hotels.

The 50+ Travel Show benefits from its own area at the show, as well as a dedicated travel seminar theatre, offering a continuous forum for travellers and travellers’ tales!

To book and guarantee your space at The Health Tourism Show, please contact: Claire Humphries on (+44) (0)1372 840969, email claire@50plusShow.com

To book and guarantee your space at The 50+ Travel Show, please contact David Thomson on (+44) (0)1372 840958, email david@50plusShow.comor Jane Donaldson on (+44) (0)1372 8409 66, email jane@50plusShow.com

EXTRA SHOWS-IN-SHOW

The 50+ Show offers a variety of feature areas available for sponsorship.

Cafe area/sDance floorSeminar room/sCookery theatreCraft zoneClimbing wallTravel seminar theatre Activity zone (London only)

What’s included in the package:

4Area naming - For example, ‘The _________ Dance floor’4Branding rights within the feature area4Logo included on 50+ Show marketing and promotional materials4Logo and company web link on The 50+ Show website4Quarter page advert in the 50+ Show Magazine (can be upgraded)4Inclusion in the pre-show and post-show email

(Sponsor)

London: £4995 + VAT per feature area Glasgow: £4495 + VAT per feature area Manchester: £3995 + VAT per feature area Birmingham: £3995 + VAT per feature areaExeter: £3995 + VAT per feature area

Costs:

SPONSORSHIP OPPORTUNITIES

www.50plusShow.com

SPONSORSHIP OPPORTUNITIES

SPONSORSHIP OPPORTUNITIES

Other Sponsorship Opportunities

Package includes:4 Your company logo will be displayed on the catwalk during the fashion show4 Professional hosting and staging4 Your clothes on ‘real models’4 Company logo and link on The 50+ Show website 4 Company logo included in The 50+ Show Magazine4 Inclusion in the pre-show and post-show email4 20% reduction on stand costs

Fashion ShowSome of the retailers on The 50+ Show catwalk stage:

Have your brand featured on our catwalk stage. There will be a maximum of four 30-minute fashion shows per day.

Costs:London: £2495+VAT per 30-minute slot on the catwalk (3 days)Glasgow: £2495 + VAT per 30-minute slot on the catwalk (3 days)Manchester: £1995 + VAT per 30-minute slot on the catwalk (2 days) Birmingham: £1995 + VAT per 30-minute slot on the catwalk (2 days)Exeter: £1995 + VAT per 30-minute slot on the catwalk (2 days)

www.50plusShow.com

SPONSORSHIP OPPORTUNITIES

Beauty Zone

Package includes:4 Area naming ‘The ___________ Beauty Zone’4 Branding rights within the feature area 4 Company logo included in the visitor guide4 Inclusion in the pre-show and post-show email

Costs:London: £2995 + VAT Glasgow: £2495 + VAT Manchester: £1995 + VAT Birmingham: £1995 + VAT Exeter: £1995 + VAT

(Sponsor)

Below is a list of brands that have offered beauty makeovers at The 50+ Show:

This offers the opportunity for cosmetic brands to have visitors sample and buy products or for a retailer to showcase a variety of brands for sampling and purchase at The 50+ Show.

50+ SHOW MAGAZINE ADVERTISING

50+ SHOW MAGAZINE - The ONLY advertising medium distributed to ALL visitors at The 50+ Show!

ProgrammeShow planExhibitorsGardening

HobbiesFinancePuzzlesHealth TravelFood

and more!

London Olympia11-13 July 2013

Programme • Show plan • Exhibitors • Finance • Health • Travel • Gardening • Food AND MUCH MORE!

£2Where sold

The 50+ Show Magazine

4 A4 format, printed in 4 colours, on quality stock and offers perfect colour reproduction for high-end advertisements4 Exhibitors who advertise in the magazine will also receive an augmented company profile, free of charge 4 Registered visitors will also receive a copy of the online version before the event to help them plan their day

Ad sizesDouble page spreadType area: 274 x 397

Full pageTrim: 297 x 210Type: 274 x 184Bleed: 303 x 216

Half pageVertical: 274 x 89Horizontal: 134 x 184

Quarter pageVertical: 134 x 89Horizontal: 64 x 184

Augmented company profile:80-word copy, logo, web linkand contact details

(in millimetres)

The 50+ Show Magazine contains full programme details, floor plan, exhibitor list and a range of interesting articles. IT IS AN ESSENTIAL TOOL FOR VISITORS TO GET THE MOST FROM THEIR DAY.

Additional marketing

opportunities:

Visitor bag insertsInsert a product sample, a flyer, a brochure or a leaflet into the show visitor bag, which is distributed to every visitor upon entry to The 50+ Show. Cost: £125+VAT per 1000

Pre- and Post-show visitor emailWe send key information about each show to our visitor database a week before they arrive and a week after each show. Emails are sent by The 50+ Show and go to the entire database including those who do not accept third party communication.Cost: £165 + VAT per email shot (subject to provision of acceptable text)

Please complete and return signed form

to The 50+ Show, PRo Publications International Ltd., First Floor, Adelphi Court,1 East Street, Epsom

, Surrey, KT17 1BB, UK, or Fax to +44 (0) 1372 743838

THE 50+ SH

OW

APPLICATION

/CON

TRACT

REGISTRATION DETAILS

INVOICING DETAILS (if different)

Com

pany name:

Contact nam

e:

Job title:

Glasgow

Birmingham

London

Show

Stand no. D

imensions

Cost excl VAT VAT @

20% Total cost

Manchester

Exeter

EXHIBITIO

N STAN

D PACKAG

E SELECTION

Shell scheme

Space only

RATESSHELL SCHEM

E: Includes Shell scheme,

fascia with com

pany name, carpet, lighting and

one power socket.

London: £295 per sqm + VAT (m

in. 6 sqm)

Glasgow

: £275 per sqm + VAT (m

in. 6 sqm)

Manchester/Exeter/Birm

ingham:

£255 per sqm + VAT(m

in. 6 sqm)

SPACE ONLY

London: £255/sqm + VAT (m

in. 18 sqm)

Glasgow

: £235/sqm + VAT (m

in. of 18 sqm)

Manchester/Exeter/Birm

ingham:

£215 per sqm + VAT (m

in. of 6 sqm)

PLEASE NOTE:

There is a 10% surcharge for corner stands.

There is a 25% surcharge for Island stands.

50+ SHOW

MAG

AZINE ADVERTISINGM

anchester/Birmingham

/Exeter:Full Page - £1295+VATH

alf Page - £850+VATQ

uarter Page - £450+VAT Enhanced exhibitor listing - £145+VATLondon:Full Page - £1620+VAT Q

uarter Page - £560+VATH

alf Page - £1060+VAT Enhanced exhibitor listing - £185+VATG

lasgow:

Full Page - £1500+VAT Q

uarter Page - £520+VATH

alf Page - £975+VAT Enhanced exhibitor listing- £165+VAT

INSERTS IN THE VISITOR BAG

Sfrom

£125+VAT per 1000 inserts

PRE- and/or POST-SHO

W VISITO

R EMAILS

£165+VAT per email shot

(subject to provision of acceptable text)

ENH

AN

CED

SPON

SOR

SHIP &

ADV

ERTISIN

G O

PPOR

TUN

ITIESSH

OW

: Please circle: Manchester / London / Exeter / G

lasgow / Birm

ingham

Full page

Half page

Quarter page

Ad size

Cost excl VAT VAT @

20% Total cost

50+ Show M

agazine Advertising

Enhancedexhibitor listing

Quantity:

Email

Pre-showem

ailPost-showem

ail

Visitor baginserts

FINA

L TOTA

L:

PAYMENT DETAILS

____ Payment by bank transfer

____ Payment by credit or debit card - please call (+44) (0) 1372 743 837

PO num

ber (if applicable): VAT N

o.

Please tick:

MULTI-SHO

W DISCO

UNT: 5%

discount for booking 2 shows

10% for booking 3 show

s, 12.5%

for booking 4 shows

15% for booking all show

s.

WE HEREBY APPLY FO

R EXHIBITION SPACE AT THE 50+ SHO

W AND HAVE

READ AND AGREE TO

ABIDE BY THE EVENT’S TERMS & CO

NDITIONS (overleaf).

Signature:

Date:

Name:

Job title:

Address:

Telephone:

Registered office: First Floor, Adelphi Court, 1 East Street, Epsom, Surrey KT17 1BB

Company Reg. No. 3277836 England and W

ales

Email address:

Mobile:

TERMS AN

D CON

DITION

SEXHIBITO

R COVENANT

The Exhibitor agrees to abide by all rules and regulations adopted by PRo

Publications International Ltd. (PRo) and sponsors and agrees that PR

o shall have the final decision in adopting any rule or regulation deem

ed necessary prior to, during and after the show.

ASSIGNM

ENT AND SUBLETTINGThe Exhibitor shall not assign any rights under this agreem

ent or sublet the space w

ithout the prior written perm

ission of PRo w

hich permission m

ay be w

ithheld without giving any reason. This includes staff, prom

otional m

aterial and branding for any company not nam

ed on the booking form.

INSURANCEEach Exhibitor exhibits at its ow

n risk. The Exhibitor is responsible for and shall indem

nify PRo (the O

rganiser) in respect of all claims (w

hether arising from

personal injury or damage to property or otherw

ise) arising in connection w

ith the erection and dismantling of the Exhibitor’s Stand

and anything permitted, om

itted or done thereon or therefrom during the

period of the Exhibition or during the construction and dismantling periods

arising directly or indirectly by the act, omission or neglect of activity or

other article or thing of the Exhibitor or in the possession or use of the Exhibitor.

The Organiser w

ill take such precautions as it may consider appropriate

for the proper running of the Exhibition, but will not at any tim

e be responsible for the loss of, or dam

age to, or safety of any stand, exhibit, m

aterials or other property of an Exhibitor or any other person under any circum

stances.

ALL Exhibitors must hold a Public Liability policy of insurance for

negligence providing cover of at least £2,000,000 injury or damage, and

this must be produced prior to the exhibition upon request. All Exhibitors

are advised to effect their own insurance against all relevant risks.

For massage/piercings/tattoos/m

ake-up/any ‘hands-on’ interaction with

any show visitor, each com

pany must either have a special treatm

ent licence (w

hich must be applied for to the local authority at least 4 w

eeks before the show

) or be exempt. All personnel adm

inistering medical

treatments m

ust be GM

C registered.

Any stand playing music m

ust have its own PPL certificate, and m

ust not annoy or inconvenience any other stand-holder or visitor.

EXCLUSIONS O

F LIABILITYThe Exhibitor accepts all risks associated w

ith the use of the exhibit space and environs. The Exhibitor shall not m

ake any claim or dem

and or take any legal action, w

hatsoever, against PRo, the show

sponsors or the facility in w

hich the show is held, for any loss, dam

age or injury howsoever

caused, to the Exhibitor, its officers, employees, agents or their property.

INDEMNITY

The Exhibitor agrees to indemnify and hold harm

less PRo, show

sponsors and the facility, their respective officers, agents and em

ployees, against all claim

s, costs and charges of every kind resulting from their occupancy

of the exhibit space or its environs, for personal injuries, death, property dam

ages or any other damage sustained by the exhibitor or its officers,

agents, employees or those for w

hom in law

they are responsible, or PRo

or a visitor to the show.

EXHIBITOR’S PRO

PERTYAll of the Exhibitor’s property at the show

shall be at the sole risk of the Exhibitor and PR

o assumes no responsibility for loss or dam

age thereto.

EXHIBITION CO

NDUCTExhibitors m

ay only undertake exhibition activity within the boundaries

of their own stand. Exhibitors found leafletting or canvassing outside

their stand, or otherwise causing harassm

ent to either visitors or other Exhibitors, w

ill be removed from

the exhibition hall, without recom

pense.

BUILDINGThe Exhibitor is liable for any dam

age it may cause to the facility or to

any property of PRo, its agents or any other exhibitor. The Exhibitor m

ay not apply paint, lacquer, adhesive or other coatings to the facility or to the property of PR

o, its agents or any other Exhibitor. Exhibitors are expressly forbidden to alter any aspect of the as-built stand w

ithout written

permission from

PRo.

CONDITIO

NS OF PAYM

ENTTerm

s of payment are those stated below. N

on-payment of any part of

the Contract Price or of any other sum

s properly due from the Exhibitor to

PRo w

ill give PRo all or any of the follow

ing rights, which are in addition to

any other rights PRo m

ay have:

(a) To impose a surcharge of 8%

above the Bank of England official dealing rate;

(b) To recover additional costs including any legal costs incurred in the collection of m

onies due to PRo;

(c) To prohibit the Exhibitor from erecting and/or occupying the space or

stand allocated;

(d) To use the allocated space in such a way as PR

o thinks fit and to recover from

the Exhibitor any expense in doing so;

(e) To exercise a general lien on all the Exhibitor’s property in or about the Exhibition prem

ises;

(f) To treat the Contract as determ

ined.

PAYMENT TERM

SThe full stand cost w

ill be invoiced on acceptance of application by PRo, w

ith payment due w

ithin 30 days (or imm

ediately on receipt if less than 60 days before the show

opening date). Invoices for advertising in The 50+ Show

Magazine or for em

ails to visitors are issued on acceptance of booking and are payable on receipt. PRo reserves the right to alter the rates charged for any aspect of participation at The 50+ Show

.

TERMINATIO

N OF THE CO

NTRACTPR

o may term

inate this Contract if: The Exhibitor fails to observe or

perform any of the C

ontract terms and conditions; The Exhibitor becom

es bankrupt or m

akes an arrangement or com

promise w

ith his creditors or, being a C

ompany, enters into liquidation w

hether compulsory or voluntary

(save for the purposes of amalgam

ation and/or reconstruction) or suffers the appointm

ent of a receiver, administrative receiver or adm

inistrator, or enters into or suffers any sim

ilar insolvency procedure under any jurisdiction.

CANCELLATION BY EXHIBITO

RThe Exhibitor m

ay give written notice of his intention to w

ithdraw prior to 60

days before the show - w

hich PRo in its discretion m

ay permit by w

ritten confirm

ation - subject to the payment of 50%

of the total contract price by the Exhibitor to PR

o as consideration for release from the C

ontract.

If the Exhibitor cancels the booking or bookings within 60 days of the

show opening date, this w

ill incur a fee of 100% of the total cost of the

booking, payable imm

ediately.

Since withdraw

al will cause PR

o loss and further costs in reselling the stand, PR

o is entitled to charge cancellation fees as set out above. These are intended purely to com

pensate PRo, and once paid, PR

o will

acknowledge that the exhibitor has no further liabilities to PR

o in relation to this exhibition.

REMO

VAL OF EXHIBITS

The Exhibitor agrees that no display will be dism

antled or goods rem

oved during the entire run of the show, but w

ill remain intact

until the end of the final closing hour of the last show day. The

Exhibitor also agrees to remove its display and the equipm

ent from the

show site by the final m

ove-out time lim

it, or in the event of failure to do so, the Exhibitor agrees to pay for such additional cost as m

ay be incurred.

CANCELLATION O

R CURTAILMENT O

F SHOW

BY PRoIn the event that the facility in w

hich the show is to be held or is held

is destroyed or becomes unavailable for occupancy, for reasons beyond

the reasonable control of PRo and sponsors, or if for any reason PR

o is unable to perm

it the exhibitor to occupy the facility or the space, or if the show

is cancelled, postponed or curtailed for any reason, PRo and

sponsors will not be responsible for any loss of business, loss of profits,

damage or expense of w

hatever nature that the exhibitor may suffer. The

reasons listed include, but are not limited to, such reasons as: casualty,

explosion, fire, lightning, flood, weather, epidem

ic, earthquake or other event, acts of public enem

ies, riots or civil disturbances, strike, lockout or boycott or other force m

ajeure event. Exhibitors are advised to take out appropriate insurance to cover all eventualities. Any refunds due w

ill be paid m

inus an administrative deduction.

GO

VERNING LAW

AND JURISDICTION, RIG

HT OF REFUSAL

This contract shall be governed and construed in accordance with the

laws of England and the parties agree to subm

it to the non-exclusive jurisdiction of the English courts. This contract is assignable by PR

o to another com

pany. PRo reserves the right to refuse any application.