EXHIBITOR PROSPECTUS January 16-19, 2015WALTER E. WASHINGTON CONVENTION CENTER, WASHINGTON DC

We are living in the Age of the Maker. People are shopping for items with more purpose and meaning, seeking well-made, handcrafted products that can be handed down to the next generation.

Making things professionally means your hard work and pleasure should be one and the same.

We've set the stage for opportunity by providing you a solid foundation to grow your business. You bring your unique vision, creativity and innovative spirit.

Produced by a Family BusinessUnlike most gift shows, the American Made Show (formerly the Buyers Market of American Craft) is produced by an independent, family-owned-and-operated small business just like yours. Supporting American studio artists has been at the core of our mission for more than 30 years.

Our Mission> Grow and nurture small businesses> Provide a one-of-a-kind marketplace for

retailers to shop for the best in American and Canadian design

> Answer the call of conscious consumers who vote with their wallets

> Strengthen the role of American design in today’s marketplace

2 | WE BELIEVE…in the power of the individual to contribute to rebuilding our economy.

Where We’re Going & WhyIn 2015, the Buyers Market of American Craft becomes the AMERICAN MADE SHOW to more accurately communicate our position in the industry.

We’re reframing our marketing efforts to reach a broader audience of buyers seeking authentic American merchandise and to increase exposure for all exhibitors. That process starts with welcoming innovative designer-makers who already meet our criteria for amazing products made in the U.S. and Canada, and introducing them to a different kind of marketplace.

“We both felt that [show management] did an excellent job communicating with us and providing us with helpful information and resource materials. If we had a question, it was answered quickly via email or through a direct phone call. ...We are really looking forward to the 2015 American Made Show in DC.

Mark & Katherine Farrell, Buffalo Craft Company, Jewelry Exhibitor and 2014 Merit Award Winner

”

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GETTING TO KNOW DCThe convention center is located in the heart of the city in the Chinatown / Penn Quarter district. The neighborhood boasts more than 170 diverse restaurant options, from quick grab-and-go lunches to more formal dining. Discover more than 50 museums, monuments and national memorials, many within short walking distance.

Walter E. Washington Convention CenterRecognized as one of the most-energy efficient buildings of its size, the Washington Convention Center has won awards both for inspiring design and as a major contributor toward community redevelopment in downtown DC.

With more than 130 works of art, it’s also home to the largest public art collection in DC outside of a museum.

Travel & AccommodationsThree international airports, Amtrak, MARC train and Virginia Railway Express make Washington DC one of the most accessible cities in the country.

Our host hotel—the brand-new, 4-star Marriott Marquis—is directly connected to the convention center via underground concourse. A discounted rate is available exclusively for you.

Getting Around TownThe Metro has 86 stations servicing DC, Maryland and Virginia. Traveling by Metro, you can easily explore downtown DC and its surrounding areas for just a few dollars.

The DC Circulator bus also offers f ive convenient routes throughout the city for only one dollar per ride.

> THE MARRIOTT MARQUIS is a destination all its own with a towering light-filled atrium featuring a 56-foot-high sculpture by Baltimore-based sculptor Rodney Carroll as well as 5 on-site restaurant and retail options.

4 | WE BELIEVE…that knowing where and how a product was made is essential to today's conscious consumer.

Travel & Leisure named DC the #1 destination for

museums and galleries.

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WHO SHOPS OUR SHOW?Our reputation as “the American Made Show” brings with it the most qualif ied buyers in the industry. Gift stores and fine craft / art galleries make up the largest percentage of our attendance.

Additional attendees include:> Main Street independent retailers> Jewelry stores> Well-known e-retailers like The Artful Home,

UncommonGoods, The Grommet, Fab.com and more

> The gift shops of the Metropolitan Museum of Art, the Madison Museum of Contemporary

Art and the Smithsonian Institution

> The galleries of universities, guilds and arts institutions

> Art-to-wear clothing boutiques> Souvenir and resort shops> Gift retailers from zoos, aquariums, national

parks and amusement parks> Interior designers and architects> Art consultants and specifiers

Our Buyers Want to Meet YouAt the American Made Show you'll connect face-to-face with the people who will share your story with customers. They believe in the value of knowing the story behind the brand. To encourage this critical interaction between partners in promotion, we require each exhibiting company of the American Made Show to be personally represented by the owner or principal designer.

> 2 in 5 attending buyers carry more than 75% American Made inventory in their store.

6 | WE BELIEVE…in honesty and authenticity throughout the design and production process.

InteriorDesigner

3%Museum

Store

5%E-Retailer/

Catalog

6% JewelryStore

10% SpecialtyBoutique

15%

CraftGallery

14%Art

Gallery

16%

Gift &Home

31%

43%of buyers shop for their entire year at American Made Show

15%of buyers are new to the show

13%

Pacific

10%

Midwest

23%

South

52%

Northeast

2%

Canada

Buyers By Region

Attendee Composition

Retailer Location Type

Main Street31%

Coastal / Resort Area

19%

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Building a lasting partnership with your stores takes time. Years, in fact. But how can you create repeat business without knowing if you’ll be juried into a show next year? The answer is, you can’t. That’s why American Made Show offers lifetime tenure to its exhibitors. You keep producing beautiful new designs in the U.S. or Canada and we’ll send you a contract each year. Simple as that.

Be Original. Stay Original.To ensure artists’ creative property is protected, show policies include restricted photography or filming on the show floor as well as barring entrance to manufacturers, licensing agents and unaffiliated sales representatives. Retailers must provide current credentials when registering:> Proof of business> Proof of location> Proof of American Made or

handmade inventory

In Good CompanyIf fear of producing enough to wholesale is holding you back, consider that 59% of our exhibitors have an annual production level of $100,000 or less.

Buyers shop the American Made Show to find that rare jewel of merchandising: high design, high value and reasonable minimums.

Discovering artists who produce in small numbers is the very thing that makes a show like ours special for buyers. It’s an independent retailer’s advantage over big-box stores.

American Made Show By the Numbers> An estimated $8 million in sales on our show

floor in just 4 days> More than 80,000 square feet of product display> Over 700 exhibiting companies representing

115 product categories> Approximately 5,000 buyers from independent

retail stores across the country

BUILDING PARTNERSHIPS THAT LAST

8 | WE BELIEVE…that Main Street is where new jobs are created.

> Relationships built with retailers during our show sustain many artists all year long and often throughout their careers. Through wholesaling, artists are able to spend more time in the studio and less time on the road.

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EXHIBITING OPTIONSStandard Booth Package> 8-foot high draped walls> 1,000 watts electrical service (per 100 SF)> Valet service from the loading dock (optional)> Chair> Wastebasket> Company ID sign> Buyers Guide listing> Online listing> Free promotional materials

Size Price10 x 10 (100 SF) $2,13810 x 15 (150 SF) $2,70810 x 20 (200 SF) $3,5636 x 10 (60 SF)* $1,075Corners Add $250 each* Exclusively offered to new exhibitors

Other Considerations Exhibitors should plan for the following costs not included in the booth package:> Flooring (required)> Lighting (required)> Insurance (required)> Transportation &

parking

> Marketing> Shipping > Drayage / Material

Handling

Merit AwardDesigners debuting in the wholesale marketplace may have their application reviewed for a scholarship that is awarded to an exceptionally promising newcomer in each section of the show. Winners are responsible for their $600 booth deposit only — the remainder of their 10x10 booth is free.

Educational SupportYour first wholesale show can be overwhelming. With our exhibitor training program, you’ll never be left guessing. Get free access to articles, webinars and worksheets to keep you on track every step of the way.

> All booths include a membership to Shop.AmericanMadeShow.com, our new online sales network to stay connected with buyers year-round.

10 | WE BELIEVE…in a marketplace where consumers vote with their wallets.

Featuring limited-edition and one-of-a-kind jewelry. High karat metals and precious stones shine in this premium area of the floor, the star of the Jewelry Preview.

First-time exhibitors may opt for a 6x10 footprint for about half the standard booth cost. These aisles are a must-see destination for all buyers.

These premium hard-wall pavilions spotlight brands who defy definition. Spotlighting the best in designer-made gifts for children, kitchen/gourmet, home décor and lifestyle categories.

PRODUCT CATEGORIES> Glass> Ceramics> Fine & Fashion Jewelry> Wearable Fiber & Accessories> Mixed Media> Supplier> Home & Garden

SPECIAL SECTIONS

Premier Jewelry Pavilion

New-to-Market

Design Neighborhoods

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SMART MARKETINGYour participation in the show is supported by a multi-faceted marketing campaign to our list of more than 20,000 buyers.

Print & Web AdvertisingFocused advertising to the right audience through top industry publications.

EmailTargeted email newsletters are sent to more than 10,000 retail subscribers who follow us for the latest exhibitor news and show updates. Exhibitors are highlighted in weekly newsletters leading up to the show.

Direct MailBeautifully designed brochures and pre-show guides are mailed to retailers as a series over several months leading up to show time.

Social & Online MediaExtend your reach and engage with our audience through our social media presence:

11,980 followers

3,368 followers

1,204 followers

592 followers (launched Nov. 2013)

500,000+media coverage impressionsfor the 2014 show cycle

12 | WE BELIEVE…that American Made is a vital part of the new economy.

NICHE Magazine & Media PartnersOur full-color quarterly trade publication for independent retailers of American craft is free to all registered buyers. Through media partnerships, our magazine is distributed at major buying events nationwide.

Industry PartnersArtist guilds and professional associations enhance our community by extending exclusive show benefits to their members. Programs include group exhibits, sponsored seminars and workshops, and discounts for non-profit organizations.

Free> Buyer Brochures> Show Stickers> Social Media> Shop.AmericanMadeShow.com> Interactive Floor Map

Paid> Buyers Guide> Digital Showcase> Product Galleries> One-of-a-Kind Sponsorship Packages> Full-Service Postcard Mailing> NICHE magazine> On-site Promotion

Get the most out of your investment by applying early and taking advantage of our variety of promotional opportunities to suit all budgets.

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Wednesday, January 1411am-6pm Exhibitor Move-in12:30pm New Exhibitor Orientation

Thursday, January 158am-6pm Exhibitor Move-in12:30pm New Exhibitor Orientation4pm-7pm Jewelry Preview

(Jewelry Section only)

Friday, January 168am-10am Seminars10am-6pm Exhibit Hall Open6:30pm-8pm New Exhibitor Happy Hour

Saturday, January 178am-10am Seminars10am-6pm Exhibit Hall Open6pm-9pm NICHE Awards

Sunday, January 188am-10am Seminars10am-6pm Exhibit Hall Open6pm-9pm American Made Show Party

Monday, January 1910am-2pm Exhibit Hall Open2pm-11:59pm Exhibitor Move-out

Jewelry PreviewAn evening preview of the Jewelry section gives buyers a welcome head start of the largest part of our show.

NICHE AwardsFinalists and winners are honored at the annual ceremony celebrating excellence and innovation in fine craft design.

New Exhibitor ProgramsMeet our staff and fellow first-time exhibitors during virtual training sessions, our at-show orientation and meet-ups.

SPECIAL EVENTS

< FASHION SHOW Models walk the runway in our professionally produced fashion show. This midday event puts a dramatic spotlight on the latest designs in wearable fiber and accessories.

14 | WE BELIEVE…that Main Street is where new jobs are created.

ARTIST APPLICATION CRITERIAApplicants are required to submit the following information, which is thoroughly reviewed by show management:> Company history> Number of employees> Annual sales volume> References from retail accounts> Suppliers and contractors> Detailed description of production process> Wholesale and retail show experience

The Artist’s Pledge of AuthenticityFinally, applicants must sign a pledge attesting to the accuracy of information provided and stating that all designs submitted are “made under my direct supervision in named country, with domestic labor and materials (where applicable).”

Artists must be residents of the United States or Canada.

To be considered, applicants must be the principal of their own companies, and produce the work

they design in the United States or Canada. Exhibitors may not contract for product designs outside his/her studio or employ a designer. Unless otherwise approved, the American Made Show also prohibits the sale and display of items that incorporate imported or finished items as part of the central design element. Non-decorative components (e.g., findings, fixtures, mechanical parts) and materials (e.g., silk, gemstones) are permitted at the discretion of show management.

You Are Your BrandShare your maker’s story with a growing community of buyers who value the quality and craftsmanship of an object well made. Our retailers are your partners and advocates in the field, sharing your story with thousands of conscious customers who are seeking products that have lasting value and meaning.

What's Your Story?Apply today at AmericanMadeShow.com/Apply

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AmericanMadeShow.com3000 Chestnut Ave, Suite 300, Baltimore MD 21211sales@rosengrp.com 800.432.7238 | 734.787.6496

A MARKETPLACE CUSTOM-MADE FOR YOUWe promote beautiful things responsibly made by creative, hard-working people. Join hundreds of studio artists at the one-of-a-kind event where thousands of independent retailers shop for the best in American and Canadian design.

THAT'S OUR STORY.WHAT'S YOURS?

DOWNLOAD OUR FREE REPORT:

"TOP MYTHS OF WHOLESALING"AmericanMadeShow.com/exhibit