9 - 12 JANUARY 2020R O Y A L P H U K E T M A R I N A

W W W .T H A I L A N D Y A C H T S H O W . C O M

EXHIBITOR BROCHURE

FACTS & FIGURES 2

METRES1,000+ OF YACHTS ON DISPLAY

60 YACHTS, BOATS & WATERCRAFTON DISPLAY IN THE MARINA

90+BRANDSON SHOW

12,500SQM

& ON-WATER EXHIBITION SPACETOTAL LAND

FACTS & FIGURESV I S I T O R S5 , 3 0 0

EXHIBITOR CATEGORIES

YACHT BUILDERS / SHIPYARDS

30%YACHT

BROKERS / CHARTERS

19%YACHT

EQUIPMENT / SERVICES

18%

OTHERS

11%FASHION /

FINE ARTS / JEWELLERY

7%HEALTH & WELNESS

5%PROPERTY

/ REAL ESTATE

10%

From brand visibility to credibility, exhibiting at the Thailand Yacht Show affords you and your business many benefits.Whether you’re looking to establish your presence in the region or expand into a new market, the Thailand Yacht Show provides a powerful platform for meeting new customers, reaching out to

your existing clientèle and building a more established and reputable brand.With both B2B and B2C objectives, the Show attracts major players from the region, such as potential buyers and traders, professionals from the maritime and luxury markets, local villa owners, business decision-makers and captains and their crews.

■ ATTRACT LOCAL AND INTERNATIONAL HNWI’S WITH DIFFERENT PASSIONS AND INTERESTS.

■ CREATE AND EXECUTE AN INSPIRING, HIGH-END LIFESTYLE ENVIRONMENT.

■ ENHANCE YOUR IMAGE BY POSITIONING YOURSELF WITH OTHER PRESTIGIOUS BRANDS.

■ EXPERIENCE AN ATMOSPHERE OF CREATIVITY AND FUN WITH LIKEMINDED INDIVIDUALS.

■ PROMOTE YOUR BRAND TO A REGIONAL AUDIENCE AND INCREASE YOUR BRAND VISIBILITY.

■ ART INSTALLATIONS■ CLASSIC YACHTS■ DEMONSTRATION PLATFORM■ DISABLED SAILING WORKSHOPS■ EXHIBITOR PARTIES■ FASHION SHOWS■ FOOD & BEVERAGE AREAS■ INTERACTIVE DEMONSTRATIONS■ KIDS PLAY AREAS & ACTIVITIES■ LIVE MUSIC & ENTERTAINMENT

■ LIVE RADIO INTERVIEWS■ MARINE CONSERVATION WORKSHOPS■ MEDIA PARTIES■ PANEL DISCUSSIONS■ SAILING WORKSHOPS■ TASTINGS OF WINE FINES & CHAMPAGNE■ YACHT & SUPERYACHTS PARTIES

As Thailand’s premier luxury lifestyle event, the Show offers exhibitors a variety of unique experiential opportunities.

WHY EXHIBIT?

UNIQUE ACTIVATIONSThe fifth edition of the Thailand Yacht Show will be a truly immersive experience for both newcomers and seasoned aficionados alike. The Show offers a first-class, face-to-face marketing platform that will attract large numbers of visitors looking to learn about and invest in the yachting and boating lifestyle. This concept is at the core of the Show experience and will not only help yacht sales, but will also serve to introduce new people to the world of yachting.

3 WWW.THAILANDYACHTSHOW.COM

WHY EXHIBIT? 4

TYPE OF VISITORLOCAL PUBLIC

OVERSEAS PUBLIC

OVERSEAS TRADE

5%

5%

60+ COUNTRIES REPRESENTEDFROM ALL OVER THE WORLD

9%

16%

5%

10%

33%

24%

LOCAL TRADE

16%

35%

7%

MAIN INTEREST*BOATING IN GENERAL

MARINE EQUIPMENT

BUYING A BOAT

BOAT CHARTER

LIFESTYLE PRODUCTS

PROPERTY

OTHER

18%

GEOGRAPHICAL BREAKDOWN

63%

ASEAN

EXHIBITORS (%)

VISITORS (%)

63%

23%

EUROPE

14%

RUSSIA

12%

6%

ASIA

4%

5%

AMERICAS

4%

2%

AUSTRALASIA

2%

1%

REST OF WORLD

1%

27%

MEDIA EXPOSURE

20+MEDIA PARTNERSG U A R A N T E E D E X P O S U R E THROUGH OUR GLOBAL NETWORK

THB 134.6 M I L L I O NW O R T H O F COVERAGE ACROSS A L L P L AT F O R M SP

R V

AL

UE

REACH ACROSS ALL PR AND SOCIAL MEDIA CAMPAIGNS7.9 MILLION

Our underlining strategy will combine content marketing with targeted advertising campaigns across a range of media and platforms. From billboards to radio interviews, social media to adverts, a visually striking and informative campaign will be produced to consolidate the brand’s presence locally in Phuket and overseas.

The Thailand Yacht Show has a wide reach through its multi-platform campaign, which will include advertising and editorial coverage in various

The Thailand Yacht Show team is committed to promoting the event, its partners and supporters to both local and international visitor audiences.

MARKETING CAMPAIGN & REACH

E-NEWSLETTERS

5 WWW.THAILANDYACHTSHOW.COM

marine related and luxury lifestyle publications throughout the Asia Pacific region. In addition, our social media and online marketing outreach will promote the Show and drive awareness, while showcasing our exhibitors’ and supporters’ content too. Afterall, your news is our news!

Our frequent e-newsletters, sent to a targeted database of over 20,000, will provide both show participants and visitors with a reliable source of up-to-date information and latest features.

SOCIAL MEDIA

60,580 likes60,711 followers

10,345 followers548 posts

TESTIMONIALS6 WWW.THAILANDYACHTSHOW.COM

Celebrating its fifth anniversary, the Thailand Yacht Show has united the country’s marine industry around a single show, held in Thailand’s premier yachting destination.

PHUKET: THE JEWEL OF THAILAND

huket is the centre for Thailand’s marine industry and has witnessed a rapid growth in related businesses, from marine engineering andservices to charter companies, marinas and berthing to rigging,

sail-making and repairs. Its location at the heart of South East Asia makes it an ideal base for tourists looking to explore some of the region’s most beautiful sailing grounds whilst the ready source of skilled shipwrights, engineers and crew has made it the first port of call in Asian waters for seasoned sailors and captains.

The yacht market in Thailand, supported predominantly by expatriates and international tourists, relies heavily on imported yachts and it is no surprise that some of the world’s leading yacht brokers are based on Phuket. The Thailand Yacht Show continues to drive the Thai Government’s ambition to make Thailand the principal destination for yachting in Asia and the winter destination of choice for superyacht owners and charterers from around the world.

P

PER YEAR SPENT

ON BERTHING

THB 300 MILLION

PER YEAR SPENT ON

YACHT SERVICING AND

MAINTENANCE

THB 3 BILLION

ASSOCIATED JOBS

IN THAILAND’S

MARINE INDUSTRY

10,000

NUMBER OF YACHTS

IN THE ANDAMAN

2,000

PER YEAR VISITOR

SPENDING

THB 2 BILLION

NUMBER OF YACHT

BROKERS IN THAILAND

50+

The vision of the organisers of TYS and the way to develop the market here is very much in sync with our own, so we are fully behind it. We see the Show becoming the major large yacht event in the region and will continue supporting it going forward.

Joshua LeeMANAGING DIRECTOR & FOUNDERLEE MARINE CO. LTD.

We are proud to sponsor TYS and to show our commitment to create new opportunities that will boost Phuket’s economies. By growing the marine tourism industry, we will attract quality visitors and high-end leisure tourists with significant spending power.

Apichart ChirabandhuADVISORMINISTRY OF TOURISM & SPORT

With the energy and enthusiasm of the organisers who work on this project throughout the year, we are confident that the annual Thailand Yacht Show will continue to help develop an extremely valuable high-end nautical tourism for Thailand.

Phakaphong TavipatanaGOVERNORPHUKET GOVERNMENT

I am pleased to say we made some sales during the Show itself and have a number of other negotiations to conclude. Our charter team also saw a big increase in bookings during the Show and Phuket remains the premier charter destination in Asia.

Richard AllenGENERAL MANAGERSIMPSON MARINE (THAILAND) CO. LTD.

This is my third year in a row at the yacht show here and it’s getting bigger every time. It is a great place to connect with the community and get to know about the latest innovations hitting the market in terms of boat technology. It also makes for a great family vacation.

Tim WilliamsVISITORBOAT OWNER

Multihull Solutions were very pleased to participate again as an exhibitor. The quality of visitors was top rate and our vessels received great exposure. The joining together of all three events is a definite winner for all involved and we look forward to next year’s Show.

Andrew de BruinGENERAL MANAGERMULTIHULL SOLUTIONS ASIA

Thank you to all of our exhibitors, partners and supporters for contributing to the Show’s success and we look forward to seeing you again in January 2020!

TESTIMONIALS 7

R1

12

11

10

2 4 8

7

53B3A

AB

13

9

15

1431B35

21A

34

27 20

30

32

33A

33B

36

19B

19A

18

17B

17A

16 E

222324

26

28

29

31A

21B

C

D

F

GH

15B

15A

25 6

From making deals in the Exhibition Hall to networking with clients on the Boardwalk, the Thailand Yacht Show is the largest exhibition ever held in Phuket.

EXHIBITION HALL

8 WWW.THAILANDYACHTSHOW.COM

FLOORPLANS 9

E2E9E10E11E12E13

L5

L3

D12 D5 D3 D2 D1

C3C4C5C7C11C12

D14

E1A

E1B

E5E14

C9C13C14

D13

E15

E3E4E6E7E8

C2C5C6C6

D6D7D9D10D11

L4

L2

L6

With berths for over 50 yachts - and additional space for superyachts at Koh Rang Noi - the Thailand Yacht Show is in a class of its own.

ON-WATER DISPLAY

EXHIBITION HALL

www.thailandyachtshow.com

To find out more about participating at the 2020 Thailand Yacht Show,

please contact us atinfo@thailandyachtshow.com

#thaiyachtshow