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SPECIALIST AREAS

FACTS & FIGURES

VISITOR PROFILES

YOUR OPTIONS FOR PARTICIPATING

SUPPORTING PROGRAMME

MUNICH

SERVICES

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05

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08

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TABLE OF CONTENTS

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INTRODUCTION

ALWAYS SOMETHING NEW IN VIEW.

Next year, one of the most popular events for the optics industry is coming back into focus: opti, the international trade show for optics and design, brings groundbreaking ideas and the most outstanding innovations from all corners of the world together in one place.

From 10-12 January 2014, the industry’s premium showplace for design will witness the merging of quality and zeitgeist. opti is the perfect platform for making the most out of your emerging products and technology.

The numbers speak for themselves: 92 per cent of all trade visitors consider opti a must-visit event.

Take advantage of opti’s dynamic atmosphere and high standards to keep all eyes focussed on your business, your products and your ideas.

Let’s MAXIMEYES!

Source: all findings were taken from visitor registration statistics or an independent visitor and exhibitor survey

conducted by Gelszus Messe-Marktforschung GmbH in 2013.

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SPECIALIST AREAS

From left to right:Frames I IT/Software I Glasses Manufacturing I Lenses I Hearing Aids I Tools/Instruments I Children’s Glasses I Contact Lenses I Shop Fittings I Low Vision I Sunglasses I Sports Glasses

EXPECT THE UNEXPECTED.

“The whole is more than the sum of its parts.” Nowhere does this adage ring truer than at opti. Whether you’re an optician, buyer, wholesaler or industry decision-maker, this trade show has some-thing for you. Thanks to its crucial role in the industry, opti is the perfect opportunity to catch the eye of trade visitors.

491EXHIBITORS FROM

31 COUNTRIES

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FACTS & FIGURES

Staying true to yourself means staying up to date. Every year at opti, we turn the spotlight on innovations and groundbreaking ideas like you’ve never seen them before: expressive, visionary and in such variety, we’re not sure who’s more enthusiastic – exhibitors or visitors. From bright-eyed newcomers to the most established names, from unconventional designer labels to the top brands, you have the entire industry before your very eyes. opti is as important to your success as air is to breathing, for domestic and international business alike. Anywhere design and technology take precedence, opti is regarded as a one-of-a-kind creative platform where the future takes shape.

Become a part of opti 2014 and experience how good “new” feels. And how “true” business success can be.

What happens when 491 exhibitors from 31 countries come together? They trans-form 40,000 m2 of exhibition area into an inspiring, dynamic experience!

Multiple answers allowed

Broad range of visitor interests

Top areas of interest at opti 2013 are pictured in the graph below.

57 %

30 %

10 %

32 % 32 %

19 %

9 %

29 %

18 %

9 % 9 %10 %

Proportion of national and international visitors

Trade visitor profile

70 % opticians and optometrists

5 % manufacturers

2 % designers

6 % wholesalers and importers

2 % ophthalmologists

8 % training / professional development

7 % other

Exhibitors: 55 % national

45 % international

WE’RE STAYING NEW TO OURSELVES.

Trade visitors: 76 % national

24 % international

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Source: all findings were taken from visitor registration statistics or an independent visitor and exhibitor survey

conducted by Gelszus Messe-Marktforschung GmbH in 2013.

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A high level of visitor satisfaction is a trophy of approval that requires the best service to remain polished. opti enjoys a positive reputation among visitors, as their evaluations of last year’s trade show prove.

The numbers paint a clear picture: as an exhibitor, this is a major opportunity to meet competent decision-makers and experts who know a good thing when they see it. Time and time again.

THIS IS WHAT A GOOD REPUTATION LOOKS LIKE.

VISITOR PROFILES

say, “This visit was worth it!”

96 %OF TRADE VISITORS

of visitors gave opti 2013 top marks, rating it between “good” and “excellent”!

96 %

of visitors rated the trade show programme between “good” and “excellent”!

92 %

of visitors have an influence on purchasing decisions.87 %

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THE WHOLE WORLD IN YOUR SIGHTS.

It’s a small world, after all. Following this principle, opti strives each year to reach an even more international audience. And the trade show’s international purview is expanding: in January 2013, visitors from 74 countries in Europe, Asia, and the Middle East made their way to Munich.

Come to opti 2014, and the world comes to you!

VISITOR PROFILES

THE TRADE SHOW IN GLOBAL INDUSTRY FOCUS

38COUNTRIES IN EUROPE

TOP 6 In EurOPE*AUSTRIA

SWITZERLAND ITALY

NETHERLANDS CZECH REPUBLIC

FRANCE

*not including Germany

TOP 5 OuTSIdE EurOPEISRAEL TURKEY KOREA

HONG KONG JAPAN

23,243TRADE VISITORS

FROM 74 COUNTRIES

36COUNTRIES

OUTSIDE EUROPE

Source: all findings were taken from visitor registration statistics or an independent visitor and exhibitor survey

conducted by Gelszus Messe-Marktforschung GmbH in 2013.

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EYE-CATCHING IDEAS.

YOUR OPTIONS FOR PARTICIPATING

We offer you a variety of different booking options to help you turn your ideas into reality just the way you envision. And with an enthralling supporting programme, we make sure your success stays in view in the short and the long term.

YOUR OPTIONS FOR PARTICIPATING

Individual trade show standLarge halls and the latest technology at one of the most mod-ern trade show venues in Europe. At opti, you can design your trade show stand as you like it. From creative lighting effects to extravagant designs and two-storey stands – anything goes! Let your creativity loose, and we’ll make anything possible. Even the impossible.

YES! – YOunG EYE STYLESAccording to manufacturers of designer labels, the YES! area at opti is a popular meeting place for the design community of today and tomorrow. This is hardly surprising as it’s a playground for original ideas and trendsetting stand designs that tempt visitors with detailed treats to the eye around every corner. Say “Yes” to YES! and apply now. You will find the documents you need online at www.opti.de.

opti BOXEverything for start-ups: have you been on the market for less than 2 years and want to give your business an extra push? We’re here to help with an interesting complete starter package! With this all-in-one offer, you’ll see just how easy it is to exhibit at this trade show.

Questions? Call us at +49 (0)89 9 49 55-151 or +49 (0)89 9 49 55-154, and we will happily answer them for you.

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opti FOruMKnowledge makes all the difference. Make maximum use of our forum to present your knowledge in lively podium discussions and stimulating talks. opti fosters the essential knowledge transfer that so many trade visi-tors look for, making us true champions of progress in the optics industry.

SUPPORTING PROGRAMME

OUR SUPPORTING PROGRAMME

WALK OF FrAMEIn Hall C1, we’re sending a special eye-catcher down the runway. The Walk of Frame is an extra chance to turn heads and grab the attention of design-orientated visitors. Sit back, relax, and enjoy the spectacle!

OPTIMISEd – the prototype shopThis fully equipped model shop is the only one of its kind in the world and has a magnetic appeal to visitors. Gain valuable inspiration for shop windows, displays, product presentation, the right IT and much, much more.

English simultaneous interpreting service available.

opti CAMPuSLearn today, decide tomorrow. Our presentation area for colleges and universities is the ideal place to meet new contacts and cultivate relationships with prospective business partners. opti campus is also the perfect opportunity for scientists and academics to exchange insights with key players from business and industry.

daily tours available.

use the opti forum to share know-how.

37 %OF VISITORS

Source: all findings were taken from visitor registration statistics or an independent visitor and exhibitor survey

conducted by Gelszus Messe-Marktforschung GmbH in 2013.

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MUNICH

WELCOME TO THE COSMOPOLITAN CITY WITH A HEARTBEAT.

In Germany, Munich has reigned supreme at the top of the list of favourite cities for years. Anyone who has ever experienced the full-bodied character of this rich Bavarian metropolis will know that it is hard not to feel excited about this city. Why not discover the pulsing beat of the city for yourself and find your very own rhythm in Munich?

discovering the city: A trade show... and Munich too!Once the trade show is over, you will have the chance to visit a city that welcomes you with open arms, a cosmopolitan capital city that has retained its friendly and familiar charm, which will delight you with...

… Many first-rate culinary offerings, including traditional Bavarian restaurants steeped in local flavour, young and urbane creative cui-sine, and international cuisine of the highest order

… Many opportunities to experience the arts and cultural events, thanks to 45 museums, 58 theatres, 2 opera houses and a number of live cabarets

… Picture-perfect attractions, such as the Frauenkirche (Cathedral of Our Dear Lady), the Olympic Park, with its striking architecture, Nymphenburg Palace, the legendary Hofbräuhaus, the famous Englischer Garten (English Garden) and the Viktualienmarkt, where indulgence is intrinsic to everything

Travel: travelling here is easy. All roads lead to Munich and opti thanks to a world-class transpor-tation network that will ensure that your journey – from near or far – will be as smooth as possible.

From around the world to Munich – simply fly into Germany‘s second largest airport. Roughly 100 airlines take off and land here, with nonstop flights to 242 destinations in 68 different countries.

Direct motorway connections from the north and south.

With the U-Bahn (subway), it takes a mere 20 minutes to travel from the trade show venue directly to the heart of the city.

Hotel information Sleep tight! Whether you want to stay at the show itself, in the heart of the fashionable areas of the city, or in a hotel with an idyllic view of the Alps, you can find different tips and useful information for your hotel booking on our website: www.opti.de/en/accommodation/

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SERVICES

NATIONAL AND INTERNATIONAL: ADVERTISING, MARKETING & PR

We support you by giving you prime opportunities to generate visitor interest and provide accurate information to your target groups, in Germany and beyond.

ALWAYS HERE TO HELP: FULL SUPPORT FOR YOUR TRADE SHOW SUCCESS

Everything at once, at the click of a mouse. Our philosophy is to offer you all-round support during all stages of trade show planning.

Precise info e-mails:The right information at the right time: with our info e-mails, we keep you up to date on all topics and dates, down to every last detail.

Online service centre for exhibitors:Our online service centre provides you with everything you need to make your visit to opti a success, from A to Z. At the click of a mouse, you have instant access to all the right online forms. Planning has never been more convenient!

BECAUSE WE THINK YOU’RE WORTH MORE.

Hard-copy mail-outs to recipients in 42 countries

E-mail shoots to roughly 60,000 trade visitors worldwide

Advertisements in trade publications (print and online)

Thorough maintenance of contacts with national and inter-national journalists; press releases with information on industry trends and exhibitors

Comprehensive press services at the trade show as well as diverse PR services for radio stations

Our own YouTube channel at www.youtube.com/optiShow

YOUR opti TEAM

TRADE SHOW

OPENING HOURS

Friday, 10.1.2014

9 a.m. – 6 p.m.

representative offices in your country:www.opti.de/en/contact

Saturday, 11.1.2014

9 a.m. – 7 p.m.

Sunday, 12.1.2014

9 a.m. – 5 p.m.

Dieter Dohr

CEO and President

Lidia RiccoProject CoordinatorP +49 (0)89 9 49 55 - 154ricco(at)ghm.de

Sandra FurthmüllerProject AssistantP +49 (0)89 9 49 55 - 151furthmueller(at)ghm.de

Please make a note of the dates in your diary for next year.

GHM Gesellschaft für Handwerksmessen mbH

P.O. Box 82 03 55 81803 Munich, Germany

Willy-Brandt-Allee 1 81829 Munich, Germany

P +49 (0)89 9 49 55 - 0F +49 (0)89 9 49 55 - 159

opti(at)ghm.dewww.ghm.de