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Best Fashion Brands in Social Media(http://www.sprinklr.com/social-scale-blog/best-fashion-brands-in-social-media/)by Brian Kotlyar • 10 Jul 2013 •

Announcements (http://www.sprinklr.com/social-scale-blog/category/announcements/), Blog Post

(http://www.sprinklr.com/social-scale-blog/category/blog-post/), Infographics

(http://www.sprinklr.com/social-scale-blog/category/infographics/)

The Top 15 Social Media Fashion BrandsThe Top 15 Social Media Fashion Brands

Here at Dachis Group we love fashion and design. So we thought we’d take a lookat what our big data social analytics platform(http://dachisgroup.com/platform) revealed about the best fashion brands insocial media. We ranked 60 global fashion brands across critical socialperformance indicators like Audience, Earned Media, Engagement,Participation, and Advocacy. Read on to see what we learned, or jump to thebottom to see the top 15:

Burberry is the best social media fashion brandBurberry is the best social media fashion brand

Whether sharing exclusive insider info from fashion week or their new fall lineup, Burberryuse social media like a true innovator. They were one of the first brands to embraceInstagram for Video (http://fashionista.com/2013/06/burberry-and-michael-kors-among-brands-to-jump-on-new-instagram-video-service/), are a consistent leader in contentcreation, and are exemplary when it comes to making their brand feel omnipresent, butstill exclusive and luxurious using social media.

(http://instagram.com/p/aye-SmxJDq/)

INNOVATORS: Burberry, Victoria’s Secret, Louis Vuitton,INNOVATORS: Burberry, Victoria’s Secret, Louis Vuitton,

H&M, and FOREVER 21H&M, and FOREVER 21

Burberry isn’t the only leading fashion brand. Victoria’s Secret, Louis Vuitton, H&M, andForever 21 deserve serious commendation for their social marketing. These brandsencourage engagement and advocacy with everything they do. Forever 21 in particularhas turned Instagram (http://blog.forever21.com/meanwhile-on-instagram-23/) andFacebook into a showcase for everything that makes fast fashion so playful, addictive,and shareable. It all makes perfect sense given the significant presence of the brand’score audience (digital native teens) on Instagram. What better way to build affinity andremind them to stop in on the weekend to try out the latest product?

LEADERS: Vans, Michael Kors, Gucci, Dolce & Gabbana, andLEADERS: Vans, Michael Kors, Gucci, Dolce & Gabbana, and

DiorDior

Falling just outside the top 5, these brands are without a doubt Leaders in the fashionindustry. Whether it’s the highly engaging event strategy from Vans(http://dachisgroup.com/2013/04/music-festivals-trigger-spikes-in-vans-social-performance/) or incredible digital storytelling from Dior as evidenced by their more than16 million views on YouTube (the most of any fashion brand), or Dolce & Gabbana’sembrace of Vine (http://brandsonvine.com/post/44073160303/dolce-gabbana).

ACHIEVERS: Old Navy, Polo Ralph Lauren, Roberto Cavalli,ACHIEVERS: Old Navy, Polo Ralph Lauren, Roberto Cavalli,

Coach, and GapCoach, and Gap

Coach exemplifies the high achieving nature of these five brands. Coach has shown itreally understands global luxury marketing through its approach to the China market.The perfect example is their Chinese New Year promotion(http://www.jingdaily.com/coach-takes-to-weibo-with-year-of-the-dragon-e-cards/13615/)which entailed a simultaneous launch of eCommerce capabilities in China,the creation of a WeChat presence, regional celebrity endorsement, and a sophisticatede-card campaign that triggered serious social sharing.

The Top 15 Best Fashion Brands in Social MediaThe Top 15 Best Fashion Brands in Social Media

TweetTweet 1 15

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Want to learn more about the fashion rankings? Get in touch for a 1-on-1explanation.

Update: Fashionista.com put together an excellent write-up of this data. Check it out.(http://fashionista.com/2013/07/exclusive-the-15-most-social-media-savvy-fashion-brands/)

(http://social.dachisgroup.com/tour)

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Why Sprinklr Acquired TBG Digital6 comments • a month ago

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Your Brand Doesn’t Need a SocialMedia Command Center1 comment • 2 months ago

Jman — This is great Colin - Thanksfor sharing.

Infrastructure: Built by Hand1 comment • 6 months ago

Amar Trivedi — Fantastic piece,Steve. Big LIKE! You've drawn aperfect analogy between socialinfrastructure and LEGO. It's coolhow you've …

IBM, Deloitte, Cognizant and 14Others Join Sprinklr PartnerProgram5 comments • 4 months ago

Amar Trivedi — Most welcome! AsJeremy said, embedding theinfrastructure for an enterprisesocial ecosystem is just thebeginning. From …

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