B.A. (Hons) Fashion Media CommunicationDuration : FOUR years

Post Graduate Diploma in Fashion CommunicationDuration : TWO years

Diploma in Professional PhotographyDuration : ONE year

New Delhi Mumbai

Do you aspire to be the editor of a Fashion and Lifestyle Magazine or a Fashion Critic ?

Do you want to take up a camera and microphone to capture the pulse of the fashion industry?

Does the glamour of the ramp and dazzle of the arc lights inspire you to look deeper into the world of creating fashion events, advertising, images, fashion films and television production ?

B.A. (Hons) Fashion Media CommunicationPost Graduate Diploma in Fashion Communication

Fashion JournalismFashion Event DesignAdvertisingFashion PhotographyFashion films and television productionFashion PR

Post Graduate Diploma in Fashion Communication

Four-week advanced Module Study at Domus Academy, Milan

Post Graduate Diploma in Fashion Communication

Indian Media Sectors

60,000 registered newspapers and

periodicals in India

Second largest print market in the world

Revenue for newspapers and magazines increased at average of 15 per cent Highest in the world

(source : PwC)

Indian Media Sectors

In the virtual world - blogs and

websites on fashion have gone

up by more than 50% in the last

2 years

Spring Summer 2014Wills India Fashion Week

OBJECTIVETo cover WIFW on social media

STRATEGYCreating buzz on social media with

• Visuals• What’s happening at the event• Talking about the designer• Covering all the events related to WIFW

Social Media Platforms

• Posting Visuals from the shows• Tagging designers and bloggers• Interaction through contests

WIFW SS14

Designer Response

• Posting images from the event• Linking insta account with other social

media accounts

Insta Coverage

Pictures+Videos

Designer Response

Indian Media Sectors

Media sectors driven by the emergence of new niche content genres such as : Fashion promotional events eg. Fashion shows and exhibitions Bollywood lifestyle and entertainment Reality & Lifestyle television India Premier League (IPL) in cricket

Indian Media Sectors

• BBC World wide -launched Entertainment channel in India - Fashion and lifestyle as a major content• Fashion and lifestyle content a part of

most Entertainment channels• Channels like Zoom, NDTV Goodtimes,

MTV , Channel V and many others have prominent air time segments dedicated to Fashion.

• Mobile content of Fashion TV

Media sectors to grow @ 12.4% p.a. for next 4 to 5 years

The television industry to grow 22%

Filmed entertainment by 16% Radio by 18% The Indian advertising industry 61%

Indian Media Sectors

Source : CII-AT Kearney Report 2009

“Gone are the days of generalists in the fashion sector. Earlier, I use

to recruit reporters from journalism colleges. However, today I

prefer Fashion School graduates over general journalism graduates

for fashion reporting.”

Vinod Nair, Group Fashion Editor,The Hindustan Times

Indian Media Sectors

“I recruit Fashion Communication graduates

as they come with an understanding of

fashion, art, craft, culture and basic writing

skills. This gives them an edge over others

especially in Fashion supplements,

magazines and television channels. It took

few years for me to understand nuances of

fashion whereas these youngsters come with

this understanding.”

Vinita Dawra Nangia, Sr Lifestyle Editor, The Times of India

Indian Media Sectors

“Our fashion reporting is still limited to who’s who in

the front row. Unlike international fashion reporters

who critique collections. My fashion background

gave me a good knowledge of fashion history, trends

which gives me an edge over generalists.”

Varun Rana, Fashion Features Editor, Harper’s Bazaar

Indian Media Sectors

“Don’t call me an Event Planner. I am a Fashion Event Designer. My fashion background has given me the

sensibilities to understand the design brief, fashion / lifestyle theme, inspirations of the collection and present

unique concepts. With fashion brands setting up shops in India, there is a huge gap in the sector.”

Vikram Sharma, Fashion Event Designer

Indian Media Sectors

“All top agencies in India have established

Fashion PR Divisions including Perfect

Relations, Hanmer MSL, PR Pundit, Avian

Media. My agency specialises in offering

communication solutions to the fashion and

lifestyle brands.”

Arjun Sawhney, CEO, Communication Council

Indian Media Sectors

Indian Fashion & Media Sectors

Entry of international fashion and luxury

brands has opened up exciting opportunities

for those with an aptitude for fashion

combined with specialized knowledge of

communicating through different media.

Donna Karan New York Diesel Topman Zara Hermes Ferragamo

FMC Placements

Public Relations Agencies

Newspapers Magazines

FASHION MEDIA COMMUNICATION

TV Channels

Fashion Event

Designers

Digital Media

Would you like to be part of Fashion Media ?B.A. (Hons) Fashion Media Communication

Duration : FOUR years

Post Graduate Diploma in Fashion CommunicationDuration : TWO years

New Delhi Mumbai

Thank You!!!

For any further assistance, please call 1800 103 3005 or

visit www.pearlacademy.com