SOCIAL MEDIA

LATEST TRENDS IN FASHION????

“ SOCIAL MEDIA”

Although the fashion industry has arrived relatively recently into the social media

scene,it’s making an impact now that it’s finally here.

It is the best understood as a kind of new online media, which shares most of the following characters

• Participation Social media encourages contributations and

feedback from everyone from those who is

interested.• Openness Most Social media services are open to feedback

and participation.they encourage voting ,comment,sharing of information.

• Conversation: Whereas tradititonal media is about “broadcast”, Social media is better seen as a two way conversation.

• Community: social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issueor a favourite TV show.

• Connectedness Most kinds of social media thrive on their

connectedness, making use of links to other sites, resources and people.

• Social networks these sites allow people to build personal web

pages and then connect with friends to share content and communication. The biggest social networks are MySpace, Facebook and Bebo

• Blogs perhaps the best known form of social media, blogs

are online journals, with entries appearing with the most recent first.

• Forums areas for online discussion, often around specific

topics and interests. Forums came about before the term “social media” and are a powerful and popular element of online communities.

• Content communities communities which organise and share particular

kinds of content. The most popular content communities tend to form around photos

(Flickr), bookmarked links (del.icio.us) and videos (YouTube).

1.very organic way for us to communicate online.

2.The viral marketing capabilities of re-tweeting by this targeted group(fashionista’s) is something an advertising budget cannot buy.

3.Within the last year of having a major online and social media presence,Diae von Furstenberg’s online traffic has increased by 13% and sales.

Brands like Chanel, who have pushed designer Karl Largerfeld into the social media sphere to further connect with their customers

Victoria’s Secret, who has 7.63 million fans on Facebook and 5.7 million for Pink

you are able to see how these brands are able to connect with their customers and monetize on it through awareness, loyalty and engagement.”

• 93% says that a company should have a social media presence.

• 85% says a company should interact with them.

• Almost 60% of the Americans interact with the brand on the social media.

• 56% feels a stronger connection when interact with social media

• Monitor your brand reputation online.• Social media exposure better than Traditional

media and they are cheeper as compared.• Interact with your consumer

Wikipedia:source

Urban outfitter 3,60,215, Victoria secret 7,240,301 Victorai Pink 5,34,876 Gucci 1,469,767

• Radian6 social media monitoring platform to measure online customer engagement for social media campaigns.

• Radian6's social media monitoring platform gathers real-time-as-discovered information from across the social web, including blogs, video sharing sites, boards and forums, and emerging media such as FriendFeed and Twitter.

• Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals.

• Ensure accurate, real-time responses.

• Zara doesn’t do advertising. They’ve developed their business model without doing advertising, and practically proved to the world that sales and awareness are possible without investing millions of dollars in high-cost models and adverts. They assure their sales by having a great product concept and tempting their clients into visiting their shops very often. Zara is also present in basically every city of the world, so visiting a Zara shop is an easy thing to do no matter where you are. This is how Zara manages to get their clients in an average 17 times a year into their shops.

• Taking into account that the number of visits is a key indicator for the fashion brand, Zara could encourage their clients to check-in, with Foursquare, in their shops. By offering wireless access or even a customized piece of clothing for each mayor of a Zara shop, an efficient tool to easily measure the number of visits could be developed, while reducing costs over the long term.

High-end shoe brand Jimmy Choo created an activity where r a real-time treasure hunt around London, using location-based social media tool Foursquare. send real-time updates about their whereabouts.

They will only remain at each venue for a few minutes. The person who reaches the venue in time to catch the trainers, will win a pair in their size.

The idea was conceived by social media agency FreshNetworks and it is the first time Jimmy Choo has used a social media tool to engage its audience both online and offline simultaneously.

URBAN OUTFITTER

Facebook 362,549 People Like This

Twitter 825 Following 260,168 Followers 4,018 Listed

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Urban Outfitters is a global retailer with a boutique approach.

Urban Outfitters originated as "The Free People's Store" in 1970 in Philadelphia, Pennsylvania,

Focusing on "funky" fashion and household products. With several designer collaborations.

• one brand successfully flying the Facebook flag is Urban Outfitters.

• When it comes to successful community sites, original content is king.

• Urban Outfitters’ US strategy recognizes that community site visitors are looking for something more than mere advertising shill. Despite the fact that, with 320,000 likes, the brand is lagging behind some of its rivals (H&M has over 3 million likes)

• Urban Outfitter’s Facebook page is streets ahead when it comes to social media strategy: every week, the page features an exclusive clip of the new comedy series The Increasingly Poor Decisions of Todd Margaret

• Visitors are also enticed with fan discounts, original photographic content, tips on garment care and Facebook-only competitions.

• In August, the company introduced a novel way to engage visitors by organizing items on the main website according to the number of ‘likes’ they receive on Facebook. Not only does this encourage Facebook fans to interact with the profile and drive traffic to the main website, it also prompts non-Facebook fans visiting the site to ‘like’ the company’s Facebook page. 

Not only does this encourage Facebook fans to interact with the profile and drive traffic to the main website, it also prompts non-Facebook fans visiting the site to ‘like’ the company’s Facebook page.

 

Fashion Week has experienced nothing short of a revolution — or evolution, if you will — over the last five years, largely due to the advent of social media.

15-21 September 2010

Social media has played the biggest role in how Fashion Week is covered by the media

This started to change in 2005 and 2006, when a new breed of reporters, calling themselves “fashion bloggers,” began entering the tents.

Brands are taking advantage of many of the same tools as the media. This year, more than 20 labels, including Marc Jacobs, Calvin Klein, Vera Wang and Zara, etc Mango, hosted livestreams on their websites, often . Their view of the show was, in many cases, better than many of those sitting further back in the tents.