Ten Things Every Executive Needs to Know about

Facebook and Social Media Marketing

Jay Berkowitz www.TenGoldenRules.com

* Facebook for business * How to generate positive return-on-investment with

social media marketing* How to monitor what is being said about my brands* What online business models are working, and not

working today?* What is a Tweet? Where is FourSquare?* How do we use YouTube videos• Blogging and Podcasting?

Ten Things Every Executive Needs to Know about

Facebook and Social Media Marketing

Recent MediaWall Street Journal

Recent MediaSouth Florida Business Journal

Recent MediaFOX TV

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Ten Things Every Executive Needs to Know about

Facebook and Social Media Marketing

Blog

Photo Credit Flickr Kate Raynes-Goldie

TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion

“Facebook served 25.8% of display ads in Q4 2010 and became the #1 Ad Publisher”

Facebook ‘Profile’

Facebook ‘Fan Page’

Facebook ‘Fan Page’

Facebook ‘Fan Page’ – Like offer

#1 A Facebook ‘Fan’ Page is your new social website

• Facebook Fan pages are different from personal profiles

• Build your ‘likes’ with incentives, testing

# 2 F-Commerce

F-Commerce

Recent round of funding = 1.2 Billion Valuation

#2 F-commerce

• Facebook eCommerce• Delta flight app• Best Buy ‘store’• ‘Apps’ make is easy, make it fun to engage

with Facebook• Develop an App to engage with your audience,

or for sale.

#3 Facebook Advertising is beating Google

Advertising!

Target demograpgics and ‘Like-ographics’

2 campaigns – Same Landing Page

Google CPA = $8.94Facebook CPA $2.70

#3 Facebook Advertising is beating Google Advertising!

• Facebook advertising targets demographics and ‘like-ographics’

• Use Google Analytics code to track conversions• Test graphics = 70% of results

Like button on Levis.com

Social Sharing Jamesmartell.com SexyBookmarks

Social Sharing Mashable.com ‘Sharebar’ plugin

#4 Facebook to your website… Your website to Facebook

• Facebook widgets allow you to bring Like buttons to your website

• Sharebar, sexybookmarks add likes and share buttons to blogs and websites

• Likes are spread virally through users pages• Offer to build eMail list

A Blog is a simple website

BlogGet your own free Blog (website)

BlogBlogging is as easy as sending email

WordPress Blog >> Domain

Bill Marriot’s Blog

People subscribe to read blogs

Read blogs on your phone (RSS)

#5 A Blog is a simple website

• Create your own at WordPress.com• Update like eMail• For companies and individuals• Follow your passion

Twitter - 140 Character updates “personalized news feed”

Twitter - What it is

Personal Information

Stats

Other Twitter users this member is following

Past tweets

Most recent tweet

Twitter – Breaking News

Follow people in your area TwitterGrader.com

Follow people in your business WeFollow.com

What is happening right now?www.Search.Twitter.com

TweetDeck = organized columns

The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’

The Three E’s - Entertain

4.3 million #7 celebrity

The Three E’s - Engage www.Twitter.com/Iconic88

@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd

Does it Work for Business?

Does it Work for Business?

#6 Twitter

• Follow people with commonalities• Listen first• Follow the 3 E’s

Strategy #7 - Create Amazing Content

Great Content

Amazing Content Seth Godin

Great Content

Amazing Content Geekcast.FM “That Affiliate Thing”

Great Content

10 Golden Rules Podcast

Great ContentHubSpot Video Podcast on iTunes

#7 Amazing Content!

• Builds Links• Builds Subscriptions• Builds traffic (eyeballs)• Calendarize your Content

Strategy #8 Traffic Monetization

• Blogs: 77.7 million unique visitors in the US• 77% of active Internet users read blogs • Blogs with 100,000 + unique visitors a month

earn an average of $75,000• Jason Kottke quit his job to blog full-time and

asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

Google AdSense

Buy from Amazon

Affiliate Banners

Affiliate Marketing

$5 - $2500

#8 Monetize!

• AdSense • Affiliate Banners and Links• Pay Per Post/Tweet• Direct Ad Sales• Videocast and Podcast Monetization• Other traffic monetization ideas?

http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/

Commonly used Social Media…

YouTube is the #2 Search Engine

YouTube is the #3 Website (Alexa)

iJustine = 1.2 Million Subscribers

Product Demonstration

Video Optimized for the Search Engines

#9 Video!

• Huge opportunity gap!• Product Demo, How-tos• Entertain, parody, comedy• Optimize for Search

• Create a channel, optimize titles & descriptions, participate in community, build subscriptions, ratings, favorites, links

• Prelaunch Content and ‘product’ delivery

#10 Getting it all doneWordpress Blog >>> JayBerkowitz.com

‘Cascade’ content to Twitter

‘Cascade’ content to Facebook

‘Cascade’ content to LinkedIn

Cascade Content!

The Britney Spears MethodTeam members contribute…

#10 Getting it all done!

• ‘Cascade’ content from 3-4 monthly articles• Cascade down to social media• The Britney Spears method = multiple team

members contribute to content organized and posted by the Social Media Manager

1. Fan Pages2. F-Commerce3. Facebook beating Google4. Facebook – Web – Facebook5. A Blog is a Simple Website6. Tweet7. Amazing Content8. Monetization9. Video10. Get it done!

Ten Things Every Executive Needs to Know about

Facebook and Social Media Marketing

1. Take the first step towards the achievement of your goals = try 1 thing today!

2. Be my friend! Facebook, Twitter @jayberkowitz

3. www.InternetMarketingClub.org4. Speaking Opportunities5. Help = www.TenGoldenRules.com

Ten Things Every Executive Needs to Know about

Facebook and Social Media Marketing

Jay Berkowitz www.TenGoldenRules.com

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