Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking

Jay Berkowitz www.TenGoldenRules.com

* Facebook for business * How to build relationships with LinkedIn* How to monitor what is being said online* How do we use YouTube videos* My favorite social media secret weapon* How to ‘do it all’* (Slides)

Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking

Recent MediaWall Street Journal

Recent MediaFOX TV

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Blog4 to Focus on…

Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking

Flickr Photo Credit: Old Shoe Woman

“Strategy for networking events”

Flickr Photo Credit: Mikecogh

“Goal 2-3 Follow-up Contacts”

Flickr Photo Crtedit: litherland“Listen (first)”

Flickr Photo Crtedit: acrib

“Collecting Passions”

Andrea Nierenberg’s 28 Things to Learn about People

1. Name 2. Company 3. Phones-company, home and

cell 4. Address 5. Birthday 6. Hobbies/Interests 7. Favorite foods/restaurants 8. Vacation interests 9. Spouse name 10. Kids 11. Pets 12. Preferred method of

communication 13. College or grad school 14. Special holidays 15. Job promotions/moves 16. Who you refer to them

17. Who they refer you to 18. How you met 19. Likes 20. Dislikes 21. Prior Job 22. Anniversary of doing business

together 23. Professional Organizations 24. Assistant’s name 25. Know what ‘motivates’ them 26. Ask for their advice and

information given 27. How you have handled any

problems that have arisen with their account

28. What they said when you ask them: “Why do you work with me?”

Add to your database and follow up!

Turn cards into a lead database

Are they on LinkedIn, Facebook, Twitter?

• Social Networking is ‘networking’• Listen and Help• Database• Follow Up

“Strategy for networking”

Photo Credit Flickr Kate Raynes-Goldie

TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion

Over 500 million active (users who have returned to the site in the last 30 days)

Facebook ‘Profile’

Facebook ‘Fan Page’

#2 Facebook !!!

• Build out your personal profile, Some people rarely leave Facebook.

• Facebook Fan pages are different from personal profiles

• Build your ‘friends’ and ‘likes’ with interaction

Ads = Highly targeted!

Facebook Advertising is beating Google Advertising!

Target based on demographics and Likeographics

Same Timeframe, Same Landing Page For Both

Campaigns

2 campaigns – Same Landing Page

Google CPA = $8.94Facebook = $6.02

#3 Facebook Advertising is beating Google Advertising!

• Facebook advertising targets demographics and ‘like-ographics’

• Use Google Analytics code to track conversions• Test graphics = 70% of results

Social Sharing Jamesmartell.com SexyBookmarks

Social Sharing Mashable.com ‘Sharebar’ plugin

#4 Facebook to your website… Your website to Facebook

• Facebook widgets allow you to bring Like buttons to your website

• Sharebar, sexybookmarks add likes and share buttons to blogs and websites

• Likes are spread virally through users pages• Include an offer to build eMail list

Photo Credit nan palmero Flickr

What is Linked in ?The Six Degrees of Kevin Bacon

LinkedIn – my contacts have over

7 million connections!

Mike Hicks’s note to Jay Berkowitz

Jay - saw your name on the agenda for a

conference in Las Vegas, I run an

Internet business... Would like to chat.

Every company in the Fortune 500 is on LinkedIn

Create a Great Profile

Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz

Professional Headline!

Create a Great ProfileUse keywords in your ‘Professional Headline’

Professional Headline!

Create a Great ProfileUse your 3 Links

Create a Great ProfileGreat Summary with Keywords

Include all Jobs

Build your Network

Build your Network

Join Groups

LinkedIn Group ‘Boca Raton’

LinkedIn Group ‘X-eDiets.com’

Start A Group

Recommend People

Ask and Answer Questions

Hire and Get Hired

Barry – speak – boca chamber of commerce

Hire and Get Hired

Barry – speak – boca chamber of commerce

Targeted LinkedIn Ads

Barry – speak – boca chamber of commerce

Search on LinkedIn.com/signal

Hi Jay,

I just wanted to send you a note to thank you for inviting me to connect with you on LinkedIn. If there is anything I can do to help you out networking-wise, please do not hesitate to contact me. And if you have a friend in transition or an acquaintance who wants help in building up their LinkedIn network, please feel free to have them send me an invite and access my 28,000+ direct contacts …

Now here’s where I provide you with more social media informational resources you might be looking for. I have partnered to provide my website visitors a host of free whitepapers and other downloads regarding social media marketing and social networking. Please access this list here:

http://bit.ly/freewhitepapers

LinkedIn

• Complete your profile• Add jobs, links, keywords• Reconnect• Answer Questions!

Twitter - 140 Character updates “personalized news feed”

Twitter - What it is

Personal Information

Stats

Other Twitter users this member is following

Past tweets

Most recent tweet

Follow people in your area TwitterGrader.com

Follow people in your business WeFollow.com

Search.Twitter.comWhat is happening right now in my

business

TweetDeck – sort columns and searches

The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’

The Three E’s - Entertain

4.3 million #7 celebrity

The Three E’s - Engage www.Twitter.com/Iconic88

Twitter

• Follow people with commonalities• Listen first• Follow the 3 E’s

http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/

1,900 Respondents

Commonly used Social Media…

YouTube is the #2 Search Engine

YouTube is the #3 Website (Alexa)

AskTheBuilder.com’s Tim Carter has used YouTube

search results to drive traffic!

http://www.youtube.com/watch?v=LDyvcM0gcVs

How-To Videos

Product Demonstration

Video!

• Huge opportunity gap!• Product Demo, How-tos• Entertain, parody, comedy• Optimize for Search

Cascade Content!

1. Great Networking = Relationships2. Facebook Profiles and Pages3. Facebook beating Google4. Facebook – Web – Facebook5. LinkedIn Profile6. LinkedIn Network7. LinkedIn Answers8. Twitter and the 3 E’s9. Video10. Cascade Content

Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking

1. Try 1 thing today!2. Be my friend! Facebook, Twitter

LinkedIn.com/in/jayberkowitz3. Please ask me about speaking to your

group

Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking

Jay Berkowitz www.TenGoldenRules.com