thing 1: 23 mobile things - facebook
TRANSCRIPT
THING 1: FACEBOOKPresenter:
Diana Silveira
Novare Library Services
WELCOME TO 23 THINGS!
PRESENTATION INFORMATION
slideshare.net/dee987
23things.neflin.org > OnDemand
QUICK POLLS
DO YOU HAVE A PERSONAL FACEBOOK ACCOUNT?
HOW OFTEN DO YOU USE IT?
DO YOU MANAGE YOUR LIBRARY’S FACEBOOK PAGE?
FACEBOOK BASICS
FACEBOOK APPS
Facebook: Share Pictures, Posts, etc
Messenger: Share private messages with other FB Members
Pages: Manage Pages for organizations and businesses
FACEBOOK & PRIVACY
Privacy settings: https://www.facebook.com/settings?tab=privacy ; image http://goo.gl/Iv9jjQ
PRIVACY SETTINGS• Security
• Who can see posts?
• Review Tags
• Blocking
• Ads
• App Settings
TOP STORIES V RECENT STORIES
Which do you prefer?
PROMOTING THE LIBRARYEvents
New Materials
Databases
WHAT ARE YOUR MOST POPULAR POSTS?
CONTENT CURATION
WHAT IS CONTENT CURATION
SOURCES FOR CONTENT CURATIONFacebook Pages to follow:
ProLiteracy
Reading Horizons
Grammarly
Other Libraries
Other sources:
Tumblr
Buzzfeed
Flavorwire
80/20 CONTENT CURATION RULE
What type of content curated posts do you think would work at your library?
TIPS FOR ENGAGEMENT & LIKES
PICTURES!
CREATE YOUR OWN VIRAL IMAGES
• https://imgflip.com/memegenerator
• Meme Makers Apps
• MS Paint
• Vine
• Video
Image http://goo.gl/MT6Bos
ANALYTICS
More research published in the Social
Intelligence Report indicates that brands
are targeting Facebook users on Fridays
because that’s the day with the highest
engagement rates. For example:
17% of all comments occur on Fridays.
16% of likes occur on Fridays.
16% of shares occur on Fridays.
Sunday is the least likely day to receive a
comment on a post.
Source: http://goo.gl/S1hPAI
POST AT NON-PEAK TIMES
“Every time someone visits Facebook, they
could have on average 1,500 potential
stories to see from friends, people they
follow, and Pages. A majority of these
posts publish during the day with peak
times between 8:00 a.m. and 6:00 p.m.
ET.” - http://goo.gl/gxKK3E
SOCIAL MEDIA MANAGEMENT SOFTWAREHootsuite
Buffer
Schedule within Facebook
USER PHOTOS
Programs
New Cards
Around the library
Share User Taken Photos
PROFESSIONAL DEVELOPMENT
CREATING PERSONAL LEARNING NETWORKSALA Thinktank
NEFLIN
Mashable
PSFK
Publisher’s Weekly
Kirkus Reviews
Start your own group What would you add?
Managing Groups – Notifications & Settings
ADVERTISINGBoosted Posts v Ads
CONTACT INFORMATION
slideshare.net/dee987
www.facebook.com/NovareLibraryServices
Diana Silveira