recent facebook changes - shaking things up
TRANSCRIPT
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Graph Search
“Facebook has been collecting data on us for years. With 1.6 billion people logging in every month and more than 600 million users connecting to Facebook daily, Facebook knows where we go, what we eat, who we’re friends with and what we like. Now, with Graph Search, that information is available to ANY user, whether they’re a Facebook friend or not.”
–Joe Stubblebine, Beyond.com
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Want to network a bit? Search Friends of Friends! Want to steal away talent? Find People by Interests, then Employer
Want to Stalk Someone? Search by Gender, Marital Status, etc.
Just some of the Search Categories: People who work at… People who eat at… People who concentrate in… (Interests) People who visit… People who live… Restaurants – Photos – Games – Music – Location…
Facebook becomes the “Ultimate” Marketing Tool!
You do NOT have to be a Friend or Subscriber first – Clean-up CHECKLIST
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20% Rule Facebook’s Policy: Ads and Sponsored Stories in Newsfeed may NOT include images with more than 20% Text. Cover Photos are included in this!
Imagine/Overlay a 5x5 Grid on Ad images or Cover Photos
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Newsfeed / Timeline Redesign
More Visuals – Personalized Newspaper – Multiple Feeds
Users will be able to sort their Feeds by Likes, Books, Music, Movies, TV, Photos, etc. The goal is to get Facebook users to like what they see even more so that they spend MORE time on Facebook – thus making Advertisers happy!
Social Media Marketing & Management
http://polkadotimpressions.com
Camille Rodriquez
Social Media Impressionist 281-762-1120