ten things every marine executive needs to know about facebook and social media
DESCRIPTION
This is a presentation I made to the Young Executives in the Marine Industry in March 2012. The presentation covers the best strategies for using Facebook for business, how to build relationships through LinkedIn, how to monitor what is being said online, marketing and business opportunities for YouTube videos, my favorite social media secret weapon and the best strategy for succeeding in Social Media if you are already way too busy.TRANSCRIPT
Ten Things Every Marine Executive Needs to Know about Facebook and Social Networking
Jay Berkowitz www.TenGoldenRules.com
Flickr Photo Credit Stephenwg
* Facebook for business * How to build relationships with LinkedIn* How to monitor what is being said online* How do we use YouTube videos* My favorite social media secret weapon* How to ‘do it all’* (Slides)
Ten Things Every Financial Marine Needs to Know about Facebook and Social Networking
Recent MediaWall Street Journal
Recent MediaFOX TV
Blog
Social Networking is ‘Networking’
Flickr Photo Credit: Old Shoe Woman
“Strategy for networking events”
Flickr Photo Credit: Mikecogh
“Goal 2-3 Follow-up Contacts”
Flickr Photo Crtedit: litherland“Listen (first)”
Flickr Photo Crtedit: acrib
“Collecting Passions”
Andrea Nierenberg’s 28 Things to Learn about People
1. Name 2. Company 3. Phones-company, home and
cell 4. Address 5. Birthday 6. Hobbies/Interests 7. Favorite foods/restaurants 8. Vacation interests 9. Spouse name 10. Kids 11. Pets 12. Preferred method of
communication 13. College or grad school 14. Special holidays 15. Job promotions/moves 16. Who you refer to them
17. Who they refer you to 18. How you met 19. Likes 20. Dislikes 21. Prior Job 22. Anniversary of doing business
together 23. Professional Organizations 24. Assistant’s name 25. Know what ‘motivates’ them 26. Ask for their advice and
information given 27. How you have handled any
problems that have arisen with their account
28. What they said when you ask them: “Why do you work with me?”
Flickr Photo Crtedit: adesigna
Flickr Photo Credit: Old Shoe Woman
“Strategy for networking”
1. Listen and Help2. Database3. Follow Up
Photo Credit Flickr Kate Raynes-Goldie
Over 500 million active (users who have returned to the site in the last 30 days)
Facebook ‘Profile’
Facebook ‘Fan Page’
Facebook ‘Fan Page’
Memes
#2 Facebook !!!
• Build out your personal profile, Some people rarely leave Facebook.
• Facebook Fan pages are different from personal profiles
• Build your ‘friends’ and ‘likes’ with interaction
#3 Facebook Advertising is beating Google
Advertising!
Same Timeframe, Same Landing Page For Both Campaigns
Same Landing Page For 2 Campaigns. Google CPA $24.42
Facebook CPA $6.02
#3 Facebook Advertising is beating Google Advertising!
• Facebook advertising targets demographics and ‘like-ographics’
• Use Google Analytics code to track conversions• Test graphics = 70% of results
Photo Credit nan palmero Flickr
What is Linked in ?The Six Degrees of Kevin Bacon
• 100 Million members• Someone joins LinkedIn every second!
START!
Create a Great Profile
Create a Great Profile
Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz
Professional Headline!
Create a Great ProfileUse your ‘Professional Headline’
Professional Headline!
Create a Great ProfileUse your 3 Links
Create a Great ProfileGreat Summary with Keywords
Include all Jobs
Build your Network
Build your Network
LinkedIn Group ‘Boca Raton’
LinkedIn Group ‘X-eDiets.com’
Start A Group
Recommend People
Ask and Answer Questions
• Complete your profile• Add jobs, links, keywords• Reconnect• Answer Questions!
AskTheBuilder.com’s Tim Carter has used YouTube
search results to drive traffic!
http://www.youtube.com/watch?v=LDyvcM0gcVs
How-To Videos
Product Demonstration
Video!
• Huge opportunity!• Product Demo, How-tos• Entertain, parody, comedy• Optimize for Search
Twitter - 140 Character updates “personalized news feed”
Twitter - What it is
Stats
Other Twitter users this member is following
Past tweets
Most recent tweet
Follow people in your area TwitterGrader.com
Follow people in your business WeFollow.com
What is happening right now?www.Search.Twitter.com
TweetDeck
The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’
The Three E’s - Entertain
4.3 million #7 celebrity
The Three E’s - Engage www.Twitter.com/Iconic88
• Follow people with commonalities• Listen first• Follow the 3 E’s
Cascade Content!
1. Great Networking = Relationships2. Help People! 3. Facebook Profiles and Pages4. Facebook beating Google5. LinkedIn Profile6. LinkedIn Answers7. Video8. Twitter 9. The 3 E’s of Social Media10. Cascade Content
Ten Things Every Marine Executive Needs to Know about Facebook and Social Networking
1. Try 1 thing today!2. Be my friend! Facebook, Twitter
LinkedIn.com/in/jayberkowitz3. Speaking4. f/u5. (Slides)
Ten Things Every Marine Executive Needs to Know about Facebook and Social Networking
Jay Berkowitz www.TenGoldenRules.com