© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Technology in SportsIBM HorizonWatch 2016 Trend Report – External Version

Contact: Bill Chamberlin, Principal Analyst, IBMOctober 3, 2016

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

About This HorizonWatch Trend Brief

2 Technology in Sports: HorizonWatch Trend Brief (External Version)17Aug2016

Purpose: The slides provide a quick overview of trends in Sports Technology. The slides provide summary information, a list of trends to watch and links to additional resources

How To Use This Report: Use these slides as a learning document and a springboard to further research and reading on this trend. You may want to view the slides in slideshow mode so you can easily follow the links

Available on Slideshare: The latest version of this file (and other HorizonWatch Trend Reports for 2016) will be available publically on Slideshare at http://www.slideshare.net/horizonwatching

Please Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Table of Contents

Summary of Key Findings

Market Drivers, Enabling Technologies and Inhibitors

The Five Use Cases

Seven Trends to Watch through 2017

Secondary Research

3 Technology in Sports: HorizonWatch Trend Brief (External Version)17Aug2016

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Key Findings: Technology is changing the business of sports and impacting all participants, including athletes, management and fans

4 Technology in Sports: HorizonWatch Trend Brief (External Version)

For teams and professional athletes, performance data and insights are enabling competitors to realize their full potential. The competitive edge for athletes and teams is fast becoming data, analytics and cognitive computing.

For fans: Access to big data, analytics and social media is changing how fans consume sports content and how they interact with their favorite teams

For major sports leagues, venue operators and team owners, it's all about improving the experiences for the fans by engaging them before, during and after events... wherever they are and however they choose to interact. IoT and cognitive computing are on the cusp of totally transforming the way sports are played, teams are managed and how stadiums are built.

For amateurs: Sports technology will impact how amateur athletes train and how they enjoy sports, whether that is for fun or for competition.

17Aug2016

The Ultimate Fan Experience – Infographic by IBM

“The global sports industry is worth up to $620 billion today. With growth that is faster than global GDP, its long-term prospects appear strong.” A.T. Kearney

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Key Findings: Technology is disrupting the sports industry in five key use case areas

5 Technology in Sports: HorizonWatch Trend Brief (External Version)

1. Professional Athlete Performance: Data collected by sensors in equipment, on the field of play and wearables (devices, clothing and ingestibles) worn is changing how athletes prepare for and play the game. Analytics helps improve individual and team performance, during competition, training and injury rehab.

2. Team and Franchise Management: Big data and analytics can give teams a competitive advantage. Analytics will improve team performance and reduce athlete injuries. Teams are now focused on gathering and calculating statistics that help them manage assets including athletes, staff, equipment and venues. Also, this focus on analytics helps to improve the financial performance of professional sports teams.

3. Fan Engagement: Digital and social media marketing technology is transforming how teams reach, engage and build a loyal following of fans. Fan experience is a huge market for emerging technology, including the streaming of real-time data to fans. Some teams are already exploring how to leverage virtual reality devices to improve fan experience and engagement.

4. Optimize Venue and Stadium: Sporting venues and stadiums are becoming a powerful Internet of Things network. Technology embedded throughout the venue/stadium is improving both the collection of data, the analysis of that data, and then delivery of information to the fan, the athlete, the team coaching staff and team management.

5. Non-Professional Sport Athletes & Consumers: The adoption of consumer sports and fitness sensor and wearables benefits from the technology being deployed throughout professional sports. Sensors and wearables designed for consumers are tracking all types of measurements from players, equipment and the field of play. This data helps improve the experience for all athletes no matter what the level of competition. Looking forward, athletes born this year will grow up with conversational cognitive coaches… it will be second nature to them to have this technology.

17Aug2016

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.6

Various drivers, enablers and inhibitors impact the pace of adoption of technologies for sports athletes, teams, management and fansDrivers:• Improved sensors and wearable devices • Increasing amount of data, coupled with improved data management and analytical tools

• Increased need to improve fan engagement and experience.

• Growing demand for real-time data and video access• Increasing demand for predictive and prescriptive analytics• New venues and stadiums• Intelligent service delivery

Enabling Technologies:• Cloud applications and services• Big data technology - Apache Hadoop• Internet of Things – Sensors & Wearables and Platforms• Personal Technologies & Mobile Devices• Social Media Listening & Analytics• Cognitive/Natural Language Processing• Advanced Analytics – Predictive / Prescriptive

Inhibitors:• Lack of awareness of technologies• Multiple offerings / platforms• Budget constraints

Technology in Sports: HorizonWatch Trend Brief (External Version)

“The rising need of sports organizations to analyze and gain insights from increasing volume of on-field and off-field data obtained from various sources is increasing the adoption of the sports analytics solutions.” MarketsandMarkets: Sports Analytics Market - Global Forecast to 2021

“The extensive technological adoption and increasing digitalization trends, such as wearables, social media, smartphones adoption, and mobility among players, fans, and sports organizations is giving rise to the large volumes of data that needs to be analyzed and used accordingly.” MarketsandMarkets: Sports Analytics Market - Global Forecast to 2021

17Aug2016

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Use Case: Improve Professional Athlete Performance

7 Technology in Sports: HorizonWatch Trend Brief (External Version)17Aug2016

• Enhance performance on and off the playing field.

• Get maximum benefit out of training sessions

• Put power, biometrics and weather insights into athletes’ and coaches’ hands, in real time.

• Empower athletes with real-time feedback using smart eyewear, video analytics, audio technologies, and other connected device technologies.

• Prevent injuries through proper nutrition and training

• Gain instant visibility into athlete health / fitness

• Monitor individual and team performance.

“The English Premier League’s Southampton FC have broadly adopted wearable electronic performance and tracking systems (EPTS) during training, and finished last season in their highest ever Premier League position.” Gartner

“IBM has developed a groundbreaking analytics solution that automatically links rider and environment data to the IBM Cloud through the IBM Watson Internet of Things Platform, allowing coaches and staff to track athlete power watts, lap timing, new muscle oxygenation and match burned results in real time. The data is then transferred instantly back through the cloud to Solos high-performance smart eyewear, which integrates innovative, heads-up lens display and audio technologies.” USA Cycling.org

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Use Case: Improve Team and Franchise Management

8 Technology in Sports: HorizonWatch Trend Brief (External Version)17Aug2016

• Create player personnel assessments that automatically quantify team dynamics and financial impact.

• View, organize and surface relevant historical and real-time data to evaluate individual and team performance.

• Watson-enabled “Cognitive Coaches” could help coaches coach better and trainers train better.

• Reduce injuries by monitoring player health, training and performance.

• Reduce injury rehab time by leveraging health

• Monitor emerging amateur and professional athletes progress and predict their long term success

• Automate evaluations of current roster and potential player changes.

• Integrate operational and information data to maximize enterprise performance management

“In an effort to gain a competitive advantage, professional sports teams are leveraging ICT and digital technology.” Gartner

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Use Case: Increase Fan Engagement and Improve Fan Experience

9 Technology in Sports: HorizonWatch Trend Brief (External Version)17Aug2016

• Provide immersive, interactive experiences that turn fans into loyal life-time customers and brand advocates.

• Give fans access to selected and non-strategic data collected about athlete and team performance

• Improve experience for fans no matter where they are before, during and after the game.

• Listen to and engage with fans on social and digital media• Help sports teams learn how the various segments of fans interact with owned and third-

party content.

• Create personalized visitor experiences that measure, drive and reward fan engagement and loyalty.

• Gain deeper insights into fan preferences and behaviors to effectively target customers and increase ROI.

“IBM Fan Insight turns fan engagement into breakthrough revenue for sports teams and venues. A predictive analytics solution available on the cloud, it enables a 360 degree view of the fan, which forms the basis to engage fans and enhance their experience.” IBM

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Use Case: Modernize and Optimize Venue and Stadiums

10 Technology in Sports: HorizonWatch Trend Brief (External Version)17Aug2016

• Provide immersive, interactive experiences that turn fans into loyal customers. • Understand how fans interact with owned and third-party content.• Integrate structured and unstructured data to create personalized visitor experiences that

measure, drive and reward engagement.• Gain deeper insights into fan preferences and behaviors to effectively target customers

and increase ROI. • Run your venue more efficiently to drive bottom-line profit and top-line revenue. Watson

IoT can help you: • Make venues more productive, safe and supportive of the enterprise mission. • Meet the intensity of fan’s demands with pervasive connectivity in and around the venue. • Align facilities to business outcomes with optimized asset performance and reduced

operational risk. • Turn stadiums and venues into sense and respond cognitive IoT network systems

“We know that creating the ultimate fan experience means meeting fans where they are, providing them with the platform to interact in a seamless way, and introducing them to new offerings that exceed expectations.” Rich McKay, President & CEO of the Atlanta Falcons

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Use Case: Scale all capabilities to the Non-Professional Sport Athletes & Consumer mass market

11 Technology in Sports: HorizonWatch Trend Brief (External Version)17Aug2016

• Enhance performance on and off the playing field.• Get maximum benefit out of training sessions• Put power, biometrics and weather insights into athletes’ and coaches’ hands, in real time. • Put sensors into equipment• Empower athletes with real-time feedback using smart eyewear, video analytics, audio

technologies, and other connected device technologies.• Prevent injuries through proper nutrition and training• Gain instant visibility into athlete health / fitness• Monitor individual and team performance.• Compare individual training or play performance against that of an average professional

athlete. Example: "Your workout was at 65% the intensity of the average NFL player. Try adding more cardio”

• Fitness and Nutrition applications tied to performance data• Injury prevention and injury rehab

“The use of tech like sensors, wearables, and data collection and analysis by sports teams and individual athletes is exciting news for the average fitness buff or tech geek as well, because elite professionals are often testing out innovations that will eventually become available to consumers.” Verizon Wireless

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

7 sports tech trends to watch through 20171. Sensors: Sensors are getting small enough that they can go into all

sorts of sports equipment, playing venues and stadium assets. 2. Wearables: Smart clothing, glass, watches and other wearable

devices (even “ingestibles”) provide data and information on athlete and team performance.

3. Predictive Analytics: Big data and analytics is changing the way sports are played and teams are managed. The amount of both historical and real-time data available to help the athlete, the coach and the team management has grown significantly.

4. Cognitive Coaches. As AI makes it way into sports and fitness, all participants will have access to intelligent conversational assistants that provide personal instruction and information. Cognitive-enabled mobile dashboards and wearables all help athletes improve before, during and after the game.

5. Smart Venues/Stadiums. Venues will become vast Cognitive IoT networks. Sports teams will integrate the operational and information data collected by these network to enhance the fan experience as well as improve the ROI of stadium assets

6. AR/VR. Fans want to be connected to sports teams and content anytime, anywhere. And they want access to both the historical data as well as real-time data. Virtual and Augmented realty provide new ways for sports teams to enhance the fan experience.

7. Sports Data Security. Athletes and Teams will be looking for ways to secure all their important data and analytics systems

12

“An analysis of 333 teams in 17 major pro leagues, covering seven sports, 13 countries and 9,731 athletes reveal a combined salary of $17.94 billion.” ESPN

Technology in Sports: HorizonWatch Trend Brief (External Version)

“Sports apparel and footwear sales have jumped 42% to $270 billion over the past seven years.” Morgan Stanley

“The 2015 Super Bowl was the most talked-about in history, with 65 million people discussing the game in real-time on Facebook.” Facebook: Introducing the Facebook Sports Stadium

17Aug2016

“Athletes can visit stadiums, locker rooms, weight rooms and practically every place and aspect of their future team in the immersive experience of VR — without leaving their homes and stepping on a plane..” Techcrunch

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Selected content from IBM’s website

IBM Sports Services website http://www.ibm.com/services/sports/

IBM IoT & Sports: Change the game with IoT IBM Interactive Experience IBM Sports Insight Central: One-page Offering Sheet IBM White Paper:

Game On! Winning at the Business of Sports IBM at Wimbledon 2016 http://

www.ibm.com/innovation/uk/wimbledon/index.html IBM Stadium Infrastructure:

Next Gen Campus Network Services Smarter Analytics: Real time IBM Sports Analytics

(slide deck) Case Study: AMB Sports and Entertainment Group

13 Technology in Sports: HorizonWatch Trend Brief (External Version)

IBM White Paper: Game On! Winning at the Business of Sports

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Selected recent IBM Press Releases IBM and Wimbledon launch new apps, cognitive and hybrid cloud s

olutions designed to enrich the fan experience 15Jun2016

IBM aces the fan experience at the Australian Open with real time alerts and new social sharing features 19Jan2016

Under Armour And IBM To Transform Personal Health And Fitness, Powered By IBM Watson 06Jan2016

IBM Launches First Global Consortium, Consulting Practice To Modernize Venues and Sports Experience of the Future 19Nov2015

IBM and Ottawa’s Senators Sports & Entertainment Team Up to Transform In-Arena Fan Experience 26Oct2015

Triple Play: IBM Scores Three All-Star Partnerships to Change the Game for Athletes, Fans Using Watson 21Oct2015

Pittsburgh Penguins Recruit IBM Watson and 113 Industries to Enhance Fan Experience 21Oct2015

IBM Transforms the 2015 US Open with Tennis Apps, Analytics and Acumen 02Sep2015

Edge Up Sports Drafts IBM Watson to Help Build a Championship Fantasy Football Team 12Aug2015

Cricket fans feel the pulse of Cricket World Cup 2015 with IBM 25Feb2015

New Atlanta Stadium to Showcase Next Generation Fan Experience with IBM Technology 19Feb2015

14 Technology in Sports: HorizonWatch Trend Brief (External Version)

“Under Armour’s new UA Record™ combined with a Cognitive Coaching System will serve as a personal health consultant, fitness trainer and assistant by providing athletes with timely, evidence-based coaching around your sleep, fitness, activity and nutrition, including outcomes achieved based on others “like you.” IBM Press Release 06Jan2016

IBM Launches First Global Consortium, Consulting Practice To Modernize Venues and Sports Experience of the Future 19Nov2015

17Aug2016

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Selected recent IBM External Blog Posts on IBM’s Internet of Things Blogging Platform Team up and connect: an IoT soccer project for good causes

(Aug 2016) by Ryan Boyles, Global Social Media Strategist for Watson Internet of Things

Watson IoT and Sports: Change the Game (July 2016) by Amy Bennett, Watson IoT Marketing Manager

SilverHook: It’s plane sailing with Watson IoT (July 2016) by Amy Bennett, Watson IoT Marketing Manager

IoT and sport: An infographic of play (July 2016) Infographic posted by Liza Cooper, Marketing Intern, IBM Watson.

Decision analytics for the perfect race (June 2016) by: Jean- François Puget, Architect - IBM Analytics Solutions.

IBM Analytics and Race Across America (June 2016) by Doug Barton, Solution Marketing, IBM Analytics

What can businesses learn about technology from a cyclist? (June 2016) by Susan Visser, Social Marketing, IBM Analytics

David Haase rides with IoT data (June 2016 by Liza Cooper, Marketing Intern, IBM Watson.

Create your own luck with analytics (June 2016) by Doug Barton, Solution Marketing, IBM Analytics

15 Technology in Sports: HorizonWatch Trend Brief (External Version)

IoT and sport: An infographic of play

17Aug2016

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Selected recent IBM External Blog Posts – Other IBM Blog Platforms Client Voices:

Cognitive + Sports Science: World-class training for weekend athletes (Aug 2016) by Ryan Bertrand, IBM Cognitive Computing Writer

THINK: Can cognitive computing help us re-imagine sports training and technique? (July 2016) By Noah Syken, Vice President, Global Sponsorships and Client Programs, IBM

Systems Blog: Serving Wimbledon fans worldwide with IBM systems (July 2016) by: Simon Meredith, Chief Technology Officer - Systems Hardware Group, UK & Ireland, IBM

IBM Thoughts On Cloud: Cloud technology: A game changer for athlete training and health (July 2016) By Laura Gargolinski, Solutions Marketing, IBM Cloud Platform

THINK: Social, Mobile, & Cloud, Just the Latest In History of Sports Innovation (June 2016) by Ed Smith, Course Director, University of Buckingham’s London Programmes

THINK: Wimbledon Aces Digital Experience for Fans Around the World (June 2016) by Sam Seddon, Wimbledon Client Executive, IBM

BD&A Hub: 5 ways to leverage sports analytics to grow your fan base (June 2016) by Stacy Nawrocki, Marketing Leader, M&E Industry, Analytics, IBM

THINK: IBM’s Watson: Helping Sports Teams Make Talent Decisions (Feb 2016) by Jon Lenchner, IBM Research

THINK: Embedding Intelligence in the Internet of Things (Feb 2016) by Nagui Halim, IBM Fellow, Dir. of Streams Technology

Social Business: Sports Teams Show the Way to Customer Engagement (Jan 2016) by: Daniel Davis, managing editor. IBM

BD&A Hub: 3 ways big data and analytics will change sports (Dec 2015) by Preetam Kumar, Portfolio Marketing Manager, IBM Analytics, IBM

THINK: How Digital-Era Sports Franchises Pump Up the Fan Experience (Nov 2015) by Jim Rushton, Global Leader, Sports and Entertainment Practice, IBM

16 Technology in Sports: HorizonWatch Trend Brief (External Version)

THINK: Can cognitive computing help us re-imagine sports training and technique? (July 2016) By Noah Syken

“Brian Moore is relentless. Moore has spent 16 years using technology to dissect the magic that sets the world’s best athletes apart from the rest. With his research, Moore has launched a revolutionary coaching application and founded the sports science firm ORRECO.” Client Voices: Cognitive + Sports Science: World-class training for weekend athletes (Aug 2016) by Ryan Bertrand

17Aug2016

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Selected recent media articles about IBM’s involvement in sports The Memo: IBM Watson is helping underfunded Rio Olympics cyclists go for gold

(Aug 2016) ReadWrite: USA Cycling drafts off IBM cloud in Rio gold hunt (July 2016) SportyVerse: IBM Watson Becomes a Sports Coach For Athletes (July 2016) BBC: How Wimbledon will use IBM's Watson to serve up data (June 2016) Forbes: Advantage Big Data, IBM Serves Wimbledon Ever Deeper Analytics

(June 2016) IoT Innovator:

USA Cycling, IBM, others deliver Project 2016 technology ecosystem using IoT Platform (May 2016)

Fortune: IBM Tees Up Digital Birdie’s-Eye View of The Masters (April 2016) Sports Techie:

IBM Is Helping The U.S. Women’s Cycling Team Prepare To Ride Past The Competition At The 2016 Rio Olympics (March 2016)

Forbes: This Watson App Is Helping Athletes Go For The Gold In Rio (Mar 2016) Fox News: CES: IBM teams with Under Armour to create 'Internet of athletes‘

(Jan 2016) eWeek: IBM Launches Sports, Entertainment Consortium (Nov 2015) Sport Techie:

Behind IBM Watson’s Intricate Plan To Power 3 Sports Tech Startups Forward (Nov 2015)

CIO.com: IBM brings Watson's cognitive computing to sports (Oct 2015) The Washington Post What IBM Watson can do for elite athletes (Oct 2015) PRNewswire: ORRECO Taps IBM Watson to Boost Performance of Olympic

Athletes (Sept 2015)

17 Technology in Sports: HorizonWatch Trend Brief (External Version)

“The cycling team is using a customized mix of IBM mobile technology, IBM’s artificial intelligence Watson, IBM Cloud and IBM Analytics solutions to help it mine rivers of information being produced by both the athletes and their bikes.” ReadWrite: USA Cycling drafts off IBM cloud in Rio gold hunt

“On top of this social analysis by IBM's "cognitive command centre", sensors and computers at the venue will be collecting about 3.2 million pieces of data from 19 tennis courts across the fortnight. The tech company claims a sub-second response time and 100% accuracy.” BBC: How Wimbledon will use IBM's Watson to serve up data

17Aug2016

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Selected articles about technology helping Olympic athletes BBC: How Rio Olympics athletes are using tech to win medals BizJournal: The Silicon Valley tech behind the Rio Olympics FastCompany: High-Tech Gear for Olympic Athlete Forbes:

How Can Big Data And Analytics Help Athletes Win Olympic Gold In Rio 2016? Fortune:

How Olympic Athletes Are Using High-Tech Gear to Train Their Brains GeekWire:

How Olympic athletes use machine learning and data analysis to reach peak performance levels

Mobihealthnews: Olympians turn to wearables, virtual reality and other digital health tools for an edge in Rio

PCWorld: In pictures: Wearables at the Rio 2016 Olympics SI Kids: Tech Will Be In Play at the 2016 Olympics StartupSmart:

Six Australian sport startups you need to know about for the Rio Olympics TechCrunch:

The US women’s Olympic volleyball team is using a wearable by VERT to monitor jumps

TechCrunch: 7 Olympic technologies to help the athlete in you go higher, faster, better, stronger

TechRadar: Go for the gold: How tech is transforming Olympic training VCloud News: Rio 2016 Olympics And The Internet of Things (IoT) VDC Research: Wearable Technologies Pave the Way to Rio Olympics Wearable-Technolgies: Wearables Making Their Way to Rio ZDNet: Five Rio Olympics technology innovations ZDNet: Australian Institute of Sport taps into data to help athletes train for gold

18 Technology in Sports: HorizonWatch Trend Brief (External Version)

“Data collected from bike sensors, such as power, speed and pedal revolutions, are beamed wirelessly to the cyclist's glasses via IBM's cloud platform. As the athletes pedal furiously they can view their key stats without taking their eyes off the track.” BBC: How Rio Olympics athletes are using tech to win medals

TechRadar: Go for the gold: How tech is transforming Olympic training

Forbes: How Can Big Data And Analytics Help Athletes Win Olympic Gold In Rio 2016?

17Aug2016

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Other selected articles about Sports Tech

MIT Sloan: Sports Analytics Conference (March 2017)

Tech.Co: Wearables Are Making Sports About Skill Rather Than Money (July 2016)

Tech.Co: How Sports Tech Changes the Game (May 2016)

B2C: Databall: 3 Ways Teams (and Fans) are Transforming How They Use Sports Analytics (May 2016)

Computer Weekly.com Foxy Leicester City FC won Premiership with data analytics (May 2016)

BBC: The wearable tech giving sports teams winning ways (April 2016)

SportTechie: In Elite Sport, “Wearables” Really Means “Advanced Analytics” (March 2016)

MIT Technology Review: Big Data Analysis Is Changing the Nature of Sports Science (March 2016)

The Washington Post: How data geeks are taking over basketball (March 2016)

Wired: The NFL is finally tapping into the power of data (Jan 2016)

Umbel: 10 Ways Stadiums & Venues Are Using Technology to Delight Fans & Keep Them Coming Back (Sept 2015)

Forbes: CHANGING THE GAME: The Rise of Sports Analytics (Aug 2015)

The Atlantic: Blood, Sweat and Data (Sept 2014)

19 Technology in Sports: HorizonWatch Trend Brief (External Version)

MIT Technology Review: Big Data Analysis Is Changing the Nature of Sports Science

“Analysis of data transmitted to the cloud from increasingly sophisticated sensors is helping teams keep their players at the peak of physical fitness.” BBC: The wearable tech giving sports teams winning ways

“The big challenge in sports science is to use this data to gain a competitive advantage, whether in real time during the game or to help in training, preparation, or recruitment.” MIT Technology Review: Big Data Analysis Is Changing the Nature of Sports Science

17Aug2016

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Stattleship’s Sports Tech Market Map as of April 2016

20 Technology in Sports: HorizonWatch Trend Brief (External Version)

Source: Sports tech and media market map update by Josh Walker, Stattleship17Aug2016

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Stattleship’s Sports Tech Market Map as of August 2016

21 Technology in Sports: HorizonWatch Trend Brief (External Version)

Source: Sports vendor landscape update August 1 by Josh Walker, Stattleship

17Aug2016

© 2016 IBM Corporation

IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

More Insights on Technology Trends are Available

22 Technology in Sports: HorizonWatch Trend Brief (External Version)

Other slide decks in this IBM HorizonWatch 2016 Trend Report series have been posted to Slideshare

You are also invited to check out the following IBM websites and resources– IBM Academy of Technology– IBM Center for Applied Insights– IBM Institute for Business Value– IBM Research and Research News and 5 in 5– IBM’s THINK blog