copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization 2015 HorizonWatch Trend ReportA bluemine original report ndash Client Version

Contact Bill Chamberlin Principal Client Research Analyst HorizonWatch Community Leader

January 27 2015

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Purpose The slides provide an overview of the Data Visualization trend for IBM

clients

Content Summary information about the Data Visualization trend is provided along

with many links to additional websites and resources

How To Use This Report This report is best readstudied and used as a learning

document You may want to view the slides in slideshow mode so you can easily

follow the links

Available on Slideshare This presentation (and other HorizonWatch Trend

Reports for 2015) will be available publically on Slideshare at

httpwwwslidesharenethorizonwatching

Please Note This report is based on internal IBM analysis and is not meant to be a

statement of direction by IBM nor is IBM committing to any particular technology or

solution

About This Trend Report

2 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Purpose The slides provide an overview of the Data Visualization trend for IBM

clients

Content Summary information about the Data Visualization trend is provided along

with many links to additional websites and resources

How To Use This Report This report is best readstudied and used as a learning

document You may want to view the slides in slideshow mode so you can easily

follow the links

Available on Slideshare This presentation (and other HorizonWatch Trend

Reports for 2015) will be available publically on Slideshare at

httpwwwslidesharenethorizonwatching

Please Note This report is based on internal IBM analysis and is not meant to be a

statement of direction by IBM nor is IBM committing to any particular technology or

solution

About This Trend Report

2 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Table of Contents

1 One Page Summary of the Data Visualization Trend

2 Data Visualization Trends to Watch in 2015

3 What Others Are Saying About Data Visualization for 2015

4 Websites Reports and Additional Resources

3 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Table of Contents

1 One Page Summary of the Data Visualization Trend

2 Data Visualization Trends to Watch in 2015

3 What Others Are Saying About Data Visualization for 2015

4 Websites Reports and Additional Resources

4 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization ndash Trend Overview

5 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Drivers Huge growth in Big Datahellipboth structured and unstructured

Business Leaders need the insights presented in simple

visual formats that aid and speed decision making

Advanced Data Visualization applications and capabilities

with rich graphics and interactivity

Challenges Demand for easy to use self-service tools and dashboards

Implementing and embedding Analytic and Visualization

tools into daily activities and onto different mobile platforms

New processes = New skills required (eg storyteller)

Managing Data Quality

Implications The ability to present insights effectively can have a

significant impact on decision making

Requirements for future visualization tools

Very easy-to-use self service tools designed for

business users

Full integration with big data analytics platforms

Real time capability

Available on mobile devices

Embedded predictive and cognitive capability

ldquoThe key to effective analysis

of big data is the integration

of visualization into analytics

tools so that all kinds of

users can interpret big data

from a wide range of

sourcesmdashclickstreams

social media log files

videos and morerdquo IBM

ldquoOrganizations with real-time

visualization are able to obtain

critical information within the

decision window 78 of the time

or 22 more often than

organizations without real-time

visualizationrdquo Aberdeen

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Table of Contents

1 One Page Summary of the Data Visualization Trend

2 Data Visualization Trends to Watch in 2015

3 What Others Are Saying About Data Visualization for 2015

4 Websites Reports and Additional Resources

4 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization ndash Trend Overview

5 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Drivers Huge growth in Big Datahellipboth structured and unstructured

Business Leaders need the insights presented in simple

visual formats that aid and speed decision making

Advanced Data Visualization applications and capabilities

with rich graphics and interactivity

Challenges Demand for easy to use self-service tools and dashboards

Implementing and embedding Analytic and Visualization

tools into daily activities and onto different mobile platforms

New processes = New skills required (eg storyteller)

Managing Data Quality

Implications The ability to present insights effectively can have a

significant impact on decision making

Requirements for future visualization tools

Very easy-to-use self service tools designed for

business users

Full integration with big data analytics platforms

Real time capability

Available on mobile devices

Embedded predictive and cognitive capability

ldquoThe key to effective analysis

of big data is the integration

of visualization into analytics

tools so that all kinds of

users can interpret big data

from a wide range of

sourcesmdashclickstreams

social media log files

videos and morerdquo IBM

ldquoOrganizations with real-time

visualization are able to obtain

critical information within the

decision window 78 of the time

or 22 more often than

organizations without real-time

visualizationrdquo Aberdeen

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization ndash Trend Overview

5 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Drivers Huge growth in Big Datahellipboth structured and unstructured

Business Leaders need the insights presented in simple

visual formats that aid and speed decision making

Advanced Data Visualization applications and capabilities

with rich graphics and interactivity

Challenges Demand for easy to use self-service tools and dashboards

Implementing and embedding Analytic and Visualization

tools into daily activities and onto different mobile platforms

New processes = New skills required (eg storyteller)

Managing Data Quality

Implications The ability to present insights effectively can have a

significant impact on decision making

Requirements for future visualization tools

Very easy-to-use self service tools designed for

business users

Full integration with big data analytics platforms

Real time capability

Available on mobile devices

Embedded predictive and cognitive capability

ldquoThe key to effective analysis

of big data is the integration

of visualization into analytics

tools so that all kinds of

users can interpret big data

from a wide range of

sourcesmdashclickstreams

social media log files

videos and morerdquo IBM

ldquoOrganizations with real-time

visualization are able to obtain

critical information within the

decision window 78 of the time

or 22 more often than

organizations without real-time

visualizationrdquo Aberdeen

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Table of Contents

1 One Page Summary of the Data Visualization Trend

2 Data Visualization Trends to Watch in 2015

3 What Others Are Saying About Data Visualization for 2015

4 Websites Reports and Additional Resource

6 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization Trends for 2015

1 Interest Grows In 2015 we will see increased

interest by LOB for all types of data discovery and

visualization tool information demos and case

studies

2 Spending Grows Too Many enterprises are

further along the purchase cycle Expect continued

spending growth in data discovery exploration and

visualization tools

3 Analytics Integration For mature users expect a

movement towards advanced big data amp analytic

platforms that have embedded visualization

capabilities rather than a separate visualization tool

on the backend

4 Real Time Increasingly execs are interested in

real-time analytics and visualizations Expect

increased interest in this area in 2015

5 Self Service Driven by consumerization self-

service is a key trend as users want to be able to

manipulate the data themselves simulating

expected changes in data in real-time to see impact

7 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

HBR Webinar The Visual

Organization

ldquoAdopters of interactive

visualization achieve faster

decision making greater data

access and stronger user

engagement in addition to

desirable results in several

other metricsrdquo Aberdeen

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization Trends for 2015

1 Interest Grows In 2015 we will see increased

interest by LOB for all types of data discovery and

visualization tool information demos and case

studies

2 Spending Grows Too Many enterprises are

further along the purchase cycle Expect continued

spending growth in data discovery exploration and

visualization tools

3 Analytics Integration For mature users expect a

movement towards advanced big data amp analytic

platforms that have embedded visualization

capabilities rather than a separate visualization tool

on the backend

4 Real Time Increasingly execs are interested in

real-time analytics and visualizations Expect

increased interest in this area in 2015

5 Self Service Driven by consumerization self-

service is a key trend as users want to be able to

manipulate the data themselves simulating

expected changes in data in real-time to see impact

7 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

HBR Webinar The Visual

Organization

ldquoAdopters of interactive

visualization achieve faster

decision making greater data

access and stronger user

engagement in addition to

desirable results in several

other metricsrdquo Aberdeen

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization Trends for 2015

6 Mobile Users will expect to have data discovery and

visualization capabilities on they BYOD tablets and

smartphones And the expectation will be that all enterprise

apps will have visualization capabilities embedded as part

of the mobile application

7 Cognitive An emerging trend where users will expect that

the applications to interact with them and learn how that

user likes to discover analyze and visualize information

8 3D Visualizations Used in product development for

years 3D is being increasing applied to business analytics

as a way of helping decision makers understand insights in

big data

9 Story Telling Decision makers want the data to tell a

story that will help them arrive at a decision Visualization

tools will increasingly support that process and some will

even allow for video output as part of that capability

10 Broader Tool Set Advanced visualization tools are still an

emerging product area Expect vendors to announce new

versions with a broader set of smarter data integration

tools tighter integration with analytics platforms better

insight discovery tools and improved visualizations8 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

ldquoWidespread adoption of

mobile technology and

social computing has

driven interest in

visualization capabilities

and real-time analyticsrdquo Forrester

ldquoGood data visualization

practices help not just to

solve issues but also to

pose new questions

encouraging the discovery

and research process to

go beyond common tasks

to explore new patterns

and trends that can

potentially boost business

efficiencyrdquo TEC

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization Trends for 2015

11 Hall of Fame Vendors and media websites

highlight best of breed visualization examples to

help educate and sell

12 Implementation Challenges The main

challenges of skills culture and data quality will

impede the full rollout of data discovery and

visualization tools

13 MS Excel 2013 Many individuals and small

business users will discover that MS Excel offers

much of what they need without the need

14 Specialized Vendors Focused vendors like

Tableau Qlik and Spotfire continue to innovate

and grow at a rapid pace as decision makers

demand improved data visualization capability

15 Large Vendors Larger IT vendors will increase

investments in this market to complement Big

Data and Analytic capabilities They will focus on

integrating visualization and data discovery

capabilities into their analytic platforms

9 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

IBM

ldquoThe future of our universities

like the future of our cities our

social life and even our

thoughts and emotions is

increasingly defined by the

way we visualize datardquo Mark

Wigley Dean of GSAPP at Columbia

University

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Table of Contents

1 One Page Summary of the Data Visualization Trend

2 Data Visualization Trends to Watch in 2015

3 What Others Are Saying About Data Visualization for 2015

4 Websites Reports and Additional Resources

10 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

The Data Visualization trend is all about presenting detailed insights in a visual way that helps individuals make faster amp better decisions

11 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Hans Rosling demonstrates the use of

advanced data visualization

techniques to draw out insights from

large amounts of data

Hans Rosling Video 200 Countries 200

Years 4 Minutes - The Joy of Stats

ldquoData visualization is the study of the visual

representation of data meaning information

that has been abstracted in some schematic

form including attributes or variables for the

units of informationrdquo Wikipedia

Image Source Wikipedia (link)

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

The Data Visualization trend is all about presenting detailed insights in a visual way that helps individuals make faster amp better decisions

11 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Hans Rosling demonstrates the use of

advanced data visualization

techniques to draw out insights from

large amounts of data

Hans Rosling Video 200 Countries 200

Years 4 Minutes - The Joy of Stats

ldquoData visualization is the study of the visual

representation of data meaning information

that has been abstracted in some schematic

form including attributes or variables for the

units of informationrdquo Wikipedia

Image Source Wikipedia (link)

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution12 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

ldquoThe world is complex

dynamic multidimensional the

paper is static flat How are we

to represent the rich visual

world of experience and

measurement on mere

flatlandrdquo Edward R Tufte

University of Chicago Data Visualization Challenge 2014 - 1st

Place Winner Making Indonesia

Visualization tools allow users to explore and interact in order to draw insights out of the data

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data visualization tools lets users interact with big data to see patterns and insights they would not have seen otherwise

13 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

ldquoData visualizationmdashperhaps the most

important vehicle for delivering and

transforming data into knowledgemdashis

fundamental to gaining understanding of

increasingly complex business processes

and data as well as for encouraging better

decision makingrdquo TEC

IBM Watson Analytics

ldquoIf used correctly data visualization can help remove barriers to data comprehension by

providing a shared language that simplifies complex issues and increases mutual

understandingmdashno matter how big the big data becomesrdquo Accenture

ldquoEnterprises find advanced data visualization (ADV) platforms to be essential tools that

enable them to monitor business find patterns and take action to avoid threats and

snatch opportunitiesrdquo Forrester

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

A key driver of Data Visualization capabilities is that enterprises are finding it harder to leverage all the big data they collect

14 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

IBM

ldquoVisualization exploits the human visual system

to provide an intuitive immediate and language-

independent way to view and show your data It

is an essential tool for understanding

informationrdquo IBM

ldquoThe key to effective analysis of big data is the integration of visualization into analytics

tools so that all kinds of users can interpret big data from a wide range of sourcesmdash

clickstreams social media log files videos and morerdquo IBM

ldquoData is just data Its evolution depends on its

management How we present the

data knowledgeably and wisely is key to adding

real business valuerdquo TEC

ldquoTools for interactive data visualization form the

perfect companion to a complex data

environmentrdquo Aberdeen

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Successful implementation of Data Visualization can help companies create a competitive advantage

15 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

IBM

ldquoIdentifying patterns anticipating outcomes and proactively optimizing a response will

be the basis for competition in the future In the next 10 years the companies that dont

have analytics deeply embedded in their business model will most likely cease to existrdquo Gartner

ldquoThe jury is still out as to whether most

corporations will take full advantage of their

data for competitive purposes Companies that

do realize that being able to analyze many

forms of data at the same time in the form of

interactive visualizations have a competitive

advantagerdquo Data Visualization For Dummies

ldquoThrough 2015 85 of Fortune 500

organizations will be unable to exploit big data

for competitive advantagerdquo Gartner

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

All signs are pointing a bright future for data discovery and visualization tools

16 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Forbes

Kristen Sosulsk NY Stern

ldquoToday people interact with visual depictions

through a mouse Tomorrow theyll be

touching swiping grasping feeling hearing

smelling and even tasting data The next big

thing is multisensory visualization that goes

beyond the desktoprdquo IEEE

ldquoVisual data discovery tools will be growing

25x faster than rest of the BI market

investing in this enabler of end-user self

service will become a requirement for all

enterprises by 2018rdquo IDC

ldquoNinety-one percent of business decision

makers predict the demand for data

visualization tools on mobile devices will

increase in the next five yearsrdquo SAP

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

In 2015 expect visualization tools be become even easier to use so that all employees have the support they need to make decisions

17 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

ldquoThe rise of data discovery and interactive

visualization also increase the need for greater

comprehension A new style of analysis is

emerging helping users to do analytics via

storyboards analytics chains and guided

explorationrdquo Gartner

Gartner

ldquoThe ability to visualize data in real time or near real time can make or break a critical

decision Leading companies are using technology at the beginning of this process to

help integrate data in real time such that it can be displayed to the line-of-business

much quicker ultimately supporting more rapid data-driven decisionsrdquo Aberdeen

ldquoWell-designed visualizations will deliver the right

information to users who are also spared waiting

on IT to dig through raw data to produce digestible

analysisrdquo Aberdeen

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Aberdeen Research has shown there are real performance benefits for organizations who have real-time data visualization capabilities

18 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

ldquoOrganizations with real-time

visualization are able to obtain

critical information within the

decision window 78 of the time

or 22 more often than

organizations without real-time

visualizationrdquo Aberdeen

ldquoOrganizations with real-time data

visualization achieved a 26

increase in new pipeline accounts

identifiedrdquo Aberdeen

ldquoOrganizations with real-time data

visualization achieved a 15

increase in cash generated from

operationsrdquo Aberdeen

Aberdeen

Aberdeen

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

There are numerous benefits to enterprises implementing data visualization capabilities

19 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

ldquoAdvanced technology can make a

significant difference in usersrsquo ability to

interface to large knowledge

repositoriesrdquo Gartner

ldquoOn average those using data

visualization tools report it would take

an average of nine hours longer to

see patterns trends and correlations

in their companyrsquos data without data

visualizationrdquo SAP

ldquoVisualization can play a key role by making the individual analytic components

understandable and by tying them together into a comprehensible ldquobig picturerdquo IBM

1 Absorb information in new and more

constructive ways

2 Visualize relationships and patterns between

operational and business activities

3 Identify and act on emerging trends faster

4 Manipulate and interact directly with data

5 Foster a new business language DataInformed

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Marketing Professionals are finding that analytics and visualization tools can help them leverage all the big marketing data

20 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

ldquoAs digital marketers find themselves

awash in data many rely on

visualization and dashboard tools to

help them see patterns and

democratize discoveryrdquo Gartner

ldquoThe combined use of data

visualization and customer

segmentation can provide a

competitive advantage that enables

your company to adapt and thrive in

todayrsquos environmentrdquo TDWI

ldquoPredictive capabilities empower marketers to fine-tune market segmentation recognize

correlations and differentiate anomalies from patterns Visualizing predictive analytics

makes tools more accessible leading marketers are 70 more likely to be able to use

predictive tools without statistical expertiserdquo Aberdeen

Annie Cushing

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

The most recent Forrester WaveTM Report provides a review of Advanced Data Visualization platforms

21 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Forrester

Forrester Six traits of advanced data visualization (ADV)

platform capabilities1 Dynamic data

2 Visual querying

3 Linked multi-dimensional Visualization

4 Animation

5 Personalization

6 Actionable alerts

ldquoToday we look for differentiated Advanced Data

Visualization capabilities such as

bull Richness of ADV content What are the BI platform

ADV capabilities in terms of richness of data visualization

content like graphs and charts that are available out of the

box

bull Data visualization effectiveness What are the BI

platform ADV capabilities in terms of allowing business

users to efficiently and effectively visualize data sets and

act on the resultsrdquo

Forrester

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

As Advanced Data Visualization capability becomes more common new processes and skills will be required

22 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

ldquoThe challenge is that if management

teams do not consciously build in great

visualizations their organizations will

waste an inordinate amount of time sifting

through the river of bits and not get the

effective insights they needrdquo HBR

ldquoSo what should CIOs do Lead by

example Constantly and critically look at

how information is being presented within

the organization and ask themselves and

others Is this the best way to represent

this datardquo Forrester

ldquoAs people begin to experiment with the creation and interpretation of visualizations and

including them in presentations a not-so-apparent shift will take place in the background

where the traditional lsquoanalystrsquo role slowly morphs to give way to a new breed mdash the

storytellers mdash who will be more strategic and consultative in nature and not data-waiters

statisticians or always comfortable with extreme analyticsrdquo Ruben Alcaraz

Resources

Bill Shander Data Visualization Fundamentals

MIT Open Courseware How to Process

Analyze and Visualize Data

Fell in Love with Data How to Become a Data

Visualization Expert A Recipe

Flowing Data Tutorials Books and Guides

Visualising Data Essential Collection of

Visualization Resources

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Other related definitions from Wikipedia

23 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

ldquoVisual analytics is an outgrowth of the fields information visualization and scientific

visualization that focuses on analytical reasoning facilitated by interactive visual

interfacesrdquo Wikipedia

ldquoSoftware visualization refers to the

visualization of information of and related to

software systems and their development

process by means of static interactive or

animated 2-D or 3-D visual representations of

their structure execution behavior and

evolutionrdquo Wikipedia

ldquoInformation visualization is the study of (interactive) visual representations of abstract data

to reinforce human cognition The abstract data include both numerical and non-numerical

data such as text and geographic informationrdquo Wikipedia

ldquoInformation graphics or infographics are graphic visual representations of information data

or knowledge intended to present complex information quickly and clearly They can

improve cognition by utilizing graphics to enhance the human visual systemrsquos ability to see

patterns and trendsrdquo Wikipedia

ldquoInteractive Visual Analysis is a set of

techniques for combining the

computational power of computers with

the perceptive and cognitive capabilities

of humans in order to extract knowledge

from large and complex datasetsrdquo Wikipedia

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Table of Contents

1 One Page Summary of the Data Visualization Trend

2 Data Visualization Trends to Watch in 2015

3 What Others Are Saying About Data Visualization for 2015

4 Websites Reports and Additional Resources

24 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Examples of Interesting uses of Data Visualization

Businessweek 21 Heroes of Data Visualization

DataVisca ndash Gallery of Data Visualization

Data Mashup 50 Great Examples of Data Visualization

Designmodo 20 Professional Examples of Data

Visualization

General Electric Data Visualization

Information is Beautiful - Over 300 of the best data-

visualizations amp infographics

Mashable 9 Captivating Data Visualization Projects

Masterrsquos In Data Science ndash 10 Cool Big Data

Visualizations

Megan Jaegermanrsquos News Graphics

OptimizeThis - Data Visualization Examples

University of Chicago ndash Data Visualization Challenge 2014

Visualizing Data - Best of the Visualisation Web (June

2014)

Yahoo News ndash 8 Great Examples of Data Visualization

25 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Example Oscars Infographic

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Examples of Interesting uses of Data Visualization

Businessweek 21 Heroes of Data Visualization

DataVisca ndash Gallery of Data Visualization

Data Mashup 50 Great Examples of Data Visualization

Designmodo 20 Professional Examples of Data

Visualization

General Electric Data Visualization

Information is Beautiful - Over 300 of the best data-

visualizations amp infographics

Mashable 9 Captivating Data Visualization Projects

Masterrsquos In Data Science ndash 10 Cool Big Data

Visualizations

Megan Jaegermanrsquos News Graphics

OptimizeThis - Data Visualization Examples

University of Chicago ndash Data Visualization Challenge 2014

Visualizing Data - Best of the Visualisation Web (June

2014)

Yahoo News ndash 8 Great Examples of Data Visualization

25 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Example Oscars Infographic

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

These four TED talk videos demonstrate the power of using data visualization techniques to understand trends in data

26 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

The beauty of

data

visualization

Artfully

visualizing

our

humanity

Hans

Rosling

on HIV

Stats that

reshape

your

worldview

More Example

videos at Best

TED videos on

Data

Visualization

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization ndash Selected 2015 Prediction Articles

27 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Qlik 2015 Technology Predictions Qlik on Big Data

Tableau Top 10 Trends in Business Intelligence in

2015

Datapine Data Discovery and Visualization Predictions

for 2015

Carson Research Data Visualization Predictions for

2015

The New Journalist Data Visualization Predictions for

2015

Eval Central The Future of Dataviz Whatrsquos in Store for

2015

Eager Eyes The State of Information Visualization

2015

Ann K Emery Visualization in 2015 New Yearrsquos

Resolutions to Further Your Data Development

Peer1 Hosting The Emerging Trends of 2015 ndash

Visualization and Data Discovery

CBR

ldquoPeople are becoming increasingly

savvy dataviz consumers producers

and rockstars every day If wersquore not

learning and growing too wersquoll be left

in the dustrdquo Eval Center

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization ndash Analyst Websites and Resources

28 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

451 Research Visualization

Aberdeen Visualization

Forrester

Website Tag Data Visualization

Google Search Visualization

Gartner

Google Search Visualization

Blog Posts Visualization

IDC Google Search Visualization

International Institute for Analytics Visualization (Google search)

Ovum Google Search Visualization

ldquoData visualization tools are powerful

means to democratizing data within an

organization and enabling non-statistically

trained users to rapidly gain insights about

critical business decisionsrdquo International

Institute for Analytics

Aberdeen

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization ndash Media Websites and Resources

29 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Bloombergcom Visualization (search)

Businessweek Visualization (search)

CIO-Asiacom Visualization (search)

CIOcom Visualization (search)

ComputerWorld Visualization (search)

Forbes Visualization (search)

GigaOM Visualization (search)

Harvard Business Review Visualization (search)

Infographics Mania Your Visual Data Digest

InformationWeek Visualization (search)

InfoWorld Visualization (search)

NY Times Visualization (search)

ZDNetcom Visualization (search)

bull

ldquoA decade ago data analysis was a

chore Workers poured figures into

Excel and then spent hours searching

for patterns That process is getting

less cumbersome thanks to a handful

of companies selling visualization

software that can help even

neophytes turn datamdashfrom hospital

readmissions to call-center trafficmdash

into colorful interactive bar graphs

and pie chartsrdquo Bloomberg

InformationWeek Visual Data Discovery

4 Storytelling Approaches Compared

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization ndash IT Vendor and Consultant Websites and Resources

30 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

DataWatch Website

David McCandless Information is Beautiful

Deloitte Analytics Visualization Studio

IBM Data Visualization

Information Builders Visualization

Infosys Visualization (search)

Microsoft Visualization (search)

Microstrategy Visualization (search)

Oracle Visualization (search)

Perceptual Edge Visual Business

Intelligence

Qlikview Visualization (search)

SAP Visualization (search)

SAS Visualization (search)

Tableau Software Visualization (search)

Tibco Visualization (search) and Spotfire

IBM Research Projects Graphics

and Visualization

ldquoComplex supply chains require

sophisticated connected tools to monitor

risks predict disruptions and support rapid

recovery as part of an overall resilience

strategy For leading companies this line of

thinking has led to an increase in adoption

of advanced tools grounded in analytics and

visualizationrdquo Deloitte

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization ndash Selected Software Vendors

31 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Actuate Data Visualization Software

Advizor ndash Visualization Gallery

DataWatch - Website

IBM Visualization

Information Builders Visualization

Jaspersoft Dashboards

Microsoft SandDance

MicroStrategy Website

Oracle AutoVue

QlikView Visualization

Panorama Dashboard Workboard

Pentaho ndash Visualization

SAP Visualization

SAS Visualization

SpagoBI Self-Service

Tableau Software Data Visualization

Tibco Software Spotfire Gartner

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization ndash Selected Social Sites and Searches

32 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Google Blog Search Visualization

Google+ Communities

Search Visualization

LinkedIn Group Search Visualization

Pinterest Search Data Visualization

Slideshare Data Visualization

Twitter hashtag searches Visualization

dataviz

Twitter accounts to follow visualized

visually infobeautiful

Tumblr Search Visualization

YouTube Data Visualization Playlists and

Data Visualization Channels

Wikipedia Information Visualization and

Data Visualization and Infographics

dataviz ndash Twitter Hashtag Search

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization ndash Other Selected Websites amp White Papers

33 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Data Visualization for Marketing Picture Perfect Customer Insight

Aberdeen Dec 2014

Big Data Visualization Dr Nan Cao (IBM) Dec 2014

Big Data Visualization Seeing the Haystack as a Pile of Needles

Aberdeen Dec 2014

Data Visualization amp Dashboard Projects Pentaho Dec 2014

Data Visualization for the Internet of Things Aberdeen Dec 2014

Data Visualization How to Tell Number Stories with Pictures

Association for Financial Professionals Nov 2014

Data Visualization 101 How to Design Charts and Graphs

HubSpotVisage Oct 2014

Data Visualization When Data Speaks Business TEC Sept 2014

Interactive Data Visualization The IT Perspective Aberdeen July

2014

A Visualization is Worth a Thousand Tables Ziff Davis June 2014

Interactive Data Visualization Strategies and Key Technologies

Aberdeen March 2014

Principles of Data Visualization - What We See in a Visual

FusionCharts Feb 2014

Choosing a successful structure for your visualization IBM Feb

2014

Association for Financial

Professionals Data Visualization How

to Tell Number Stories with Pictures

ldquoFinancial planning and analysis

(FPampA) teams are increasingly

being challenged to produce and

organize financial data and also

convey it through intuitive images

Without the ability to organize and

present data efficiently decision-

making takes longerrdquo AFP

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization ndash Other Selected Websites amp White Papers

34 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Top Considerations for Effective Visualizations TWDI Dec 2013

Making Data Visualization Great at The World Bank World Bank

Data Group Dec 2013

Aberdeen - Real-Time Data Visualization Do it Live Aberdeen

October 2013

Using visualization to understand big data IBM Sept 2013

Understanding Data Visualization Accenture Aug 2013

What Makes a Visualization Memorable MITIEEE Aug 2013

Delivering Self-Service BI Data Visualization and Big Data

Analytics Intel June 2013

Data Visualization Making Big Data Approachable and Valuable

IDG Enterprise Nov 2012

Extending business intelligence with dashboards IBM Cognos

Business Intelligence Sept 2012

Enterprise Data Analysis and Visualization Sean Kandel Andreas

Paepcke Joseph M Hellerstein and Jeffrey Heer Aug 2012

Criteria for Evaluating Visual EDA Tools Visual Business

Intelligence Newsletter June 2012

TWDI

IBM

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Selected Books on the Data Visualization Topic Beautiful Evidence by Edward Tufte

Beautiful Visualization Looking at Data Through the Eyes of Experts by Julie Steele and Noah Iliinsky

Designing Data Visualizations by Noah Iliinsky and Julie Steele

Envisioning Information by Edward Tufte

Graph Design for the Eye and Mind by Stephen Kosslyn

Infographics Designers Sketchbooks by Steven Heller

Information Dashboard Design The Effective Visual Communication of Data by Stephen Few

Information Visualization Third Edition Perception for Design (Interactive Technologies by Colin Ware

Interactive Graphics for Data Analysis Principles and Examples (Chapman amp HallCRC Computer Science

amp Data Analysis) by Martin Theus

Now You See It Simple Visualization Techniques for Quantitative Analysis by Stephen Few

Show Me the Numbers Designing Tables and Graphs to Enlighten by Stephen Few

The Book of Trees Visualizing Branches of Knowledge by Manuel Lima

The Laws of Simplicity (Simplicity Design Technology Business Life) by John Maeda

The Craft of Information Visualization Readings and Reflections by Ben Shneiderman

The Wall Street Journal Guide to Information Graphics by Dona Wong

Visual Thinking for Design by Colin Ware

Visualize This The FlowingData Guide to Design Visualization and Statistics by NathanYau

Visualizing Data Exploring and Explaining Data with the Processing Environment by Ben Fry

35 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization ndash Selected ExpertsInfluencers

36 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

LinkedIn Profile Job Company Twitter Blog

Enrico Bertini Assistant Professor at NYU-Poly FILWD httpfellinlovewithdatacom

Michael Cristiani Senior Consultant The Lewin Group mcristia

Kaiser Fung Vice President Business Intelligence and Analytics Vimeo Junkcharts httpwwwkaiserfungcom

Noah Iliinsky Amazon Web Services ComplexDiagramscom Noahi ComplexDiagramscom

Ben Jones Tableau Public Product Marketing Manager Tableau Software DataRemixed httpdataremixedcom

Andy Kirk Founder and Managing Director Visualising Data Ltd Visualisingdata wwwvisualisingdatacom

Alan Keahey Visualization Expert IBM Watson Emerging Technologies Group tueviz httpholisticsofacom

Robert Kosara Visual Analytics Researcher Tableau Software eagereyes httpeagereyesorg

Andy Kriebel Data Visualization Guru Facebook VizWizBI httpvizwizblogspotcom

Zhicheng Liu Research Scientist Adobe zcliu httpwwwzcliuorgblog

Andrew Vande Moere Associate Professor KU Leuven Infosthetics httpinfostheticscom

Daniel G Murray Director of BI Services InterWorks Inc DGM885 httpdgm885tumblrcom

Scott Murray Assistant Professor of Design at USF alignedleft alignedleftcom

Cole Nussbaumer Founder | Speaker | Author - Storytelling with data Storywithdata httpwwwstorytellingwithdatacom

Jon Peltier Owner of Peltier Technical Services Inc Jon_Peltier httppeltiertechcomWordPress

Naomi B Robbins Consultant seminar leader on communicating data clearly NBR Nbrgraphs wwwnbr-graphscom

Matt Stiles Data Editor News Applications NPR stiles httpthedailyvizcom

Edward Tufte Founder Tuftecom EdwardTufte tuftecom

Martin Wattenberg Research Scientist at Google Wattenberg wwwbewitchedcom

Dr Nathan Yau PhD Founder at Flowing Data Flowingdata httpflowingdatacom

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Data Visualization ndash Selected IBM Resources and Links

37 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Software

Data Visualization

Many Eyes

AnalyticsZone ndash Visualizations

Dashboards

SPSS Visualization Designer

Cognos Insight

Watson Analytics

IBM Research

Graphics and Visualization

Visualization and Behavior Group

Developers

Watson Developer Cloud Visualization Rendering

Many Eyes IBM

Cognos Insights IBM

ldquoVisualization plays a key role in enabling the

understanding of complex data analytics and it can

convey the key analytical nuggets of information to

other people in the organization who have less

expertise in analyticsrdquo IBM

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Selected IBM Social Media Websites resources and links

38 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Twitter

AnalyticsZone

IBMCognos

CognosInsight

ibmbizanalytics

IBMbigdata

manyeyes

Facebook AnalyticsZone Cognos SPSS

Google+ AnalyticsZone

Community AnalyticsZone Manyeyes

LinkedIn Cognos IBM Big Data

Blogs Analytics Zone Big Data Hub

Video Playlist Creating Effective Visualization Series with

Noah Iliinsky

Twitter AnalyticsZone

copy 2015 IBM Corporation

IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

Additional Information on Technology Trends

39 Data Visualization A 2015 HorizonWatch Trend Report27 Jan 2015

Other slide decks in this 2015 Trend Report series have been posted to Slideshare

You are also invited to check out the following IBM websites and resources

ndash IBM Academy of Technology

ndash IBM Center for Applied Insights

ndash IBM Institute for Business Value

ndash IBM Research and 5 in 5

ndash IBMrsquos Smarter Planet Blog