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Contact: Bill Chamberlin, Principal Client Research Analyst / HorizonWatch Community LeaderJanuary 15, 2013

Mobile ComputingA 2013 HorizonWatch Trend Report

© 2013 IBM Corporation

IBM Market Development & Insights

About This Trend Report

Purpose: The slides provide an overview on the Mobile Computing trend for IBM HorizonWatch Community members

Content: Summary information about the Mobile Computing trend is provided along with many links to additional resources.

How To Use This Report: This report is best read/studied and used as a learning document. You may want to view the slides in slideshow mode so you can easily follow the links

Source: These slides are available on Bluemine

Other HorizonWatch Trend Reports: Are available on Bluemine…just search on Horizonwatch

HorizonWatch Community: For more on the HorizonWatch community please see the last page in this report

2 Mobile Computing: A HorizonWatch Trend ReportJanuary 15, 2013

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IBM Market Development & Insights

Mobile Computing is driving innovation in enterprises

3 Mobile Computing: A HorizonWatch Trend ReportJanuary 15, 2013

IBM Video Bob Sutor on Mobile Enterprise at Impact 2012

“IT organizations must rapidly evolve mobile applications and interfaces to meet sharp increases in demand across B2B, B2E and B2C channels” – Gartner (link )

“In 2013, mobile workers and consumers will embrace tablets, mobile content, mobile video and personal cloud services at unprecedented levels..” – Yankee Group (link)

© 2013 IBM Corporation

IBM Market Development & Insights

Trends in Mobile Computing for 20131. Mobile App Developers Are Popular: As businesses find new ways to harness mobility in 2013,

the demands for specialized apps and support will only increase.

2. HTML5 comes on board: Android and iOs have the market for the moment, but developers are also interestd in HTML5

3. Consumerization: BYOD is here to stay….and Consumerization leads to other related BYOs (personal cloud, app stores, Windows 8, etc.)

4. Mobile Device Management: Growth in BYOD programs will lead to increased populartity of MDM solutions and services

5. Mobile Collaboration: Social Business trend drives need for new mobile collaboration capability

6. Video Streaming: Live and recorded videos embedded into mobile business processes

7. Mobile Assistants: Workers demand enterprise versions of Watson/Siri for mobile search and productivity apps

8. Mobile Analytics and Visualization Apps: New analytical and visualization solutions will be developed and deployed for remote and mobile workers.

9. Mobile Clouds: Enterprises will develop and deploy mobile clouds for specific apps

10. Mobile Payments: Employee expenses paid via mobile. Business accepting payments for products solutions and services via mobile

11. Increased Need for Speed: Big data, analytics, social, and mobile video will drive demand for faster mobile networks

12. CIO Leadership: CIOs take lead in managing the enterprise mobile strategy, including developing new business models, embedding mobile technology innovations into processes, and protecting mobile data.

4 Mobile Computing: A HorizonWatch Trend ReportJanuary 15, 2013

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IBM Market Development & Insights

Mobile Computing – Trend Overview

5 Mobile Computing: A HorizonWatch Trend ReportJanuary 15, 2013

Mobile is such a big trend that it must be a core component of every organization's IT strategy. IT professionals must develop skills in everything that has to do with mobile.

Drivers: • Tremendous growth of smartphones / tablets• Consumerization trend• Increased improvements in apps, browsers, and search • Growth of location based apps• Wireless networks are getting faster and more reliable.• Mobile workers are demanding access for productivity• Today’s generation Y lives mobile / wireless lifeChallenges: • Integrating mobile into business processes• Multiple devices / platforms• Coverage in rural and undeveloped regions• Security issues• Reliability of mobile technologies• Adoption of Wireless standardsImplications:• As mobile technologies mature, they will bring new applications to more places and devices• New user interface design approaches required • Mobile solutions can enable new business models• Business processes and applications have to be re-engineered for mobile• The mobile trend drives the consumerization of IT• Expect increased interest in technologies that can boost the productivity of a remote workforce• On the horizon: Mobile Video and 3D Mobile Internet

“Security/privacy and the cost of developing for multiple mobile platforms are cited as the top mobile adoption concerns (53% and 52% respectively).” – IBM (link)

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IBM Market Development & Insights

The Mobile Computing gold rush is in full swing. The “train has left the station”

6 Mobile Computing: A HorizonWatch Trend ReportJanuary 15, 2013

“The mobile and connected devices market offers unprecedented opportunity. Currently a U.S.$436 billion business globally, Yankee Group expects the sector to hit U.S.$847 billion by 2016.” – Yankee Group (link)

“ In the mobile sector, developing countries now account for the lion’s share of market growth. Mobile-cellular subscriptions registered continuous double-digit growth in developing country markets, for a global total of six billion mobile subscriptions by end 2011. Both China and India each account for around one billion subscriptions.” – ITU (link)

Evidence of Market Growth Enterprise Mobility: Trends, Challenges and Solutions – Free Gartner Webinar “IDC expects the worldwide smart connected device

space will continue to surge…and predicts shipments to surpass 2.1 billion units in 2016 with a market value of $796.7 billion worldwide” – IDC (link)

“Mobile services revenues from mobile business users worldwide will grow to $340 billion by 2017.” – ABI Research (link)

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IBM Market Development & Insights

Mobile Computing will impact all business processes, requiring new application solutions written just for mobile

7 Mobile Computing: A HorizonWatch Trend ReportJanuary 15, 2013

“IT organizations must rapidly evolve mobile applications and interfaces to meet sharp increases in demand across B2B, B2E and B2C channels” – Gartner (link )

“Application developers need to retool as mobile-centric design replaces desktop-centric design for user interfaces” – Gartner (link )

New Strategies / Solutions Needed

“Organizations need to reallocate resources as mobile advertising projects targeting smartphones and tablets will outnumber native PC projects by four to one by 2015” – Gartner (link )

“More than 50 Percent of Companies (will) look to the cloud for their Mobile App Deployments.” – Yankee Group (link)

“Winners and losers across the mobile ecosystem change places in a matter of months, not years, and device manufacturers, OS makers, app developers, Internet players and more need to move fast just to keep up.” – Yankee Group (link )

Accelerating your Business through Mobile Engagement - IBM Video

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Mobile Computing – Analyst Websites and Resources

8 Mobile Computing: A HorizonWatch Trend ReportJanuary 15, 2013

• Altimeter:  Identify and Empower Your Mobile Workforce

• ABI Research:  Enterprise Mobility Applications and Services,  Enterprise Mobile Devices

• Forrester:  Mobile Research,  Mobile Blog Posts • Frost & Sullivan:  Search for Mobile, 

Mobile & Wireless Communications  • Gartner:   Mobile Research, Blogs on Mobile trend, 

iPad and Beyond   • IDC:  Mobility Research, Blogs,

Mobile Phone Technology and Trends, Tablets, Mobile Enterprise Device Solutions

• Yankee Research: Mobile Advisory and Planning Services and Enterprise Mobility Predictions for 2013

“In our region where mobility is the foundation of collaboration and communication and increasingly entertainment and payment services, the future workspace will inevitably have to evolve to adapt to our fast-paced society.” – IDC Asia Pacific (link )

Identify and Empower Your Mobile Workforce An IDG Enterprise Research Report

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IBM Market Development & Insights

Mobile Computing – Media Websites and Resources

9 Mobile Computing: A HorizonWatch Trend ReportJanuary 15, 2013

• Businessweek:  Mobile and Telecom and Business Exchange:  Enterprise Mobility and Mobile Commerce

• CIO.com:  Mobile/Wireless • ComputerWorld:  Mobile / Wireless  • Economist:  Search for Mobile  • eWeek: Mobile  • Forbes:  Mobile  • Mobile Marketing Association • IDG Enterprise:  Mobile • InformationWeek: Mobility  • InfoWorld: Mobile Technology Channel and

Blogs tagged mobile  • NY Times:  Mobile 

Mobile’s Impact on the Enterprise: An IDG Enterprise Research Report

35 Trends and Predictions Lists for Mobile Enterprise in 2013

- HorizonWatching

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IBM Market Development & Insights

Mobile Computing – IT Vendor/Consultant Websites and Resources

10 Mobile Computing: A HorizonWatch Trend ReportJanuary 15, 2013

• Accenture:  Mobility  • Booz Allen:  Mobile  • Deloitte: Search for Mobile • HP:  Mobility  • IBM Portal: Why Mobile Enterprise • Infosys: Mobility • Microsoft:  Enterprise Mobility • SAP:  Mobile • Tata Consultancy Services: 

Mobility Solutions and Services • Wipro:  Mobility Solutions

Enterprise Mobility Solutions from SAP - Video from SAP

“Almost half (48%) of the respondents reported that mobile technology investments are being driven by business strategy, rather than shaping it.” – IDG Enterprise 2012 Mobility Study (link )

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Mobile Computing – Social Sites and Platforms

11 Mobile Computing: A HorizonWatch Trend ReportJanuary 15, 2013

• Google Blog Search:  Enterprise Mobility • Technorati Blog Search:

Blog posts tagged Enterprise Mobility  • Facebook Search: Enterprise Mobility • Google+ Communities Search:  Enterprise Mobility  • LinkedIn Group Search:  Enterprise Mobility  • Pinterest Search:  Enterprise Mobility • Slideshare:  Mobility and Mobile Enterprise • Twitter hashtag searches: #mobile and ##mobility • Tumblr Search:  Enterprise Mobility • YouTube:  Enterprise Mobility Playlists and

Enterprise Mobility Channels AND Mobile Enterprise Playlists and Mobile Enterprise Channels

• Wikipedia: Mobile Enterprise,  Mobile Computing, Smartphone, Mobile App Distribution, Mobile Marketing, Mobile Local Search

“Enterprise Mobility” Pins on Pinterest

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Mobile Computing – Social Sites and Platforms

12 Mobile Computing: A HorizonWatch Trend ReportJanuary 15, 2013

•2012 internet Trends, by Mary Meeker and Liang Wu, of Kleiner, Perkins, Caufield, and Byers, Published December 2012

•Mobility Study: Mobile Phone & Tablet Adoption and Usage,  an IDG Enterprise Research Report, published December 2012

•Mobile’s Impact on the Enterprise, and IDG Enterprise Research Report, published December 2012 •Fast track to the future - The 2012 IBM Tech Trends Report, by The IBM Center for Applied Insights,

published December 2012, 12 pages •Mobilizing the Enterprise, a white paper by Cognizant Business Consulting, published October 2012, 21

pages •IBM Mobile Enterprise Strategy, A presentation deck by IBM, published September 2012, 12 slides •Building a Solid Platform for Enterprise Mobility, A research report by Chris Silva of Altimeter, published

September 2012, 16 pages •Gartner: Mobile Enterprise Strategy, a video by Gartner, posted on YouTube August 2012 •Solve your many-device-to-many-platformmobile application integration challenges, an IBM

Developerworks publication, by Oliver Picciotto, CEO of Convertigo, published August 22, 2012, 24 pages •When it Comes to Enterprise Mobility, Can ‘Slow and Steady’ Win the Race?, by Deloitte Consulting,

published May 2012, 3 pages •Best Practices for a Mobility Center of Excellence, an SAP White Paper, published February 2012, 12

pages •The re‑emergence of enterprise mobility, A report by PWC Consulting, published February 2012, 8

pages •Enterprise Mobility Strategy – Should Enterprises Care?, by Infosys Labs Briefings, published February

2012, 15 pages •Trends and challenges in mobile computing, a Video by SAP

© 2013 IBM Corporation

IBM Market Development & Insights

Mobile Computing – IBM Websites and Resources

13 Mobile Computing: A HorizonWatch Trend ReportJanuary 15, 2013

•IBM Portal: Why Mobile Enterprise •IBM Services: •Services for the Mobile Enterprise,

Mobile Enterprise Services, Mobility and Wireless Services 

•IBM Software•Mobile Software for Collaboration •Mobile Marketing Solution •Mobile commerce •Cognos Mobile •IBM Mobile Foundation 

•DeveloperWorks:  Mobile Development •IBM Research:  Mobile Computing •IBM Press Kit:  IBM and the Mobile Web • 

Enterprise Mobile Computing: IBM Websites, Social Sites, White Papers and Reports

Preparing your network for the mobile onslaught - An IBM White Paper

“IT is pressed to deliver security-rich applications and access across an ever-changing, multiplatform, multidevice universe—and then keep them updated and provisioned to the right users.” – IBM (link )

© 2013 IBM Corporation

IBM Market Development & Insights

Mobile Computing – IBMer w3.ibm.com Resources and Links

14 Mobile Computing: A HorizonWatch Trend ReportJanuary 15, 2013

W3 Links• W3 Search: Mobile and “Enterprise Mobile”

and “Mobile Enterprise”• SAND Search: mobile, “enterprise mobile”,

mobility, and BYOD • w3 News: IBM Mobile Enterprise• Sales Kit: Mobile Enterprise• Sales Kit:

GTS Mobile Enterprise Services for Managed Mobility

• Sales Kit: Mobile Foundation Sales Kit

Bluemine• Search: Mobile• Search External Analyst Reports, Analyst Blog

Posts, and White Papers for Mobile• Understanding the Mobile Enterprise • China Enterprise Mobility Research •

Enterprise Mobility Market Overview and Competitor Analysis-UKI 

• Mobility Consulting Market and Competitor Assessment 

W3 Connections• Connections Search: “Mobile Enterprise” and

“Enterprise Mobile”• IBM Mobile – 9338 members•

IBM Enterprise Mobile Platform Technical & Sales Community – 837 members

• Mobile Enterprise Services – 1024 members• IBM Mobile Center of Competence – 1272

members

W3 Education Portals• Smarter Commerce University• Succeeding at IBM – Education portal targeted at

new IBMers• Career Smart – Plan and track YOUR career• LEADing@IBM – Leadership enablement and

development

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IBM Market Development & Insights

Mobile Computing – IBM Experts on this topic

15 Mobile Computing: A HorizonWatch Trend ReportJanuary 15, 2013

Barcia, Roland Distinguished Engineer: ISSW CTO for Mobile and WebSphere Application Infrastructure

Bodin, Bill IBM Distinguished Engineer, CTO Mobility, CIO Office, IBM CHQ, BT/IT CIO

Buckellew, Phillip VP, Enterprise Mobile, IBM SWG, Worldwide Sales

Cooper, Simon Program Director - Employee Client & Workplace Strategy, Mobility Strategy, IBM CHQ, BT/IT CIO

Eltz, Graf Zu Global Offering Executive - Mobile Enterprise Services, GTS

Gilfix, Mike Program Director, IBM Mobile Platform Development, SWG, Application and Integration Middleware Software

Jaramillo, David Enterprise Mobility Technical Lead, Master Inventor, CIO Labs, IBM CHQ, BT/IT CIO

Kistler, Michael STSM and Manager, Mobile Enterprise Computing, IBM Research

Kronenberg, Alon Practice Lead - Mobile Applications, GBS

Lassiter, Marty Global Offering Manager - Mobile Enterprise Services, GTS

Lauria, Kristen VP Marketing, IBM Mobile Enterprise and Application and Integration Middleware

Patel, Bharti Director - ICS mobile development, SWG, IBM Collaboration Solutions

Pepin, Chris Mobile Technology Evangelist, Mobility Offering Manager, GTS

Taylor, Sebastian Global Leader - Mobility & Wireless and RFID Services, Integrated Communications Services

Truty, Gregory L. (Greg) Distinguished Engineer, Chief Architect - IBM Mobile Platform , IBM SWG

Watkins, Alan Project Manager - Mobile Enterprise Services, GTS

White, Mick Integrated Technology Delivery, Server Systems Operations Manager, IBM Mobile Enterprise Services

Williamson, Leigh Distinguished Engineer, Rational Software CTO Team, Mobile Software Development Strategy, SWGAlso…IBM Researchers focused on Mobile Computing

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IBM Market Development & Insights

Appendix: About The Community

16 Mobile Computing: A HorizonWatch Trend ReportJanuary 15, 2013

HorizonWatch: An Internal Community in place since January 2001 For an introduction to the Community, see An Overview of HorizonWatch Access The Community Content 1) Discussion Forums 2) Blog 3) Bookmarks 4) Files To access our historical deliverables: Search results for: horizonwatch

from 2000-01-01 up to 2013-01-17 Want to join or leave HorizonWatch?

Go to our community site in Lotus Connections and look for “Join This Community” button.

HorizonWatching: A Public Community, in place since 2006 An overview of HorizonWatching is located here: About HorizonWatching Wordpress = Horizonwatching – Thought Leadership Research Blog Tumblr = HorizonWatching – Quote Blog Twitter = HorizonWatching Slideshare = HorizonWatching Facebook = HorizonWatching LinkedIn Community = HorizonWatching