“TARGET MARKETING”

Presented By:Pranav MishraRoll No- 46 (B)

Submitted To:Dr. Ramesh Devrath Sir

Indian Institute of Tourism & Travel Mgt., Gwalior

TARGET MARKETING

•A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards.

•Identification of  target market is the first element of a marketing strategy.

•Target Market is determined or obtained

from the established market segment. • Its upon an individual company to select

the market segment it wants to cater.

•Such selected market segment becomes the companies target market.

• It is important for the company to identify its target market for good implementation of their marketing mix/policies.

• Target market can be identified by:Market OpportunitiesProduct PortfolioMarket StructureResourcesCompetition

THANK YOU