TARGET CUSTOMERS WITH EMAIL MARKETINGTARGET CUSTOMERS WITH EMAIL MARKETINGA proven and affordable tool to increase traffic and sales from new and existing customers!A proven and affordable tool to increase traffic and sales from new and existing customers!

Take advantage of this highly qualified and active audience.

Why Real Deals?

NJ.com Real Deals Email Blasts

What is Real Deals?Real Deals is your direct connection with a community of over 230,000* NJ.com email subscribers that have signed up through two trusted sources, NJ.com and The Star-Ledger, to receive special offers and deals from advertisers like you!

Our email subscribers are members of the Real Deals community because they have opted-in to be included on the list. Real Deals unique subscribers continues to increase; 6.9 % YTD and a 3.9% increase from June to July 2010. *

About Our Subscribers

An Effective Local Email Marketing Solution

• Our subscribers have specifically requested promotional offers from NJ.com directly to their inbox.

• Delivery of your offer is timed to your promotional schedule.

• Your message will be featured exclusively with links back to your website.

• Email marketing outperforms all other direct marketing channels1.

• It’s affordable and it works!

1 Source: Direct Marketing Association, Oct 08* What Counts, July & Aug 2010** County-level blasts: purchase one county level at regular price and receive 10% discount on additional county levels of equal or lesser value.

SPECIAL DISCOUNTS!SPECIAL DISCOUNTS!Send 4 blasts/year at 10% off.

Send 4 blasts/year at 10% off.Send 6 blasts/year at 15% off.

Send 6 blasts/year at 15% off.Send 8 blasts/year at 20% off.

Send 8 blasts/year at 20% off.Send 12 blasts/year at 25%off

Send 12 blasts/year at 25%off Multi-county discount = 10% off.**

Multi-county discount = 10% off.**

Reach our entire Real Deals Real Deals database of 230,000 plus consumers looking for special offers … just a click away! $4,750 per send

NJ.com Real Deals Email Blasts

Distribution and Pricing OptionsDistribution and Pricing Options

Distribution Area Subscribers1 Single Advertiser Price per Send

Multiple Advertiser Price per Send*

Statewide 233,870 $4,750 $5,700Middlesex 26,759 $750 $900

Essex 24,428 $700 $840

Morris 19,061 $500 $600

Union 18,665 $500 $600

Somerset 12,988 $375 $450

Hudson 11,524 $350 $420

Monmouth 9,808 $300 $360

Bergen 9,031 $300 $360

Passaic 7,108 $225 $270

Mercer 5,877 $200 $240

Ocean 5,315 $175 $210

Sussex 4,773 $125 $150

Hunterdon 4,024 $100 $120

Warren 3,740 $100 $120

Gloucester 2,618 $100 $120

Burlington 2,453 $100 $120

Camden 2,173 $100 $120Salem, Atlantic, Cumberland, Cape May 1,837 $100 $120

An Effective Local Email Marketing Solution

1 Source: What Counts, Aug 2010

• Multiple advertisers - up to eight advertisers may share one e-blast. Advertisers may also be billed separately.• E-blasts need to be reserved 5-7 business days in advance.