real time target marketing
DESCRIPTION
Real time opportunities and target marketing is a presentation that was shared by Jared James at Zillow Academy. He asked that we post this and share it with others. Enjoy!TRANSCRIPT
Job Data HighlightsThe US unemployment rate declined from 8.9 percent in February
to 8.8 percent in March. (went back up to 9% in April)
• 34 states saw a decline in the unemployment rate in thismonth with New Mexico, Florida, and Nevada seeingthe largest fall. The unemployment rate was unchangedin 9 states and DC.
• In March, North Dakota, Nebraska, and South Dakotahad the lowest unemployment rates—all under 5percent. Rhode Island, Florida, California, and Nevadahad the highest rates among the 50 states and DC.
More Highlights & Outlook
• 38 states had positive job growth in March, and the average job growth in states was 0.1%.
• The greatest job growth in March was in Missouri while Maine had the largest job decline.
• Moving forward, increasing labor force participation may keep the unemployment rate
high even as jobs are being added.
How is underemployment doing?
Where are we this spring?
Existing-home sales increased 3.7% from February to March to a seasonally adjusted annual rate of 5.10 million (April went back to 5.05 millon)
About 40% of existing homes bought last month were distressed properties
The median sales price for an existing home was $159,600, down 5.9% from the year-ago median price of $169,600
Sales were up 3.9% in the Northeast, 1.0% in the Midwest, 8.2% in the South, and down 0.8% in the West
Percentage of Sales by State
Shadow Inventory by State
What about the HVCC(Home Valuation Code of Conduct)
• Establishes standards for solicitation, selection, compensation, conflicts of interest and appraiser independence.
• It was effective May 1, 2009, for any mortgage that will be sold to Fannie Mae or Freddie Mac; Federal Housing Administration (FHA) and Federal Home Loan Bank (FHLB) mortgages are not covered in the agreement.
So where are the opportunities?
Stats to remember• 48% of sales people never follow up with a prospect• 25% of sales people make a second contact and stop• 12% of sales people make more than three contacts
And yet 26.6% of all inquiries result in a sale
This should motivate you• 2% of sales are made on the first contact• 3% of sales are made on the second contact• 5% of sales are made on the third contact• 10% of sales are made on the fourth contact• 80% of sales are made on the fifth to twelfth contact
Why should you be doing everything possible to stay in touch with people right now?
Real Estate: It’s time to buy againhttp://finance.fortune.cnn.com/2011/03/28/real-estate-its-time-to-buy-again/
So What’s New!!