disney and target marketing
DESCRIPTION
This was the very first PPT that I have done at my work. It pretty much describes who is the leading target market from Disney, and how Disneyland, the theme park creates both positive and negative impact to its audience.TRANSCRIPT
DISNEYLAND
Positive Influence to Audience
Rides such as the teacups from the Disney movie “Alice in Wonderland”have helped develop a new meaning toeveryday life: “If the kids arehappy, then the parents will be happy.”
California Adventure in Anaheim, California, United States helpus realize that you do not need to travel far to have fun.
Negative Influence on to the AudienceRides such as Space Mountain and Big Thunder Railroad had had a negative impact on certain audience due to heart, brain, and other health problems which caused the rides to lower their self-esteem.
Disney/Pixar
Pixar Studios has been working withDisney for who knew how long, and kids and adults still seem to love theirfilms.
Big News on DisneyRemember how I just mentioned that the Big Thunder Railroad had a negative impact on audiences? The Big Thunder Railroad at Disneyland in Anaheim, CA has been closed until 2012-1-9 to 2012-5-27 for a refurbishment. Beforehand, a family from Canada had suffered an accident on that ride due to neck pain on that ride from Disneyland in Anaheim, CA, USA.
Disney & Marketing/SalesTarget sales/marketing for Disney have been 5-6 year old kids and most adults of either gender
TOYSCLOTHING MOVIES
Disney AcquisitionsSaban – Power Rangers – 2002/2003-2010
Ninja Storm, Dino Thunder, SPD, Mystic Force, Operation Overdrive, Jungle Fury, MMPR 2010 (see next slide)
Marvel – Spider-Man, The Avengers, X-Men – 2009
Saban/“Power Rangers” and Disney
Why Saban hadn’t thought twice of selling the PowerRangers franchise to Disney we may never know the answer to; but the two logos you see (on your leftand the other on the bottom are two different seasons (Disney’s Mighty Morphin is notthe same as Saban’s because of the CGI’s that Disney had put out).
I also read/was told that the toys that were putalso became different when Disney took over (some of the toys weren’t even put out for someof the Disney seasons – only volume DVD’s for NinjaStorm, Dino Thunder, SPD, etc.)
Marketing – Moving FowardWhat would Disney’s future be like in a year from now? 5 years? 10 years? Or even 50 years? We may never know. Marketing, like life moves forward and we shall never turn back and look at the past.