1. United States2. Canada

3. United Kingdom4. Sweden5. Australia

Top 5 States Represented

Top 5 Countries Represented

Occupational Breakdown

Tales VeteransVS.

Tales Virgins

Economic Impact

2016 recap78% of Attendees hear about

Tales by Word of Mouth

HOW Do Attendees hear about Tales?

1. California

2. New York

4. Texas

3. Louisiana

5. Florida

TALES VETERANS: 52.8%

TALES VIRGINS: 47.2%

Industry Professionals: 39.9%

Cocktail Enthusiasts: 21%

Media: 2.4%

78%

Working Bartenders: 26.6%

Bar Owners: 10.1%

$101.2 million Total economic impact since 2008

$15.8 million Total economic impact in 2016

$1.2 million of state and local tax revenues

Sustainability AwardsWhite Lyan (London)Jimmy’s American Restaurant & Bar (Aspen)Tin Roof Drink Community (San Francisco)Mario Batali’s Carnevino Italian Steakhouse (Las Vegas)Demerara Distillers Limited (DDL) (Guyana)

green

Site Traffic Success(July 1 - 31, 2016)

• Sessions: 219,167 (up 123%)*• Pageviews: 425,537 (up 34%)*• Users: 153,198 (up 131%)*

4,246 DOWNLOADS56% INCREASE (SINCE 2015)*

Tales App

DIGITAL SPOTLIGHTSocial Media

74.5k+ Instagram Followers (Up 195% from 2015)*

178k+ Facebook Fans (Up 27% from 2015)*

40k+ Twitter Followers (Up 14% from 2015)*

Tales launched its Snapchat account in May 2016. During the week of Tales of the Cocktail, the official TOTC and Spirited Awards Snapchat Geofilters were used 1,500 times, and Snaps using the Geofilters were viewed by over 74,000 people.

Email Subscribers - 29k+ (Up 16% from 2015)

In 2016, NOCCPS spent over $206,000 to support the Cocktail Apprentice Program.

8 B.A.R. Scholarships were awarded to: Samuel Gauthier, Dean Hurst, Juyoung Kang, Leo Robitschek, Berit Jane Soli-Holt, Joann Spiegel, Hannah Waters and Ciaran Wiese

Samuel GauthierBerit Jane Soli-Holt

Cocktail apprentice Program

deeDS

Tales of the Cocktail® Events

318 Total Events

78 Dining & Drinking

Events77 Tasting Rooms

49 Complimentary

Events 17 SpecialEvents

12 Brand

EducationEvents

31 SpiritedDinners

29 Dynamic

Duos

18 Tales Restaurant Week Partners

1 Spirited Awards Ceremony

*Compared to July 1 - 31, 2015 stats.

1,376 Unique Viewers

1,010 People in the live audience

42 Countries Represented

26 Spirited Awards

1 Official Viewing Party in London

(approx 200 guests)

Top 5 CountriesLivestream presented by Bacardi USA

United StatesUnited KingdomAustraliaFranceGreece

3790 lbs of compost187,500 Recycled Tasting Cups

COCKTAIL APPRENTICE PROGRAM

Tales of the Cocktail® Team Spirit

200 Presenters77 Fellows 72 Cocktail Apprentices49 Festival Staffers

11 Interns11 Hotel Partners7 Full Time Staffers3 Juicers

Golden Spirit award winner

Dave Broom

385 Members 70 Archived Podcasts

32 Archived Seminars20 Countries Represented

Over 930 Volunteer hours

206 Volunteer hours by the Tampa Bay Chapter

77 Fellows

The Education Fellowship Program

Additional Media Outlets

Media Information205 Credentialed Media

Chicago TribuneChilled Magazine EsquireFood RepublicForbes

Houston ChronicleImbibe MagazineLiquor.comPunchSeattle Times

Today ShowUSA TodayWall Street JournalWashington Post

A MEMBERSHIP PROGRAM

AmsterdamAustraliaBulgariaCanadaChinaDenmarkEngland

NorwayRomaniaSingaporeSouth KoreaSwitzerlandUnites States of America

Federated States of MicronesiaFranceGermanyIrelandItalyMexico

Shopping List25,800 bottles of Mountain Valley Spring Water

20,000 lbs of Kold Draft Ice

9,258 bottles of spirits

2,900 limes

2,660 lemons

2016 Dame Hall of Fame® InducteesLaura Cullen

VP / Sales Manager Pacific Wines and Spirits San Francisco, California

Cris Dehlavi Head Bartender M Restaurant and Bar

Cocktail Apprentice Program Manager, Columbus, Ohio

Lauren Mote Co-Owner & Operator Bittered Sling Vancouver, British Columbia, Canada

Angie Salame CEO of Drink Company

Washington, District of Columbia

Pioneer Award Recipient: Audrey Saunders

Proprietor & Beverage Director Pegu ClubNew York, New York

Tales of the Cocktail® Ambassadors

Jack McGarry and Sean Muldoon

Agostino Perrone

A selection of 2016 Spirited Awards® Recipients

Best American Cocktail BarSmuggler’s Cove (San Francisco)

Best New American Cocktail BarSweet Liberty (Miami Beach)

Best International Bar TeamAmerican Bar at the Savoy (London)

Best International Cocktail Bar Happiness Forgets (London)

Best New Cocktail & Bartending BookThe Dead Rabbit Drinks Manual: Secret Recipes and Barroom Tales

from Two Belfast Boys Who Conquered the Cocktail World by Sean Muldoon, Jack McGarry and Ben Schaffer

World’s Best Cocktail Bar The Connaught Bar at the Connaught (London)

Top 5 Sellers at Octavia Books1.Bitterman’s Field Guide to Bitters and Amari by Mark Bitterman

4.Cannabis Cocktails, Mocktails and Tonics:

The Art of Spirited Drinks and Buzz-Worthy Libations by Warren Bobrow

2.Smuggler’s Cove: Exotic Cocktails,

Rum, and the Cult of Tiki by Martin Cate and Rebecca Cate

5.Cocktails on Tap: The Art of Mixing Spirits and Beer by Jacob Grier

3.The Dead Rabbit Drinks Manual: Secret Recipes and Barroom Tales from Two Belfast Boys Who Conquered the Cocktail World by Sean Muldoon, Jack McGarry and Ben Schaffer

Top 5 Selling Bitters in the Bitters Market(34 Suppliers & 189 Flavors)

1.Peychaud’s

Aromatic Bitters

3.Wild Hibiscus Flower Co.

b’Lure Butterfly Pea Flower Extract

2.Peychaud’s

Barrel Aged Bitters

4.Suze Bitters Red Aromatic Bitters

5.Bittered Sling Bitters

Gift Pack

Save the Date

Tales of the Toddy®December 8, 2016

Tales on Tour EdinburghApril 1 - 4, 2017

Tales of the Cocktail®July 18 - 23, 2017

Daiquiri SeasonSeptember 1 - 30, 2017