tales of the cocktail® 2016 tasting room guide

Tasting Room Guide

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•  Traditional Tasting Rooms •  Hotel Monteleone Pool Tasting Room •  The Corner Bar •  The First Sip •  On the House – NEW in 2016! •  Cocktail Apprentice Breakfast or Lunch •  Interview Lounge – Back in 2016! •  Brand Education – NEW in 2016!

Types of Tasting Rooms

What is included with the Tasting Room Sponsorship Fee?

What IS included •  4 cases of Mountain Valley

Spring Water •  Two Hotel Banquet Servers •  Hotel Linens •  Kold Draft Ice •  Cocktail Napkins •  Daily Signage •  5 oz. Tasting Cups •  Tables (choice of size and layout) •  List of preferred vendors

What is NOT included •  AV Equipment •  Bartenders •  Bar Tools •  Spirits or Cocktail Ingredients •  Décor, models, talent or musicians •  Food •  Plates, utensils, burners,

glassware, etc. •  Photography •  Transportation •  Pool Tasting Room requires a

lifeguard

Tales of the Cocktail® has a list of recommended vendors we work with locally who can provide an array of needs for your events. We

support local!

Traditional Tasting Rooms Hotel Monteleone & Royal Sonesta

Wednesday, July 20 through Saturday, July 23 32 Sponsor Sessions Available

Hotel Monteleone: Orleans Room & Royal Salons C&D Royal Sonesta: Irvin Mayfield’s Jazz Playhouse & Regal Suite

Join us for a crafted brand experience that exposes you to new products and new ways of thinking about spirits from around the world. Attendees can pop in for a quick sip or stick around to talk with the people behind the brands that are constantly finding ways to change the way the world drinks. Traditional Tasting Rooms, located in the Hotel Monteleone and Royal Sonesta, are a place for your brand(s) to shine. We encourage

brands to take advantage of this “blank slate” and promote their products. Bring in branded tools, signage, POS items, tasteful models,

and entertainment to amplify your brand’s image and bring it's personality to life.

Hotel Monteleone Traditional Tasting Rooms

Tasting Room #1 10:30 AM – 12:30 PM

Setup – 8:30 AM – 10:30 AM Breakdown – 12:30 PM – 1:00 PM

Tasting Room #2 3:00 PM – 5:00 PM

Setup – 1:00 PM – 3:00 PM Breakdown – 5:00 PM – 5:30 PM

For a current list of available dates and times please email your

sponsorship contact or [email protected]

Dimensions: 32’ x 26’

Location: Mezzanine Level Directly Across from the Elevators

Special Features: Most Centrally Located Room

Orleans Room Hotel Monteleone


*Hotel Stock Photo*


Location: Ground Floor Next to the Tales of the Cocktail® Registration

Special Features: Largest Tasting Room in Hotel Monteleone

Royal Salons C & D Hotel Monteleone


*Hotel Stock Photo*

Tasting Room #1 11:00 AM – 1:00 PM

Setup – 9:00 AM – 11:00 AM Breakdown – 1:00 PM – 1:30 PM

Tasting Room #2 3:30 PM – 5:30 PM

Setup – 1:30 PM – 3:30 PM Breakdown – 5:30 PM – 6:00 PM

Royal Sonesta Traditional Tasting Rooms

For a current list of available dates and times please email your sponsorship contact or [email protected]

Dimensions: 47’6” x 37’5”

Location: Lobby Level

Special Features: Has a full bar and stage built in.

Irvin Mayfield’s Jazz Playhouse

Royal Sonesta

Irvin Mayfield’s Jazz Playhouse

Royal Sonesta


Location: Lobby Level Near the Conti Entrance

Special Features: Returning for 2016!

Regal Suite Royal Sonesta


*Hotel Stock Photo*

Pool Tastings Hotel Monteleone

Tuesday, July 19 through Friday, July 22 2:30 pm – 5:00 pm

4 Sponsor Sessions Available

During July in New Orleans, finding a pool to cool off is a must. That’s why the Pool Tastings have become an annual tradition at

Tales of the Cocktail®. Tasting Room wristband holders are invited to take a dip, learn about new products and sample some

incredible drinks poolside at the Hotel Monteleone during special tastings throughout the week. So make sure you pack your swimsuit

so you can join us at the most refreshing tastings of Tales of the Cocktail® 2016.

Pool Hotel Monteleone

Tuesday through Friday 2:30 PM to 5:30 PM


Location: 16th Floor

Special Features: Full Use of Pool Side Snack Bar

Requirements: 1 EMS team to be secured by brand partner


*Hotel Stock Photo*

The Corner Bar Hotel Monteleone

Tuesday, July 19 through Saturday, July 23 10:00 AM to 1:00 PM 3:00 PM to 6:00 PM


Everyone has their go-to neighborhood bar. At Tales of the Cocktail® 2016, The Corner Bar is that place. Located in a corner of the Hotel Monteleone Lobby, this pop up will feature different brands twice a day as they serve up cocktails, coffee or other

refreshments. It’s a place where you can learn more about these brands and sample their products while catching up with old friends and making new ones before heading off to your next event. Stop by The Corner Bar during Tales of Cocktail® and by the end of the week it may just be that place where everyone knows your name.


Location: In Lobby Near the Criollo Restaurant Entrance

Special Features: Built in structure! Longer tasting times!

At Tales of the Cocktail® 2016, you will never forget your first. Your first drink, that is. When you check in at registration at this year’s festival, you will be greeted by our talented staff and a welcome

tasting of a spirit brand making it’s Tales of the Cocktail® debut. The First Sip is poured neat so you can savor every bit of flavor before heading out for the adventures that await you at the 14th Annual

Tales of the Cocktail®.

The First Sip Royal Salon B/ Hotel Monteleone

Tuesday, July 19 & Wednesday, July 20 10:00 AM to 1:00 PM 3:00 PM to 6:00 PM


The First Sip Hotel Monteleone

Location: Royal Salon B On the side of the Registration

Special Features: Be the first taste to greet attendees as they arrive at Tales of the Cocktail®

The First Sip Hotel Monteleone

On the House Royal Salon B/ Hotel Monteleone

At Tales of the Cocktail®, we think everything goes better with a drink. Even registration is made better when you have something to

sip on. So whenever you stop in to what we consider to be the home base for tickets, to ask a question or just do a little shopping, make

sure you grab a drink that’s On the House. Our On the House drinks are poured neat so you can savor every bit of flavor before heading out for the adventures that await you at the 14th Annual Tales of the

Cocktail®.

Thursday, July 21 & Friday, July 22 10:00 AM to 1:00 PM 3:00 PM to 6:00 PM


NEW!

Wednesday, July 20 through Saturday, July 23 Breakfast: 7:30 AM to 10:00 AM

Lunch: 12:30 PM to 3:00 PM 4 Breakfast and 4 Lunch Sponsor Sessions Available

Cocktail Apprentice Breakfast or Lunch

Hotel Monteleone

Throughout their week of non-stop slicing, juicing, stirring and shaking, the Tales of the Cocktail® apprentices can work up quite an appetite. The CAP Meals are their chance to take a quick break and

grab a bite before heading back out to do what seems like the impossible. As a brand sponsor, you can help fuel the hardest

working bartenders at Tales of the Cocktail® 2016 while also having the opportunity to quick chat with them as they come and go throughout the day. Be a part of the CAP Meals to support the

people that make Tales of the Cocktail® such a great place to drink.


Location: Second Floor

Special Features: Exclusive to the working Cocktail Apprentices!

CAP MEALS Hotel Monteleone

CAP MEALS- Ursuline Room

*Hotel Stock Photo*

Ursuline Room Hotel Monteleone

Tuesday, July 19 through Saturday, July 23 10:30 AM to 4:30 PM


Interview Lounge Hotel Monteleone

With thousands of attendees and more than 200 events at Tales of the Cocktail®, it’s not always easy to find a quiet space. At

Tales 2016, we’re creating an outlet to give all the hard-working members of the media a dedicated place to get some work done or just relax for a bit. This intimate space is perfect for doing interviews, writing, editing photos or just taking a

quick break to recharge your devices and yourself with some light snacks. Join us throughout the week so you can keep up

the good work all Tales long.

Parlor Dimensions: 16’ x 19’ Entire Suite: 935 sq. ft. Connecting Bedroom: 490 sq. ft.

Location: Hemingway Suite (Rooftop) Special Features: Built in bar & connecting guest room

Interview Lounge Hotel Monteleone/ Hemingway Suite

Interview Lounge Hotel Monteleone/ Hemingway Suite

Tuesday through Saturday 5 Sponsor Sessions Available

Brand Education Riverview Room/ Hotel Monteleone

During Tales of the Cocktail® you’ll experience countless spirits brands at seminars, tasting rooms, and happy hours. Our new Brand Education is your chance to get to know brands and their spirits on an even deeper

level. During the week, eight different brands will host workshops that are part seminar, part demonstration and part tasting with each featuring a combination of their flagship spirits and new releases. Join us for these special events to come away with new insights into the brands we love.

Wednesday through Friday 2 Sessions a day


NEW!


Location: 16th Floor Next to the pool

Special Features: Great rooftop view overlooking the River!

Brand Education Riverview Room/ Hotel Monteleone

•  Based on your recipes you can calculate the total amount of product needed. –  This includes all brands even if you are using another brand’s product.

•  Your order must be placed with Tales of the Cocktail® on or before May 1, 2016.

•  We will invoice the event sponsor for a monetary donation equal to the

amount of product purchased, inclusive of tax.

•  Your product will be delivered to your event location two hours prior to the event start time.

•  All spirits will be the property of the tasting room host once delivered. No

returns will be made to the distributor.

Spirit Orders for Tasting Rooms

For additional questions about Tales of the Cocktail®

2016 Sponsorship Opportunities, please contact: [email protected]

(504) 948-0511

Connect with us! www.TalesoftheCocktail.com

Facebook.com/TalesoftheCocktail

@TOTC

@Tales_Of_The_Cocktail

Youtube.com/user/TOTCNOLA

tales of the cocktail® 2016 tasting room guide

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