2011 tales of the cocktail progam

TA L E S o f t h e C O C K TA I L ® 1

table of contents4

MAP OF NEW ORLEANS

6REGISTRATION

7RAFFLE

8COCKTAIL KINGDOM POP-UP SHOP

9DAILY EVENTS

11SEMINARS

19 TASTING ROOMS

25SPECIAL EVENTS

29COMPLIMENTARY EVENTS

35RECIPES

37NOTES

382011 SHOTS OF INSPIRATION BOOK SIGNING SCHEDULE


SeñoritaCreated by Naomi Schimek, The Spare Room LA

1 ozCointreau 1 ozeggwhite½ ozfreshlimejuice1½ozblancotequila¼ ozgreenchartreuse1" squarecubeofpineapple 2 cucumberslices

Muddle together pineapple and cucumber, add rest of ingredients and dry shake. Add ice and cold shake, double-strain into rocks or margarita glass.

Mo-Cointreau Created by Ben Eberlein, Rojo Mexican Bistro

1½ozCointreau¾ ozelderflowerliqueur Juice½Meyerlemon Juice1kumquat¾ ozsimplesyrup15 mintleaves

Combine all ingredients, shake and strain into a long glass over ice. Fill with soda.

Cointreau Mint FizzCreated by Erin Williams, Hush Cocktails, Inc.

2 ozCointreau½ ozfreshlimejuice12 mintleaves 1 ozgingerbeer 1 ozclubsoda

Combine all ingredients in a long glass filled with ice. Stir and garnish with a mint sprig.

Cointreau CupCreated by Erin Williams, Hush Cocktails, Inc.

2 ozCointreau¾ ozfreshlemonjuice 2 largestrawberries 2 to3slicesofcucumber 2 healthysprigsofmint 1 ozclubsoda

Muddle strawberries, cucumber, and mint with fresh lemon juice; add Cointreau. Shake and strain over ice in a collins glass. Top with club soda and garnish with a cucumber slice and a sprig of mint.

Cointreau®

Cocktails

Cointreau®

Find theSe iteMS hidden in the piCture:

new Orleans Fleur-de-lis Margarita Glass Cointreau Bottle Cointreau's pierrot Orange Wheel Shaker Bar Spoon Champagne Coup donkey piñata Martini Glass

CointreauHiddenPics_FNL.indd 2-3 6/20/11 4:01 PM


1 Hotel Monteleone,214RoyalStreet

2 Royal Sonesta Hotel,300BourbonStreet

3 MuseumoftheAmericanCocktail, 1PoydrasStreet#169

4 Cabildo,701ChartresStreet

5 CafeAdelaide,300PoydrasStreet

6 RestaurantAugust,301TchoupitoulasStreet

7 TheFoundry,333JosephStreet

8 GenerationsHall,310AndrewHigginsDrive

9 Calcascieu,930TchoupitoulasStreet

10 MahaliaJacksonTheatre, 143NorthRampartStreet

11 LePhare,523GravierStreet

event venues

hotel partners A BienvilleHouse

B WNewOrleans

C WNewOrleansFrenchQuarter

D BourbonOrleansHotel

E CrownePlazaNewOrleans

F HotelLeMarais

G PereMarquette

H DauphineOrleansHotel

I St.LouisHotel

J OmniRoyalOrleans

K MaisonDurpuy

L WindsorCourtHotel

T H E T A L E S O F T H E C O C K T A I L ® S T R E E T G U I D E T O N E W O R L E A N S

Canal Street Ferry

Central Business

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Warehouse District

Mississippi River

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3

1

— the Tales of the Cocktail® Street Guide to New Orleans —

the HOTEL MONTELEONE

LOBBYTalesoftheCocktail®BookstoreShotsofInspirationpresentedbyOctaviaBooks

10thAnniversaryCocktailTour

presentedbySt.GermainElderflowerLiqueur

CAROUSEL BAR RadioBroadcasts

ROYAL BALLROOMS A & B TalesoftheCocktail® ShopandRegistration

ROYAL BALLROOMS C & D TastingRooms

QUEEN ANNE BALLROOM Seminars

BONNET CARRE ROOM TastingRooms

ORLEANS ROOM LagniappeLounge(limitedaccess)

BIENVILLE AND IBERVILLE ROOMS TastingRooms

LA NOUVELLE ORLEANS BALLROOMSeminars

RIVERVIEW ROOM Seminars

VIEUX CARRE ROOM ReincarnationRoom(limitedaccess)

the ROYAL SONESTA

ACADIA SUITE ROOMS TastingRoomsEVANGELINE A & B TastingRoomsGRAND BALLROOM NORTH SeminarsGRAND BALLROOM SOUTH Seminars

French Quarter

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s

2

Spanish Plaz

aA

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H

C J

I F D

Canal Place

6 TA L E S o f t h e C O C K TA I L ® TA L E S o f t h e C O C K TA I L ® 7

R E G I S T R A T I O N

REGISTRATION

HotelMonteleone|RoyalBallroomsA&BOpenTuesdaythroughSaturday,9:30 amto6:00pm

WillCall•Media,Presenter&SponsorCheckIn•On-SiteSales

AllPackagePickUp(Founder’sDay,NativeSpirits,Taste&Tour)•Raffle

TalesoftheCocktail®Shop

LIVE STREAMING WITH NOLA.COM

CheckoutNOLA.comforlivestreamingofselectedTalesoftheCocktail®events,asnotedwiththeNOLA.comlogoontheschedule.Thursday: Across the Bar Interview Series Friday:Irish Whiskey Legends SeminarSaturday:5th-Annual Spirited Award® Ceremony

ACROSS THE BAR INTERVIEW SERIES

RoyalSonesta|IrvinMayfield’sJazzPlayhouseWednesdaythroughSaturday,11:30amto12:30pm

LedbyRobertHessandAngusWinchester

Therearecountlessindividualswhohavemadeanimpactonthespiritsandcocktailsworld—andeachofthemhasagreatstoryabouthowtheygotwheretheyare.TheAcrossTheBardailyinterviewseriesshedsalightonthebackgroundandambitionsofsomeoftheindustry’sleadingfigures.Joinus,aswediscoverthetruenatureoftheindividualswhocontinuetoplayanimportantroleinforwardingourtrade,ourcraft,andourart.

PresentedbyiSiNorthAmerica

MERCHANDISE AT TALES OF THE COCKTAIL® SHOP

"Oyster Farmers Can Use a Hand" Bar Towel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9,or5for$40

Tales of the Cocktail® Weighted Koriko Mixing Tin. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $18

Frenchy Serigraph. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$40

Frenchy Poster. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25

Derek Yaniger Serigraph. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $30

Cocktail T-shirt Collection presented by Fleurty GirlSazerac,VieuxCarre,andRamosGinFizz. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $22each,or$60forallthreedesigns

Shake Things Up Recipe E-Book. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10

raffl e9:30amto6:00pm

HotelMonteleone|RoyalBallroomsA&B

Ticketsare$5eachor5for$20.

ProceedsbenefittheNewOrleansCulinary

andCulturalPreservationSociety’sscholarship

programforbartenders,TrailsoftheCocktail.

RaffledrawingwillbeheldonSundayat3:30pm

atLet’sMakeADealCocktailBaazar

Prizes Include:BevoloPrizePackage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,500BottomsUp,byTedSaucier(1954). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100DorothyThorpeSilver-RimmedPunchBowlSet. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $450FabulousNewOrleansbyLyleSaxton. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75FarberBrothersVintageCocktailCollection,NewYork,N.Y. . . . . . . . . . . . . . . . . . . . . . . . . $175LadyAbsintheFountain,byViridianSpirits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $195TheQuietOne®VitaMixBlender. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,292TalesoftheCocktail®PosterCollection,byRobertRodriguez. . . . . . . . . . . . . . . . . . . . . . $90VintageBarWare,byStephenVisakay. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100Vintage1950sCocktailTray. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$225Vintage1960sCocktailTray. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $95VintagecopyofTheOldWaldorfBarDaysbyAlbertStevensCrockett,courtesyofCocktailKingdom.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $350

WethankthegenerousspiritofBevoloGasandElectricLights,CocktailKingdom.com,TheHourShopCocktailCollection,UnconventionalWorks,ViridianSpirits,VISAKAY.COM,andVitamix.

.

VALUE

8 TA L E S o f t h e C O C K TA I L ®

E V E N T S C H E D U L E 2 0 1 1


C O C K T A I L K I N G D O M

New Orleans Pharmacy Museum Aqua Vitale: The Spirited History of Alcohol as Medicine10:00AMto1:00PMTuesday-Friday10:00AMto5:00PMSaturdayCLOSEDonSundayNewOrleansPharmacyMuseum,514ChartresStreet$5adults/$4seniors&students

Cocktailsweren’tborninbars,taverns,orsaloons,theyhappenedasapothecariesweremixingupelixirsintheir19th-centurypharmacies.Celebratethedeepconnectionbetweenpharmaciesandcocktailswithaspecialexhibitofone-of-a-kindartifacts.Learnaboutthemedicinalliquors,tonicwines,patentmedicines,absinthes,andstomachbittersthatwouldonedaybecomethecocktailswelovetodrink.

La Gallerie d’Absinthe10:00AMto7:00PMTuesday-Saturday12:00PMto6:00PMonSundaySouthernFood&BeverageMuseum,1PoydrasStreet#169$10adults/$5students&seniors/$8AAAmember

Isthereanotherspiritmoremisunderstoodthanabsinthe?Analcoholsovilifiedthatitwouldgoalmost100yearsbeforeitcouldbebottledagain.ExplorethisenigmaticspiritandthelargestcollectionofabsintheartifactsintheU.S.,completewithspoons,recipes,fountains,andmorefromthepersonalcollectionofRaymondandB.J.Bordelon.

10th Anniversary Cocktail Tour4:00PMto5:30PMWednesday-SundayLobby,HotelMonteleoneLedbyJoeGendusa

In2002,TalesoftheCocktail® startedasasmallgatheringtocommemoratethe1sttheNewOrleansCocktailTour.Joinusaswecelebratethetour’s10thyearwithaspiritedrompthroughtheFrenchQuarterledbyrenownedhistorian,JoeGendusa.EnjoyhistoryspikedwithspiritsasyouexplorethefamousandbarsandrestaurantsthathavemadeNewOrleansacocktaildestination.PresentedbySt.GermainElderflowerLiqueur

Shots of Inspiration10:00AMto7:00PM Wednesday-Saturday10:00AMto5:00PMSundayLobby,HotelMonteleone

Aseriesofbooksigningsbyauthorsofcocktailandculinaryliterature.Seepage38forafullscheduleandauthorlist.

daily eventsTHE COCKTAIL KINGDOM POP-UP

PresentedbyCocktailKingdom

HotelMonteleone|RoyalBallroomsA&BOpenTuesdaythroughSaturday,9:30amto6:00pm

OnSunday,comevisitourtableattheLet’sMakeADealCocktailBaazar.CocktailKingdom,everybody’sfavoritesourceforbarware,bitters,andbooks,willsetupit’sfirst-everpop-upstoreatTalesoftheCocktail® 2011.Shopforthebestinbartools,accessories,andbitters—fromtherareandhard-to-findtothemostpopular.Shopperswillbeabletouch,feel,andeventasteeverythingincludingJapanese-stylejiggers,cocktailbitters,titaniumshakers,antique-stylebittersbottles,andtheever-popularYaraimixingglass.ShopCocktailKingdom’scompletelineandhaveitshippeddirectlytoyourhomeorestablishment.

COCKTAIL KINGDOM DEMONSTRATION TABLE

HotelMonteleone|LobbyThursday,Friday,andSaturday,11:00amto2:00pm

Frolickingfunwithallthingsbar-related!Someofthehighlightsincludebutarenotlimitedto:

• Ablindbitterstastingwhereyoucanguessthebittersbynoseormouth

•Testyourstirringspeedandshakingaccuracy

• Possibleunveilingofafewofourprototypes. . .AND MUCH MORE!

LET’S MAKE A DEAL COCKTAIL BAZAAR

HotelMonteleone|QueenAnneBallroomSunday,12:00pmto5:00pm

ParticipantsincludeBitterEndBitters,BitterTruthBitters,Bittermens,EmployeesOnlyBrands,TraderTiki,Chefwear,CocktailKingdom.com,Demitri’sBloodyMarySeasoning,HoosierMomma,Imbue,PerlageSystems,Rabelais,SwampDog&Friends,TheBostonShaker,TwoSprouts,ÜberBarTools,iSiNorthAmerica,BallastandKeelBitteringHouse,Koerner,KoldDraftIce,NolaTawk,RobertRodriguez,TalesoftheCocktailMerchandise,TheHourShop,andThousandOaksBarrelCo.

AsyougetreadytoleaveNewOrleans,makesureyousaveroominyourluggageforwhatyoumightfindattheCocktailBazaar.Justlikeanyotherbazaar,vendorswillbelookingtocutdealsonallthetop-shelfbitters,mixers,andbartoolsondisplay.TakethebartoolsforaspininourdemoareaandsavortheatmosphereasyoubrowseandbargainduringthesespiritedfinalhoursofTalesoftheCocktail®.Ifyoucan’tpackitinyoursuitcasetherewillbeUPSshippingonsite.

TA L E S o f t h e C O C K TA I L ® 1 1

E V E N T S C H E D U L E 2 0 1 1 seminars

seminarsProfessionalTrack:Wednesday’ssessionsarespecificallytargetedtoindustryprofessionalstohelpdevelopmedia,presentation,andmanagementskills.PresentedbyiSiandNightclub&BarMagazine

ComplimentaryFIJIwaterbottlesavailableinallseminars.

WEDNESDAY, JULY 20

Michel Roux: The 5-Million Case Man 10:00AMto11:30AMQueenAnneBallroom,HotelMonteleoneLedbyPhilipDuffwithGableErenzo,AlexandreGabrielandMichelRoux

Forthefirsttimeever,thelegendaryMichelRouxsharesthestoriesandinsightsofastar-studdedcareerinwhichhewrotethetextbookontradespiritsmarketing.PresentedbyBombaySapphireGinandPierreFerrandCognac

How to Build a Cutting Edge Ice Program 10:00AMto11:30AMNouvelleBallroom,HotelMonteleoneLedbyChristyPopeandChadSolomonwithRichieBoccatoandJosephSchwartz

Varietiesofice,costs,andtheexecutionrealitiesofcreatinganadvancediceprograminyourbar.Withaninteractivestationtoview,carve,andshakewiththevariousstylesoficeandtools.PresentedbyBeefeaterGin,KoldDraft,andPlymouthGin

Brand Ambassadors10:00AMto11:30AMRiverviewRoom,HotelMonteleoneLedbyClaireSmithwithNuriDjavit,SimonFord,AllenKatz,JohnLermayer,DanWarner,andAngusWinchester

Thegood,thebad,andtheuglytruthofbrandadvocacy.Howthebestambassadorsmakeanimpactandhowthosewantingtoprogresscanlearnfromthosewithworldwiderenown.PresentedbyBelvedereVodka

Let’s Not Sugar Coat It12:30PMto2:00PMQueenAnneBallroom,HotelMonteleoneLedbyGinaChersevaniwithChefsDavidGuasandPeterSmith

Sweeteners—fromthecanetothehive,onatree,andinthefields,discovertherootsofwhatisnaturalandwhatisn’t.Howtomakedelicioussweetenedlibationswithoutcalorieconsumptionhesitation.PresentedbyChairman’sReserveRum,StolichnayaVodka,andTruvia

Your Own In-House Soda Program12:30PMto2:00PMNouvelleBallroom,HotelMonteleoneLedbyAndrewNichollswithDarcyO’Neil

Enteraworldwherehardmeetssoftlikeneverbefore.Theeaseofcreatinganin-housesodaprogramanditspotentialtopowercreativedrinkmakingandaddedpossibilitiesforyourbar.PresentedbyHerbsaintOriginalLiqueur

Intellectual Property 212:30PMto2:00PMRiverviewRoom,HotelMonteleoneLedbyEbenFreemanwithRileyLagesenandSheilaMorrison

Ifyoumissedlastyear’sseminar,thisisachancetogetthestorystraightandlearnhowtoprotectyourideaswhilecontinuingtoshareyourknowledgewithothers.PresentedbyAbsolutVodkaandPlymouthGin

Occupational Hazards3:00PMto4:30PMQueenAnneBallroom,HotelMonteleoneLedbyCharlotteVoiseywithKirstenAmmanandRyanMagarian

Justlikeagoodcocktail,ahealthyandprosperouscareerinthisbusinesscomesfromtherightbalance.Howtoplayitsmartwhenitcomestodiet,drinking,peerpressure,travel,andexerciseonandoffshift.PresentedbyWilliamGrant&Sons

The Menu 3:00PMto4:30PMNouvelleBallroom,HotelMonteleoneLedbyAngusWinchesterandSeanFinter

Secretsfrombehindthescenesoftheindustry’sbest-regardedandprofitableoperators.Howtoactivateagreatdrinkmenuandgetyourentireteambehindit.PresentedbyTanquerayGin

$45 PER TICKET SEATING IS FIRST-COME, FIRST-SERVED.

E V E N T S C H E D U L E 2 0 1 1

1 2 TA L E S o f t h e C O C K TA I L ® TA L E S o f t h e C O C K TA I L ® 1 3

E V E N T S C H E D U L E 2 0 1 1 seminarsHow the Global Drink Business Works3:00PMto4:30PMRiverviewRoom,HotelMonteleoneLedbyPhilipDuff

EverwonderedwhyyoucouldgetBrandXinArizonabutnotinSeattle?What’sthedifferencebetweenanimporterandawholesaler?Learntheinsandoutsoftheworldwidedrinksbusiness.

Cool Bar Tools: Past, Present, and Future3:00PMto4:30PMMuseumoftheAmericanCocktail1PoydrasStreet#169LedbyDaleDeGroffwithGregBoehm,MichaelSilvers,andJimWalker

Enjoyademonstrationofthemostcutting-edgebarequipmentfromaroundtheworldalongsidehistoricalcollectionsofallthingscocktail-related.Bringinyourtreasuresandhavetheirvalueassessed.

THURSDAY, JULY 21

Beyond Punch: Colonial American Drinks10:00AMto11:30AMQueenAnneBallroom,HotelMonteleoneLedbyWayneCurtis

LearnwhatelseearlyAmericansweredrinkinginthe18thandearly-19thcenturies.Lookatanarrayofearlydrinks,explorewhattheyweremadeofandhow,andadapttherecipesformoderntastesandingredients.PresentedbyCruzanRum

Mysteries of Wood Maturation10:00AMto11:30AMNouvelleBallroom,HotelMonteleoneLedbyDaleDeGroffwithJean-FrançoisChauvet,DougFrost,FrancescoLafranconi,andAlainRoyer

Focusonthestageofmaturingspiritsfromthemomenttheyflowoutofthestill.Howabarrelismade;thedifferencesbetweenoaks;preparing,toasting,orcharring:whatoakbringstospirits.PresentedbyAnchorDistillingCompanyandFrapinCognac

What the V.O.C. did for the Modern Bar10:00AMto11:30AMRiverviewRoom,HotelMonteleoneLedbyMisjaVorstermanswithAndrewNicholls

Fromtradeofspiritstoherbs,spicesandslaves—howthe1600’sDutchEastIndiaTradingCompany(V.O.C.)influencedandhelpedmoldtheindustryweknowandlovetoday.PresentedbyBataviaArrackvanOostenandKronanSwedishPunschLiqueur

SavourEASE10:30AMto12:00PMGrandBallroomNorth,RoyalSonestaLedbyGinaChersevaniwithChefPeterSmith

Makingbartendingwithsavoryingredientsalittleeasier.Theconversationbeginswithsensorysatisfactionofherbs,getstothejuiciestpointsofmeat,maygosourwithvinegar,andfinisheswithatouchofsalt.

6 Rums You’ll Probably Never Taste Again10:30AMto12:00PMGrandBallroomSouth,RoyalSonestaLedbyEdwardHamilton

Rummakerspridethemselvesonthespiritstheycannotproduceforthemasses—thosetheyreserveforthedistiller’stable.Enjoyanexclusivetasteofdistiller-selectedrumsthathaveneverbeenbottledormadeavailabletothepublic.PresentedbyAbueloRum,BotranRum,FlordeCañaRum,NeissonRum,Prichard’sRum,andSantaTeresaRum

The Negroni: An Iconic Cocktail12:30PMto2:00PMQueenAnneBallroom,HotelMonteleoneLedbyPaulClarkewithJacquesBezuidenhoutandLivioLauro

ExploretheNegroniinallitsfacets:thelegendofitscreation,incontextamongitscontemporaries,itsroleinItalianculture,anditscurrentpositionasacultcocktailamongbartenders.PresentedbyBombayDryGinandCampari

A History of Cocktail Glassware12:30PMto2:00PMNouvelleBallroom,HotelMonteleoneLedbyAngusWinchester

Unraveltheevolutionofthevesselsusedtoservecocktailsinthepast.Plusadebutofresearchamongsttopbarsaroundtheworldfortoday’smust-stockandmost-lovedglassware.PresentedbyTanqerayGin

Shhhhh! It’s A Secret 12:30PMto2:00PMRiverviewRoom,HotelMonteleoneLedbyCharlotteVoiseywithJackiePatterson,PeterSchaf,andJohnTroia

Exploringtheaspectsofsecrecyinthebeverageindustry,especiallyspiritsthatcausecontroversyandspeculationovertheiringredients.Challengeyourpalatetodiscoverthesecretformulationsforyourself.PresentedbyLilletandTempusFugitSpirits

Ladies’ Choice: Women Behind Bars1:00PMto2:30PMGrandBallroomNorth,RoyalSonestaLedbyLynnetteMarrerowithAudreySaunders,KirstenAmann,MeaghanDorman,andMistyKalkofen

HankyPankysandGin-GinMuleswillflowasLUPEClooksbackonourfore-broads.Frommold-breakingsaloonownerstocurrent-daymavens,womenhavehadavital,ifoverlooked,impactontheevolutionofbarsandcocktails.PresentedbyLaird&Company

Emperor’s New Bitters 1:00PMto2:30PMGrandBallroomSouth,RoyalSonestaLedbyJacobBriarswithSebastianReaburn

Adefinitivetastingofthenew/old/new:whatmakesbitterswork,howtheyaremade,andjustbecauseit’sold(ornew)isitanygood?And…dotheymakeourfavoritedrinkstastebetter?PresentedbyAngosturaBitters,TheBitterTruth,FeeBrothersBitters,andPeychaud’sBitters

The Bad, Bad Boys of Saloons3:00PMto4:30PMQueenAnneBallroom,HotelMonteleoneLedbyChristineSismondoandJamesWaller

Exploretheother,morechallenging,seamysideofthesaloontrade.FromMuleSkinnerstoTonsilVarnish,Juke-JointstoHangdogBars,atasteoflow-lifeboozedelights.Medicalaidwillbeavailable…

Swizzling Around The World, Here and Now 3:00PMto4:30PMNouvelleBallroom,HotelMonteleoneLedbyStanislavVadrna

Alookatthehistoryandlegacyofswizzledrinksandswizzleritualsfromaroundtheworld.Takepartinthefirst151Swizzle:BeHereNow.151bartendersswizzlingthe151Swizzledrinkwith151originalswizzlesticks.PresentedbyGenevieveGinandRhumJM

What Would Aristotle Drink? 3:00PMto4:30PMRiverviewRoom,HotelMonteleoneLedbyDerekBrownwithCharles“Kirby”Arinder

Thephilosophicallyinformedapproachtothecocktail.Discussingtwogreatthinkers,PlatoandAristotle,toimproveknowledgeandskill,inbothphilosophyandbartending.PresentedbyCocchiVermouthdiTorino,DolinVermouth,andPlymouthGin

The European Bartending Perspective3:30PMto5:00PMGrandBallroomNorth,RoyalSonestaLedbyJonathanPogashwithSimonDiffordandNicolasdeSoto

EuropeaninfluencerssharetheirimpressionsoftheU.S.bartendingscene,andhowtheymay(ormaynot!)differfromtheirestablishmentsbackhome.Tastecocktailsfrombothstylesandjointhediscussion.PresentedbyMandarineNapoleonLiqueur

Around the World by (Brass) Rail 3:30PMto5:00PMGrandBallroomSouth,RoyalSonestaLedbyDavidWondrich

AhistoryoftheintrepidandresourcefultypeswhobroughttheAmericanwayofdrinkingtoEurope,MexicoCity,Lima,Yokohama,Singapore,andbeyond.PresentedbyMartellCognac,PlymouthGinandSandemanPort

FRIDAY, JULY 22

Classic Hotel Bars10:00AMto11:30AMQueenAnneBallroom,HotelMonteleoneLedbySimonFordwithJohnLermayer,EricLorenz,AgoPerone,andDanWarner

FromTheSavoytoTheRitztoTheRoyalton,explorethegreatbartenders,bars,andcocktailsthatcamefromthefinestluxuryestablishmentsaroundtheworld.PresentedbyBeefeaterGinandPlymouthGin


E V E N T S C H E D U L E 2 0 1 1 seminarsThe Chainsaw Shift10:00AMto11:30AMNouvelleBallroom,HotelMonteleoneLedbyAndrewBohrerwithAnuApte

Shiftyourthinkingaboutthebuzzphrase,“iceprogram.”Thebasicsofsafelyandefficientlyprocessing300-lb.blocksoficewiththeaidofcarpenter’stoolsandachainsaw—turningeverybartenderintoanicemachine.PresentedbyHerbsaintOriginalLiqueurandMaker’sMarkBourbonWhiskey

Irish Whisky Legends10:00AMto11:30AMRiverviewRoom,HotelMonteleoneLedbyPaulPacultwithJohnCashman,JohnRoss,andLiamDonegan

TastesixIrishwhiskiesanddiscussthecurrentstateofthecategoryandwhyit’sthefastestgrowingspiritscategoryofthepastdecade.PresentedbyConnemara,Greenore,Jameson,Kilbeggan,TullamoreDew,andTyrconnell

America’s New Distilleries10:30AMto12:00PMGrandBallroomNorth,RoyalSonestaLedbyMatthewRowleywithMaxWatman

AroundAmerica,newdistilleriesarere-inventinggin,deliveringexcitingnewbrandies,andexpandingthespectrumofAmericanwhiskey.Separatingthewheatfromthechaffinthecurrentscene,andlooktothefuture.PresentedbyArtesianDistillers,CorsairDistillery,DancingPinesDistillery,Death'sDoor,HouseSpirits,StillTheOneDistillery,PeachStreetDistillers,PiedmontDistillers,TuthilltownSpirits,andWarwickValleyWineryandDistillery

Timber! In History & Sensory Analysis10:30AMto12:00PMGrandBallroomSouth,RoyalSonestaLedbyEricSeedwithDerekBrown,DougFrostandWayneCurtis

Insightintohowwoodandwood-aginghasshapedthecomponentsofhistoricalandprogressivecocktails,withsensoryanalysistastingofspirits,wines,andMadeira.PresentedbyCourvoisier,CruzanSingleBarrelRum,andDevil’sCutBourbon

Below the Equator12:30PMto2:00PMQueenAnneBallroom,HotelMonteleoneLedbyJacobBriarswithSebastianReaburn

LatinAmerica,SouthAfrica,Australasia—birthplaceofsugarcane,andhometotheworld’snewestandmostexcitingspiritsandbarscenes.Discoverthehistory,context,andcultureofspiritsfromthe“other”hemisphere.Presentedby42BelowVodkaandLeblonCachaça

Eastern Eden12:30PMto2:00PMNouvelleBallroom,HotelMonteleoneLedbyDaveBroomwithTakayukiSuzuki

Alookatthe80-yearhistoryofwhiskyproductioninJapanandhowthescientificapproachresultsinthespirit’suniquecharacter.Includesatastingofsinglemaltsandblends,plusJapanesecocktailinnovations.

From Grain to Bottle12:30PMto2:00PMRiverviewRoom,HotelMonteleoneLedbyRajNagra

Launchingyourownspirit:thingstothinkaboutandhowtogetstarted.Fromproductiontoflavoring,discoverwhatandhowaswetasteourwaythroughtheprocesses.Presentedby42BelowVodkaandOxleyGin

Cocktail Culture: Music1:00PMto2:30PMGrandBallroomNorth,RoyalSonestaLedbyAngusWinchesterwithBrotherCleve

Thesoundofimbibingisundeniablyenhancedbymusic.Swayyourwaythroughtheyearstolearnhowtheauralcanenhancetheoralandhowmixographycanaidmixologyandviceversa.PresentedbyTanquerayGin

Who’s Your Daddy? A Mai Tai Paternity Test1:00PMto2:30PMGrandBallroomSouth,RoyalSonestaLedbyJeffBerrywithIanBurrellandSteveRemsberg

TheMaiTaiWarhasragedforoverhalfacentury,anditain’toveryet.Jeff“Beachbum”Berryexaminestheevidence,shakesupdifferentrecipes,andsharesvintageimagesandnewinfofromhisrecentbook.PresentedbyBanks5IslandRum

GG_SaveurBklt_Cognac.indd 1 5/9/11 3:21 PM

E V E N T S C H E D U L E 2 0 1 1


E V E N T S C H E D U L E 2 0 1 1 seminarsHotel Monteleone: 125 Years of History12:30PMto2:00PMQueenAnneBallroom,HotelMonteleoneLedbyPhilipGreenwithJennyAdamsandChrisMcMillianNewOrleanscocktailhistoriansdelveintolocalhospitalitytraditions,withafocusonthehistory,iconicresidents,andVieuxCarrecocktailthatbuiltanempireinCrescentCityhospitality:HotelMonteleone.PresentedbySazeracRyeWhiskey

Sodatender or Barjerk12:30PMto2:00PMNouvelleBallroom,HotelMonteleoneLedbyDarcyO'Neil

Delveintothehistoryanddiscussthecrossovertools,techniques,andingredientsthatinfluencedbartendersandsodajerksduringtheirpopularityinthe1800s.PresentedbyRootandSnapLiqueurs

The Journey of Artemisia Absinthium12:30PMto2:00PMRiverviewRoom,HotelMonteleoneLedbyGiuseppeGallowithJaredBrown,AnastatiaMiller,andAgoPerrone

Exploringthehistoricalandcurrentuseofwormwoodinthearomatizationofdifferenttypesofalcoholicbeverages,fromvermouthtoabsinthetoliquors.PresentedbyMartini&RossiandNoillyPrat

As American as Apple Brandy1:00PMto2:30PMGrandBallroomSouth,RoyalSonestaLedbyPaulClarkewithMistyKalkofen

ExploretheuniqueidentityofAmericanapplebrandyasitrelatestoitsEuropeancousins,andthewayscreativebartendersareusingitsinimitableflavorincocktails.PresentedbyLaird&Company

H20 Cocktails 1:00PMto2:30PMGrandBallroomNorth,RoyalSonestaLedbyKathyCaseywithTonyAbou-Ganim

Hands-onworkshopforanewcocktailcategory:H20.Createdryer,morecomplexcocktailswithoutartificialflavors,butwithwatersinfusedwithfruits,berries,herbs,spices,andsmoke.PresentedbyAcquaPanna,CirocVodka,Karlsson’sVodka,PerrierWater,andPurityVodka

Born to Mix: Spirits “Made” for Cocktails3:00PMto4:30PMQueenAnneBallroom,HotelMonteleoneLedbyDushanZaricwithJasonKosmasandMarkoKarakasevic

Changehowyouexaminedistilledspiritswithaninteractivelookatthemixabilityofcontemporaryandclassicbrandsthatwere“madetomix.”PresentedbyBarenjagerHoneyLiqueurandPlymouthGin

Barrel-Aged Cocktails3:00PMto4:30PMRiverviewRoom,HotelMonteleoneLedbyJeffreyMorgenthalerwithGableErenzoandNarenYoung

Spendadaywiththosewhopioneeredtheagedcocktailmovementandlearnhowtoimplementyourownprogramofbarrel-agedcocktails.PresentedbyTuthilltown

Before Man, the Plant3:00PMto6:00PMNouvelleBallroom,HotelMonteleoneLedbySteveOlsenwithRonCooper,TomasEstes,DavidGrapshi,MistyKalkofen,Dr.IvánSaldañaOyarzábal,DavidSuro,andPhilWard

Agroupofmezcaltequilaexperts,includingoneoftheworld’sleadingagavebiologists,discussestheinfluencesofterruño(terroir)onagaveplantsandtheirflavors.PresentedbyDelMagueySingleVillageMezcal,SiembraAzulTequila,SieteLeguasTequila,andTequilaOcho

Drinking On Deadline3:30PMto5:00PMGrandBallroomNorth,RoyalSonestaLedbyPaulClarkewithWayneCurtisandDavidWondrich

Heartheperspectiveandexperienceofprofessionalwriterswhocoverspiritsandcocktailsinbooks,magazines,andonlinemedia.Seeexamplesofexcellentdrinkwritingandlearnhowtobetterattractinkandpixels.PresentedbyPiscoPortón

Hand-Crafted Cocktail: How Far is Too Far 3:30PMto5:00PMGrandBallroomSouth,RoyalSonestaLedbyCameronBoguewithJoeFee,CraigJames,andRyanMagarian

Aspiriteddebateaboutthebenefits,drawbacks,andfutureofhandmadeingredientsinhigh-endcocktails.Dotheendsjustifythemeans?PresentedbyFentimansBotanicallyBrewedBeverages

“Making Love to His Tonic and Gin”3:00PMto4:30PMQueenAnneBallroom,HotelMonteleoneLedbyJimRyanwithCharlotteVoisey

Anexaminationofthecuriouscontroversiallycompellingcocktailingredient:quinine.Tasteandunderstandtonicfromitsbirthasafevercure-all,toamass-producedmixer,andintoarenaissanceartisanalproduct.PresentedbyFeverTreeandHendrick’sGin

Welcome to the Whiskey Business3:00PMto4:30PMRiverviewRoom,HotelMonteleoneLedbyChristyPopeandChadSolomonwithEricCastroandSimonFord

Tracingthelinefromlawlessdepravitytothedraconianregulationsimposedonfuntoday,anirreverentjourneyintothehistoryofbarroomentertainment.PresentedbyLaird&CompanyandSt.GermainElderflowerLiqueur

David Embury and The Fine Art of Mixing Drinks3:30PMto5:00PMGrandBallroomNorth,RoyalSonestaLedbyRobertHess

Arguablyoneofthefirst“cocktailians,”acloserlookatDavidEmburyandwhyhisbookissoimportanttotheindustry.Plus,takeatasteofseveralofthedrinkshepresented.Presentedby1738,Cointreau,RemyCognac

Vanilla, Vanilla Baby3:30PMto5:00PMGrandBallroomSouth,RoyalSonestaLedbyPhilipDuff

Thehiddenhistoryoftheworld’s#1flavoring.Learnitsstructureandflavor,plusmanyliquorsyouneverdreameditwasin.PresentedbyCarielVodka,Licor43,andStoliVanil

The Sporting Life and Other Anecdotes3:30PMto5:00PMIrivinMayfield’sJazzPlayhouseRoyalSonestaLedbyAllenKatzwithPatton-Bragg,JeffGrdinich,KimberlyandLynnetteMarrero,ChrisMcMillian,GaryRegan,andDavidWondrich

Acastofsavorycharactersandperpetratorspresentlivereadings,performances,andreenactmentsfromtheannalsofcocktailandotherliterature,publicjournal,andtheater.Withdrinks!PresentedbyBeefeaterGin,JamesonIrishWhiskey,andPlymouthGin

SATURDAY, JULY 23

The Chicken or the Egg?10:00AMto11:30AMQueenAnneBallroom,HotelMonteleoneLedbyTonyConigliarowithDaveArnoldandHaroldMcGee

Presentationofbasicscientificmethodsthatcanhelpwitheverydaybartending:flavorandchemicaloverlapindrinks;flavorandABV;howflavorworksinthemouth.

Vinegar: The Other Acid10:00AMto11:30AMNouvelleBallroom,HotelMonteleoneLedbyKelleySlaglewith

KarlduHoffmannandAshleyGreene

Fromshrubstosippingvinegarstohouse-madesoftdrinkstococktails,explorethewhat“theotheracid”offersthemodernbartender.PresentedbyAcetum

Ultra-Advanced Spirits Critics Workshop10:00AMto11:30AMRiverviewRoom,HotelMonteleoneLedbyPaulPacult

Anadvanced,professionalworkshopondiscoveringhowtobestdiscern,analyze,thenaccuratelydescribethequalitiesoffivefinedistilledspiritsinasystematicformatthatutilizesfoursenses.PresentedbyBarSmarts

Persia to Ponies: Julep Journey10:30AMto12:00PMGrandBallroomNorth,RoyalSonestaLedbyJaredPlummerwithJasonCrawleyandDylanHowarth

TakeajourneythroughtheevolutionofasymbolicallyAmericandrink:theMintJulep.Notionsofvariousherbs,spices,andiceswillbepubliclyslappedandgigglesareguaranteed.PresentedbyMaker’sMarkBourbonWhisky

Tequila’s Rise and Redemption10:30AMto12:00PMGrandBallroomSouth,RoyalSonestaLedbyFrankColemanwithRubenAceves,FranciscoAlcaraz,JuniorMerino,andArmandoZapata

ExplorethehistoryandprocessoftequilaasaspiritandaDOC.Anexpertpaneldiscusseswheretequilafitsbehindthebar,intheglass,andbeyond.PresentedbyCamaraNacionaldelaIndustriaTequilera(CNIT),DISCUS,HerraduraTequila,PatronTequila,SauzaTequila,andTresGeneracionesTequila


E V E N T S C H E D U L E 2 0 1 1 tasting rooms

ALL TASTING ROOMS ARE COMPLIMENTARY ADMISSION WITH TASTING ROOM WRISTBAND

ComplimentaryFIJIwaterbottlesavailableinalltastingrooms.

WEDNESDAY, JULY 20

Truvia® brand introduces TRU Cocktails:10:30AMto12:00PMBonnetCarreRoom,HotelMonteleone

ExplorecocktailandsimplesyruprecipesmadewithTruvia®naturalsweetenerandenjoysamplesofoursoon-to-be-releasedbehind-the-barTruvia®producttoexperimentwithrecipes.PresentedbyTruvia®

Solerno & Art in the Age10:30AMto12:00PMIbervilleandBienvilleRooms,HotelMonteleoneHostedbyNicoleCloutier,NamLee,andJackiePatterson

Experienceuniqueflavorsandcreativecocktails.FeaturingSolernobloodorangeliqueur,ROOT(sassafras,sarsaparilla,andbirchbark),SNAP(freshgingerandblackstrapmolasses),andthedebutofAITA.PresentedbyArtintheAgeandSolerno

Pisco Pavilion10:30AMto12:00PMRoyalBallroomsC&D,HotelMonteleone

America’sleadingpiscosbringyouthePiscoPavilion:auniqueandfunopportunitytotasteabroadrangeof

Peruvianpiscosandmeetwithexperts—allinoneroom!PassThePiscoChallengeandwin1of5copiesof“ThePiscoBook.”PresentedbyOROwithBarSol,DonCesar,Encanto,GranSierpe,IncaGold,MacchuPisco,Pisco100,PiscoO,andPiscoPortón

360’s Green Scavenger Quest12:30PMto2:00PMAcadiaSuite,RoyalSonestaAgreen-themedscavengerhuntthroughtheFrenchQuarterculminateshere,wherethefinaltaskwillbeperformed.SiporiginalcocktailsfeaturingallsevennewflavorswhilerepresentativesfromGlobalGreenannouncethewinners.Presentedby360Vodka

A Journey of Modern Mystery2:30PMto4:00PMBonnetCarreRoom,HotelMonteleoneTakeajourneythroughtheraisond’êtreofOxleyGin.Fourinteractivestations—hostedbyindustryluminariesMarianBeke(London),EladZvi(Miami)andAngusMcShane(LosAngeles),withJamieEvans,OxleyBrandAmbassador—provideahands-onexperienceofcold-distilledgin.PresentedbyOxleyGin

Absolut Vodka2:30PMto4:00PMIbervilleandBienvilleRooms,HotelMonteleoneComeseewhat’snewfromthemakeroftheworld’sbestdrinks!PresentedbyAbsolutVodka

Fentimans Botanically Brewed2:30PMto4:00PMRoyalBallroomsC&D,HotelMonteleone

Explorethepossibilitiesforsimple,high-qualitycocktailsusingFentiman’sseven-productlineup,includingournewestflavorRoseLemonade.FeaturingmastermixologistCameronBogue.PresentedbyFentimansBotanicallyBrewedBeverages

Spirits from the Garden 3:30PMto5:30PMMezzanine,HotelMonteleone

SipcocktailscreatedbyNightclub&BarBartenderoftheYear2010,H.JosephEhrmann,featuringourfullportfolio:Original,Cucumber,Botanical,andBasil.PresentedbySquareOneOrganicSpirits

Next GINeration Movers & Shakers Cocktail Extravaganza4:30PMto6:00PMAcadiaSuite,RoyalSonesta

EnjoyNewAmsterdamcocktailsandNOLA-inspiredtreatsandlearnhowtocreateinnovativegincocktails.ThenshowoffyourskillsintheCocktailChallenge:createuniquecocktailstowinaspecialprizepackage.Allparticipantsreceiveagiftbagfilledwithhomebartools.PresentedbyNewAmsterdamGin

tasting rooms

E V E N T S C H E D U L E 2 0 1 1


E V E N T S C H E D U L E 2 0 1 1 tasting roomsZacapa Rum Southern Garden Party4:30PMto6:00PMLouisXVIRestaurantFrancais,St.LouisHotel,730BienvilleStreet

CelebratethesouthatatrueLouisianagardenpartyhostedbynativebartenderDannyValdez.Feellikealocalwhileyousipinventivedrinks,enjoyCreolecuisine,andlistentoaliveNOLAband—allinanelegantprivatecourtyard.PresentedbyZacapaRum

Soak Up The #1 Rum in the Caribbean, Poolside5:00PMto7:00PMPool,HotelMonteleone

Seepage24!Bringyourswimsuit,checkyourshoesatthedoor,andstepintoarefinedCaribbeanworld:whiteflowinglinen,musicandentertainers,plusislandfoodandflair.Staycoolbythepoolwiththeworld’smostrefinedrum.PresentedbyBrugalRum

THURSDAY, JULY 21

Sandeman Porto Tasting Room10:30AMto12:00PMIbervilleandBienvilleRooms,HotelMonteleone

Seepage36!SamplethewinningcreationsandvoteforyourfavoriteatthislivecompetitionfeaturingfinalistsinthePortoCocktailChallenge.WithGeorgeSandeman,DavidWondrich,andDalioCalidoasthejudges.PresentedbySandemanPortandSAVEUR

New American Whiskey Art from Heaven Hill Distilleries10:30AMto12:00PMBonnetCarreRoom,HotelMonteleone

MeetdistillerParkerBeamasheunveilsthenewesteditionofParker's

HeritageCollection.EnjoycocktailswithBernheimWheatWhiskeyandexperiencetheTryboxSeries.PresentedbyHeavenHillDistilleries

Rum Cocktails: from Stimulant to Elegance 10:30AMto12:00PMRoyalBallroomsC&D,HotelMonteleone

Bringingbackforgottenclassicrumcocktailswithamoderninterpretationinspiredbygeographyandtravel.PresentedbyBacardiRum

Lirette Selections: A Tasting for the Adventurous Palate12:30PMto2:00PMEvangelineA&B,RoyalSonesta

JointheproducersforapreviewofwinesandspiritsfromesteemedCaribbeanspiritsportfolios:DelMaguay,HausAlpenz,Louis/DressnerSelections,LopezdeHeredia,LaFamigliaCorona,NorthBerkeleyImports,andRareWineCo.PresentedbyHausAlpenz

The Cupcake Tasting Room12:30PMto2:00PMRegalSuite,RoyalSonesta

LiveDeliciouslyandexperienceatrueParisianbakerywithboozybakertreatsandsignatureCupcakecocktails.PresentedbyCupcake

Drambuie: New Expression 12:30PMto2:00PMAcadiaSuite,RoyalSonesta

MakingitsU.S.debut,Drambuie15isanewexpressionwithastory:thecompany’sfinestandrarestselectionof15-YearOldSpeysideMalts,infusedwiththeoriginalDrambuieelixir.

PresentedbyDrambuie

Carounn Gin—A True Taste Experience2:30PMto4:00PMBonnetCarreRoom,HotelMonteleone

See,hear,feel,smell,andtastewhatgivesCaorunn(ka-roon)itsone-of-a-kindcharacter.FiveCelticbotanicals,includingRowanBerry,Heather,BogMyrtle,Dandelion,andCoulBlushApple.PresentedbyCarounnGin

Irish Distillers Tasting Room2:30PMto4:00PMIbervilleandBienvilleRooms,HotelMonteleone

JoinMasterofMaturation,DavidQuinnofIrishDistillers—theworldleaderinIrishwhiskeyandmakerofJameson—whoforexcitingtastingoftheirnewinnovations.PresentedbyJamesonIrishWhiskey

Turning Drinks into Cocktails2:30PMto4:00PMRoyalBallroomsC&D,HotelMonteleone

Re-thinkthecommoncocktail.SamplesimplemixeddrinkstransformedbyfewdashesofAngosturabitters,tasteacraftcocktailusingAngosturaasthebaseingredient,andtryourmini-burgerflavoredwithAngostura.PresentedbyAngosturaBitters

Pernod Absinthe Green Hour3:30PMto5:30PMMezzanine,HotelMonteleone

Puttingarefreshingandmodernspinonthealluringcenturies-oldaperitif,featuringthe“GreenBeast,”createdbyPernodsince1805.PresentedbyPernodAbsinthe

Berentzen Liqueur: Only Great Spirits Make Great Cocktails4:30PMto6:00PMEvangelineA&B,RoyalSonesta

Acocktailsessionthat’sripewithopportunity.Pickafreshfruitflavorandcraftyourownsignatureall-naturalBerentzencocktailforachancetowinaniPad.PresentedbyBerentzenLiqueur

Coco Reál...Beyond the Colada4:30PMto6:00PMRegalSuite,RoyalSonesta

GobeyondthecoladatodiscoveratrulypremiumCreamofCoconut.Taste,feel,andtouchattheCocoReálChallenge,ahead-to-headtasteoffforamazingprizes.PresentedbyAmericanBeverageMarketersandCocoReál

The Negroni with a Twist Party4:30PMto6:00PMAcadiaSuite,RoyalSonesta

EnjoyItaly’smostfamouscocktailwithaclassicrecipeandvariationsfeaturingthefinestItalianbrands.Also,celebratethe150thanniversaryoftheunityofItaly.Salute!

Firefly Skinny Tea Surfs it Up in Style5:30PMto7:30PMPool,HotelMonteleone

Getpreppedforsummer!SipanarrayofSkinnyTea,getyourgrooveonwithourfunkDJ,andcheckoutthelateststylesfromVineyardVines,featuringaccessoriesforthebarandthebody.PresentedbyFireflyVodka

FRIDAY, JULY 22

Pierre Ferrand Cognac: The Rebirth of a Classic Spirit10:30AMto12:00PMBonnetCarreRoom,HotelMonteleone

JourneythroughtheCognacmakingprocess,tastetheCognacportfolio—fromtheyoungesttothemostrare,andenjoyCognaccocktails.FeaturingthedebutofcompletelynewPierreFerrandCognac!PresentedbyPierreFerrandCognac

Lillet10:30AMto12:00PMIbervilleandBienvilleRooms,HotelMonteleone

MaisonLILLETpresentsrareandvintageliquids,pre-datingthecurrentrecipeandofferinginsightintothehistoricevolutionoftheiconicbrand.Featuringcocktails,classicaperitifs,andasneakpreviewofLILLETRose.PresentedbyLillet

Last Call For Mexico10:30AMto12:00PMRoyalBallroomsC&D,HotelMonteleone

EnjoysomeofthefinesttequilasfromthehighlandsofJalisco,mezcalsfromthemountainsofOaxaca,andcocktailsexpressingthecomplexnaturesofeach,allinoneroom!PresentedbyDelMaguey,LastCallConsulting,SiembraAzul,andSieteLeguas

Carnival on Islay12:30PMto2:00PMEvangelineA&B,RoyalSonesta

LetustreatyoutoacocktailmadebythewinnerofAtlanta'sUSBGBlackbottleCocktailCompetition!PresentedbyBlackbottleRum

A Rum Experience Like No Other12:30PMto2:00PMRegalSuite,RoyalSonesta

DiscoveroneofNicaragua’sbest-keptsecrets.Amulti-sensoryencounterwithLatindancers,specialtyinfusedcoffee,tobacco,bananaleaves,andfreshsugarcane,andrareflightsofFlordeCañaexpressions.PresentedbyFlordeCaña

Four Roses Bourbon Tasting Room2:30PMto4:00PMBonneCarreRoom,HotelMonteleone

LearnthesecretsofMasterDistillerJimRutledge,tasteFourRosesYellowLabel,SmallBatch,SingleBarrel,andthe2011LimitedEditionSingleBarrel,andenjoyexclusivecocktails.PresentedbyFourRosesBourbon

Marie Brizard Presents: Taste the Past, Present, and Future2:30PMto4:00PMIbervilleandBienvilleRooms,HotelMonteleone

Yourjourneybeginswithabevyof20th-centuryFrenchcocktailsandcontinueswithasamplingofwhatmakesMarieBrizardastapleinthemixologist’sarsenal.Plus,beamongthefirsttoexperiencethenewEssenceLine.PresentedbyImperialBrandsandMarieBrizard

E V E N T S C H E D U L E 2 0 1 1


E V E N T S C H E D U L E 2 0 1 1 tasting roomsAnchor Distilling Company Presents: The Boston Cocktail Experience2:30PMto4:00PMRoyalBallroomsC&D,HotelMonteleone

BriningallthatBostonhastooffertoNewOrleans.LearnaboutAnchorDistillingCompany’sdiverseandartisanallineofspiritsandliqueurs.FeaturingJacksonCannon(EasternStandardandIslandCreekOysterBar),JohnGertsenandMistyKalkofen(Drink),BenSandrof,andBoston'sbesttalent.PresentedbyAnchorDistillingCompany

Cointreau & SAVEUR Search for the Next Bar Star: Live Mix-Off2:30PMto4:00PMAcadiaSuite,RoyalSonestaHostedbyAidanDemarest

Fourfinalistsmustcreateauniquecocktailusingsurpriseingredientsandhelpfromanesteemedadvisor.Ourelitepanelpicksthewinner:DaleDeGroff,PaulPacult,LynnetteMarrero,andCochonChefDonaldLink.GuestsenjoytreatsfromChefLink’srestaurants.PresentedbyCointreauandSAVEUR

Berry-liscious3:30PMto5:30PMMezzanine,HotelMonteleone

ExploretheworldofDriscollsandgetinspirationforaddingfreshberriestoyourcocktails.Enteryourbestberryornon-alcoholiccocktailforachancetowinberriesforayear.PresentedbyDriscolls

Worldly Whisk(e)y & Tea Libations4:30PMto6:00PMEvangelineA&B,RoyalSonesta

EnjoycocktailcreationsfeaturingwhiskiesoftheworldunitedwithinternationalteaswithDiageoMasterofWhisk(e)yRobertSickler.Tastewhisk(e)yandtea’scommonalitiesandhowteaaddsnewdimensionstodrinks.PresentedbyMastersofWhisky

Tiki 10 Cane4:30PMto6:00PMRegalSuite,RoyalSonesta

ExperiencetheSouthPacificandCaribbeanwithrumcocktails,food,andmusicinspiredbythelastbastionofuniquelyAmericanmixology:tiki.Presentedby10CaneRum

Remy Cointreau USA Portfolio4:30PMto6:00PMFleurdeLisRoom,RoyalSonesta

Talentedmixologistswillbeshakingupthemostsought-afterclassicsaswellasservingupsomeoftheirownsignaturelibationscraftedfromiconicbrandsandsuperioringredients.PresentedbyBrugal,Cointreau,HighlandPark18,MountGayRum,RemyMartin1738AccordRoyalCognac,andŽubrówkaBisonGrassVodka

Ricard Petanque5:30PMto7:30PM300BlockofRoyalStreet

JoinusonRoyalStreetforfoodandcocktailsaswecheeronourfavoritebartendersinafiercebutfriendlymatchofSouthernFrance’sfavoriterecreationalsport.PresentedbyRicard

SATURDAY, JULY 23

The Enchanted Forest10:30AMto12:00PMBonnetCarreRoom,HotelMonteleone

ChannelyourinnercubebandtoddlealongtotheHendrick’sGinEnchantedForestforanectarouspicnicofotherworldlycocktails(andcucumbersandwiches).PresentedbyHendrick’sGin

The Sexuality of Pisco Varietals, The Art of Pisco Blending10:30AMto12:00PMIbervilleandBienvilleRooms,HotelMonteleone

Meetthesinglegrapevarietalsthatmakepuropiscos:Quebranta,theMachoman;Moscatel,theSofiaLoren;Torontel,theMetrosexual,andItalia,thecoquette.BlendyourownwiththehelpofproducerMelanieAsher.PresentedbyMacchuPisco

Sailor Jerry Rum10:30AMto12:00PMRoyalBallroomsC&D,HotelMonteleone

Partylikeyou’re100yearsoldattheourmid-morningBBQ—withpunches,tikidrinks,andall-out-deliciouscocktailsthatwon’tbeshyonflavor.PresentedbySailorJerry

Get Shipwreck’d with the Brinley Family!12:30PMto2:00PMEvangelineA&B,RoyalSonesta

MeetBob&MaryannBrinleyastheypourtheiraward-winningflavoredrumsandtelltalesoftheir10yearsofrumrunningand30yearsofdoingbusinessonthebeautifulislandofSt.Kitts.PresentedbyBrinleyGoldShipwreckSpicedRum

Creating Innovative Cocktails for Modern Mixologists12:30PMto2:00PMRegalSuite,RoyalSonesta

TheSupremeCocktailDevicewillbedemonstratedalongwithtechniquesforcreatingmoderncocktails.Incorporatesmoke,CO2,liquidnitrogen,andessentialoilsintoyourroutine.PresentedbyJohnE.Koerner&Co.,Inc.

The Farmer’s Bar: Taste Farm-to-Table on a Global Scale12:30PMto2:00PMAcadiaSuite,RoyalSonesta

CelebratetheFarmersFirstmentality.Tastespiritsfamiliarandnew,learntheirconnectionstotheland,andsipfresh,customcocktailsfromthenation’stopbartenders.PresentedbyDelMaguey,FAIR.(TheFairTradeSpiritsCo.),NovoFogoCachaca,RonZacapa,andSieteLeguas

Tullamore Dew Irish Whiskey2:30PMto4:00PMBonnetCarreRoom,HotelMonteleone

TastethenewestadditiontotheWG&Swhiskeyportfolio.Youcanbetyourluckypennythere’llbetastycocktails,homelyIrishfare,androckinggoodtimes.PresentedbyTullamoreDewIrishWhiskey

Piedmont Distillers: Carolina in My Mind2:30PMto4:00PMIbervilleandBienvilleRooms,HotelMonteleone

TheOldNorthStateiscookin’upsomeofthebestspiritsaround.TopmixologistspresentsuperbcocktailsmadewithCatdaddyCarolinaMoonshine,JuniorJohnson’sMidnightMoon,andMidnightMoonfruitinclusions.PresentedbyPiedmontDistillers

Fresh From Brazil2:30PMto4:00PMRoyalBallroomsC&D,HotelMonteleone

GettheexclusiveopportunitytotasteLeblonfreshfromouralambiquestills,enjoyfreshlymadecocktails,andsigntheLegalizeCachaçaDeclarationofIndependence.PresentedbyLeblonCachaça

Pernod Absinthe Green Hour3:30PMto5:30PMMezzanine,HotelMonteleone

Puttingarefreshingandmodernspinonthealluringcenturies-oldaperitif,featuringthe“GreenBeast,”createdbyPernodsince1805.PresentedbyPernodAbsinthe

Botran Tiki Lounge4:30PMto6:00PMEvangelineA&B,RoyalSonesta

BringingourtropicalrootstotheBigEasy,our“TribalChiefofMixology”willbeservingupinnovativetiki-inspiredcocktailswithamoderntwist.PresentedbyBotranRum

Kentucky Bourbon Hall of Famer: Eddie Russell4:30PMto6:00PMRegalSuite,RoyalSonesta

JoinWildTurkeyAssociateDistillerEddieRussellforatastingofour(currentlytop-secret)newexpression,greatfood,andgood-oldSouthernRockonaSaturdayafternoon.PresentedbyWildTurkey

Summer’s 25th Hour 4:30PMto6:00PMAcadiaSuite,RoyalSonesta

Summer’sbesttimesareperfectlycomplimentedwithpin-upgirlartinstallations,livemusic,DeepEddySweetTea-glazedBBQ,andDeepEddyBetty’spouringcold,summertimebeverages.PresentedbyDeepEddyVodka

Tasty Tales Poolside 5:30PMto7:30PMPool,HotelMonteleone

Forgetthosepaperumbrellas!Today’spunchesandtikitemptationsarefresh,complex,andexciting.Turnuptheflavorwhileyouchillouttocarefreeislandmusicandenjoysavorysmallbites.PresentedbyMoninandProximoSpirits

SUNDAY, JULY 24

TGIS Milagro Tequila Pool Party 12:00PMto5:00PMPool,HotelMonteleone

Thepoolparty,evolved.DJswillbespinning,foodwillbecirculatingwithplentyoffresh,cleanMilagrococktails.Bring:yoursunglasses.Wear:whatyouswimin.PresentedbyMilagroTequila


E V E N T S C H E D U L E 2 0 1 1 special events

THURSDAY JULY 21

Non-Stop to TokyoHourly,11:00AMto6:00PMBourbonBalconySuite,RoyalSonesta$50ReserveaseatonSuntoryAirflight#1923,non-stopfromDowntownNewOrleanstoGinza,andhopontheTokyoMetrobullettraintothelegendaryBarHighFive.ThisanexperiencethatveryfewoutsideofTokyocaneverhopetohaveandadrinkthatisguaranteedtobeoneofthemostmemorableofyourlife.PresentedbySuntoryWhisky

Cocktails From Around the World: Diageo Happy Hour 5:00PMto7:30PMCabildo,701ChartresStreet$50

Joinusonajourneyaroundtheglobeandenjoycocktailsfromeachofthecontinentscreatedby40oftheworld’smostinternationally-acclaimedmixologists.You’llalsogettoexploreoneofNewOrleans’mostprominentheritagesiteswhiletastingsomeofthecity’stopdishes.PresentedbyDiageo

Spirited Dinner® Series8:00PMto10:30PMVariousLocationsPricesrangefrom$75to$100

ThursdaynightatTalesiswhentwoofNewOrleans’greatestpastimes—eatinganddrinking—cometogether.ReserveaseatataSpiritedDinner®featuringcustomcocktailandcuisinepairingsbythecountry’sbestchefsandmixologists.

VisitTalesoftheCocktail.comforparticipatingrestaurantsandreservationphonenumbers.PresentedbyBanks5IslandRum,DelMagueyMezcal,Devil’sCutBourbon,DiSaronno,DistilleryNo.209Gin,DomaineSelect,GlenfiddichSingleMaltScotch,HausAlpenz,HeavenHill,ImbibeMagazine,LushLifeProductions,NewAmsterdamGin,NewOrleans,Magazine,PernodRicardUSA,PlymouthGin,AnchorDistillingCompany,RonAbueloRum,RussianStandardVodka,SidneyFrank,SouthernComfort,St-GermainElderflowerLiqueur,Tito’sVodka,WildTurkey,WilliamGrant&SonsandWilliamGrant&SonsWhiskeyPortfolio

FRIDAY, JULY 22

Non-Stop to TokyoHourly,11:00AM–6:00PMBourbonBalconySuite,RoyalSonesta$50ReserveaseatonSuntoryAirflight#1923,non-stopfromDowntownNewOrleanstoGinza,andhopontheTokyoMetrobullettraintothelegendaryBarHighFive.ThisanexperiencethatveryfewoutsideofTokyocaneverhopetohaveandadrinkthatisguaranteedtobeoneofthemostmemorableofyourlife.PresentedbySuntoryWhisky

Ladies Who Lunch with the Ladies of LUPEC12:30PMto2:00PMCafeAdelaide,LoewsNewOrleansHotel300PoydrasStreet$45

Celebratewomeninthespiritsindustry,bothpastandpresent,anddiscusswayswecannetworkandsupporteachother.LearnmoreaboutLUPECandhowyoucangetinvolvedinyourowncity.Creativeluncheonattireisencouraged,butnotrequired.PresentedbyBulleitBourbon,Laird&Company,MacchuPisco,PiedmontDistillers,PuebloViejo,andZacapaRum

special events

E V E N T S C H E D U L E 2 0 1 1


E V E N T S C H E D U L E 2 0 1 1 special eventsFood and Cocktail Entwined12:30PMto2:00PMRestaurantAugust301TchoupitoulasStreet$65

LedbyDougMillerandCherylStanley,instructorsatTheCulinaryInstituteofAmerica,andBombaySapphireMasterMixologistGaryHayward,withanexclusivemenucreatedbyChefJohnBesh,thisluncheonwillhaveguestsredefiningtheboundariesbetweenfoodanddrink.BombaySapphirewillalsoprovideguestswithalimited-edition,hardcovercocktailbook.PresentedbyBombaySapphireGin

Meet the Craft Distillers 5:30PMto7:00PMNouvelleBallroom,HotelMonteleone$50

Meettheartisansofourcountry’scraftdistillers—thosewhichproducespiritsinannualquantitiesoffewerthan50,000proofgallonsusingapotstill.Sampletheirhandiworkanddiscusstheartisanandsometimesold-fashionedtechniquesthatmaketheirspiritsmuchbiggerthanthenumberofbarrelstheyproduce.PresentedbyAmericanDistillingInstituteandTalesoftheCocktail-AnchorDistilling,BalconesDistilling,BerkshireMountainDistillers,BreckenridgeDistillery,CaorunnGin,CorsairDistillery,DistilleryNo.209Gin,GreatLakesDistillery,HighWestDistillery,HudsonWhiskey,ImbibeMagazine,KovalDistillery,Laird&Company,LucidAbsinthe,MontanyaDistillers,NewHollandArtisanSpirits,NorthShoreDistillery,NouvelleAbsinthe,OsocalisDistillery,PembertonDistillery,PhiladelphiaDistilling,PiedmontDistillers,PurityVodka,RockTown,Distillery,VermontSpirits,VictoriaGin,andWoodinvilleWhiskeyCo

USBG BACARDI Piña Colada Cocktail Competition7:30PMto10:00PMTheFoundry,333SaintJosephStreet$50

Fromhumblebeginningsin1954atahotelbarinSanJuan,PuertoRico,thePiñaColadahasbecometheflavoroftheislands.Now,thisstoriedcocktailwillbeturnedovertotheworld’sbestbartenderswhowillshakeupnewtakesonthisclassicwithonethingremainingthesame:BACARDI,therumtheoriginalwascreatedwith.PresentedbyBacardiRum,IntheMixMagazineandtheUnitedSatesBartendersGuild

2011 Bar Room Brawl10:00PMto1:00AMGenerationsHall,310AndrewHigginsDrive$50

Barteamsfromaroundthecountrywilltakethecornersofourringastheyslugitoutusingtheircocktailacumentocreateoriginaldrinks.Intheend,thejudgeswillcrownoneteamastheundisputedBarRoomBrawlChampionsoftheWorld,andtheattendeeswillcrownthepeople’schampion.PresentedbyMoëtHennessyUSA

SATURDAY, JULY 23

PAMA, Pop Stars and Bubbles Brunch12:30PMto2:00PMCalcasieu,930TchoupitoulasStreet$50

Enjoythemusicofcelebratedpopstarsfrom1970-2011asyouenjoychampagnecocktailsinspiredbythem.Thedynamichostduowilltakeyouthrougheachmusicalcocktaileraandtherewillbeapoptriviachallenge,withprizes!PresentedbyPAMAPomegranteLiqueur

Party Like a Don6:00PMto8:00PMLePhare,523GravierStreet

2012isthe70thanniversaryoftheyearthatDonJulioGonzálezbegancreatinghisrevolutionarytequilas,andwe’restartingthecelebrationearly!Betransportedto1940’sGuadalajarathebirthplaceofMexico’smostpopularultra-premiumtequilaandenjoytraditionalcuisineandmusicthatwillbringyoubacktothemomentwhenDonJulio’shandcraftedtequilaswereborn.PresentedbyDonJulioTequila

5th Annual Spirited Award® Ceremony8:30PMto11:30PMMahaliaJacksonTheatre,143NorthRampartStreet$50

Since2007,TalesoftheCocktail® hasbeenrecognizingtheworld'sbestbartenders,bars,cocktailexperts,writers,andmorefortheirthirstforexcellenceinthecocktailindustry.Celebratingits5thyear,theSpiritedAward®Ceremonywillonceagainhonorthestarsofthecocktailworldin18categorieswithaRedCarpetCabaret.PresentedbyPernodRicardUSAandBeverageMediaGroup

SUNDAY, JULY 24

Mr. & Ms. Cocktail’s Spirited Sunday Brunch10:30AMto1:00PMVieuxCarreRoom,HotelMonteleoneLIMITEDACCESS

Closeouttheweekwithacelebrationofcocktailsandcuisine.Mr.andMrs.CocktailandtheentireTalesoftheCocktail®teamareinvitingVIPsandmedia,aswellasNativeSpiritsandFounder’sDayPassholderstojointhemforBarefootBubbly,HoosierMommaBloodyMary’s,andaspreadofNewOrleansfareaswesaygoodbyetoTalesoftheCocktail2011.PresentedbyFreAlcoholRemovedChampagne,HoosierMammaBloodyMary,andRousesSupermarkets

Laura Plantation Excursion11:00AMto4:00PMLauraPlantation,Vacherie,LAShuttleMeetingArea:FrontoftheHotelMonteleone

Journey200yearsinthepastwithashorttriptotheLauraPlantation.Walkthehome’sexpansivegroundsandCreolehomeasyoufilluponsomeLouisianahistorybeforeheadingbackforaroundofcocktails.TheguidedtourisbasedupondocumentsdiscoveredintheArchivesNationalesinParis,withmajorstoriesfromLauraLocoulGore’smanuscript,MemoriesoftheOldPlantationHome.PresentedbyBuffaloTraceBourbonWhiskeyandFireflySweetTeaVodka

Waking the Spirits Cemetery Excursion 1:00PMto4:00PMMetairieLakeLawnCemeteryShuttleMeetingArea:FrontoftheHotelMonteleoneLedbyMaryJoDayandCandyKagan

Tasteofthecity’srichhistorywithaspecialcocktailtourofMetairieCemetery,oneofNewOrleans’famousCitiesoftheDead.Withcocktailsinhandwe’llweavethroughtheseimpressivetombsaswevisitthefinalrestingplacesforsomeoftheliveliestspiritsinNewOrleanshistory.PresentedbyHerbsaintOriginalLiqueur


E V E N T S C H E D U L E 2 0 1 1 complimentary events

complimentary eventsWEDNESDAY, JULY 20

Kahlúa Coffee Bar8:30AMto10:30AMMezzanine,HotelMonteleone

Starteveryday“Delicioso-ly”withaKahlúa-spikedcoffee.Theworld’s#1coffeeliqueuristheperfectadditiontoanycupofJoe,providingthepick-me-upanydeterminedTales-goerneedstoconquertheday.PresentedbyKahlúaCoffeeLiqueur

Across the Bar Interview Series11:30AMto12:30PMIrvinMayfield’sJazzPlayhouse,RoyalSonestaLedbyRobertHessandAngusWinchester

Bringingyouthestoriesofafewofthepeoplewhohavemadeanimpactonthespiritsandcocktailsindustry.Discoverhoweachofthemgotwheretheyareandthetruenatureofthosewhocontinuetoplayanimportantroleinforwardingourcraft.PresentedbyiSiNorthAmerica

Cynar Frozen Concoctions12:30PMto1:30PMFrontStepsoftheHotelMonteleone

EnjoyacoolCynar-inspiredfrozenconcoction!ThefabulousAmarowillbefeaturedinadelectabletreatoutsidetheHotelMonteleone.PresentedbyCynarLiqueur

Toast to Tales of the Cocktail 20112:00PMto3:00PM200BlockofRoyalStreet

We’reshakingupthetraditionalpressconferencewithdrinksandmusicaswecelebratethestartofthe9th-annualTalesoftheCocktail®.Meetthestarsoftheweek’sfestivitiesandseewhichlocalestablishmentsearntheSazeracSealofApproval.Then,beapartofhistoryasBolsGenevermakesaspiritedbidfortheworldrecordbooks.

The World’s Largest Genever Slurp2:00PMto3:00PM200BlockofRoyalStreet

JoinLucasBolsUSAandTalesoftheCocktail®forthefirstWorld’sLargestGeneverSlurp.Grabaspot,waitforthehorn,andslurptogetherfortheofficialToastofTales.Theuniquecentury-longDutchtraditioncalledaKopstootje(pronouncedkop-stow-che)callsforslurpingfromasmall,filled-to-the-brimtulipglassofGeneverbeforesippingyourbeer.Prost!PresentedbyBolsGenever

Chef and the Fatman Radio Show3:00PMto5:00PMCarouselBar,HotelMonteleone

KevinJenkinsandExecutiveChefFredGenovesereturnfortheir6thyear,joinedbylocalcelebritychefspreparingamazingdishes,celebritybartenders,andspecialmysteryguestsforarollickingandfast-pacedshow.Getthereearly—seatsgofast!PresentedbyFeeBrothers

Cocktail Fresh Market5:30PMto7:30PMQueenAnneBallroom,HotelMonteleone

The2nd-AnnualCocktailFreshMarketcelebratesthefreshingredientsthatmaketheworld’sbestcocktails.Sipcomplimentarycocktailsmadewiththeseason’sbestproduceandherbs,plusgetmixologisttipsonhowtoadoptafresherapproachtomakingdrinks.PresentedbyDriscollsBerriesandFever-Treeincluding10CaneRum,42BelowVodka,Akvinta,AmericanHarvestOrganicSpirit,BelvedereVodka,Boiron,CropOrganicVodka,DonQRum,ElDoradoRum,Farmer'sBotanicalGin,FunkinPuree,LuxardoMaraschinoLiqueur,Michter'sUsNo.1SmallBatchUnblendedAmericanWhiskey,Pages,PiedmontDistillers,ProhibitionDistillery,SerendipiTea,SouthernComfort,TierraOrganicTequila,andTubGin

Tales After Dark presents the B&B Speakeasy featuring The New Orleans Jazz Orchestra's "Mahogany Hall Revisited" plus Trixie Minx and Her Bevy of Beauties12:00AMto2:00AMIrvinMayfield’sJazzPlayhouse,RoyalSonesta

Betransportedtotheundergroundsocialsceneof1930sAmericanjazzera.Stepintothisclandestinelairandyouwillfindflappersandgangstersabound,anauthenticjazzband,andsecretB&Bcocktails.Tryyourluckatpoker,breakforashoeshine,joininthemusicalrevelry,ormakeyourwaytothebartoseethetruemastersatwork.PresentedbyBacardiUSAandB&B

Discover Pisco Portón Responsibly. Imported by Pisco Portón, Manhasset, NY. 43% alc/vol. ©2011

www.piscoporton.com

™

INTRODUCINGSOMETHING NEWTHAT ACTUALLY

ISNEW

It’s been a long time since a truly

new, mixable white spirit has

been introduced to the

market. A spirit

that on its own is

complex and flavorful and

when mixed, creates a

whole new category of cocktails.

Introducing Pisco Portón.

If you know Pisco, you’ll

be quick to observe that

Portón is unlike any Pisco

you have ever tried before.

From Hacienda La Caravedo, the

oldest distillery in all of the

Americas, Pisco Portón is

a product of instantly

recognizable pedigree and

provenance.

Distilled to proof, it is by all

measures a truly

handcrafted,

artisanal spirit.

Join us in bringing

something new and exciting to

a marketplace that is waiting for it.

™

Pisco TOTC-bookletAd5-3-11._Layout 1 5/3/11 3:42 PM Page 1

don't miss!


E V E N T S C H E D U L E 2 0 1 1 complimentary eventsTHURSDAY, JULY 21





Fresh Treats at the Leblon Caipi-Mobile 12:00PMto2:00PMFrenchQuarter,NewOrleans

OuriconicCaipi-MobilewillberollingthroughthestreetsoftheFrenchQuarterservingfreshLebloncocktailsbysomeoftheworld'sbestbartenders.FlagdownthetrucktoseewhowillbehidinginsideandtryourrefreshingLeblonCachaça-lacedsorbetsandfrozentreatstobeatthesummerheat.PresentedbyLeblonCachaça

Chef and the Fat Man Radio Show3:00PMto5:00PMCarouselBar,HotelMonteleone

KevinJenkinsandExecutiveChefFredGenovesereturnfortheir6thyear,joinedbylocalcelebritychefspreparingamazingdishes,celebritybartenders,andspecialmysteryguestsforarollickingandfast-pacedshow.Getthereearly—seatsgofast!PresentedbyFeeBrothers

Tales After Dark presents Get Behind the Mask with Tia Maria featuringthe Brass-A-Holics12:00AMto2:00AMIrvinMayfield’sJazzPlayhouse,

GetBehindtheMaskwithTiaMariaandrediscoverthismystiqueofthisexoticJamaicanliqueur.JamaicanfunkmeetsJazzintrueNOLAstylewiththesoundsof“Go-GoBrassFunk”bandtheBrass-A-Holics.ComeshakeoffthepretensewithsomeCaribbean-inspiredcocktails.Masquerade,tomfoolery,andTiaMariacouldn’tbemoreNewOrleans,andcouldn’tbemoreTales.PresentedbyTiaMaria

FRIDAY, JULY 22



Absolut Bloody Mary Bar9:00AMto10:30AMCarouselBar,HotelMonteleone

Tomatoandspiceandeverythingnice,that’swhatBloodyMarysaremadeof.JoinAbsolutforalittlehairofthedogtogetyouthroughanothergreatdayatTales.PresentedbyAbsolutVodka


Bringingyouthestoriesofafewofthepeoplewhohavemadeanimpactonthespiritsandcocktailsindustry.Discoverthegreatstoriesabouthoweachofthemgotwheretheyareandthetruenatureofthosewhocontinuetoplayanimportantroleinforwardingourcraft.PresentedbyiSiNorthAmerica

Cocktail Confessional3:00PMto6:00PMLobby,RoyalSonestaHotel

Aneveningthatbeginswithagooddrinkalwaysendswithagoodstory.Thisyear,we’recapturingthesespiritedstoriesattheCocktailConfessional,Sharememoriesfromtheweek’sfestivitiesandTaleseventspastinavideoconfession.Haveyougottenintosomedown-and-dirtyshoptalk,oruptonogoodwithanewfoundpartnerincrime?JoinTanqueray,sipcustomcocktails,andhittheConfessionalbooth.Whetheryourstoryisbesttoldsoloorenensemble,rousetheroomwithyourowntalesofTales.PresentedbyTanquerayGin

CHEF JOHN BESH

At this year’s Spirited Dinner® series, Tito’s Handmade Vodka teams up with Chef John Besh’s The American Sector to celebrate American creativity and reinvention through food and drink. With dishes like Pickled Shrimp in a Jar and Pork

Shoulder Po’ Boy, guests will enjoy homegrown flavors alongside original cocktails by mixologist Rocky Yeh.

MAKE A RESERVATION AND JOIN US THURSDAY NIGHT!Call American Sector at 504-528-1940.

Celebrate the American Spirit

American Made CelebratingitsAmericanheritageandTexasroots,Tito’sHandmadeVodkahasmadeitofficialbybecomingthefirstandonlyspiritbrandtobecertifiedMadeintheU.S.A.NotonlyisTito’satrulyAmericanbrand,butthe100%corn,six-times-distilled,exceptionallysmoothvodkaconsistentlybeatsthegiantimportsintastetestsandreviews.VisitTitosVodka.comformoreinformation.

VISIT SAVEUR.COM/TITOS FOR MORE ORIGINAL COCKTAIL RECIPES.

Created by Rocky Yeh | Makes 1 DrinkPaired with The American Sector’s Pork Shoulder Po’ Boy

1½ ozTito’sHandmadeVodka 1 ozSmithandCrossRum ½ ozlimejuice ½ ozRhumJMSiropdeCanne 1 barspoonBitterTruthPimentoDramorSt.

ElizabethAllspiceDram

METHOD: Combine all ingredients in a shaker with ice; shake and strain into a cocktail glass. Garnish with lime zest.

CAN’T MAKE THE SPIRITED DINNER? MIX UP ONE OF ROCKY’S SIGNATURE CREATIONS FOR YOURSELF!Humble Brag

3 2 TA L E S o f t h e C O C K TA I L ®

E V E N T S C H E D U L E 2 0 1 1


E V E N T S C H E D U L E 2 0 1 1 complimentary eventsFresh Treats at the Leblon Caipi-Mobile 12:00PMto2:00PMFrenchQuarter,NewOrleans


Inside New Orleans with Eric Asher12:00PMto3:00PMCarouselBar,HotelMonteleone

JoinEricAsherfortheweeklyvarietyshowfeaturinglocalevents,music,andalittlebitoflagniappe.

Tales After Dark presents The Benedictine Cabaret starring Carmen Barika and Trixie Minx12:00AMto2:00AMIrvinMayfield’sJazzPlayhouse,RoyalSonesta

BetransportedintoaParisianjazzclubof1920sFranceforasultrynightofjazz,dancing,burlesque,andsignaturecocktailsattheBENEDICTINECabaret.PresentedbyBenedicitine

SATURDAY, JULY 23



Absolut Bloody Mary Bar9:00AMto10:30AMCarouselBar,HotelMonteleone

Tomatoandspiceandeverythingnice,that’swhatBloodyMarysaremadeof.JoinAbsolutforalittlehairofthedogtogetyouthroughanothergreatdayatTales.PresentedbyAbsolutVodka

Across the Bar Interview Series11:30AMto12:30PMIrivinMayfield’sJazzPlayhouse,RoyalSonestaLedbyRobertHessandAngusWinchester


Cocktail Confessional3:00PMto6:00PMLobby,RoyalSonestaHotel

Aneveningthatbeginswithagooddrinkalwaysendswithagoodstory.Thisyear,we’recapturingthesespiritedstoriesattheCocktailConfessional,Sharememoriesfromtheweek’sfestivitiesandTaleseventspastinavideoconfession.Haveyougottenintosomedown-and-dirtyshoptalk,oruptonogoodwithanewfoundpartnerincrime?JoinTanqueray,sipcustomcocktails,andhittheConfessionalbooth.Whetheryourstoryisbesttoldsoloorenensemble,rousetheroomwithyourowntalesofTales.PresentedbyTanquerayGin

Fresh Treats at the Leblon Caipi-Mobile 12:00PMto2:00PMFrenchQuarter,NewOrleans


Campari Negroni Pre-Awards Toast6:00PMto7:30PMCarouselBar,HotelMonteleone

Campariwillcelebratethenomineesofthisyear’sAnnualTalesoftheCocktailSpiritedAwards®byhostingaNegroniPre-AwardsToastattheHotelMonteleone’sCarouselBar.

StopbytocongratulateyourfavoritenomineeswhoembodythebestofthemixologyworldandtoastthemwithacomplimentaryclassicNegroni,Italy’sincomparablesignaturecocktail,authenticallymadewithCampari,gin,andsweetvermouth.PresentedbyCampari

Imbibe Magazine Happy Hour5:30PMto7:00PMLeMarisHotel,717ContiStreet

JoinusforaspecialhappyhourwithbartendersDavidDelaneyandDaveShenaut,winnersofthe2011ImbibeCoverCocktailContest,alongwithVIVE!bartendersAlexOrgeronandShaunDoughty.HaveadrinkwithImbibe'seditors,enjoythewinningImbibecocktails,andseesomeofthecountry'smosttalentedbartendersinaction.PresentedbyImbibeMagazineandLeMarisHotel

Tales After Dark presents Bacardi Ritmo Cuba featuring Alexi Martitel12:00AMto2:00AMIrivinMayfield’sJazzPlayhouse,RoyalSonesta

ThedaiquiribeganinCubaonJune20,1898,soonafterthewar,inthetownofDaiquiríwhenAmericansbeganexplorationoftheDaiquiríiron-oremines.TakeyourselfbacktoHavanawithCubanrhythmsandahand-shakenBacardidaiquiri.

PresentedbyBacardi

SUNDAY, JULY 24

Straight Up News: The Global Cocktail Trend Report12:00PMto1:30PMVieuxCarreRoom,HotelMonteleoneLedbyJenniferEnglishandTonyAbou-Ganim

Allthenewsthat’sfittosip.HostedbyJamesBeard-winningjournalistJenniferEnglishandworld-renownedmixologistTonyAbou-Ganim,withthebiggestnamesinthebusinesssharingtheirobservationsandre-Tweet-worthyimpressionsfromthe2011event.

Experience 177 Years of Distilling Tradition with Combier4:00PMto6:00PMWindsorCourt,300GravierStreetLedbyTedBreauxwithFranckChoisneandScottGoldman

SamplearangeofcraftproductsfromtheCombierdistillery,includingrareartisanaleaudevie,liqueurs,absinthes,andfruitsyrupsthatrepresent177yearsofdistilling.WindsorCourtExecutiveChefDrewDzejakwillserveanhorsd’oeuvresmenuspeciallycreatedtocomplementthespirits.PresentedbyCombierDistiller

Let’s Make a Deal Cocktail BazaarQueenAnneBallroom,HotelMonteleoneSunday,12:00PMto5:00PMParticipantsincludeBitterEndBitters,BitterTruthBitters,Bittermens,EmployeesOnlyBrands,TraderTiki,Chefwear,CocktailKingdom.com,Demitri’sBloodyMarySeasoning,HoosierMomma,Imbue,PerlageSystems,Rabelais,SwampDog&Friends,TheBostonShaker,TwoSprouts,ÜberBarTools,iSiNorthAmerica,BallastandKeelBitteringHouse,Koerner,KoldDraftIce,NolaTawk,RobertRodriguez,TalesoftheCocktailMerchandise,TheHourShop,andThousandOaksBarrelCo.

AsyougetreadytoleaveNewOrleans,makesureyousaveroominyourluggageforwhatyoumightfindattheCocktailBazaar.Justlikeanyotherbazaar,vendorswillbelookingtocutdealsonallthetopshelfbitters,mixersandbartoolsondisplay.Takethebartoolsforaspininourdemoareaandsavortheatmosphere,asyoubrowseandbargainduringthesespiritedfinalhoursofTalesoftheCocktail®.Ifyoucan’tpackitinyoursuitcasetherewillbeUPSshippingon-site.

E V E N T S C H E D U L E 2 0 1 1


THE OFFICIAL COCKTAIL OF TALES OF THE COCKTAIL® 2011

Rangoon Gin FizzCreated by Eric Simpkins of Door 44 in Atlanta, GA

1½ oz.OldRajGinBlueLabel ¾ oz.limejuice 1 oz.simplesyrup 1 oz.heavycream 7 dropsabsinthe 5 dropssimplecardamomtincture 3 dashesFeeBrothersJasmineWater 1 eggwhite 1 oz.Fever-TreeBitterLemonTonic

METHODIceatallCollinsglass.Combineingredientsexceptingtonicandabsintheinsmallcocktailtin.RemoveicefromCollinsglass,swirlwithabsintheanddiscardexcess;addtonictoglass.Icetheshakerandshakevigorouslytochill.StrainintoCollinsglass(noice)throughfinestrainer.Slidetallthinstrawthroughcenteroffoamandserve.

ERIC’S INSPIRATION Twoyearsago,theRamosShowdownatCureinNewOrleansgotmethinkingaboutvariationsanddifferenttechniquesforRamosbuilding.Jasminehasalwaysbeenafavoritearomaticforme;Ihavefoundthatitplaysverywellwithatouchofaniseflavor,sotheabsintheswirlgivesalittlenodtotheSazerac,NOLA,andtheRamosGinFizz.Atouchofcardamomseemstobrightenthearomaticsandfurtherrefinetheaniseflavorintosomethinguniqueandevocative.ThewholedrinkisfurtherpoweredbytheextraproofandthebitofsaffronfoundintheOldRaj.

THE OFFICIAL ALCOHOL-REMOVED COCKTAIL OF TALES OF THE COCKTAIL® 2011

Fre® ThymeCreated by Natalie Bovis, The Liquid Muse

2 oz.bloodorangejuice ¾ oz.TheLiquidMuseThymeSyrup* 3 oz.Fre®AlcoholRemovedBrutSparklingWineTHE LIQUID MUSE THYME SYRUP 2 cupssugar 1 cupwater 25 organicthymeleaves

METHODBringtheabovetoaboil,stirringoccasionally.Reduceheattolowandsimmer3-5minutes.Removefromheatandletcool.Double-strainintoaglassbottle.Refrigerateuptotwoweeks.Combinebloodorangejuiceandsyrupinachampagneglass,topwithsparklingwineandserve.

NATALIE’S INSPIRATION NataliewasinspiredtocreatetheFre®Thymebyherlatestcocktailbook,whichfocusesonbalancingahealthierlifestylewithfestiveentertainingbyusinghomegrowncocktailingredients.ThiswillbethefourthconsecutiveyearthatTheLiquidMusehascreatedasignaturealcohol-removedcocktailforTalesoftheCocktail®.

Offi cial Recipes

TA L E S o f t h e C O C K TA I L 3 5


N O T E S

E V E N T S C H E D U L E 2 0 1 1


FRIDAY, JULY 22, 2011

10:30am–11:30am JonasHalpren&MarciaSimmons,AuthorsofDIYCocktails–ASimpleGuidetoCreatingYourOwn SignatureDrinks 11:30am–12:00pm KimHaasarud 12:00pm–12:30pm JasonWilson,AuthorofBoozehound 12:30pm–1:00pm MaxWatman,AuthorofChasingtheWhiteDogandMattRowley,AuthorofMoonshine 1:00pm–1:30pm DavidWondrich,AuthorofPunch:theDelightsandDangersoftheFlowingBowl 1:30pm–2:00pm DushanZaric&JasonKosmas,AuthorsofSpeakeasy 2:00pm–2:30pm AlexandreGabriel,PresidentandOwnerofCognacFerrand 2:30pm–3:00pm JaredBrown&AnistatiaMiller,AuthorsofSpirituousJourney:AHistoryofDrink,BookOne 3:00pm–3:30pm DaveBroom,AuthorofTheWorldAtlasofWhiskyandTakayukiSuzuki,AuthorofThePerfectMartini 3:30pm–4:30pm RobertRodriguez,ArtistandOwnerofUnconventionalWorks 4:30pm–5:00pm WillGlass,AuthorofDrinkDeckTravelGuides 5:00pm–5:30pm JimRutledge,MasterDistillerofFourRosesBourbon 5:30pm–6:00pm CynthiaGold,TeaSommelier,Chef,TheBostonParkPlazaHotel;AuthorofCulinaryTea:MoreThan 150RecipesSteepedinTraditionfromAroundtheWorld 6:00pm–6:30pm EnriquedelColsa,MasterDistillerofDonJulioTequila 6:30pm–7:00pm DaleDeGroff,AuthorofTheCraftoftheCocktail&TheEssentialCocktailandJillDeGroff,Authorof LushLife;PortraitsfromtheBar…Series2

SATURDAY, JULY 23, 2011

10:30am–11:30am RobertRodriguez,ArtistandOwnerofUnconventionalWorks 11:30pm–12:00pm DavidWondrich,AuthorofPunch:theDelightsandDangersoftheFlowingBowl 12:00pm–12:30pm JasonWilson,AuthorofBoozehound 12:30pm–1:00pm HaroldMcGee,AuthorofOnFood&Cooking:TheScience&LoreoftheKitchen 1:00pm–1:30pm RobertCassell,MasterDistillerofPhiladelphiaDistilling 1:30pm–2:00pm NatalieBovis,TheLiquidMuse 2:00pm–2:30pm DarcyO’Neil,AuthorofFixthePumps 2:30pm–3:00pm ThomasKuuttanen,PurityVodka 3:00pm–3:30pm DaveBroom,AuthorofTheWorldAtlasofWhiskyandTakayukiSuzuki,AuthorofThePerfectMartini 3:30pm–4:00pm TonyAbou-Ganim,AuthorofTheModernMixologistandContemporaryCocktails 4:00pm–4:30pm JennyAdamsandPhillipCollier,AuthorsofMixingNewOrleans 4:30pm–5:00pm WillGlass,AuthorofDrinkDeckTravelGuides 5:00pm–5:30pm GaryRegan,AuthorofTheBookofBourbonandOtherFineAmericanWhiskiesandGazRegan’sAnnual ManualforBartenders,2011 5:30pm–6:00pm JaredBrown&AnistatiaMiller,AuthorsofSpirituousJourney:AHistoryofDrink,BookOne 6:00pm–6:30pm AnthonyAlba&JohnE.Koerner,Koerner&Co.,Inc.BulkFoodDistribution 6:30pm–7:00pm MakysmPazuniakandKirkEstopinal,AuthorsofBetaCocktails

SUNDAY, JULY 24, 2011

11:00am–11:30am KarenHoskin,Owner,PresidentandDistillerforMontanyaRum,Colorado 11:30am–12:00pm JeffBerry,AuthorofBeachbumBerryRemixed 12:00pm–12:30pm MakysmPazuniakandKirkEstopinal,AuthorsofBetaCocktails 12:30pmto1:30pm RobertRodriguez,ArtistandOwnerofUnconventionalWorks 1:30pmto2:00pm ChristineSismondo

N O T E S

WEDNESDAY, JULY 20, 2011

10:00am–10:30am DesmondPayne,MasterDistillerofBeefeaterGin 10:30am–11:00am SeanHarrison,MasterDistillerofPlymouthGin 11:00am–12:00pm RobertRodriguez,ArtistandOwnerofUnconventionalWorks 12:00pm–1:00pm JonasHalpren&MarciaSimmons,AuthorsofDIYCocktails–ASimpleGuidetoCreatingYour OwnSignatureDrinks 1:00pm–2:00pm RandyFrechettea.k.a.Frenchy,ArtistandFeaturedArtistoftheOfficial2011TalesoftheCocktail®Poster 2:00pm–2:30pm DarcyO’Neil,AuthorofFixthePumps 2:30pm–3:00pm SimonDifford,AuthorofCocktails#9 3:00pm–3:30pm ValeriyStepanovich,MasterDistillerofSamogon 3:30pm–4:00pm TonyAbou-Ganim,AuthorofTheModernMixologistandContemporaryCocktails 4:00pm–4:30pm TomBulleit,BulleitBourbon 4:30pm–5:00pm TimothyChilds&ShelleyAlger,AuthorsofThePiscoBook(AComprehensiveGuidetoPisco) 5:00pm–5:30pm WillGlass,AuthorofDrinkDeckTravelGuides 5:30pm–6:00pm ChipTate,BalconesDistilling 6:00pm–6:30pm ArneHillesland,DistilleryNo.209Ginerator

THURSDAY, JULY 21, 2011

10:30am–11:00am SimonBuley,MasterDistillerofCaorunnGin 11:00am–11:30am CynthiaGold,TeaSommelier,Chef,TheBostonParkPlazaHotel;AuthorofCulinaryTea:More than150RecipesSteepedinTraditionfromAroundtheWorld 11:30am–12:00pm TimothyChilds&ShelleyAlger,AuthorsofThePiscoBook(AComprehensiveGuidetoPisco) 12:00pm–12:30pm WillGlass,AuthorofDrinkDeckTravelGuides 12:30pm–1:00pm WayneCurtis,AuthorofAndaBottleofRum 1:00pm–1:30pm KimHaasarud 1:30pm–2:00pm BridgetAlbert 2:00pm–3:00pm TedMunat,AuthorofLeftCoastLibations 3:00pm–4:00pm RobertRodriguez,ArtistandOwnerofUnconventionalWorks 4:00pm–4:30pm NoahRothbaum,AuthorofTheBusinessofSpirits:HowSavvyMarketers,InnovativeDistillers,and EntrepreneursChangedHowWeDrink 4:30pm–5:00pm ChristineSismondo 5:00pm–5:30pm AlYoung,AuthorofFourRoses:TheReturnofaWhiskeyLegend 5:30pm–6:00pm MarkoKarakasevic,13thGenerationMasterDistillerofCharbayDistillery 6:00pm–6:30pm LiamDonegan,JamesonIrishWhiskeyDistiller 6:30pm–7:00pm JamesWallerAuthorofDrinkology

2011 SHOTS OF INSPIRATION book signing schedule

2011 tales of the cocktail progam

Documents

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windsorcourthotelt h

cointreau mint fizzcreated

cointreau cupcreated

long glass

mint sprig

sprig of mint