tales of the cocktail 2017 tasting room guide

Tasting Room Guide

Types of Tasting Rooms

Traditional Hotel Monteleone & Royal Sonesta (5 room options)

2 hours Wednesday-Saturday

10:30 am-12:30 pm, 11:00 am-1:00 pm, 3:00-5:00 pm, 3:30-5:30 pm

Pool Tasting Hotel Monteleone

2.5 hours Tuesday-Friday 1:00-3:30 pm

Morning Bars Hotel Monteleone & Royal Sonesta

1.5 hours Wednesday-Saturday

9:00-11:00 am

The Corner Bar Hotel Monteleone

3 hours Tuesday-Saturday

10:00 am-1:00 pm & 3:00-6:00 pm

Grab and Geaux Hotel Monteleone

1.5 hours Tuesday-Saturday

9:00-10:00 am, 12:00-1:30 pm & 3:00-4:30 pm

Brand Education Hotel Monteleone

2 hours Tuesday-Saturday

11:00 am-1:00 pm & 3:30-5:30 pm

Media & Presenter Hospitality Suite Hotel Monteleone

6 hours Tuesday-Saturday 10:30 am-4:30 pm

Cocktail Apprentice Breakfast Hotel Monteleone

3.5 hours Wednesday-Saturday

7:30-10:00 am

What is included with the Tasting Room Sponsorship Fee?

What IS included •  4 cases of Mountain Valley

Spring Water •  Two Hotel Banquet Servers •  Hotel Linens •  Kold Draft Ice •  Cocktail Napkins •  Daily Signage •  5 oz. Tasting Cups •  Tables (choice of size and layout) •  List of preferred vendors

What is NOT included •  AV Equipment •  Bartenders •  Bar Tools •  Spirits or Cocktail Ingredients •  Décor, models, talent or musicians •  Food •  Plates, utensils, burners,

glassware, etc. •  Photography •  Transportation •  Pool Tasting Room requires a

lifeguard

Tales of the Cocktail has a list of recommended vendors we work with locally who can provide an array of needs for your events. We

support local!

Traditional Tasting Rooms Hotel Monteleone & Royal Sonesta

Wednesday, July 19 through Saturday, July 22 40 Sponsor Sessions Available

Hotel Monteleone: Orleans Room, Riverview Room, Royal A&B, Royal C&D Royal Sonesta: Fleur de Lis Suite

Join us for a crafted brand experience that exposes you to new products and new ways of thinking about spirits from around the world.

Attendees can pop in for a quick sip or stick around to talk with the people behind the brands that are constantly finding ways to change the way the world drinks. Traditional Tasting Rooms, located in the

Hotel Monteleone and Royal Sonesta, are a place for your brand(s) to shine. We encourage brands to take advantage of this “blank slate” and

promote their products. Bring in branded tools, signage, POS items, tasteful models, and entertainment to amplify your brand’s image and

bring it's personality to life.

Hotel Monteleone Traditional Tasting Rooms

Tasting Room #1 10:30 AM – 12:30 PM

Setup – 8:30 AM – 10:30 AM Breakdown – 12:30 PM – 1:00 PM

Tasting Room #2 3:00 PM – 5:00 PM

Setup – 1:00 PM – 3:00 PM Breakdown – 5:00 PM – 5:30 PM

For a current list of available dates and times please email your

sponsorship contact or [email protected]

Hotel Monteleone: Orleans & Riverview Room

Orleans Room Hotel Monteleone

*Hotel Stock Photo*

Orleans Room Hotel Monteleone

*Hotel Stock Photo*

Riverview Room Hotel Monteleone

Riverview Room Hotel Monteleone

Hotel Monteleone: Royal A&B & Royal C&D

Royal A & B Hotel Monteleone

*Hotel Stock Photo*

Royal C & D Hotel Monteleone

*Hotel Stock Photo*

Royal C & D Hotel Monteleone

Royal Sonesta Traditional Tasting Room

Tasting Room #1 11:00 AM – 1:00 PM

Setup – 9:00 AM – 11:00 AM Breakdown – 1:00 PM – 1:30 PM

Tasting Room #2 3:30 PM – 5:30 PM

Setup – 1:30 PM – 3:30 PM Breakdown – 5:30 PM – 6:00 PM

For a current list of available dates and times please email your sponsorship contact or [email protected]

SQ. FT.: 1,840 Salon SQ. FT.: 550

Location: Lobby Level

Special Features: Returning in 2017!

Fleur de Lis Suite Royal Sonesta


*Hotel Stock Photo*

Pool Tastings Hotel Monteleone

During July in New Orleans, finding a pool to cool off is a must. That’s why the Pool

Tastings have become an annual tradition at Tales of the Cocktail. Tasting Room wristband holders are invited to take a dip, learn about new products and sample some incredible drinks poolside at the Hotel Monteleone

during special tastings throughout the week. So make sure you pack your swimsuit so you can join us at the most refreshing tastings of

Tales of the Cocktail 2017. *Hotel Stock Photo*

Pool Hotel Monteleone

Tuesday through Friday 1:00 PM to 3:30 PM

4 Sponsor Sessions Available

Location: 16th Floor

Special Features: Full Use of Pool Side Snack Bar

Requirements: 1 EMS team to be secured by brand partner

Pool Hotel Monteleone

Tuesday through Friday

With their long hours and late nights, bartenders aren’t typically morning people. So at Tales of the Cocktail 2017 we will have our AM Bars at both

the Hotel Monteleone and Royal Sonesta to help get everyone off to a fresh start each day. As a sponsor you’ll have creative control to craft an experience that will put your brand in front of bartenders from around the world. Whether it’s a little hair of the dog Bloody Mary or a hearty

bowl of broth, you decide and we’ll help bring your AM Bar to life.

Morning Bars Hotel Monteleone & Royal Sonesta

Wednesday, July 19 through Saturday, July 22 4 Sponsor Sessions Available at Each Hotel (Consecutive 2 day Minimum)

Hotel Monteleone: Carousel Lounge, 9:00 AM-11:00 AM Royal Sonesta: Jazz Playhouse, 9:00 AM-11:00 AM

Morning Bars: Hotel Monteleone & Royal Sonesta

The Morning Bars Hotel Monteleone & Royal Sonesta

Wednesday through Saturday

Attendees start their mornings right with a complimentary eye-opener.

The Corner Bar Hotel Monteleone

Tuesday through Saturday 10:00 AM to 1:00 PM 3:00 PM to 6:00 PM


Location: In Lobby Near the Criollo Restaurant Entrance

Special Features: Built-in structure! Longer tasting times!

The Corner Bar

Everyone has their go-to neighborhood bar. At Tales of the Cocktail 2017, The Corner Bar is that place. Located in a corner of the Hotel Monteleone Lobby, this pop up will feature different brands twice a day as they serve up

cocktails, tastings and other refreshments. *The Corner Bar will have a new and improved look for 2017!*

Grab and Geaux Hotel Monteleone: Bagatelle

In New Orleans we’re proud of our go-cups. Those ubiquitous plastic cups that allow you to take your drinks with you wherever you’re

headed. At Grab and Geaux we’ll have a rotating selection of drinks throughout Tales of the Cocktail 2017 that you can sample on

your way to your next event.

Located in the Hotel Monteleone lobby, it’s the perfect spot for you to grab a drink and

get on with your day.

Grab and Geaux Hotel Monteleone

Tuesday through Saturday 9:00 AM to 10:30 AM 12:00 PM to 1:30 PM 3:00 PM to 4:30 PM


Location: Lobby

Special Features: New for 2017!

How can you get attendees from all over the world in one room for an intimate and hands-

on workshop? Brand Education is your opportunity to dig deeper and host workshops that are part

seminar, part demonstration and part tasting with each featuring a combination of your

flagship spirits and new releases. Let Tales of the Cocktail 2017 be your launch pad!

*Hotel Stock Photo*

Brand Education Hotel Monteleone: Vieux Carre

Tuesday through Saturday 11:00 AM to 1:00 PM 3:30 PM to 5:30 PM


SQ. FT.: 2,232

Location: 17th Floor

Special Features: Built-in Bar & Great City Views!

Brand Education Hotel Monteleone: Vieux Carre

Brand Education

Media & Presenter Hospitality Suite

Hotel Monteleone: Hemingway Suite

For Tales presenters and members of the media, having a little peace and quiet is

critical to getting work done throughout the week. Our Hospitality Suite is their sanctuary away from the cocktail-crazed crowds. As the

sponsor of this suite, you’ll be making this quiet space possible while having your brand

in front of a select group of the most influential members of the cocktail industry.

Media & Presenter Suite Hotel Monteleone: Hemingway Suite

Tuesday through Saturday 10:30 AM to 4:30 PM


Parlor Dimensions: 16’ x 19’ Entire Suite: 935 sq. ft. Location: Rooftop Special Features: Built-in bar. Access to all Credentialed Media & Presenters.

Media & Presenter Suite Hotel Monteleone: Hemingway Suite

Tuesday through Saturday 5 Sponsor Sessions Available

Cocktail Apprentice Breakfasts Hotel Monteleone

Wednesday through Saturday 7:30 AM to 10:00 AM

4 Sponsor Sessions Available SQ. FT.: 416

Location: Second Floor

Special Features: Exclusive to the working Cocktail Apprentices!

The CAP Breakfast is your opportunity to fuel the hardest working bartenders at Tales of the Cocktail.

These bar professionals have flown in from all over the world, so each morning should start with a hearty breakfast and a refreshing cocktail. Get to know these 75 up and coming faces behind the stick.

CAP Breakfasts

Spirit Orders for Tasting Rooms

•  Based on your recipes you can calculate the total amount of product needed. –  This includes all brands even if you are using another brand’s product.

•  Your order must be placed with Tales of the Cocktail on or before May 1, 2017. •  We will invoice the event sponsor for a monetary donation equal to the amount of

product purchased, inclusive of tax. •  Your product will be delivered to your event location two hours prior to the event

start time or available to pickup up to 1 day before the event. •  All spirits will be the property of the Tasting Room host once delivered. No returns

will be made to the distributor.

For additional questions about Tales of the Cocktail®

2017 Sponsorship Opportunities, please contact: [email protected]

(504) 948-0511

@TOTC

Connect with us! www.TalesoftheCocktail.com

Facebook.com/TalesoftheCocktail

@Tales_Of_The_Cocktail

Youtube.com/user/TOTCNOLA

tales of the cocktail 2017 tasting room guide

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