tailored mobile device strategy fueling your efficiency

0 Copyright 2015 FUJITSU

Human Centric Innovation

in Action

Fujitsu Forum 2015

18th – 19th November


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Tailored Mobile Device Strategy Fueling your Efficiency


Speaker

Markus Seifart Mobility Evangelist - Product Marketing Manager Tablets Global Marketing Client Computing Devices


Mind Shift to a New Mobile Paradigm

50% of apps benefit from mobilization

49% of anytime, anywhere workers, work from 3 or more locations

Today’s workforce is split

50/50 between fixed and multi-location users

Innovative knowledge workers will use 3-5 devices by

2016

651 Million tablets used by 2017

4.2 hours/day average time users interact with their mobile devices (tablet, phone, notebook)

72% of workers use at least one personal device for work

4.5 Billion personal clients on the network

Sources: Dimensiondata, Forrester, Gartner


Key Trends Influencing Mobile Strategies

Digital Business

Digital Workplace

Multi-Generation Workforce

No Wires

Handwriting Recognition

Device Embedded Biometric Security

BYOA

Apps

Form factors

Product concepts

Mobilize old-fashinoned

processes

Consumer IT is more advanced than Enterprise IT


Digital Revolution … Implications on Work

Retail Banking Healthcare Transportation Manufacturing

Remote health monitoring

Clinical care Personal wellbeing

Digital signage Optimized/

personalized promotions

Maintenance and field service

Manufacturing operation

Production asset management

Traffic Monitoring Freight Monitoring Fleet Management Vehicle Security

Smart Banking Talk Transfers Intelligent Personal

Budgeting Self Pays (with NFC)

Hyperconnectivity and IoT are emerging

Digital transformation of services, products, processes and things


Enhance existing products with mobile capabilities

Design mobile apps that take greater advantage of native device capabilities

Lower cost of customer acquisition

Why Companies Mobilize

Source: IDG Connect for Unisys

Create new customer channels and enhance customer interactions Redefine business processes by allowing

mobile access to information

Enhance existing products/services or revenue streams enabled or enhanced by mobile access

84% of companies increased productivity

through mobility

79% of companies achieved measurable

mobility ROI

75% of companies generated new revenue

through mobility ROI


Mobility Needs are a Question of Perspective

Mobility is about delivering high quality, productive experiences, at any time and in any location.

E M P L O Y E E

User profile & persona match

Utmost work-life-integration

Experience and Cool ID

Unlock full potential – be most productive

Easy sharing and collaboration

Enterprise apps & connectivity

Sleek and thin, plus new concepts

Latest technology and no wires

Individualized Hard- and Software

B U S I N E S S / L O B L E A D E R S

Employee satisfaction

Attract talent

Empower greater productivity

Optimal collaboration of virtual teams

Enable work-life-integration

Provide the right tools for the job

Apps for users, partners and customers

I T L E A D E R S

Data security and privacy

Compliance and Governance

Support new OS, form factors, concepts and technologies

Deliver more apps and applications super quick

Easy deployment and management

Reliability

Long stability and global availability


Influencing Factors of a Mobile Device Strategy

User Profiles

Applications & Delivery Models

Workplace Profiles

Infrastructure Profile

Connectivity

Products

Services

Task Worker

Applications / Software / Level of Collaboration & Mobility

Native

Workflow / Process

LAN / WiFi / 3G / 4G / NFC / Wireless Display

Smartphones / Media Tablets

Peripherals / Accessories / Displays

Customizing

Knowledge Worker

Security

Notebooks / Tablet / 2 in 1

Maintenance

Power User

Integration

PCs / Thin Clients / Workstations

Financial

Virtualization HTML Cloud

Wo

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Asse

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Workplace Services

Assessment & Consulting

End User Services Collaboration Services

Virtual Client Management Service Desk

User-first! Define the desired business outcome, not the device.


Fujitsu’s Approach to Human-Centric Mobile IT

DEVICES AND EXPERIENCES USERS LIKE

ENTERPRISE GRADE FEATURES BUSINESSES REQUIRE

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User Profile Based Device Options

TABLET 2 in 1 Devices & ULTRABOOK™

Clamshell Notebook and ULTRABOOK™

Optimized for battery life Optimized for performance

Stand up computing Content creation

Offering all range of devices … Outstanding Experiences Across all Mobility Use Cases

RUGGED TABLET


Fujitsu‘s Family Concept The Enabler of Fast and Easy Deployments

:: EACH FAMILY :: Same BIOS, Bit Image, components

:: SAVE TIME & SIMPLIFY :: Evaluate ONE, deploy various

:: MANAGEABILITY & SECURITY :: Full set of security and remote management capabilities

:: FLEXIBLE CHOICE :: Users choose their preferred form factor

Fujitsu Family Concept – TCO reduction built-in

LIFEBOOK E756

LIFEBOOK E736

LIFEBOOK E746

LIFEBOOK E7 Series

LIFEBOOK E546

LIFEBOOK E556

LIFEBOOK E5 Series

LIFEBOOK E756


Fujitsu’s Family Port Replicator Enabler of Shared Workplaces & Reduced TCO

COMMON PORT REPLICATOR

COVERING 8 DEVICES

ACROSS NOTEBOOKS,

ULTRABOOK, 2 IN 1 AND

MOBILE WORKSTATION

LIFEBOOK E7x6 downward compatible with LIFEBOOK E7x4 and E7x3

LIFEBOOK E5x6 downward compatible with LIFEBOOK E5x4

CELSIUS H730

LIFEBOOK U745

LIFEBOOK T725


Fujitsu‘s 2 in 1 Devices As Individual as You Are

:: FLEXIBILITY:: Convenience of two devices in one

:: SECURITY:: Hardware-embedded security

:: MANAGEABILITY:: Manage one device per user, not two

:: SOFTWARE:: Single instances of a software per user

The most important mobile device category!

LIFEBOOK T936

LIFEBOOK T725

Notebook Capabilities

STYLISTIC R726

STYLISTIC Q775

STYLISTIC Q665

Tablet Capabilities

STYLISTIC Q555


STYLISTIC R726 Business Tablet, Business Notebook, One Device

Fujitsu‘s STYLISTIC R726

2 in 1 – designed for multi-mode working

Integrated Tablet Stand, slim Magnetic Keyboard, durable material, anti-glare display option

Next-gen. enterprise-grade security, manageability and connectivity, service-friendly


Fujitsu’s STYLISTIC Q Family

2 in 1 Design

Common Cradle and Design

Anti-Glare Display, service-ability, enterprise-grade securtiy, manageability and connectivity

STYLISTIC Q665

2 in 1 with enhanced

Ultrabook™ performance

and larger display

STYLISTIC Q775

2 in 1 with full performance

and largest screen real estate

STYLISTIC Q555

2 in 1 for best mobility combined with

enterprise security

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://shop.lenovo.com/us/en/tablets/thinkpad/thinkpad-helix-2nd-gen/&ei=uB0jVen_GcHboATikIGgCg&bvm=bv.89947451,d.cGU&psig=AFQjCNFbvtnI5esjGrMAAlBr22kpzv5cVQ&ust=1428451115794551


Fujitsu’s Common Cradle Enabler of Shared Workplaces & Reduced TCO

FAMILY CRADLE

COVERING 3 FORM FACTORS

AND 3 PERFORMACE

CATEGORIES

STYLISTIC Q555

STYLISTIC Q665

FUJITSU INTERNAL

STYLISTIC Q775

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://shop.lenovo.com/us/en/tablets/thinkpad/thinkpad-helix-2nd-gen/&ei=uB0jVen_GcHboATikIGgCg&bvm=bv.89947451,d.cGU&psig=AFQjCNFbvtnI5esjGrMAAlBr22kpzv5cVQ&ust=1428451115794551


Forward-Thinking Mobility Use Cases

Financial Services

Digital catalogues

Financial plan development with the customer

Access to account information

Financial analytics at customer’s home

Packaged and tagged financial products

Transportation Aviation On-board checklists

Pre-flight checklists

Inventory tagging

Entertainment system on short flights

Route re-scheduling

Reading location and sensor information of tagged assets

Public Sector Utilities Workflow

management systems (e.g. for assemblers of transformer stations)

Route and pickup instructions in waste management

On-site access to construction plans for fire fighters and first responders

On-site access to criminal records

Oil and gas exploration

Retail

Mobile POS / mCommerce

ePayment

Self-checkout lanes

Campaign compliance reporting

Order online, pickup in-store

Virtual fitting room

Ordering on demand

Healthcare

Mobile Point of Care

Realtime access to EMR (Electronic Medical Record)

Pen based input to EMR

Manufacturing Automotive Workflow and

production asset management systems (e.g. at assembly lines)

Route pickup instructions for internal and external logistics (e.g. on fork lifts, trucks, etc.)

On-site access to manuals, wiring plans (e.g. for maintenance staff)


Summary

In a Nutshell

Adopt a ‘user first’ strategy

User engagement and profiling are key

Tablets maximize the productivity of your workforce

Empower new dynamic work styles

Fujitsu covers all aspects of a modern mobile workplace – from products to services

Interested in discussing to mobilize your workforce? – Let’s talk! See demos at the Fujitsu Forum Expo

tailored mobile device strategy fueling your efficiency

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