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Human Centric Innovation
in Action
Fujitsu Forum 2015
18th – 19th November
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powered by
Tailored Mobile Device Strategy Fueling your Efficiency
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Speaker
Markus Seifart Mobility Evangelist - Product Marketing Manager Tablets Global Marketing Client Computing Devices
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Mind Shift to a New Mobile Paradigm
50% of apps benefit from mobilization
49% of anytime, anywhere workers, work from 3 or more locations
Today’s workforce is split
50/50 between fixed and multi-location users
Innovative knowledge workers will use 3-5 devices by
2016
651 Million tablets used by 2017
4.2 hours/day average time users interact with their mobile devices (tablet, phone, notebook)
72% of workers use at least one personal device for work
4.5 Billion personal clients on the network
Sources: Dimensiondata, Forrester, Gartner
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Key Trends Influencing Mobile Strategies
Digital Business
Digital Workplace
Multi-Generation Workforce
No Wires
Handwriting Recognition
Device Embedded Biometric Security
BYOA
Apps
Form factors
Product concepts
Mobilize old-fashinoned
processes
Consumer IT is more advanced than Enterprise IT
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Digital Revolution … Implications on Work
Retail Banking Healthcare Transportation Manufacturing
Remote health monitoring
Clinical care Personal wellbeing
Digital signage Optimized/
personalized promotions
Maintenance and field service
Manufacturing operation
Production asset management
Traffic Monitoring Freight Monitoring Fleet Management Vehicle Security
Smart Banking Talk Transfers Intelligent Personal
Budgeting Self Pays (with NFC)
Hyperconnectivity and IoT are emerging
Digital transformation of services, products, processes and things
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Enhance existing products with mobile capabilities
Design mobile apps that take greater advantage of native device capabilities
Lower cost of customer acquisition
Why Companies Mobilize
Source: IDG Connect for Unisys
Create new customer channels and enhance customer interactions Redefine business processes by allowing
mobile access to information
Enhance existing products/services or revenue streams enabled or enhanced by mobile access
84% of companies increased productivity
through mobility
79% of companies achieved measurable
mobility ROI
75% of companies generated new revenue
through mobility ROI
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Mobility Needs are a Question of Perspective
Mobility is about delivering high quality, productive experiences, at any time and in any location.
E M P L O Y E E
User profile & persona match
Utmost work-life-integration
Experience and Cool ID
Unlock full potential – be most productive
Easy sharing and collaboration
Enterprise apps & connectivity
Sleek and thin, plus new concepts
Latest technology and no wires
Individualized Hard- and Software
B U S I N E S S / L O B L E A D E R S
Employee satisfaction
Attract talent
Empower greater productivity
Optimal collaboration of virtual teams
Enable work-life-integration
Provide the right tools for the job
Apps for users, partners and customers
I T L E A D E R S
Data security and privacy
Compliance and Governance
Support new OS, form factors, concepts and technologies
Deliver more apps and applications super quick
Easy deployment and management
Reliability
Long stability and global availability
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Influencing Factors of a Mobile Device Strategy
User Profiles
Applications & Delivery Models
Workplace Profiles
Infrastructure Profile
Connectivity
Products
Services
Task Worker
Applications / Software / Level of Collaboration & Mobility
Native
Workflow / Process
LAN / WiFi / 3G / 4G / NFC / Wireless Display
Smartphones / Media Tablets
Peripherals / Accessories / Displays
Customizing
Knowledge Worker
Security
Notebooks / Tablet / 2 in 1
Maintenance
Power User
Integration
PCs / Thin Clients / Workstations
Financial
Virtualization HTML Cloud
Wo
rkp
lace
Asse
ssme
nt S
ervice
s
So
lutio
ns
Workplace Services
Assessment & Consulting
End User Services Collaboration Services
Virtual Client Management Service Desk
User-first! Define the desired business outcome, not the device.
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Fujitsu’s Approach to Human-Centric Mobile IT
DEVICES AND EXPERIENCES USERS LIKE
ENTERPRISE GRADE FEATURES BUSINESSES REQUIRE
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User Profile Based Device Options
TABLET 2 in 1 Devices & ULTRABOOK™
Clamshell Notebook and ULTRABOOK™
Optimized for battery life Optimized for performance
Stand up computing Content creation
Offering all range of devices … Outstanding Experiences Across all Mobility Use Cases
RUGGED TABLET
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Fujitsu‘s Family Concept The Enabler of Fast and Easy Deployments
:: EACH FAMILY :: Same BIOS, Bit Image, components
:: SAVE TIME & SIMPLIFY :: Evaluate ONE, deploy various
:: MANAGEABILITY & SECURITY :: Full set of security and remote management capabilities
:: FLEXIBLE CHOICE :: Users choose their preferred form factor
Fujitsu Family Concept – TCO reduction built-in
LIFEBOOK E756
LIFEBOOK E736
LIFEBOOK E746
LIFEBOOK E7 Series
LIFEBOOK E546
LIFEBOOK E556
LIFEBOOK E5 Series
LIFEBOOK E756
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Fujitsu’s Family Port Replicator Enabler of Shared Workplaces & Reduced TCO
COMMON PORT REPLICATOR
COVERING 8 DEVICES
ACROSS NOTEBOOKS,
ULTRABOOK, 2 IN 1 AND
MOBILE WORKSTATION
LIFEBOOK E7x6 downward compatible with LIFEBOOK E7x4 and E7x3
LIFEBOOK E5x6 downward compatible with LIFEBOOK E5x4
CELSIUS H730
LIFEBOOK U745
LIFEBOOK T725
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Fujitsu‘s 2 in 1 Devices As Individual as You Are
:: FLEXIBILITY:: Convenience of two devices in one
:: SECURITY:: Hardware-embedded security
:: MANAGEABILITY:: Manage one device per user, not two
:: SOFTWARE:: Single instances of a software per user
The most important mobile device category!
LIFEBOOK T936
LIFEBOOK T725
Notebook Capabilities
STYLISTIC R726
STYLISTIC Q775
STYLISTIC Q665
Tablet Capabilities
STYLISTIC Q555
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STYLISTIC R726 Business Tablet, Business Notebook, One Device
Fujitsu‘s STYLISTIC R726
2 in 1 – designed for multi-mode working
Integrated Tablet Stand, slim Magnetic Keyboard, durable material, anti-glare display option
Next-gen. enterprise-grade security, manageability and connectivity, service-friendly
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Fujitsu’s STYLISTIC Q Family
2 in 1 Design
Common Cradle and Design
Anti-Glare Display, service-ability, enterprise-grade securtiy, manageability and connectivity
STYLISTIC Q665
2 in 1 with enhanced
Ultrabook™ performance
and larger display
STYLISTIC Q775
2 in 1 with full performance
and largest screen real estate
STYLISTIC Q555
2 in 1 for best mobility combined with
enterprise security
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Fujitsu’s Common Cradle Enabler of Shared Workplaces & Reduced TCO
FAMILY CRADLE
COVERING 3 FORM FACTORS
AND 3 PERFORMACE
CATEGORIES
STYLISTIC Q555
STYLISTIC Q665
FUJITSU INTERNAL
STYLISTIC Q775
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Forward-Thinking Mobility Use Cases
Financial Services
Digital catalogues
Financial plan development with the customer
Access to account information
Financial analytics at customer’s home
Packaged and tagged financial products
Transportation Aviation On-board checklists
Pre-flight checklists
Inventory tagging
Entertainment system on short flights
Route re-scheduling
Reading location and sensor information of tagged assets
Public Sector Utilities Workflow
management systems (e.g. for assemblers of transformer stations)
Route and pickup instructions in waste management
On-site access to construction plans for fire fighters and first responders
On-site access to criminal records
Oil and gas exploration
Retail
Mobile POS / mCommerce
ePayment
Self-checkout lanes
Campaign compliance reporting
Order online, pickup in-store
Virtual fitting room
Ordering on demand
Healthcare
Mobile Point of Care
Realtime access to EMR (Electronic Medical Record)
Pen based input to EMR
Manufacturing Automotive Workflow and
production asset management systems (e.g. at assembly lines)
Route pickup instructions for internal and external logistics (e.g. on fork lifts, trucks, etc.)
On-site access to manuals, wiring plans (e.g. for maintenance staff)
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Summary
In a Nutshell
Adopt a ‘user first’ strategy
User engagement and profiling are key
Tablets maximize the productivity of your workforce
Empower new dynamic work styles
Fujitsu covers all aspects of a modern mobile workplace – from products to services
Interested in discussing to mobilize your workforce? – Let’s talk! See demos at the Fujitsu Forum Expo
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