craft a better world

fashion that empowers women worldwidewe make fair trade sexy

Marissa Heyl Evanne Allen Katelyn Halldorson

The problem: unemployed artisans and frumpy designs

Huge gap between village artisans and luxury fashion market

Fair trade clothing companies have tried to bridge the gap unsuccessfully

Key insight:i.e. the ‘aha’ moment

The New Luxury:Products with Meaning

Designer brands that now use sustainability in marketing : – Max Mara– Armani– Gap– Kate Spade

Ogilvy & Mather study: Sustainability is the New American Dream Consumer shift from throw-away fashion to investment in quality pieces

The solution: trend-focused design = expanding market

Target customer

-Women ages 25-45-100 K household income -well traveled-educated-artistic

Why Symbology?

ValueSymbology is an ethical luxury fashion label that fuses artisan

textiles with fashion forward designs to create inspired handmade apparel.

StrategyOur premier design services tailor textiles in developing

countries for the global luxury fashion market.

Benefitso Employs marginalized populationso Preserves cultural art formso Provides customers with one-of-a-kind pieces

Value Matrix

Impact stats/market data

Fall / Winter 2012Financial Projections

• Dress Price Points (retail): $130 - $350

• Pieces in Collection– Apparel: 7– Accessories: 3

• Estimated First Year Expenses: $15,000

Timeline• January 2012: Completed prototypes of 10 piece

collection for Fall/Winter 2012

• February 2012: Finalize collection samples and create ‘lookbook’ order book for buyers

• March 2012: Host feedback/order event and take part in UNC fashion show

• April 2012: Begin collection production (in India)

• Launch ecommerce website www.symbologyclothing.com

• June 2012: Finalize distribution system through local boutiques and e-commerce