asgoodas.com elevator pitch
DESCRIPTION
asgoodas.com, the independent review website which offers you cheaper, alternative goods with a seal of approval. Making your online shopping experience a lot easier and reassuring.TRANSCRIPT
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Introducing:
The independent review website which offers you cheaper, alternative goods with a seal of approval. Making your online shopping experience a lot easier and reassuring.
billionaires...
Market Opportunity
• Clear gap in the market for less expensive, well-known branded alternatives
Market Opportunity
• Opportunity for a one-stop trusted source to view the best alternatives and then purchase directly
vs
Market Opportunity
Broad product range (specialising in Electronics)
Global reach+ Mass appeal=
For those savvy shoppers who want, independently-reviewed, less expensive brand alternatives, AsGoodAs.com promises all the functionality of the big brands at a fraction of the cost
Unique Value Proposition
1% of Amazon’s Market Cap of $119 B = $1.19 B
Main Market Place Competitors• Amazon – has too many options and no independent review
service.• Ebay – similar to Amazon, also is used by many scammers.• Websites of High-street Stores - usually only sell high-end
branded products
Main Review Place Competitors• Which? – charges £9.75 a month, focuses mainly on high-end branded products
• ReeVoo – consumer based reviews• Justbuythisone.com – collated consumer based reviews
Competitive environment:
• Manufactures• Secure payments
Key partners:
• Advertisers
• Network of Product Testers
• Network of Review & Content Writers
• Software Developers
• Office
Key resources:
• Create the Platform• Generating Quality Product Reviews• Software Maintenance & Update• Marketing
Key activities:
Demographics
• 16-35 years• Slight male bias• Student,
part-time worker
Attitudes & Values
• Balance: wants a good job but also time to enjoy life
• Money: often in debt, but living for the moment
• Health Conscious: knows they should eat better, but enjoying life gets in the way at times
Passion Points
• Experiences: wants to experience as much as possible, with friends, especially travel
• Music & gadgets: loves listening to music wherever they are
• Looking / Feeling Good: spends time and money on themselves
Category Needs
• Good functionality: wants good quality items which will last
• Value: doesn’t have lots of spare cash so needs to budget carefully
• Always connected: researches & buys on-line; keeps in touch via social networks
The Savvy Shopper
Customer segments:
• eCommerce website
• SEO & PPC
• Blogging
• Social Media
• Apps
• Media Partnerships
• Email marketing
Customer relationships and relevant channels:
Revenue streams:
Seller pays fixed percentage fee of sale
If item is £10 or less we charge 5% sellers fee If item is £10-£20 we charge 7.5% If item is £20+ we charge 10%
Partnerships with manufactures
Advertising
Revenue streams:
5 year projection figures
Year 1 Year 2 Year 3 Year 4 Year 5
Supplier Fees £200K £350K £500K £750K £1M
Partnerships £50K £75K £90K £150K £200K
Advertising £20K £30K £40K £75K £100K
Total £270K £455K £630K £975K £1.3M
Development of website features:
Product/Site SearchMember RegistrationFully Integrated Card & PayPal Payment ProcessingEmail Auto Responders Cost £2500 – £3600
Web Hosting/Domain Name*Domain - £35 paWebhosting - £215 pa
TOTAL: £2750 - £3850
*Domain name is registered but available for purchase
Costs:
Permanent Staff:
Web Developer £26k paUX Consultant £50k paSales Account Manager £25k paMarketing Manager £43k paProject Manager £70k pa
Freelance Staff:
Product Reviewers/Journalist £60-70k pa
TOTAL: £274k - 314k pa
Costs:
Marketing:
PPC/Adwords - £60k - £120k paSocial Media Campaigns – FreeSEO – Free
Premises:
Office for 5 employees – £25k pa
TOTAL: £85k - £145k
GRAND TOTAL: £361,750 - £462,850
Costs:
Meet the team:
Thank you for your time
Karen JenKinsToyris Miah
veronica osTring
Paul valenTine
nedKo ishPeKovPaul gallagher
ToM sinclair