Elevator pitchNinja lesson

@CoctailStartupwww.CocktailStartup.com

Presented by Claudio Carnino (http://challengein.com)

Scenario

Legend:you meet a potential investor in the elevator

Reality:you meet users or investors in a conference

It’s your business card

There’s just one important thing:You have to be able to explain

what you do efficiently

The objective is:Create interest and get a follow up meeting

Different length for different situations

You have to be able to explain your product in a few seconds or in a couple of minutes.

30sec1min3min

How toPreparation (1-3 hours)

||\/

Training (1-7 days)||

\/

Be ready (always)

A good elevator pitch should be:

-Good to be told in a video and in front of a person.-Natural and simple.-Clear. Avoid complex and incomprehensible terms. -You have to remember it fluently

What to say1) BOOM sentence. It have to create curiosity and attention. Usually the One Sentence Description

2) The problem: make sure everyone understand the Problem! Let the people feel that pain

3) Your solution. What concretely you have created (if it is an app say “an APP”!). The objective is to create a clear vision in the people’s head

4) Eventually the Business Model. Make it easy. Not too much details.

How to concretely do it?1) Brainstorm sentences. Raw. A lot

2) Rationalize and divide per topic

3) Create a first version of the pitch. Write it on paper

4) Try to pitch alone/team. Measure the time. Improve it

5) Pitch family/friends. Record in front of a camera. Watch it and improve.

6) Refine to make it fluent and natural

Examples

World wideYoutube.com

Italian Pitchcloud.it

Show timeTest case Challengein

One sentence pitch:Challengein is the board game of the location-based era

Elevator pitch:LIVE NOW!

Now try yours