survival guide to social media

1.use more tools

You should use more integrated social networks, not only Facebook.

Spreading information and collecting opinions will give you the opportunity to be better known and will increase your reputation.

1.use more tools

2. conversation is good

Don’t let conversations out of your view, where you cannot check them. Conversation always has to be your favorite guest in your social networks.

2. conversation is good

3. criticism is good

In the majority of cases, people who criticise you don’t tell you to your face, but they will say it somewhere else: you don’t know how and when, neither the consequences. So, if someone criticises you, use it as an opportunity: whoever writes to you wants answers - this is the best starting point for a dialogue.

3. criticism is good

4. be strong

4. be strong

Never delete a negative comment or a critic: whoever does that just shows their weakness. Be strong enough to show that people disagree and don’t fear excess or rudeness: people who join social network will isolate the authors of these unpleasant comments.

5. disagree is not bad

5. disagree is not bad

You should always be grateful towards those who disagree withyou because they promote the conversation. Even if it goes totally in another direction.

6. more listen, less talk

6. more listen, less talk

OK, you have an online space: use it to talk with people, not for useless self- celebration. People are simply not interested in that.

7. social (media) democracy

Social media are democraticisers: they make us all equal. Never think that someone may be less important than someone else: start conversations with everybody in order to know them. Better to have them as friends rather than enemies.

7. social (media) democracy

8. don’t mess with people

8. don’t mess with people

Don’t underestimate people’s memory and the memory of the web: never delete something wrong. People will forgive your mistakes, but not dishonesty. Transparency is the best insurance for your credibility.

9. more quality, less numbers

If you have 5000 'like' on your Facebook profile but your businessis not going well yet, it’s necessary to think again about what you are doing. Your reputation depends more on the quality of your relationships than their number.

9. more quality, less numbers

10. be honest

Always be honest with yourself and with others: if you don’t trust what you’re doing, why should other people?

10. be honest

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