Social Media Survival Skills

Kim McLaughlin of Lyra Communications@lyracommFacebook.com/TorontoMarketing

Agenda 45 minutes + Questions (15 minutes)

1. Changes to social media landscape we must navigate2. Seven survival tips 3. I will not suggest you drink your own bodily fluids (coffee is fine)

The Landscape You Must Navigate

Noise | New Networks | New Technology | New Rules On Old Networks | Content Expectations | Algorithms

Survival Tactic #1

Know your strategy

Survival Tactic #2

Choose new networks wisely

Survival Tactic #3

Have a plan of attack

Survival Tactic #4 Influence others

Survival Tactic #5

Reduce, Reuse, Recycle

Survival Tactic #6

Don’t spam (nobody likes a spammer)

Survival Tactic #7

Keep your evergreens at home

YOU SURVIVED! (Les Stroud is jealous of you)

More information… www.lyracommunications.com | Youtube/lyracomm2010

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