AGENTS

AGENTS

This is a very rough draft. Don‘t take it literally.

AGENTS Why should we do anything?

AGENTS Can we CHoose?

AGENTS Should we Care?

AGENTS

What makes a difference?

YOU.

(What else?)

AGENTS

Why?

AGENTS

Essence

That's what it is.

AGENTS

Convention

That's what it should be.

AGENTS

Context

It depends...

AGENTS None of this is true

AGENTS

This is Essence

Determination Fatalism Faith

AGENTS

This is Convention

Obedience Fear Patience

AGENTS

This is Context

Maybe Maybe not We'll See

AGENTS You can't run. You can't hide.

AGENTS But You can act.

AGENTS There is no essence without

context

AGENTS There is no

understanding without

convention

AGENTS There is no

essence without

understanding

AGENTS

This is your world

AGENTS

Naive?

But whose Else should it be?

AGENTS

May I? Should I?

Nobody cares

AGENTS

Whom do you ask?

AGENTS

Your Manager?

Managers are here to prevent and preserve

AGENTS They are the antithesis

to innovation.

AGENTS MBAs are the worst*

*Ask Seth Godin or Guy Kawasaki. Or me.

AGENTS

Your Peers?

Makes sense to ask them…

AGENTS …but to ask for

forgiveness, not for permission

AGENTS

Asking means waiting

Agents don‘t wait.

AGENTS

Agents‘ Natural Enemies

• Managers • Consultants • Patients

AGENTS

managers

we‘ve had that

AGENTS it‘s their job to manage what‘s out there

AGENTS not to change it or to innovate

AGENTS

Consultants

Consultants are the paradigmatic example of non-acting

AGENTS Consultants are euphemist borers

AGENTS

Consultants need ages to understand whereas

employees already suffer from ulcus for ages

AGENTS

Consultants take

your time

AGENTS

Patients

They live on another galaxy

AGENTS

The good news

You can be an agent.

AGENTS even if you‘re a manager

AGENTS

Why do we need Agents?

AGENTS Do you want to get things done?

AGENTS Do you want to deal with new business?

AGENTS

Who should be an Agent?

Well…

AGENTS

Whom can‘t you take from your list? Who is always there?

AGENTS

There is only You

Even if you think that others should decide – That‘s your decision…

AGENTS

Create your Eco-system

Rule your Economy

It‘s your business.

AGENTS What does it mean for an agent?

Decisions

AGENTS Actions decide

Decisions are Actions

AGENTS • Context • Essence • Convention

• „I can‘t decide that“ • „We need our managers to decide that“ • „I‘m not sure if I know that“

AGENTS

What information do you read? What do you pass on? What do you ignore?

This is power

AGENTS

Every step is a Decision

Those who take the last step

have the least choice

AGENTS

That‘s why… • Consultants are

dangerous • Managers are

poor creatures

AGENTS

Meaning

Work needs meaning

AGENTS

…Sounds Big?

The only BIG around here is the misunderstanding

AGENTS Meaning is a matter of every small step

AGENTS Actually,

You are an Idiot

If you don‘t understand everything you‘re doing you‘ll look like an idiot

AGENTS

Take Care:

You have to understand WHAT you do You don‘t necessarily have to understand WHY you do it

AGENTS

Meaning requires professionalism

Or you‘ll Just not Get it

AGENTS

Understanding

AGENTS Bullshit.

„Oh, I understand…“

AGENTS

That‘s what the consultant might say

And the Agent?

AGENTS

I don‘t understand you You don‘t understand me.

That‘s the best situation to start a conversation.

AGENTS We can work on it

(and create meaning)

Got it?

AGENTS

Meaning

needs • Essence • Context • Convention

AGENTS

Essence

What does it mean?

AGENTS

Context

For whom?

AGENTS

Convention

With which purpose, which strategy?

AGENTS

Context Essence

Convention

This is your playground

AGENTS

Agents‘ Manual

Ways to get started 8

AGENTS

What to do when you‘re pissed

Quit? Fight?

AGENTS

Agents don‘t fight against something. But for causes.

AGENTS

Doing the best you can is fun.

If you‘re pissed, Do better

AGENTS

Exaggerate, overdeliver

Should go without saying…

AGENTS

Do more.

If somebody asks for something, don‘t just do it

AGENTS

If they knew, you Failed in Pt. 1…

You can do more. More than they can ask for.

AGENTS

Ignore

Service is not always the best

AGENTS

There is no „Should“

If you can‘t do anything about it – don‘t care

AGENTS

There is no need for „maybe“, „possibly“, „uhm“…

Check it. Or come back later

AGENTS

And there is no „you better…“

Unless you say that to yourself

AGENTS

There is do.

Or don‘T

AGENTS

(Don‘t) Pretend

…too smart…

AGENTS

We pretend to do business, to be well mannered and caring.

That‘s bad.

AGENTS

There is do.

Even Worse:

Pretending to pretend

AGENTS

„I‘m not really that tasteless, bad looking, boring, greedy, uninspired person. I only look, smell, talk walk like that.“

AGENTS …kind of the worst excuse

you can come up with.

AGENTS

Meaning

Is it a matter of context?

AGENTS

Meaning means Purpose

That can be very big. Or very small

AGENTS

Meaning and Context

„Under these circumstances…“:

You‘re never wrong. But always boring.

AGENTS

Meaning and Convention

What it should be.

That causes many dependencies. Too many?

AGENTS

Meaning and Essence

What it really is.

Is there such a thing? Depends on the context. And on what it should be.

AGENTS

Purpose, Meaning, Goals

Meaning works in a frame you have to create.

AGENTS

Now

Is there any other time?

AGENTS

Here, Now, you

These are not descriptive terms. You have to work on them. You have to make them.

AGENTS

Every step is a first Step

It does not take you any further then one step. You can step back. You can change directions.

AGENTS Now is only when you say it

AGENTS There is no other way.

No other time.

And everything starts with a first step. Now.

AGENTS

(Just) do it

How come Zen wisdom turned into marketing?

AGENTS

There is no other way to find out

It‘s an old recipe.

AGENTS

Is doing everything?

Depends.

AGENTS

Don‘t loose your purpose. And It‘s Meaning.

AGENTS

Destroy yourself

Today‘s agents are tomorrow‘s blockers

AGENTS

Those who wanted the most and who achieved the most have the most at stake and try to preserve it.

Don‘t become an old fart

AGENTS

Get out of the way.

Avoid becoming what you fought against

AGENTS

Destroy yourself

Or others will do it for you

AGENTS AGENTS

AGENTS

AGENTS

A word on the donkey: Everybody has an idea about donkeys. You think of it, and you think something. But have you ever met one? Doesn‘t matter. The donkey always works.

phomek Medienbüro

http://www.phomek.com

http://www.themashazine.com

michael.hafner@themashazine.com