social media and reputation management survival action kit
DESCRIPTION
Kerry Rego, Social Media Trainer Educator and Speaker, presented and hosted the event "Risks and Reputation Management: Using Social Media to Protect Your Brand" on March 13, 2012. She covered the definition of social media, shocking statistics on social media use and reputation management, basic categories of tools, simple strategies for use, obstacles, ways to deal with online negativity, and action items to take. Visit http://bit.ly/SMActionItems for the full list.TRANSCRIPT
Social Media Survival Action Kit
Kerry Rego Consulting
Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.
Social Media, A Definition:
Wikipedia
What Happens in Vegas…
…doesn’t stay there thanks to social media.
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as
Real Est
ate
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In a 2010 study by Microsoft & Cross Tab Market Research, 70% of U.S. recruiters have rejected candidates based on their online reputation though only 7% of Americans believe their online reputation affects their job search.
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First Page of Search Results
Data byCompete, Jacob Nielsen, OptifyImage courtesyInternetReputationManagement.com
85% never get off the first page!
Internet Reputation Management
•Facebook 845m users
•Twitter 250m tweets/day
•YouTube 4b+ views/day
•LinkedIn 150m users
•Google+ 90m users
•Pinterest 11.7 users
Why is Social Media Important?
Logos courtesy of Aquaticus
GOAL
Basic Social Media Strategy
•Goal•Tools, Research
•Routine•Measure•Adjust•Persist
Obstacles
• Time• Labor• Lack of Control• Lack of
Knowledge
Customers & Negativity
•How do you deal with it normally?
•Listen, respond, react•Provide customer service & survey
•Collect reviews on the spot•Control is an illusion
Social Media is all about conversation. Even if you’re not there, we’ll talk about you
anyway.
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Action Items• Do a vanity search• Respond to negative comments• Setup Google Alerts• Setup Google Places & other
directories• Legacy Management/Process &
Crisis Plan• Assess Computer Systems security• Create a Crisis Plan• Setup Social Media
Communications Policy• Survey for customer service• Review your website
THANK YOU!Kerry Rego Consulting
707.520.4572www.KerryRegoConsulting.c
omKerry@KerryRegoConsulting.
com