2013 Social Media Survival Kit Slides

Download 2013 Social Media Survival Kit Slides

Post on 12-Nov-2014




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From the class I teach at In Good Company, NYC: http://ingoodcompany.com/classes/social-media-survival-kit/


<ul><li> 1. Tools for the greatest return on your social media investment Social Media Survival Kit </li> <li> 2. Agenda Welcome! Brief Introductions Social Media Best Practices o What's Right For Your Business 10 Tools For Improving Your Impact o Resources For Learning Workshop Q&amp;A </li> <li> 3. Brief Introductions Name Company What brought you hereMission </li> <li> 4. Best Practices Focused Voice Of Your Business Mission Always Cross-Check Branding Brief, Succinct Updates (beware double-posts) Use Awe-inspiring, Relevant Images Showcase Your Storytelling Strengths Identify / Create Shareable Content Often Optimize For Local + Mobile Users Be Original, Authentic + Consistent Monitor Engagement Stay Influential + Accessible </li> <li> 5. ROI vs. ROR Benefit Cost Return Measurement o $ Profit o Retention o Trust Return On Investment Return On Relationship </li> <li> 6. Improve Your Impact 10 Tools </li> <li> 7. Maximize Traffic Leads Conversion s Revenue Credibility Customer service 1. Define your social media goals Minimize Cost Clutter Learning Curve Bounces Lag Time Write Them Down! </li> <li> 8. 2. Brand To Your Niche Mobile Desktop Time of Day Language Platforms Frequency Location OPTIMIZED SOCIAL STRATEGY </li> <li> 9. 3. Establish Your Social Map Website + or Blog </li> <li> 10. 4. Ask For All Aboard You + Your Staff Biggest Supporters Customers + Contacts </li> <li> 11. 5. Reward Engagement I like you + what you do Personalized replies, support, special offers Expanded word- of-mouth network Receive Give Back Grow </li> <li> 12. 6. Create An Exclusive Offer </li> <li> 13. Website Landing Page Support Campaign Specific Objectives Call To Action 7. Optimize Landing Pages Website Landing Page Support Campaign Specific Objectives Call To Action Campaign Source 1 Campaign Source 2 ACTION </li> <li> 14. 8. Track Analytics ACTION STRATEGY Web Social Email </li> <li> 15. 9. Define Metrics Carefully Quality Control Data Use Reliable Networks Set Analytics Goals + Filters Identify Conversion Formula Survey Clients / Users Use A/B Testing Commit to minimum 3-6 months Throw Out / Re-Make Duds Define Value vs. Expense </li> <li> 16. 10. Use Human Interactions To Convert The Sale </li> <li> 17. Workshop Biggest Challenges? Greatest Successes Best Failures Q&amp;A Workshop </li> <li> 18. Thank You! 2013 | Ingrid Alvarez @ingridalvarez ingrid@creatingmediaworks.com </li> </ul>