studio breakfast. spreek jij in de taal van de klant?
TRANSCRIPT
![Page 1: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/1.jpg)
![Page 2: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/2.jpg)
Spreek jij de taal van de klant?
![Page 3: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/3.jpg)
Marketing ≠ promo gifts
![Page 4: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/4.jpg)
Basic idea:Adapt as little as possible by looking for your natural audience
![Page 5: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/5.jpg)
3 step program
What do you do best? Who cares about that?
1 2
3
Make it even better for them!
![Page 6: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/6.jpg)
Who are you?
=
Talent + Vision
1
![Page 7: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/7.jpg)
Talent: What do you do better than anyone,even on a rainy monday morning?
![Page 8: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/8.jpg)
What is your “why”? What is your utopia?
![Page 9: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/9.jpg)
Expose yourself: who are you?
![Page 10: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/10.jpg)
What do you stand for?
![Page 11: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/11.jpg)
People don’t trust perfection
![Page 12: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/12.jpg)
Segmentation
2
![Page 13: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/13.jpg)
1) Analyse the total market: probing
![Page 14: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/14.jpg)
2) Cut the market in segments: why do they buy?
Segment: “A group of customers with the same needs and interests”
![Page 15: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/15.jpg)
3) Pick your segment: for who are you the most valuable?
![Page 16: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/16.jpg)
Segment check: Which of their challenges can you resolve?
![Page 17: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/17.jpg)
4) Create maximum fit
3
![Page 18: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/18.jpg)
Talk the talk, walk the walk
![Page 19: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/19.jpg)
Dare to choose: you win some, you lose some
![Page 20: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/20.jpg)
Website: Don’t hide yourself, you are the artist
![Page 21: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/21.jpg)
Website: Use pictures of situations they recognize
![Page 22: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/22.jpg)
Website: Assume no knowledge
![Page 23: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/23.jpg)
Website: Tell them what dream you can realise
![Page 24: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/24.jpg)
Website: Tell them your specialty and show them
![Page 25: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/25.jpg)
Website: References, references, references, ...
![Page 26: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/26.jpg)
Salestalk: Talk their language by not talking
![Page 27: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/27.jpg)
Salestalk: Talk their language by repeating their goals
![Page 28: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/28.jpg)
Salestalk: don’t assume they know how it works
![Page 29: Studio Breakfast. Spreek jij in de taal van de klant?](https://reader031.vdocuments.us/reader031/viewer/2022030317/5a6484597f8b9a27568b57a9/html5/thumbnails/29.jpg)
Linkedin www.hamiltoncoaching.be