Close the loop between what we see & what is reality.
48%30%
14%
8%
First click Analytics data
48%
10%
8%
34%
First click Analytics data.
First click Analytics data VS Last click Analytics data
Many touchpoints. Many opportunities.
Don’t optimise a channel.Don’t optimize a channel. Optimize the entire journey.
Understand the entire customer journey.
Close the data-driven loop.
Understand the role of your marketingmix.
Discovery Understanding Action Loyalty
Complete the entire customer journey.
Integrate data.
Receive a complete overview.
Charge Measure the complete journey ATTACK!
Personalise the entire customer journey.
It’s what we’re all here for.
Scott Belsky, Making Ideas Happen
At its best, marketing is building relationships - and learning.You have the opportunity to communicate your objectives by seeking to understand those of others.
Measure visit behaviour & creep out your visitors.