bpost – tailor made logistic for your

webshop

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2 Case Damedecoe-commerce challenge for a start-up

Case Maxi Toyse-commerce challenge for a retailer3

bpost…tailor made logistic for your webshop

Agenda

BPOST.. TAILOR MADE LOGISTIC FOR YOUR WEBSHOP

Jean-François MolitorBusiness Unit ManagerSmall & Medium Enterprises 1

Who is bpost?A group with a consistent offer of products and services.

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Document Management Parcels & Express

(Bpack)

Domestic Mail

International Mail (BPI)

Banking and Insurance

Newspaper delivery

Parcels & ExpressLogistic expertise within bpost

• 120.000 parcels per day

• 98% parcels delivered in Day+1

• +6.000 business customers

• 1.100 collect points

• 14.000 distribution rounds per day

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Pure player

Start –up

Traditional VPC

Multi channel players

We serve customers of all sizes: from emerging e-shops to large established e-shops

e-commerce @ bpostMany e-commerce references

e-commerce @ bpostThe 3 components of success

webshop

Website builder

Logistic partner

partnership

Integreren van logistiek,

boekhouding, commerciële…

processen

Bouwen van een website

Retours beperken

Our belief• To succeed webshops

need strong support to:• Build & maintain their

website (incl. paiement solutions)

• Treat their logistics

• …in respect of their needs and means

e-commerce @ bpostbpost solution for webshop

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+

e-commerce value chain

Still 70% home delivery!

AT HOME

70%Order on-line, pick up in store

PHYSICAL STORE

21%

Pick-up points

DELIVERY POINT

33%At the office, at a friend’s house

OTHER

10%

* VIL study – 1.153 respondents – Average # of methods 2,8 – Dec. 2011

You can offer your customers a wide choice of delivery options

Parcel Automate

LOCKER

10%

e-commerce @ bpostLogistic starts with consumer preference

Delivery preference amongst consumers (*)

12.000 postmen 98% Day+1 quality in all the country Notification + 2nd pres. if necessary

@ home

e-commerce @ bpost

1.100 Pick up points 90% of Belgian population is at maximum 5 km of a

Post Point/office

@ bpost

Always open, pick up your parcel when you want 75 machines before the end of the year

@ 24/7

Your customer buys where and when he wants,bpost delivers where and when he wants…

No manual input required Highly configurable (prices, options, etc) Limited ICT development and costs Process

optimization

Labels compliant to industry standards Electronic data exchange for 100% data quality No validation requirements. Print & ship!100%

data quality

Wide choice of delivery methods Value added services (insurance, notification) Up to date track & trace informationConsumer

convenience

e-commerce @ bpostShipping Manager gateaway to logistic solution

Visit us in bpost stand (S012) for a live demo

• 3 levels of speed (24h / Time Definite / Sprint)

• International (+220 countries)

• Return solutions

• Fulfilment

• Technical Courier

• Tailor made logistic solutions

e-commerce @ bpostWe do more than you think!

LOGISTIC CHALLENGE FOR A START-UP

Sebastien MarchalFounder 2

dameDECO.be… ?

• An e-shop of trendy and designed accessories

“Objets Chics pour Effet Choc!”

• and also:– official reseller of Farrow&Ball (ecologic paint)– home deco advices – dameDECO private evenings

• Created by 2 lovers:– An interior designer : Julie Schumacher– A networking Engineer : Sebastien Marchal

• Launched in October 2011

Why an e-shop?

• Limited starting investment– Investment growth with selling

• A real market opportunity in that sector

• Global online sales growth • « Always connected »

– 24/24/7/7– Answer to new customer behavior

• Work time flexibility

The project

From the idea to the launch: 18 Months

• Market studies

• Definition of a strategy

• Product selection to create dameDECO universe

• Selection of key partner

– Web Builder: INFINE DIGITAL– Corporate Identity: INFINE – Payment solution: OGONE– Logistic: BPOST

Logistic

• Logistic = crucial– Last step of an order processing– Respect of delivery deadline, pack tracking (realtime), product return

management

• Choose the right partner (pending large product portfolio, size, timeline…)

• Dame DECO choose bpost as main logistical partner for

- Shipping cost offer- Collect Point proximity- Ease of day to day management (label printing)- Large delivery method in Belgium (Home, Physical Store, Delivery Point)- International Shipping!- bpost Shipping Manager developed for Magento

Key success factors!

• Choose the right web builder and partners

• Become an expert in SEO

• Don’t underestimate the time for the encoding…

• Keep in mind, “retail is detail”

• Love IT

• Be professional !

Thanks!

www.damedeco.be

E-COMMERCE CHALLENGE FOR A RETAILER

Alain HellebautDirector International Sales 3

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Maxi ToysBien plus que du jouet!

• Fondé en 1989• Part du Groupe Blokker• +180 points de vente (FR, BE, SU, LU)• +1.000 collaborateurs• +200 m€ chiffres d’affaires

• Mission: offrir 365 jours par an du jouet, jeux vidéo et bien plus que du jouet

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L’ecommerce: pourquoi?

• Tendance forte dans le marché européen du jouet– Belgique: < 5% ventes– France: 10% des ventes– Allemagne: 17% des ventes

• Effet de levier aux ventes en magasin

• La question n’était pas si il faut se lancer dans l’ecommerce mais plutôt quand et comment

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L’ecommerce: comment?• Choix de 2 partenaires experts en leur domaine:

– Bluevision (dévelopement du webshop)– bpost (logistique)

• Coopération avec le réseau physique dès le début– Information pour expliquer la stratégie du groupe– Prix et offres comparables entre les canaux physiques et

online

• Test intensifs (18 mois avant le lancement commercial)– Début des test en Belgique en Octobre 2010– Lancement en 2012

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Les leçons de la phase test• Logistique e-commerce = logistique retail:

– Processus différents– Gestion dédoublée des stocks– ! Working capital

• Différence cultuelle importante dans l’adoption du modèle e-commerce– Très rapide en France– Plus lent en Belgique

• Le projet demande un investissement important en temps et argent

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La logistique

• bpost s’est avéré le partenaire évident pour la livraison aux consomateurs en Belgique

– Respect des promesses de livraison (crucial!)

– Offre complète (domestique + internationale)

– Expertise en projet de dévelopment e-commerce

– Professionalisme des personnes de contact

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More information?

– Visit us in stand stand S012– Call 02/201.11.11– www.bpost.be/bpack

– info@damedeco.be– www.damedeco.be

– emarketing@maxitoys.com– www.maxitoys.com

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