Streaming Media West - Podcast Workshop PDF

Download Streaming Media West - Podcast Workshop PDF

Post on 20-Aug-2015

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TRANSCRIPT

  1. 1. Welcome to Plan, Build, and Launch a successful podcast!Please sign in on the back table.
  2. 2. plan-build-launch a podcast Nov 5th SMW 2007 thinkjose.com
  3. 3. rst things rst...
  4. 4. Why are you here?
  5. 5. individuals vs.companies?
  6. 6. builders vs.curious? (geeks vs newbies)
  7. 7. what is a podcast?
  8. 8. Outline: Plan Learn - Do - Q&ABuild Learn - Do - Q&ALaunch Learn - Do - Q&A
  9. 9. Todays Goal: we (that means YOU will get involved) willPlan - Build - Launch a podcast
  10. 10. Plan - Learn
  11. 11. Why are we doingthis?
  12. 12. increase visibility,revenue, marketing, because we can, etc.
  13. 13. Identify a niche
  14. 14. What can you offerthis niche?
  15. 15. How do you want them to respond?
  16. 16. buy more product,increase brandawareness, etc.
  17. 17. willitblend.com donandsons.comthemshow.com
  18. 18. Who is involved?
  19. 19. What is the content-length-etc.
  20. 20. How many episodes?zefrank.com
  21. 21. Where? Who is our audience? How will they nd us?
  22. 22. How do we measurethe win?
  23. 23. listeners, moreproduct sold, brand awareness, impressions, hits, etc.
  24. 24. What is the businesscase for my 57 year old boss who still has his secretary print out his emails?
  25. 25. Agree to mini-bizplan
  26. 26. Set team-tasks-roles- responsbilities
  27. 27. Plan-Do
  28. 28. Why - Who - WhereHow - What
  29. 29. mini-bizplan (write it down!)
  30. 30. Host- Interviewee- Engineer- Geek- Marketer/Writer-
  31. 31. Plan-Q&A
  32. 32. Build-Learn
  33. 33. Agree and ReviewDocument
  34. 34. Workow
  35. 35. Content -Write a script (or at least pretend on a napkin)
  36. 36. short - sweet funny - interesting be dramaticallydifferent
  37. 37. remember theaudience why should theycare?
  38. 38. Capture rubber + road
  39. 39. direct to digital (computer, digital recorder, anythingwith a mic on it)
  40. 40. mobile vs. studio
  41. 41. condenser microphones vs. dynamic microphones
  42. 42. signal paths (cables, XLR, shock mounts, adapters, oh my!)
  43. 43. compressors(are good)
  44. 44. the simplerthe better
  45. 45. Edit
  46. 46. slash & burn
  47. 47. make your guests intorockstars!
  48. 48. music bumpers (learn from radio)
  49. 49. format AAC, mp3, tags,images, etc.
  50. 50. web ready audio le64kb FM Quality
  51. 51. Post
  52. 52. dedicated server vs.website server (lots of downloads vs. wee downloads)
  53. 53. blog format comments, interaction, actualweb 2.0 stuff
  54. 54. RSS feed do your own vs. free/ paid service feedburner.com
  55. 55. Market
  56. 56. submit to iTunes, Podcast Alley, Yahoo, etc.
  57. 57. digital marketing tools
  58. 58. show your best stuff!not everything
  59. 59. free, cheap, cool
  60. 60. get others to marketfor you - chicklets, badges, usersubmitted content,etc.
  61. 61. Hardware
  62. 62. computer based vs. stand alone recorder
  63. 63. audio interface rewire, USB, XLR, digital, analog, etc.
  64. 64. dedicated hard drive (and back it up)
  65. 65. microphones dynamic vs.condenser
  66. 66. processors compressors, eqs, limiters, tube mic pre- amps, etc.
  67. 67. accessories stands, shockmounts, popper stoppers,cables, adapters,racks, power strips,etc.
  68. 68. Software
  69. 69. recording, editingtools garageband, audacity,protools, digital performer, etc.
  70. 70. iTunes
  71. 71. blog wordpress, movabletype, blogger, custom, and enterprise level
  72. 72. RSSfeedburner.com sourceforge.com
  73. 73. ftp client - or uploadtool
  74. 74. turn key companies podtech.netlibsyn.com
  75. 75. Build - Do
  76. 76. switch to macbook (not a subliminal ad - just a note for me)
  77. 77. Build - Q&A
  78. 78. Launch - Learn
  79. 79. small is the new big
  80. 80. passion is key personality matters
  81. 81. set clear start and stop points
  82. 82. do what you say you are going to do!
  83. 83. look back to the bizplan
  84. 84. keep it fresh and fun
  85. 85. Marketing
  86. 86. get others to talkabout you
  87. 87. do cool stuff (dramatically different)
  88. 88. Launch - Do
  89. 89. more? lamepodcast.comwrite: jose@thinkjose.com
  90. 90. schwag and such
  91. 91. (5 Bonus Tips) How not to be lame:
  92. 92. 1. know your audience
  93. 93. askaninja pirates
  94. 94. learn spanish latinos
  95. 95. TWiT noobs
  96. 96. 2-way interaction.
  97. 97. 2. good equipment is cool.
  98. 98. $99
  99. 99. dynamic micsvs. condenser mics
  100. 100. buy a good mic pre.
  101. 101. pre-amplify
  102. 102. no dirty soundcard noise
  103. 103. rewire and usb rock
  104. 104. stop the pop.
  105. 105. 3. Be prepared.
  106. 106. You dont have to be an expert -but it helps.
  107. 107. do your homework.
  108. 108. Passion is key.
  109. 109. 4. um, like... edit.
  110. 110. Be kind to your guests.
  111. 111. Edit for ow.
  112. 112. lean & mean
  113. 113. 5. do like the pros do
  114. 114. intro/outro
  115. 115. theme songs rock
  116. 116. dont steal music
  117. 117. pre-announce
  118. 118. wrap it up
  119. 119. compression (audio)
  120. 120. 5.5 have fun
  121. 121. successful podcasts mix passion, fun, and interactivity.