Streaming Media West - Podcast Workshop

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  1. 1. Welcome to Plan, Build, and Launch a successful podcast! Please sign in on the back table.
  2. 2. Nov5th 2007 plan-build-launch a podcasta podcastthinkjose.com SMW
  3. 3. first things first...
  4. 4. Why are you here?
  5. 5. individuals vs. companies?
  6. 6. builders vs. curious? (geeks vs newbies) (geeks vs newbies) (geeks vs newbies)
  7. 7. what is a podcast?
  8. 8. Outline: Plan Learn - Do - Q&A Build Learn - Do - Q&A Launch Learn - Do - Q&A Learn - Do - Q&A Learn - Do - Q&A Learn - Do - Q&A Learn - Do - Q&A Learn - Do - Q&A Learn - Do - Q&A
  9. 10. Todays Goal: we (that means YOU will get involved) will Plan - Build - Launch a podcast a podcast a podcast a podcast
  10. 11. Plan - Learn Learn
  11. 12. Why are we doing this?
  12. 13. increase visibility, revenue, marketing, because we can, etc.
  13. 14. Identify a niche
  14. 15. What can you offer this niche?
  15. 16. How do you want them to respond?
  16. 17. buy more product, increase brand awareness, etc.
  17. 18. willitblend.com donandsons.com themshow.com themshow.com themshow.com
  18. 19. Who is involved?
  19. 20. What is the content-length-etc.
  20. 21. How many episodes? zefrank.com zefrank.com
  21. 22. Where? Who is our audience? How will they find us? How will they find us? How will they find us?
  22. 23. How do we measure the win?
  23. 24. listeners, more product sold, brand awareness, impressions, hits, etc.
  24. 25. What is the business case for my 57 year old boss who still has his secretary print out his emails?
  25. 26. Agree to mini-bizplan
  26. 27. Set team-tasks-roles-responsbilities
  27. 28. Plan-Do
  28. 29. Why - Who - Where How - What
  29. 30. mini-bizplan (write it down!) (write it down!)
  30. 31. Host- Interviewee- Engineer- Geek- Marketer/Writer- Marketer/Writer- Marketer/Writer- Marketer/Writer- Marketer/Writer-
  31. 32. Plan-Q&A
  32. 33. Build-Learn
  33. 34. Agree and Review Document
  34. 35. Workflow
  35. 36. Content- Write a script (or at least pretend on a napkin) (or at least pretend on a napkin) (or at least pretend on a napkin)
  36. 37. short - sweet funny - interesting be dramatically different be dramatically different be dramatically different
  37. 38. remember the audience why should they care?
  38. 39. Capture rubber + road rubber + road
  39. 40. direct to digital (computer, digital recorder, anything with a mic on it) (computer, digital recorder, anything with a mic on it)
  40. 41. mobile vs. studio
  41. 43. condenser microphones vs. dynamic microphones dynamic microphones
  42. 44. signal paths (cables, XLR, shock mounts, adapters, oh my!) (cables, XLR, shock mounts, adapters, oh my!)
  43. 45. compressors (are good) (are good)
  44. 46. the simpler the better the better
  45. 47. Edit
  46. 48. slash & burn
  47. 49. make your guests into rockstars!
  48. 50. music bumpers (learn from radio) (learn from radio)
  49. 51. formatAAC, mp3, tags, images, etc. AAC, mp3, tags, images, etc.
  50. 52. web ready audio file 64kb FM Quality 64kb FM Quality
  51. 53. Post
  52. 54. dedicated server vs. website server (lots of downloads vs. wee downloads) (lots of downloads vs. wee downloads)
  53. 55. blog format comments, interaction, actual web 2.0 stuff comments, interaction, actual web 2.0 stuff
  54. 56. RSS feed do your own vs. free/paid service feedburner.com feedburner.com feedburner.com
  55. 57. Market
  56. 58. submit to iTunes, Podcast Alley, Yahoo, etc.
  57. 59. digital marketing tools
  58. 60. show your best stuff! not everything not everything
  59. 61. free, cheap, cool
  60. 62. get others to market for you - chicklets, badges, user submitted content, etc.
  61. 64. Hardware
  62. 65. computer based vs. stand alone recorder
  63. 66. audio interface firewire, USB, XLR, digital, analog, etc. firewire, USB, XLR, digital, analog, etc.
  64. 67. dedicated hard drive (and back it up) (and back it up)
  65. 68. microphones dynamic vs. condenser dynamic vs. condenser
  66. 69. processors compressors, eqs, limiters, tube mic pre-amps, etc. compressors, eqs, limiters, tube mic pre-amps, etc.
  67. 70. accessories stands, shockmounts, popper stoppers, cables, adapters, racks, power strips, etc.stands, shockmounts, popper stoppers, cables, adapters, racks, power strips, etc.
  68. 71. Software
  69. 72. recording, editing tools garageband, audacity, protools,digital performer, etc. garageband, audacity, protools,digital performer, etc.
  70. 73. iTunes
  71. 74. blog wordpress, movable type, blogger, custom, and enterprise levelwordpress, movable type, blogger, custom, and enterprise level
  72. 75. RSS feedburner.com sourceforge.com sourceforge.com sourceforge.com
  73. 76. ftp client - or upload tool
  74. 77. turn key companies podtech.net libsyn.com
  75. 78. Build - Do
  76. 79. switch to macbook (not a subliminal ad - just a note for me) (not a subliminal ad - just a note for me)
  77. 80. Build - Q&A
  78. 81. Launch - Learn
  79. 82. small is the new big
  80. 83. passion is key personality matters personality matters
  81. 84. set clear start and stop points
  82. 85. do what you say you are going to do!
  83. 86. look back to the bizplan
  84. 87. keep it fresh and fun
  85. 88. Marketing
  86. 89. get others to talk about you
  87. 90. do cool stuff (dramatically different) (dramatically different)
  88. 91. Launch - Do
  89. 92. more? lamepodcast.com write: [email_address]
  90. 93. schwag and such
  91. 94. (5 Bonus Tips) How not to be lame: How not to be lame:
  92. 95. 1.know your audience know your audience
  93. 96. askaninja pirates
  94. 97. learn spanish latinos
  95. 98. TWiT noobs
  96. 99. 2-way interaction.
  97. 100. 2.good equipment is cool. good equipment is cool.
  98. 101. $99
  99. 102. dynamic micsvs. condenser mics condenser mics condenser mics
  100. 103. buy a good mic pre.
  101. 104. pre-amplify
  102. 105. no dirtysoundcard noise soundcard noise
  103. 106. firewire and usb rock rock
  104. 107. stop the pop.
  105. 108. 3. Be prepared. Be prepared.
  106. 109. You donthave to be an expert - but it helps. have to be an expert - but it helps.
  107. 110. do your homework.
  108. 111. Passion is key.
  109. 112. 4. um, like... edit. um, like... edit.
  110. 113. Be kind to your guests.
  111. 114. Edit for flow.
  112. 115. lean & mean
  113. 116. 5. do like the pros do do like the pros do
  114. 117. intro/outro
  115. 118. theme songs rock
  116. 119. dont steal music
  117. 120. pre-announce
  118. 121. wrap it up
  119. 122. compression (audio)
  120. 123. 5.5 have fun have fun
  121. 124. successful podcasts mix passion, fun, and interactivity.

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