GAMIFICATIONle dinamiche del gioco applicate al business

Stefano Mizzella Stefano Besana

the opposite of play is not work is depressionBrian Sutton Smith

games are unnecessary obstacles we volunteer to tacklejane mcgonigal

Play is the only way the highest intelligence of humankind can unfold

Joseph Chilton Pearce

a bit more complex

Competition

cooperation

finding the balance

clear goalsno ego

ConcentrationSense of Control

Autotelic experiencedistorted sense of time

immediate feedbackno body needs

balance skill vs challenge

serious gamegames designed for the purpose of solving a problem

Although serious games can be entertaining their main purpose is to train investigate or advertise

inspire a new generation of plant managers

http://www.youtube.com/watch?v=hphjZIL0sh0

Players have to successfully serve customers during different shift scenarios

The most efficient drivers are given virtual bronze silver gold and platinum medals

Solve real world business environmental and logistical problems Learn how technology can revolutionize these industries

Explore ways to accelerate process change

http://www.youtube.com/watch?v=kIn-IcR3umQ

next level

positive emotions

from gamification to gameful design

points

leaderboards

levels

achievements badges

relationships

meaning

accomplishment

invent the future save the world

http://www.youtube.com/watch?v=JUCi85sg68M

Evoke is your crash course in changing the world

http://vimeo.com/9094186

Stefano Mizzella vs Stefano Besana

Social Learning Consultant atOpenKnowledge

Social Media Strategist at OpenKnowledge

www.socialmediascape.org www.sociallearning.it

in/stefanomizzella in/stefanobesana

stefanomizzella stefanobesana