la gamification applicata ai modelli di business - stefano besana
DESCRIPTION
YDL - Corso in Digital Strategy e Social Media Mix - Novembre 2011, MilanoTRANSCRIPT
gamify your businessMIGLIORARE I PROCESSI DI BUSINESS GIOCANDO
Play is the only way the highest intelligence of humankind can unfold
- Joseph Chilton Pearce
Games are unnecessary obstacles we volunteer to tackle
- Joseph Chilton Pearce
The opposite of play is not work is depression
- Brian Sutton Smith
numbers - the market
in u.s.a. 99% of boys under 18 and 94% of girls play
regulary - 13 and 8 hours a week Stats by JaneMcGonigal (AvantGame speech)
Image by ConnorWalberg
numbers - in the last 2 month
over 20 million of dollars spent in disruptive gamification startups
new 100 million of dollars fund dedicated to Gamification
over 25 million of dollars capital to traditional businesses betting big on gamification as a core customer strategy
Stats by Venture Beat as seen on JaneMcGonigal (AvantGame speech)
numbers - economic forecasts
2011100 million of dollars in gamification developement
20151.6 billion of dollars
20162.8 billion of dollars
Bloomberg and M2 research as seen on JaneMcGonigal (AvantGame speech)
numbers - industry forecasts
2014a primary gamification platform will become as important as Facebook eBay or Amazon
2015More than 50% of organizations that manage
innovation rpocess will gamify them
2016nearly 70% of Global 2000 organizations will have
at least one gamified applicatio
Gartner Research & Analyisis as seen on JaneMcGonigal (AvantGame speech)
numbers - industry forecasts
Gartner Research & Analyisis as seen on JaneMcGonigal (AvantGame speech)
analyzing games
http://www.youtube.com/watch?v=hphjZIL0sh0
http://www.youtube.com/watch?v=JUCi85sg68M
Scottish Water is a public entity, a subsidiary of the Scottish government, which manages the infrastructure related to the distribution of water and collection of waste water throughout Scotland. It has 3.700 resources in its employ.
9 months from the launch, the Innovation Pool counts 750 users and has generated over 330 new ideas and/or suggestions for improvement. Out of those, 7 have already been validated and implemented under tight deadlines. The sites receives on average about 10 posts (ideas, votes, comments) per day.
Gamify your life
Stefano Besana Social Learning Consultant
OpenKnowledge srl
www.sociallearning.it
in/stefanobesana
stefanobesana